What users are saying about
4 Ratings
4 Ratings
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Score 9 out of 100
Top Rated
42 Ratings
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Score 8 out of 100

Likelihood to Recommend

FloristWare

FloristWare is well suited for every aspect of the florist business and is adaptable to any size florist company.
Joan Coleman | TrustRadius Reviewer

Everest (Return Path + 250ok)

Every new or established brand should be using Everest. It doesn't matter what you're trying to say in your emails—if they're not reaching the inbox, no one is listening or reading. Everest gives you the insight you need to understand your inbox placement, reputation and so much more.
Mark Robert Anderson | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

FloristWare
Everest (Return Path + 250ok)
6.3
WYSIWYG email editor
FloristWare
Everest (Return Path + 250ok)
5.0
Dynamic content
FloristWare
Everest (Return Path + 250ok)
6.0
Ability to test dynamic content
FloristWare
Everest (Return Path + 250ok)
6.2
Landing pages
FloristWare
Everest (Return Path + 250ok)
5.0
A/B testing
FloristWare
Everest (Return Path + 250ok)
5.0
Mobile optimization
FloristWare
Everest (Return Path + 250ok)
3.9
Email deliverability reporting
FloristWare
Everest (Return Path + 250ok)
9.4
List management
FloristWare
Everest (Return Path + 250ok)
7.9
Triggered drip sequences
FloristWare
Everest (Return Path + 250ok)
8.0

Reporting & Analytics

FloristWare
Everest (Return Path + 250ok)
7.2
Dashboards
FloristWare
Everest (Return Path + 250ok)
8.1
Standard reports
FloristWare
Everest (Return Path + 250ok)
6.9
Custom reports
FloristWare
Everest (Return Path + 250ok)
6.5

Pre-Send Testing

FloristWare
Everest (Return Path + 250ok)
7.4
URL Validation
FloristWare
Everest (Return Path + 250ok)
7.1
Link Tracking
FloristWare
Everest (Return Path + 250ok)
6.4
Image Validation
FloristWare
Everest (Return Path + 250ok)
7.2
Inbox Display
FloristWare
Everest (Return Path + 250ok)
7.5
Email Accessibility Tools
FloristWare
Everest (Return Path + 250ok)
7.2
Spelling and Grammar Check
FloristWare
Everest (Return Path + 250ok)
7.7
Spam Testing
FloristWare
Everest (Return Path + 250ok)
8.1
Email Previews
FloristWare
Everest (Return Path + 250ok)
8.0

Pros

FloristWare

  • The reporting tool is powerful - provided the product categories and sales accounts have been well thought through. The fixed reports have been intuitively created; but the export feature makes them even more powerful, so as to be tailor made for the individual business.
  • The marketing tools campaign builders, fundraisers, advertising analyzers, etc. are effective and have brought us business we would otherwise not have seen, and saved us money we would otherwise have thrown at the wrong advertisers. Customer data can be pulled and sorted in a multitude of ways, depending on the purpose. We use the marketing tools routinely.
  • The financial tools make my life easier. Need to file and pay sales tax? A Sales Report Summary for any date range instantly gives gross sales, taxable sales, sales tax due. Need a current inventory report? A push-button report is generated, by product category. Need to know how this month's sales compare to the same month last year? Not a problem.
Annette Hentz | TrustRadius Reviewer

Everest (Return Path + 250ok)

  • Individualized attention. They really dug in to understand our products and services.
  • Easy-to-understand training and actionable items that you can sustain over a long period of time.
  • They're embedded in our instance of Exact Target, so I'm able to review the entire email program and don't have to open up a separate tool to gather this information.
Joni Kalstrup | TrustRadius Reviewer

Cons

FloristWare

  • I would like to see the ability to save work and continue later (as in pause order entering).
  • I would like to see in the future a more advanced routing module.
Amra Kolasinac | TrustRadius Reviewer

Everest (Return Path + 250ok)

  • Some domain summary data inconsistent with seedlist detail
  • UI feels a little dated
  • Reporting options are limited
  • As part of the SFMC integration, Return Path support issues and question go through Salesforce, not Return Path
  • Inbox Preview rendering could be more robust and extensive
  • Would like to see Dark Mode previewing rendering
Anonymous | TrustRadius Reviewer

Likelihood to Renew

FloristWare

No score
No answers yet
No answers on this topic

Everest (Return Path + 250ok)

Everest (Return Path + 250ok) 8.2
Based on 5 answers
We have two separate areas for using Return Path. Our web ecommerce area that is using only transactional emails and a marketing email program that is partnered on the backend with Return Path. I see Return Path continuing to be utilized with our marketing emails, but over time I see less need for our transactional emails to maintain Return Path components.
Dan Sixbury, PMP, MBA | TrustRadius Reviewer

Usability

FloristWare

FloristWare 9.1
Based on 1 answer
I give FloristWare a rating of 10 for usability because I have never had an ounce if difficulty with any of its functions or features.
Joan Coleman | TrustRadius Reviewer

Everest (Return Path + 250ok)

Everest (Return Path + 250ok) 7.3
Based on 1 answer
I find it fairly easy to use, though the interface is a bit clunky and I may be missing some revolutionary use because it's lost in the clutter.
Anonymous | TrustRadius Reviewer

Support Rating

FloristWare

FloristWare 9.1
Based on 1 answer
Support is outstanding, Mark wouldn't allow anything less!
Joan Coleman | TrustRadius Reviewer

Everest (Return Path + 250ok)

Everest (Return Path + 250ok) 9.1
Based on 1 answer
Absolutely fantastic support. It runs circles around the competition. They regularly reach out and chat, even if it's just to see if there's any issues we need to discuss. They clearly want the business and don't forget you once you sign the contract which is an issue with other similar services.
Brett Schenker | TrustRadius Reviewer

Implementation Rating

FloristWare

No score
No answers yet
No answers on this topic

Everest (Return Path + 250ok)

Everest (Return Path + 250ok) 8.2
Based on 1 answer
I joined my company after the implementation was nearly complete. We used the Return Path tool as we slowly increased our send volume in Marketing Cloud to monitor IP reputation and inbox placement.
Anonymous | TrustRadius Reviewer

Alternatives Considered

FloristWare

I have never felt the need to seek out an alternative to Floristware.
Annette Hentz | TrustRadius Reviewer

Everest (Return Path + 250ok)

Like I said before, Return Path is really the budget bundle. You get a lot of service for how much you pay. Since I am currently at an early stage startup, we could not afford Litmus, so having Return Path is crucial. The partnership with Salesforce also allowed us to get it at pretty low cost.
Anonymous | TrustRadius Reviewer

Return on Investment

FloristWare

  • Has kept us on top of account billing, so positive
Wendy Heier Heier Designs Florist | TrustRadius Reviewer

Everest (Return Path + 250ok)

  • It has helped identify inbox issues and thus helping our clients reach more inboxes.
  • They have negatively impacted client relations on numerous occasions. They have reached out and told clients they are having issues or need certain products when they are already our clients and we are proving solutions for them.
  • They provide solid customer support when you create a support ticket. They are usually very quick to respond and give you an answer.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

FloristWare

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Everest (Return Path + 250ok)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

FloristWare
9.0
Everest (Return Path + 250ok)
7.8

Likelihood to Renew

FloristWare
Everest (Return Path + 250ok)
8.2

Usability

FloristWare
9.1
Everest (Return Path + 250ok)
7.3

Support Rating

FloristWare
9.1
Everest (Return Path + 250ok)
9.1

Implementation Rating

FloristWare
Everest (Return Path + 250ok)
8.2

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