Five9 vs. Salesforce Marketing Cloud

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Five9
Score 8.2 out of 10
N/A
Five9 is cloud contact center software for inbound, outbound, blended, or multi-channel operations. This solution includes management capabilities such as campaign management, quality monitoring, real-time and historical reporting, and call recording.
$119
per month
Salesforce Marketing Cloud
Score 7.8 out of 10
N/A
Marketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.
$1,250
per month per installation
Pricing
Five9Salesforce Marketing Cloud
Editions & Modules
Core
$119
per month
Digital
$119
per month
Premium
Contact sales team
Contact sales team
Optimum
Contact sales team
Contact sales team
Ultimate
Contact sales team
Contact sales team
Account Engagement
$1,250
per month
Engagement
$1,250
per month
Intelligence
$3,000
per month
Loyalty Management
$20,000
per month
Personalization
$100,000
per year
Data Cloud for Marketing
$108,000
per year
Offerings
Pricing Offerings
Five9Salesforce Marketing Cloud
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsFive9 offers pricing options to suit your business needs: Monthly On-Demand —Companies looking to quickly scale their operations with minimum costs Per-Minute Fees — Products such as voice message broadcasting or IVR with Speech recognition Annual Contracts — Reduced fee compared to monthly on-demand pricing
More Pricing Information
Community Pulse
Five9Salesforce Marketing Cloud
Features
Five9Salesforce Marketing Cloud
Contact Center Software
Comparison of Contact Center Software features of Product A and Product B
Five9
8.0
20 Ratings
4% below category average
Salesforce Marketing Cloud
-
Ratings
Agent dashboard7.119 Ratings00 Ratings
Validate callers8.217 Ratings00 Ratings
Outbound response7.617 Ratings00 Ratings
Call forwarding7.715 Ratings00 Ratings
Click-to-call (CTC)8.515 Ratings00 Ratings
Warm transfer8.018 Ratings00 Ratings
Predictive dialing8.615 Ratings00 Ratings
Interactive voice response8.215 Ratings00 Ratings
REST APIs8.614 Ratings00 Ratings
Call scripts7.515 Ratings00 Ratings
Call tracking8.819 Ratings00 Ratings
Multichannel integration7.518 Ratings00 Ratings
CRM software integration7.918 Ratings00 Ratings
Workforce Optimization (WFO)
Comparison of Workforce Optimization (WFO) features of Product A and Product B
Five9
8.2
28 Ratings
1% below category average
Salesforce Marketing Cloud
-
Ratings
Inbound call routing9.117 Ratings00 Ratings
Omnichannel inbound routing8.315 Ratings00 Ratings
Recording9.018 Ratings00 Ratings
Quality management8.127 Ratings00 Ratings
Call analytics7.717 Ratings00 Ratings
Historical reporting7.919 Ratings00 Ratings
Live reporting8.018 Ratings00 Ratings
Customer interaction analytics7.715 Ratings00 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Five9
-
Ratings
Salesforce Marketing Cloud
7.6
170 Ratings
0% below category average
WYSIWYG email editor00 Ratings7.7121 Ratings
Dynamic content00 Ratings7.8152 Ratings
Ability to test dynamic content00 Ratings7.1111 Ratings
Landing pages00 Ratings7.5120 Ratings
A/B testing00 Ratings7.5150 Ratings
Mobile optimization00 Ratings7.0110 Ratings
Email deliverability reporting00 Ratings7.8131 Ratings
List management00 Ratings8.0128 Ratings
Triggered drip sequences00 Ratings7.694 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Five9
-
Ratings
Salesforce Marketing Cloud
7.9
123 Ratings
1% above category average
Lead nurturing automation00 Ratings8.1108 Ratings
Lead scoring and grading00 Ratings7.9109 Ratings
Data quality management00 Ratings7.6115 Ratings
