Fliptop (Discontinued Product) vs. Leadspace

1. Be sure to specify and understand the impact on your model when looking at volume versus value factors. 2. Ask all your potential vendors about set-up costs and time. 3. Understand, with any predictive model, how it will affect both marketing and sales - a predictive tool should bring the two closer together. 4. Remember - its predictive, not all-knowing and brief/train your teams accordingly.

No matter how specialized the integration or how much support for internal services was provided throughout the creation of the solution, Leadspace support was always available and extremely prompt in helping to smooth out any issues that developed during the setup process.

Incentivized

• Listening to customers - very responsive customer success team.
• Working with customers to build the most predictable model.
• Easy to set up and get useful reporting quickly.

• It is simple to use and comprehend.
• It enables data collection and analysis.
• It leads to growth and development. It applies to both contacts and accounts.
• It can enrich data based on company and individual, allowing businesses to better plan and execute.

Incentivized

• A little more explanation of how different factors can affect the model in terms of the customer objectives - they've really listened here and have really focussed on the changes we needed to make.
• Update specific fields/features e.g. multi-currency support (now done), non-confusing field names (being released), custom fiscal years for reporting (coming I believe)

• In the form selection, if a company name does not exist in the database, the lead can choose "not me" then that actual data value overwrites what they originally put. In the future, if they choose not me to default to the lead entered data value. This is something they know and I'm told they are working on it.

Nothing else to add

We pushed Fliptop through to preferred vendor because (at that time):

• Fast set up time with zero cost
• Public appexchange listing (passed salesforce security)
• Demonstrated best understanding of our requirements

1. This tool and database trumped others because of the flexible way in which they reported the data. 2. The team is helpful in figuring out our needs to give us the information we were looking for. 3. Their Account team is very helpful, responsive & fun to work. 4. It helps us create lookalike profiles and provide us with account and contact data that fit

Incentivized

• Before fliptop around 50% of our MQLs were in lower quality accounts, that number has reduced to around 15%.
• We have identified the key market segments that drove over 50% of our growth last year.
• Real focus for the marketing teams and intel on where to focus key email and nurture campaigns.

• We were able to capture new leads for our sales team and also new subscribers of our e-newsletters through email marketing campaigns. We also noticed an increase in our web traffic (corporate website) after we started using Reachforce.
• More customers took notice of our digital marketing efforts after we started using Reachforce.

Incentivized