FloristWare vs. Everest (Return Path + 250ok)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
FloristWare
Score 9.0 out of 10
Small Businesses (1-50 employees)
FloristWare is a POS/CRM system for anyone in the business of selling flowers. It is designed to help retail florists increase sales and profits while saving time and money. The vendor says FloristWare is an "independent" system, meaning that it is not affiliated with any wire service and does not involve the costs or entanglements that typically come with wire service systems. Additionally, the vendor says it is also very different than other independent POS…N/A
Everest (Return Path + 250ok)
Score 7.7 out of 10
N/A
Everest is an integrated email success platform providing crucial insights and deliverability guidance so users can reach more people, increase engagement, and improve efficiencies of their email programs. Everest helps to improve email deliverability by getting complete visibility into email marketing metrics and sender reputation, understand the audience and deliver content that is timely, personalized, and functions flawlessly on any device, and get a holistic view of a company's…
$20
per month
Pricing
FloristWareEverest (Return Path + 250ok)
Editions & Modules
No answers on this topic
Elements
$20
per month
Elements Plus
$525
per month
Professional
Custom Pricing
Enterprise
Custom Pricing
Offerings
Pricing Offerings
FloristWareEverest (Return Path + 250ok)
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
FloristWareEverest (Return Path + 250ok)
Top Pros
Top Cons
Features
FloristWareEverest (Return Path + 250ok)
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
FloristWare
-
Ratings
Everest (Return Path + 250ok)
6.1
21 Ratings
29% below category average
WYSIWYG email editor00 Ratings5.02 Ratings
Dynamic content00 Ratings5.32 Ratings
Ability to test dynamic content00 Ratings6.37 Ratings
Landing pages00 Ratings5.02 Ratings
A/B testing00 Ratings6.58 Ratings
Mobile optimization00 Ratings3.36 Ratings
Email deliverability reporting00 Ratings8.221 Ratings
List management00 Ratings7.09 Ratings
Triggered drip sequences00 Ratings8.02 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
FloristWare
-
Ratings
Everest (Return Path + 250ok)
6.3
22 Ratings
22% below category average
Dashboards00 Ratings7.322 Ratings
Standard reports00 Ratings6.820 Ratings
Custom reports00 Ratings4.716 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
FloristWare
-
Ratings
Everest (Return Path + 250ok)
8.0
10 Ratings
6% below category average
URL Validation00 Ratings8.16 Ratings
Link Tracking00 Ratings6.73 Ratings
Image Validation00 Ratings7.66 Ratings
Inbox Display00 Ratings8.57 Ratings
Email Accessibility Tools00 Ratings7.54 Ratings
Spelling and Grammar Check00 Ratings7.82 Ratings
Spam Testing00 Ratings9.09 Ratings
Email Previews00 Ratings9.08 Ratings
Best Alternatives
FloristWareEverest (Return Path + 250ok)
Small Businesses
Square POS
Square POS
Score 9.1 out of 10
ReachMail
ReachMail
Score 10.0 out of 10
Medium-sized Companies
Epicor Eagle
Epicor Eagle
Score 8.3 out of 10
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Enterprises