Automated sales alerts and tasks00 Ratings8.2100 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Five9
-
Ratings
Salesforce Marketing Cloud
7.6
113 Ratings
2% above category average
Calendaring00 Ratings7.8102 Ratings
Event/webinar marketing00 Ratings7.396 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Five9
-
Ratings
Salesforce Marketing Cloud
7.3
87 Ratings
2% below category average
Social sharing and campaigns00 Ratings7.682 Ratings
Social profile integration00 Ratings7.138 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Five9
-
Ratings
Salesforce Marketing Cloud
7.7
123 Ratings
6% above category average
Dashboards00 Ratings8.0117 Ratings
Standard reports00 Ratings7.7122 Ratings
Custom reports00 Ratings7.499 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Five9
-
Ratings
Salesforce Marketing Cloud
7.5
123 Ratings
1% above category average
API00 Ratings7.189 Ratings
Role-based workflow & approvals00 Ratings7.388 Ratings
Customizability00 Ratings7.0110 Ratings
Integration with Salesforce.com00 Ratings8.0112 Ratings
Integration with Microsoft Dynamics CRM00 Ratings8.513 Ratings
Integration with SugarCRM00 Ratings7.610 Ratings
Third-party software integrations00 Ratings7.023 Ratings
Best Alternatives
Five9Salesforce Marketing Cloud
Small Businesses
CloudTalk
CloudTalk
Score 8.3 out of 10
Vbout
Vbout
Score 10.0 out of 10
Medium-sized Companies
CloudTalk
CloudTalk
Score 8.3 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
Enterprises
Bright Pattern Contact Center
Bright Pattern Contact Center
Score 8.8 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Five9Salesforce Marketing Cloud
Likelihood to Recommend
8.4
(44 ratings)
8.0
(328 ratings)
Likelihood to Renew
10.0
(1 ratings)
8.2
(114 ratings)
Usability
7.8
(8 ratings)
7.9
(37 ratings)
Availability
9.0
(1 ratings)
10.0
(11 ratings)
Performance
8.0
(1 ratings)
9.6
(9 ratings)
Support Rating
9.0
(9 ratings)
7.0
(36 ratings)
In-Person Training
-
(0 ratings)
5.0
(4 ratings)
Online Training
10.0
(1 ratings)
8.1
(7 ratings)
Implementation Rating
10.0
(1 ratings)
3.0
(17 ratings)
Configurability
9.0
(1 ratings)
-
(0 ratings)
Contract Terms and Pricing Model
8.0
(1 ratings)
5.0
(1 ratings)
Ease of integration
9.0
(1 ratings)
7.0
(2 ratings)
Product Scalability
9.0
(1 ratings)
7.4
(39 ratings)
Professional Services
9.0
(1 ratings)
-
(0 ratings)
Vendor post-sale
8.0
(1 ratings)
8.0
(3 ratings)
Vendor pre-sale
8.0
(1 ratings)
7.0
(3 ratings)
User Testimonials
Five9Salesforce Marketing Cloud
Likelihood to Recommend
Five9
We use Five9 as a tool to make and receive calls from various departments such as Customer Service, Underwriting, Claims, and others. It's a tool that has helped us complete various tasks to contact our customers. It has also allowed us to replace Zoom Phone, as it makes it easier to assign new contact numbers to agents, while Zoom Phone only allows reusing numbers. It's a good tool with an easy-to-use interface for new users.
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Salesforce
I think the product, by definition, is meant for marketing — and we use it exactly for that, for running campaigns. That’s the best-suited use case for the product. I don’t think it’s really meant to be used for anything else — that’s just not how it’s designed.
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Pros
Five9
  • Inbound and outbound calls it process is so well.
  • The service is so good and they give very efficient support in customer need.
  • The calls we can do in Five9 include incoming, outgoing, voicemails and we can also send a note to a specific person. It's a very reliable mode of communication.
