What users are saying about
3 Ratings
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Top Rated
30 Ratings
3 Ratings
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Score 10 out of 100

RollWorks

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Top Rated
30 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 7.8 out of 100

Attribute Ratings

  • Flite is rated higher in 1 area: Likelihood to Recommend
  • Flite and RollWorks are tied in 1 area: Likelihood to Renew

Likelihood to Recommend

10.0

Flite

100%
1 Rating
7.7

RollWorks

77%
24 Ratings

Likelihood to Renew

10.0

Flite

100%
1 Rating
10.0

RollWorks

100%
1 Rating

Usability

Flite

N/A
0 Ratings
10.0

RollWorks

100%
2 Ratings

Availability

Flite

N/A
0 Ratings
10.0

RollWorks

100%
1 Rating

Performance

Flite

N/A
0 Ratings
10.0

RollWorks

100%
1 Rating

Support Rating

Flite

N/A
0 Ratings
8.2

RollWorks

82%
22 Ratings

Online Training

Flite

N/A
0 Ratings
10.0

RollWorks

100%
1 Rating

Implementation Rating

Flite

N/A
0 Ratings
10.0

RollWorks

100%
1 Rating

Configurability

Flite

N/A
0 Ratings
10.0

RollWorks

100%
1 Rating

Contract Terms and Pricing Model

Flite

N/A
0 Ratings
10.0

RollWorks

100%
1 Rating

Ease of integration

Flite

N/A
0 Ratings
9.0

RollWorks

90%
1 Rating

Product Scalability

Flite

N/A
0 Ratings
10.0

RollWorks

100%
1 Rating

Vendor post-sale

Flite

N/A
0 Ratings
10.0

RollWorks

100%
1 Rating

Vendor pre-sale

Flite

N/A
0 Ratings
10.0

RollWorks

100%
1 Rating

Likelihood to Recommend

Flite

It is definitely well suited for publishers looking to meet high profile client needs in terms of high impact ads and reporting metrics. For standard basic ads it wouldn't make sense to have Flite on board because you won't be using them to their full capability or maximizing your investment in their tool.
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NextRoll

I feel the RollWorks platform is a great way to dip your toes into an account-based marketing approach. The easy-to-use features and limited initial requirements as a great way to understand the pillars of a good B2B or account-based strategy. I also feel the support team is strong, especially during onboarding.
Read full review

Pros

Flite

  • The platform is very easy to use.
  • Flite is ahead of its time if not keeping up with the time in terms of fulfilling the advertisers desires with their ad creation abilities.
  • The metrics and reporting they provide are key when giving details back to the client about the health and success of their campaign.
Read full review

NextRoll

  • It helps you intimately target users from your targeted accounts list on multiple advertising platforms in a highly effective way.
  • Their customer success and support team are always willing to go the extra mile to ensure your success.
  • The reporting capabilities of the platform. The ability to really dig deep into the micro-interactions from accounts and contacts across your targeted accounts list.
Read full review

Cons

Flite

  • Tutorial videos would be helpful to support articles.
Read full review

NextRoll

  • The price is a little high for the product provided.
  • Some features require a certain number of won opportunities or open opportunities to leverage, which could be difficult for a small/new business.
  • This product has fewer features than some competitors like it does not include attribution modeling for other pieces of the funnel or predictive models I have seen in other products.
Read full review

Pricing Details

Flite

Starting Price

Editions & Modules

Flite editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    RollWorks

    Starting Price

    $975 per month

    Editions & Modules

    RollWorks editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Pricing Info

      Likelihood to Renew

      Flite

      The things I love most are the self serve tool, how we or the Flite team can create templates for us to plug and play and most of all Flite has a team that can help build out the most complicated, intricate ad units that our clients dream up!
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      NextRoll

