What users are saying about
23 Ratings
101 Ratings
23 Ratings
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Score 6.6 out of 100
101 Ratings
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Score 7.5 out of 100

Attribute Ratings

  • Followerwonk is rated higher in 2 areas: Likelihood to Renew, Support Rating
  • Meltwater Social is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

6.6

Followerwonk

66%
7 Ratings
8.0

Meltwater Social

80%
45 Ratings

Likelihood to Renew

7.3

Followerwonk

73%
4 Ratings
6.8

Meltwater Social

68%
28 Ratings

Usability

Followerwonk

N/A
0 Ratings
9.0

Meltwater Social

90%
6 Ratings

Availability

Followerwonk

N/A
0 Ratings
8.2

Meltwater Social

82%
10 Ratings

Performance

Followerwonk

N/A
0 Ratings
8.5

Meltwater Social

85%
10 Ratings

Support Rating

10.0

Followerwonk

100%
2 Ratings
9.9

Meltwater Social

99%
14 Ratings

In-Person Training

Followerwonk

N/A
0 Ratings
9.6

Meltwater Social

96%
2 Ratings

Online Training

Followerwonk

N/A
0 Ratings
8.0

Meltwater Social

80%
5 Ratings

Implementation Rating

Followerwonk

N/A
0 Ratings
10.0

Meltwater Social

100%
16 Ratings

Likelihood to Recommend

Followerwonk

I would not recommend Followerwonk to a company who wasn't taking their Twitter strategy seriously. If it's something that receives very little attention or something that isn't being contributed to with any regularity or consistency, there's little need to understand more about your customers and users. However, there if social media is a component that is critical in your industry or in your business, knowledge is the key to success. Followerwonk allows your social media team to have the deep insight they need to make impressions on Twitter. The Followerwonk tool also allows you to become and remain competitive against others in your space by seeing how you stack up against them, who they follow, and what authority they have on Twitter.
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Meltwater

Sysomos Expion is best suited, in my opinion, to offices where either you have only one moderator/manager OR where multiple users plan to manage a specific channel. Without live updates, it gets far too complicated for multiple users to manage the exact same workload
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Pros

Followerwonk

  • Allows you to search for Twitter users based on a keyword or trait
  • Analyze anyone’s Twitter followers or the accounts they follow based on a variety of metrics
  • Track Twitter followers over time
  • Sort your followers or those you follow based on name, days on Twitter, tweet count, etc.
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Meltwater

  • Ad-hoc research. During planning phase of a campaign it is a helpful tool to understand the marketplace, key influencers and topics that engage a target demographic.
  • Post-event hashtag analysis. Rapid generation of reporting on efficacy of a campaign, key voices, topics that resonated, viral reach and more.
  • User interface. Friendly and accessible enough to minimize training needs and enable decentralized access, though we have found some hand-holding is still required to get the most out of the platform.
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Cons

Followerwonk

  • I would have to use Followerwonk and other tools a lot more to find gaps and ways that Followerwonk could improve its service.
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Meltwater

  • It does not provide a visual for volume over time.
  • The visuals aren't excellent, and would require an export to create better looking graphics.
  • The interface isn't intuitive and sometimes requires clicking around to find things that seem like they should be under a different title.
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Pricing Details

Followerwonk

Starting Price

$29 per month

Editions & Modules

Followerwonk editions and modules pricing
EditionModules
Target$29.001
Multitask$79.002

Footnotes

  1. per month
  2. per month

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Meltwater Social

Starting Price

$0 per month

Editions & Modules

Meltwater Social editions and modules pricing
EditionModules
Sysomos$1,000.001

Footnotes

  1. per month

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Likelihood to Renew

Followerwonk

We will keep using it as long as it remains part of our Moz Pro subscription. If it were separated and the price point did not rise astronomically, we would be very likely to continue using the platform.
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Meltwater

There are two differentiating features that Sysomos MAP has that the competitor tools I have experienced (Radian6, Meltwater Buzz) did not: user-friendly Boolean queries for searches and near-real-time results. The former is important because, of course, your results are only as good as your search/campaign. With Sysomos, once you master Boolean queries (which isn't terribly difficult) you're set for creating any kind of listening report. I strongly prefer this to the "campaign creator" forms that other services provide. Second, Sysomos MAP returns results almost immediately - like a Google search. So if you get your results and see that you need to tweak your query - no big deal. Or if you have a last-minute request for a client - not an issue. Meltwater can take up to 48 hours for a search to fully populate. This is a major issue if you get your full set of results back and see that you need to adjust the query; you're looking at another two days of wait time. A long wait on results can also prove problematic in agency settings where clients or prospective clients often need results with a quick turnaround.
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Usability

Followerwonk

No answers on this topic

Meltwater

The product is very easy to use. The platform is visual and data is easy to read. Boolean construction can sometimes be difficult, but the boolean constructor tool is helpful for boolean beginners. For more experienced boolean constructors, the boolean display at the top is very helpful in identifying where there may be holes in the construction
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Reliability and Availability

Followerwonk

No answers on this topic

Meltwater

Not really an availability issue, but concurrency licensing rules mean that only one user can be logged in at a time.
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Performance

Followerwonk

No answers on this topic

Meltwater

This has not been an issue. It is actually beating TweetDeck when we are tagged within a post that TweetDeck is monitoring.
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Support Rating

Followerwonk

I've never used their support. I've never needed to.
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Meltwater

Every time I had a question, I received a fast detailed response and help when I needed it. If a feature was not currently available, it was often added to a list of features to be added at a later time or the team provided me with a workaround that worked almost as well..
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Online Training

Followerwonk

No answers on this topic

Meltwater

We had a kick-off training with the whole team where they walked us through the functionality. This was a pretty effective and comprehensive training.
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Implementation Rating

Followerwonk

No answers on this topic

Meltwater

Implementation was so easy I dont even remember it!
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Alternatives Considered

Followerwonk

I really like the tool for some great insights but you also need another tool for other insights too. It is a great asset to the toolbox and not an all-rounder.
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Meltwater

We've used Sprout Social & Hootsuite in the past -- and they all stack up pretty evenly. Sysomos has the same features as Sprout or Hootsuite, except their reports and analytics are a little more detailed. Hootsuite has a better social media management software and dashboard though
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Return on Investment

Followerwonk

  • One initiative our team launched was a series of educational webinars. We have been able to add an average of six new leads per webinar because of social media. If the messages had been delivered at non-peak times, there would be less likelihood of success.
  • When it comes to social media, it's difficult to nail down specific ROI without referencing a specific campaign. However, our team has seen a consistent follower growth with increasing RT's and Favorites. I attribute this to the right content hitting the right people at the right time.
  • Our team has uncovered a number of valuable relationships with other Twitter users in our industry that have helped us increase the reach of our overall marketing message. These relationships were uncovered using Followerwonk's keyword search.
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Meltwater

  • Lowered costs and overhead when Expion got introduced as we now use one centralized solution for all of our social media work
  • We can finally calculate ROI with ease and understand our campaign performance through proper tracking and analytics
  • Competition tracking was never easier
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Screenshots

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