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Salesforce
  • Filter relevant content so you can priorize those that are more relevant and resolve it first
  • Measure the traffic in the different social networks, as well as the response rate, average response time and other relevant metrics
  • Configure automation rules to order the work of those who must interact with the customer
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Cons
Five9
  • Text. Texting is incredibly difficult on Five9. We've had issues with only some texts logging to Salesforce, issues with threading of text conversations, and issues with having Salesforce contact information appear on the text widget (knowing who you are texting, not just their phone number).
  • The interface to "pause" is challenging. There are not good reminders to our reps to remember to pause or log out of Five9. If you forget to log out, this can affect stats about who worked the longest hours that day - and it's hard to know who actually was active on the phones.
  • Inbound voicemails are too-easily hidden. It's challenging for a lot of our reps to remember to check their inbound voicemails because it is hard to access them in the Five9 widget.
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Salesforce
  • The email builder does not offer any way to catch/check bugs across different email service providers
  • Creating SQL is not as easy as drag-and-drop; a lot of technical knowledge is required
  • Salesforce Marketing Cloud is sold as a marketing tool, but to be honest, you need a LOT of technical IT support to run the tool
  • Einstein metrics are across the board; if you have multiple audiences in one instance of Salesforce Marketing Cloud you can't segment the data.
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Likelihood to Renew
Five9
Robust product, great reliability and support.
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Salesforce
As of right now we have not seen any other program that integrates as seamlessly into our Salesforce platform. We have barely scratched the surface of all the features and use cases. It would be irresponsible to make a move to another platform in the near future. We have not come up against any limitations that would prompt a need to switch
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Usability
Five9
overall usability is very great. User friendly interface for agents within the Salesforce with the engage button. Easy to go offline and online. Very good Integrations with Salesforce helps lot of clients that implemented Salesforce. As it is cloud based, agents can access it from anywhere. While the agent experience is goof, as a technical person it is hard to manage with the Five9 VCC and also the reporting User Interface is bad and slow when there are large amount of records.
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Salesforce
You won't find another solution that has as many features as Salesforce Marketing Cloud Interaction Studio. We all know Salesforce, we all know how big they are and it's not for nothing... Their tools do most of the things you want, need and even imagine. Using it is complicated, but the usability is infinite.
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Reliability and Availability
Five9
We have had minimal downtime due to system outages since it was implemented.
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Salesforce
Upgrades and timing of the upgrades were communicated well and planned during off hours for our work. If we did have a campaign scheduled during that time, it would kick-off after the system was back active. There were a few unplanned system down times, but it was a rare occurrence and those times were also short in duration.
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Performance
Five9
The system's performance is great. Page loads quickly. Reports are generated quickly and sent to our email or FTP. The integration did not impact the performance of our other applications. We have not seen any drop in the performance of either applications since we performed the integration.
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Salesforce
Though the make up of MA apps is not built this way today, it would be nice to see them become more real-time. The integration between Salesforce and Pardot is not a true real-time integration. If I modify something in Salesforce, those changes are not automatically reflected in Pardot immediately. There is a delay of about 15 minutes before the systems sync. This delay, although not long, is less than ideal We would love the systems to be integrated real time such that changes are propagated from one system to the other immediately.
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Support Rating
Five9
Five9's Customer Support team is also based in Manila Philippines, thus turnaround email response times for our reported issues are great for our requirements. Their CS agents also facilitate mobile calls to followup on outstanding issues and operate on a 24/7 schedule. We've also had experience working with the senior tech agents to investigate recurring issues to completion.
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Salesforce
They are really responsive and more than not solve the problem or give you insight to how you can manage the solution yourself. I do find however sometimes a long delay on the more complex issues when they need to loop in other departments. but overall a good experience with support
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In-Person Training
Five9
No answers on this topic
Salesforce
The trainers at the Pardot user conference (Elevate and Connections) were very knowledgeable and presented the material well. Again, the content was targeted to more of a new user audience, and was not really relevant for folks who had been using the product for 2+ years.