      Due to the fast impact of RollWorks in a short period of time across both marketing and sales. What is unusual about the RollWorks in our annual budgeting process is that there is no need to provide a business case for RollWorks' renewal. We see the value on a daily basis. RollWorks has provided clear insight up to the C level so there is no hard sell at the executive level. All stakeholders across the organization consider RollWorks to be a long-term, integral part of our marketing stack. We always are evaluating substitutes for current tech stack providers but feel that RollWorks is unmatched in its space
      Read full review

      Usability

      Flite

      No answers on this topic

      NextRoll

      RollWorks has the most intuitive interface of any tool in our multi-platform marketing stack. Any user who has worked with a CRM tool will find it much easier than say a HubSpot or Salesforce to set up and launch quickly. The adoption curve for maturing capabilities and usage is very short.
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      Reliability and Availability

      Flite

      No answers on this topic

      NextRoll

      We have no issues with uptime or downtime with RollWorks. The application runs consistently. I don't recall a bug or outage issue in the year that we have been users of RollWorks. The true test is complaints from our user base - there have been none at all which is unusual for our marketing stack applications.
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      Performance

      Flite

      No answers on this topic

      NextRoll

      The RollWorks interface performs well. The load time has no noticeable friction. Reports are delivered quickly and easily. We integrate RollWorks with our Hubspot and Google Analytics platforms. There were a few tweaks to get those integrations working in sync but the RollWorks account team was there to help with anything our internal technical team couldn't solve.
      Read full review

      Support Rating

      Flite

      No answers on this topic

      NextRoll

      The RollWorks support team has been fantastic any time I've needed to contact them. About a year ago, I made a gross user error on my end and they were quick and kind, helping me rectify it. As far as implementation, the set-up of RollWorks is mostly self-guided, but it's incredibly intuitive.
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      Online Training

      Flite

      No answers on this topic

      NextRoll

      We implemented RollWorks during the pandemic and across geographies. Therefore in-person training was not an option. We felt that we got the full impact of an in-person training experience from the RollWorks team, and that in-person training would actually have been less effective for us due to the expense and logistics. It is rare that we consider online training to be as effective as in-person so this is a credit to the RollWorks account team.
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      Implementation Rating

      Flite

      No answers on this topic

      NextRoll

      RollWorks implementation couldn't have gone more smoothly. A key success factor is inclusion and early involvement of all those who will be working with RollWorks in any way to go through the set up and launch process. We thought through and brought the right players to the table to take full advantage of the RollWorks training direct from the team - rather than having to train others one off later
      Read full review

      Alternatives Considered

      Flite

      No answers on this topic

      NextRoll

      The major difference I have seen between Rollworks and competitors is that Rollworks seems to be a much less complex platform. While other tools focus on things like personalization, sales activation, and automation, Rollworks focuses on target accounts and advertising which eliminates distractions and allows us to really focus on what the tool was made for rather than investing in a larger scale tool that we won't get our money worth from.
      Read full review

      Contract Terms and Pricing Model

      Flite

      No answers on this topic

      NextRoll

      No, everything was very flexible.
      Read full review

      Scalability

      Flite

      No answers on this topic

      NextRoll

      RollWorks had various options that allowed us to choose the right one for our current situation. We felt that RollWorks gave us the flexibility to start at a certain level within our core marketing and sales teams and then easily add users as our functions are expanding. RollWorks offers upgraded levels of plans and add on features that we can foresee using in the future.
      Read full review

      Return on Investment

      Flite

      • From an ad operations standpoint, traffickers were able to test and edit high impact units with ease.
      • We are able to update ad units quickly and efficiently.
      Read full review

      NextRoll

      • Tough to say the exact impact, although RollWorks tries to help you show that. They include an ROI measure tied to your pipeline. But it's not really possible to say that because 1 person at an account MAY have seen our ad that it influenced a buy. It's a little hocus pocus here.
      • Our target audience is not very active in LinkedIn so we need to find ways to get in front of them outside of this business channel. Our thought/hope is that RollWorks is helping us do that.
      Read full review

      Screenshots

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