No answers on this topic

Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
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User Ratings
FloristWareEverest (Return Path + 250ok)
Likelihood to Recommend
9.0
(4 ratings)
5.7
(27 ratings)
Likelihood to Renew
-
(0 ratings)
8.2
(5 ratings)
Usability
9.1
(1 ratings)
7.3
(1 ratings)
Support Rating
9.1
(1 ratings)
9.1
(1 ratings)
Implementation Rating
-
(0 ratings)
8.2
(1 ratings)
User Testimonials
FloristWareEverest (Return Path + 250ok)
Likelihood to Recommend
FloristWare
FloristWare is well suited for every aspect of the florist business and is adaptable to any size florist company.
Read full review
Validity
Every new or established brand should be using Everest. It doesn't matter what you're trying to say in your emails—if they're not reaching the inbox, no one is listening or reading. Everest gives you the insight you need to understand your inbox placement, reputation and so much more.
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Pros
FloristWare
  • The reporting tool is powerful - provided the product categories and sales accounts have been well thought through. The fixed reports have been intuitively created; but the export feature makes them even more powerful, so as to be tailor made for the individual business.
  • The marketing tools campaign builders, fundraisers, advertising analyzers, etc. are effective and have brought us business we would otherwise not have seen, and saved us money we would otherwise have thrown at the wrong advertisers. Customer data can be pulled and sorted in a multitude of ways, depending on the purpose. We use the marketing tools routinely.
  • The financial tools make my life easier. Need to file and pay sales tax? A Sales Report Summary for any date range instantly gives gross sales, taxable sales, sales tax due. Need a current inventory report? A push-button report is generated, by product category. Need to know how this month's sales compare to the same month last year? Not a problem.
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Validity
  • Individualized attention. They really dug in to understand our products and services.
  • Easy-to-understand training and actionable items that you can sustain over a long period of time.
  • They're embedded in our instance of Exact Target, so I'm able to review the entire email program and don't have to open up a separate tool to gather this information.
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Cons
FloristWare
  • I would like to see the ability to save work and continue later (as in pause order entering).
  • I would like to see in the future a more advanced routing module.
Read full review
Validity
  • Some domain summary data inconsistent with seedlist detail
  • UI feels a little dated
  • Reporting options are limited
  • As part of the SFMC integration, Return Path support issues and question go through Salesforce, not Return Path
  • Inbox Preview rendering could be more robust and extensive
  • Would like to see Dark Mode previewing rendering
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Likelihood to Renew
FloristWare
No answers on this topic
Validity
We have two separate areas for using Return Path. Our web ecommerce area that is using only transactional emails and a marketing email program that is partnered on the backend with Return Path. I see Return Path continuing to be utilized with our marketing emails, but over time I see less need for our transactional emails to maintain Return Path components.
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Usability
FloristWare
I give FloristWare a rating of 10 for usability because I have never had an ounce if difficulty with any of its functions or features.
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Validity
I find it fairly easy to use, though the interface is a bit clunky and I may be missing some revolutionary use because it's lost in the clutter.
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Support Rating
FloristWare
Support is outstanding, Mark wouldn't allow anything less!
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Validity
Absolutely fantastic support. It runs circles around the competition. They regularly reach out and chat, even if it's just to see if there's any issues we need to discuss. They clearly want the business and don't forget you once you sign the contract which is an issue with other similar services.
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Implementation Rating
FloristWare
No answers on this topic
Validity
I joined my company after the implementation was nearly complete. We used the Return Path tool as we slowly increased our send volume in Marketing Cloud to monitor IP reputation and inbox placement.
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Alternatives Considered
FloristWare
I have never felt the need to seek out an alternative to Floristware.
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Validity
Like I said before, Return Path is really the budget bundle. You get a lot of service for how much you pay. Since I am currently at an early stage startup, we could not afford Litmus, so having Return Path is crucial. The partnership with Salesforce also allowed us to get it at pretty low cost.
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Return on Investment
FloristWare
  • Has kept us on top of account billing, so positive
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Validity
  • It has helped identify inbox issues and thus helping our clients reach more inboxes.
  • They have negatively impacted client relations on numerous occasions. They have reached out and told clients they are having issues or need certain products when they are already our clients and we are proving solutions for them.
  • They provide solid customer support when you create a support ticket. They are usually very quick to respond and give you an answer.
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ScreenShots

Everest (Return Path + 250ok) Screenshots

Screenshot of Inbox Placement
Understand inbox placement rates by mailbox provider.Screenshot of Competitive Intelligence
Get visibility into what your competitors are doing well, including subject lines, sending patterns, and more.Screenshot of Design Tests
Collaborate, design, and test your email content across devices and mail clients.Screenshot of Reputation Monitoring
Get the most visibility into your sender reputation.Screenshot of Engagement Metrics
Go beyond the basic data provided by your email service provider. Get a holistic look at all the engagement metrics matters to your email program.Screenshot of List Validation
Verify the addresses on your lists aren't dead, wrong, or dangerous before mailing them and protect your sender reputation.