What users are saying about
3 Ratings
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Score 10 out of 100
37 Ratings
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Score 7 out of 100

Feature Set Ratings

    Ad Network Integration

    Flite

    Feature Set Not Supported
    N/A
    7.7

    Verizon Media Ad Platform

    77%
    Verizon Media Ad Platform ranks higher in 2/2 features

    Data Transfer

    N/A
    0 Ratings
    7.7
    77%
    6 Ratings

    DSP integration

    N/A
    0 Ratings
    7.7
    77%
    5 Ratings

    Ad Campaigns

    Flite

    Feature Set Not Supported
    N/A
    7.8

    Verizon Media Ad Platform

    78%
    Verizon Media Ad Platform ranks higher in 5/5 features

    Ad campaign creation

    N/A
    0 Ratings
    8.3
    83%
    9 Ratings

    Ad deployment

    N/A
    0 Ratings
    8.3
    83%
    8 Ratings

    Display advertising

    N/A
    0 Ratings
    7.7
    77%
    9 Ratings

    Ad display and retargeting segmentation

    N/A
    0 Ratings
    7.7
    77%
    9 Ratings

    Sequence targeting

    N/A
    0 Ratings
    7.0
    70%
    6 Ratings

    Ad Reporting & Analytics

    Flite

    Feature Set Not Supported
    N/A
    7.7

    Verizon Media Ad Platform

    77%
    Verizon Media Ad Platform ranks higher in 6/6 features

    Ad dashboards

    N/A
    0 Ratings
    7.3
    73%
    9 Ratings

    Ad performance reports

    N/A
    0 Ratings
    8.0
    80%
    9 Ratings

    Ad conversion tracking

    N/A
    0 Ratings
    7.6
    76%
    9 Ratings

    Ad attribution reporting

    N/A
    0 Ratings
    8.0
    80%
    6 Ratings

    Cross-channel ad management

    N/A
    0 Ratings
    7.7
    77%
    6 Ratings

    Ad forecasting and optimization

    N/A
    0 Ratings
    7.3
    73%
    8 Ratings

    Attribute Ratings

    • Flite is rated higher in 1 area: Likelihood to Recommend

    Likelihood to Recommend

    10.0

    Flite

    100%
    1 Rating
    7.7

    Verizon Media Ad Platform

    77%
    10 Ratings

    Likelihood to Renew

    10.0

    Flite

    100%
    1 Rating

    Verizon Media Ad Platform

    N/A
    0 Ratings

    Likelihood to Recommend

    Flite

    It is definitely well suited for publishers looking to meet high profile client needs in terms of high impact ads and reporting metrics. For standard basic ads it wouldn't make sense to have Flite on board because you won't be using them to their full capability or maximizing your investment in their tool.
    Read full review

    Yahoo (Verizon Media)

    Customer demographics that are not typical of ours are being served by our marketing efforts. We've seen fast expansion as a result of the exposure Yahoo has given us. Because of the low cost per click, users can see results right away. The more traffic there is, the better.
    Read full review

    Pros

    Flite

    • The platform is very easy to use.
    • Flite is ahead of its time if not keeping up with the time in terms of fulfilling the advertisers desires with their ad creation abilities.
    • The metrics and reporting they provide are key when giving details back to the client about the health and success of their campaign.
    Read full review

    Yahoo (Verizon Media)

    • Predictive Modeling - always performs well for Conversion & CPA based campaigns; out-performed other DSPs with similar tools.
    • Email Receipt Retargeting - no other DSP offers the ability to do this, so it is 100% proprietary, as far as I know.
    Read full review

    Cons

    Flite

    • Tutorial videos would be helpful to support articles.
    Read full review

    Yahoo (Verizon Media)

    • Higher inventories for audience targeting
    • Greater effectiveness in the delivery of ads, as delivery takes place in many disqualified domains
    • More dynamism to achieve better performance in campaigns
    Read full review

    Pricing Details

    Flite

    Starting Price

    Editions & Modules

    Flite editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Verizon Media Ad Platform

      Starting Price

      Editions & Modules

      Verizon Media Ad Platform editions and modules pricing
      EditionModules

      Footnotes

        Offerings

        Free Trial
        Free/Freemium Version
        Premium Consulting/Integration Services

        Entry-level set up fee?

        No setup fee

        Additional Details

        Likelihood to Renew

        Flite

        The things I love most are the self serve tool, how we or the Flite team can create templates for us to plug and play and most of all Flite has a team that can help build out the most complicated, intricate ad units that our clients dream up!
        Read full review

        Yahoo (Verizon Media)

        No answers on this topic

        Alternatives Considered

        Flite

        No answers on this topic

        Yahoo (Verizon Media)

        Google Ad Manager is like an angel coming into your organization to save you when you've been battered, beaten, and bruised. The entire UI is a wonderful breath of fresh air. It just "works" where ONE doesn't. The costs, the learning curve, the data organization all outweigh EVERY SINGLE feature of ONE by AOL.
        Read full review

        Return on Investment

        Flite

        • From an ad operations standpoint, traffickers were able to test and edit high impact units with ease.
        • We are able to update ad units quickly and efficiently.
        Read full review

        Yahoo (Verizon Media)

        • AdTech helps us determine where to steer our audience, and where to project our next campaign.
        • AdTech helps us view data based on user likes, clicks, and analyze trends among our audience.
        • What I don't like about AdTech is that it can sometimes put some people out of a job, as it streamlines work to the point that some on payroll may be...well, unnecessary.
        Read full review

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