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Online Training
Five9
I took the certification course for administrator and also received some tips while working with the developer during implementation. The UI was very intuitive, so I was able to figure out how things worked when I configured the users, skills, campaigns, IVR scripts. I worked with the Five9 AI team to beta test Agent Assist.
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Salesforce
Pardot's online training touches on all topics briefly and vaguely without much indepth exploration into how a final outcome could look, such as Nurturing Campaigns, Email templates, landing page templates, etc... The only true way to uncover Pardot's full capabilities is to have Front End design and coding experience. Without this key skill set, I would not recommend Pardot to another business.
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Implementation Rating
Five9
The implementation team that was assigned to us was great. The project manager was very helpful and managed the timeline very efficiently. The developer was very helpful and provided insights while helping us configure the system.
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Salesforce
From an IT perspective, once you set up the Javascript beacon and start collecting data there is a waiting game. During this time you can start labeling your site actions which can be labor intensive for a single person, but you don't really have the final end-users on the platform yet. We did a lot of training so users were experienced, but it wasn't until they had their first tasks to accomplish that they started using the system and had questions. I'd recommend setting up some immediate goals for an end-user to start segmenting for the purpose of displaying message campaigns so you can jump start end-user action.
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Alternatives Considered
Five9
Initially selected Five9 but have since switched to RingCentral which has given us what we needed. Better CRM integration, simpler and in my opinion more robust reporting capabilities and the same omnichannel solution at a fraction of the cost
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Salesforce
We use Salesforce Marketing Cloud for lead management, generating reports, tracking customer and dealer information, inputting orders, and more. I prefer HubSpot for email marketing and automation because it is easier to use and the emails are designed much better. We currently use Salesforce and HubSpot, and we are very happy to have both, as they have different pros/cons.
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Contract Terms and Pricing Model
Five9
We do annual renewals and it's concurrent licensing which is great.
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Salesforce
was not involved with this part but i have not heard about clompaints
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Scalability
Five9
It was very easy to add additional licenses. Once we placed the order, it was activated the following day. Since it's web-based, it's very quick to deploy across multiple sites.
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Salesforce
Prior to this, we had no solution and literally were doing things on paper in a world where technology is outpacing paper. Having this process optimized has made it easier for the sales and marketing people to change information. From the training perspective, it has allowed us to see holes in where we could create additional support training, so the ROI here has been a lot more than just the optimization of a process.
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Professional Services
Five9
Five9 Professional Services team is very knowledgeable and efficient. I worked with them during implementation and during beta testing for Five9 Agent Assist and Ai Insights.
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Salesforce
No answers on this topic
Return on Investment
Five9
  • Cost savings: Five9 replaced a premise-based outbound dialer and a different virtual call center solution for inbound.
  • Cost savings: Five9's voice over IP is less expensive than the land lines we were using.
  • Cost savings: Five9 requires significantly less management than our previous solutions.
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Salesforce
  • Salesforce Marketing Cloud allows us to more efficiently reach out to a higher number of prospects.
  • Salesforce Marketing Cloud allows us to nimbly communicate important messages in a timely fashion to facilitate conversion.
  • Salesforce Marketing Cloud allows us to track who is opening our messages so that we can stop sending to those not interested and focus on the most engaged audiences.
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ScreenShots

Five9 Screenshots

Screenshot of Screenshot of Screenshot of Screenshot of

Salesforce Marketing Cloud Screenshots

Screenshot of Pardot Analytics - Pardot's reporting and analytics can be used to perform true revenue impact analysis and closed-loop reporting.Screenshot of Pardot Email Analytics - The reach and impact of  email marketing efforts are displayed in real-time with advanced reporting and analytics by device, and email client.Screenshot of Pardot Forms and Landing Pages - Pardot's form and landing page builders are used to turn online traffic to leads with targeted offers and content marketing.Screenshot of Pardot Email Marketing - Lead nurturing flows are defined via an interface that enables definition of the simplest or most complex segmented and targeted campaigns.