What users are saying about
4 Ratings
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Score 9 out of 100
50 Ratings
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Score 7.6 out of 100

Feature Set Ratings

    Email & Online Marketing

    FloristWare

    Feature Set Not Supported
    N/A
    6.1

    Everest (Return Path + 250ok)

    61%
    Everest (Return Path + 250ok) ranks higher in 9/9 features

    WYSIWYG email editor

    N/A
    0 Ratings
    5.0
    50%
    2 Ratings

    Dynamic content

    N/A
    0 Ratings
    5.3
    53%
    2 Ratings

    Ability to test dynamic content

    N/A
    0 Ratings
    6.0
    60%
    7 Ratings

    Landing pages

    N/A
    0 Ratings
    5.0
    50%
    2 Ratings

    A/B testing

    N/A
    0 Ratings
    6.4
    64%
    8 Ratings

    Mobile optimization

    N/A
    0 Ratings
    3.4
    34%
    6 Ratings

    Email deliverability reporting

    N/A
    0 Ratings
    9.0
    90%
    29 Ratings

    List management

    N/A
    0 Ratings
    7.1
    71%
    9 Ratings

    Triggered drip sequences

    N/A
    0 Ratings
    8.0
    80%
    2 Ratings

    Reporting & Analytics

    FloristWare

    Feature Set Not Supported
    N/A
    7.3

    Everest (Return Path + 250ok)

    73%
    Everest (Return Path + 250ok) ranks higher in 3/3 features

    Dashboards

    N/A
    0 Ratings
    8.2
    82%
    22 Ratings

    Standard reports

    N/A
    0 Ratings
    7.6
    76%
    20 Ratings

    Custom reports

    N/A
    0 Ratings
    6.0
    60%
    16 Ratings

    Pre-Send Testing

    FloristWare

    Feature Set Not Supported
    N/A
    8.0

    Everest (Return Path + 250ok)

    80%
    Everest (Return Path + 250ok) ranks higher in 8/8 features

    URL Validation

    N/A
    0 Ratings
    8.2
    82%
    6 Ratings

    Link Tracking

    N/A
    0 Ratings
    6.7
    67%
    3 Ratings

    Image Validation

    N/A
    0 Ratings
    7.8
    78%
    6 Ratings

    Inbox Display

    N/A
    0 Ratings
    8.6
    86%
    7 Ratings

    Email Accessibility Tools

    N/A
    0 Ratings
    7.4
    74%
    4 Ratings

    Spelling and Grammar Check

    N/A
    0 Ratings
    7.8
    78%
    2 Ratings

    Spam Testing

    N/A
    0 Ratings
    8.9
    89%
    9 Ratings

    Email Previews

    N/A
    0 Ratings
    9.0
    90%
    8 Ratings

    Attribute Ratings

    • FloristWare is rated higher in 2 areas: Likelihood to Recommend, Usability
    • FloristWare and Everest (Return Path + 250ok) are tied in 1 area: Support Rating

    Likelihood to Recommend

    9.0

    FloristWare

    90%
    4 Ratings
    7.4

    Everest (Return Path + 250ok)

    74%
    27 Ratings

    Likelihood to Renew

    FloristWare

    N/A
    0 Ratings
    8.2

    Everest (Return Path + 250ok)

    82%
    5 Ratings

    Usability

    9.1

    FloristWare

    91%
    1 Rating
    7.3

    Everest (Return Path + 250ok)

    73%
    1 Rating

    Support Rating

    9.1

    FloristWare

    91%
    2 Ratings
    9.1

    Everest (Return Path + 250ok)

    91%
    1 Rating

    Implementation Rating

    FloristWare

    N/A
    0 Ratings
    8.2

    Everest (Return Path + 250ok)

    82%
    1 Rating

    Likelihood to Recommend

    FloristWare

    FloristWare is well suited for every aspect of the florist business and is adaptable to any size florist company.
    Read full review

    Validity

    Every new or established brand should be using Everest. It doesn't matter what you're trying to say in your emails—if they're not reaching the inbox, no one is listening or reading. Everest gives you the insight you need to understand your inbox placement, reputation and so much more.
    Read full review

