3 Ratings
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Score 10 out of 100
28 Ratings
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Score 5 out of 100

Likelihood to Recommend

Flite

It is definitely well suited for publishers looking to meet high profile client needs in terms of high impact ads and reporting metrics. For standard basic ads it wouldn't make sense to have Flite on board because you won't be using them to their full capability or maximizing your investment in their tool.
Lauren Curtis | TrustRadius Reviewer

Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)

I wouldn't recommend ONE by AOL to my worst enemy. The entire platform is a mess, and you can find others out there that will work with you and work for you better. Simple ad-tech platform features are missing. It's ridiculously slow and with the "money saved" by specific ad-tactics we spent on waiting for data and pages to load.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Ad Network Integration

Flite
Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)
6.5
Data Transfer
Flite
Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)
6.0
DSP integration
Flite
Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)
7.0

Ad Campaigns

Flite
Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)
2.9
Ad campaign creation
Flite
Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)
3.8
Ad deployment
Flite
Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)
1.4
Display advertising
Flite
Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)
3.9
Ad display and retargeting segmentation
Flite
Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)
4.3
Sequence targeting
Flite
Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)
1.2

Ad Reporting & Analytics

Flite
Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)
4.5
Ad dashboards
Flite
Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)
3.8
Ad performance reports
Flite
Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)
4.3
Ad conversion tracking
Flite
Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)
4.3
Ad attribution reporting
Flite
Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)
4.0
Cross-channel ad management
Flite
Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)
4.0
Ad forecasting and optimization
Flite
Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)
6.8

Pros

Flite

  • The platform is very easy to use.
  • Flite is ahead of its time if not keeping up with the time in terms of fulfilling the advertisers desires with their ad creation abilities.
  • The metrics and reporting they provide are key when giving details back to the client about the health and success of their campaign.
Lauren Curtis | TrustRadius Reviewer

Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)

  • Predictive Modeling - always performs well for Conversion & CPA based campaigns; out-performed other DSPs with similar tools.
  • Email Receipt Retargeting - no other DSP offers the ability to do this, so it is 100% proprietary, as far as I know.
Nicholas J. Salvatore | TrustRadius Reviewer

Cons

Flite

  • Tutorial videos would be helpful to support articles.
Lauren Curtis | TrustRadius Reviewer

Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)

  • The algorithm is a little...well, dumb, at first. And at times it can stay dumb. We've had users complain of clicking on a click-bait headline for an article, and getting ads that represent something else entirely (off to the side, of course). This doesn't make our clients happy.
  • AdTech can be prone to crash at times – randomly – it's a little unpredictable, you may want to make sure that your database can handle a streamlined workload. Doesn't work well with older tech.
  • Customer service at AdTech is okay, but there's always room for improvement. The support is good, but I don't like being put on hold.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Flite

Flite 10.0
Based on 1 answer
The things I love most are the self serve tool, how we or the Flite team can create templates for us to plug and play and most of all Flite has a team that can help build out the most complicated, intricate ad units that our clients dream up!
Lauren Curtis | TrustRadius Reviewer

Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)

No score
No answers yet
No answers on this topic

Alternatives Considered

Flite

No answers on this topic

Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)

Any good media person would have a mix on their plan and Brightroll was the "reach" portion. Unfortunately, despite the efficient pricing, the overall performance of the campaign was less than desired. Too cheap, perhaps?
Anonymous | TrustRadius Reviewer

Return on Investment

Flite

  • From an ad operations standpoint, traffickers were able to test and edit high impact units with ease.
  • We are able to update ad units quickly and efficiently.
Lauren Curtis | TrustRadius Reviewer

Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)

  • High ROI in terms of quality content for reasonable reach & cost.
  • Expensive when compared to other programmatic networks.
  • Lower reach compared to Google.
Eamonn Kelly | TrustRadius Reviewer

Pricing Details

Flite

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Flite
10.0
Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)
3.8

Likelihood to Renew

Flite
10.0
Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)

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