Flite vs. SS&C Advent Portfolio Exchange (APX)

It is definitely well suited for publishers looking to meet high profile client needs in terms of high impact ads and reporting metrics. For standard basic ads it wouldn't make sense to have Flite on board because you won't be using them to their full capability or maximizing your investment in their tool.

• The platform is very easy to use.
• Flite is ahead of its time if not keeping up with the time in terms of fulfilling the advertisers desires with their ad creation abilities.
• The metrics and reporting they provide are key when giving details back to the client about the health and success of their campaign.

• Tutorial videos would be helpful to support articles.

The things I love most are the self serve tool, how we or the Flite team can create templates for us to plug and play and most of all Flite has a team that can help build out the most complicated, intricate ad units that our clients dream up!

• From an ad operations standpoint, traffickers were able to test and edit high impact units with ease.
• We are able to update ad units quickly and efficiently.