    Pros

    FloristWare

    • The reporting tool is powerful - provided the product categories and sales accounts have been well thought through. The fixed reports have been intuitively created; but the export feature makes them even more powerful, so as to be tailor made for the individual business.
    • The marketing tools campaign builders, fundraisers, advertising analyzers, etc. are effective and have brought us business we would otherwise not have seen, and saved us money we would otherwise have thrown at the wrong advertisers. Customer data can be pulled and sorted in a multitude of ways, depending on the purpose. We use the marketing tools routinely.
    • The financial tools make my life easier. Need to file and pay sales tax? A Sales Report Summary for any date range instantly gives gross sales, taxable sales, sales tax due. Need a current inventory report? A push-button report is generated, by product category. Need to know how this month's sales compare to the same month last year? Not a problem.
    Read full review

    Validity

    • Individualized attention. They really dug in to understand our products and services.
    • Easy-to-understand training and actionable items that you can sustain over a long period of time.
    • They're embedded in our instance of Exact Target, so I'm able to review the entire email program and don't have to open up a separate tool to gather this information.
    Read full review

    Cons

    FloristWare

    • I would like to see the ability to save work and continue later (as in pause order entering).
    • I would like to see in the future a more advanced routing module.
    Read full review

    Validity

    • Some domain summary data inconsistent with seedlist detail
    • UI feels a little dated
    • Reporting options are limited
    • As part of the SFMC integration, Return Path support issues and question go through Salesforce, not Return Path
    • Inbox Preview rendering could be more robust and extensive
    • Would like to see Dark Mode previewing rendering
    Read full review

    Pricing Details

    FloristWare

    Starting Price

    Editions & Modules

    FloristWare editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Everest (Return Path + 250ok)

      Starting Price

      $20 per month

      Editions & Modules

      Everest (Return Path + 250ok) editions and modules pricing
      EditionModules
      Elements$201
      Elements Plus$5252
      ProfessionalCustom Pricing3
      EnterpriseCustom Pricing4

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Likelihood to Renew

      FloristWare

      No answers on this topic

      Validity

      We have two separate areas for using Return Path. Our web ecommerce area that is using only transactional emails and a marketing email program that is partnered on the backend with Return Path. I see Return Path continuing to be utilized with our marketing emails, but over time I see less need for our transactional emails to maintain Return Path components.
      Read full review

      Usability

      FloristWare

      I give FloristWare a rating of 10 for usability because I have never had an ounce if difficulty with any of its functions or features.
      Read full review

      Validity

      I find it fairly easy to use, though the interface is a bit clunky and I may be missing some revolutionary use because it's lost in the clutter.
      Read full review

      Support Rating

      FloristWare

      Support is outstanding, Mark wouldn't allow anything less!
      Read full review

      Validity

      Absolutely fantastic support. It runs circles around the competition. They regularly reach out and chat, even if it's just to see if there's any issues we need to discuss. They clearly want the business and don't forget you once you sign the contract which is an issue with other similar services.
      Read full review

      Implementation Rating

      FloristWare

      No answers on this topic

      Validity

      I joined my company after the implementation was nearly complete. We used the Return Path tool as we slowly increased our send volume in Marketing Cloud to monitor IP reputation and inbox placement.
      Read full review

      Alternatives Considered

      FloristWare

      I have never felt the need to seek out an alternative to Floristware.
      Read full review

      Validity

      Like I said before, Return Path is really the budget bundle. You get a lot of service for how much you pay. Since I am currently at an early stage startup, we could not afford Litmus, so having Return Path is crucial. The partnership with Salesforce also allowed us to get it at pretty low cost.
      Read full review

      Return on Investment

      FloristWare

      • Has kept us on top of account billing, so positive
      Read full review

      Validity

      • It has helped identify inbox issues and thus helping our clients reach more inboxes.
      • They have negatively impacted client relations on numerous occasions. They have reached out and told clients they are having issues or need certain products when they are already our clients and we are proving solutions for them.
      • They provide solid customer support when you create a support ticket. They are usually very quick to respond and give you an answer.
      Read full review

      Screenshots

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