Frase vs. Matrix

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Frase
Score 9.1 out of 10
N/A
Frase, from the company of the same name in Boston, presents their eponymous platform as an Answer Engine Optimization solution. Frase is designed to improve SEO and drive conversion by using website content to answer visitors' questions.N/A
Matrix
Score 6.1 out of 10
N/A
Matrix is the Enterprise or Agency level search engine optimization platform formerly developed and owned by Barcelona based company Intelligent SEO which was recently (Jan. 2014) acquired by American company Insequent, Inc to expand their offerings. Matrix presents the full panoply of SEO features, like search ranking and tracking, keyword and backlink monitoring and suggestions, site audit, competitor tracking and head-to-head comparison with the home team, also a landing page generator, and…N/A
Pricing
FraseMatrix
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
FraseMatrix
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
FraseMatrix
SEO
Comparison of SEO features of Product A and Product B
Frase
7.5
1 Ratings
3% below category average
Matrix
10.0
1 Ratings
25% above category average
Page grader8.01 Ratings00 Ratings
Competitive analysis7.01 Ratings10.01 Ratings
Keyword analysis00 Ratings10.01 Ratings
Site audit / diagnostics00 Ratings10.01 Ratings
Site recommendations00 Ratings10.01 Ratings
Task management00 Ratings10.01 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Frase
7.0
1 Ratings
8% below category average
Matrix
8.3
2 Ratings
9% above category average
Local SEO7.01 Ratings5.01 Ratings
Social SEO00 Ratings10.02 Ratings
Mobile SEO00 Ratings10.02 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
Frase
9.5
1 Ratings
12% above category average
Matrix
10.0
2 Ratings
17% above category average
Multi-domain support10.01 Ratings10.02 Ratings
Integration with web analytics tools9.01 Ratings10.01 Ratings
Best Alternatives
FraseMatrix
Small Businesses
Google PageSpeed Insights
Google PageSpeed Insights
Score 9.9 out of 10
Google PageSpeed Insights
Google PageSpeed Insights
Score 9.9 out of 10
Medium-sized Companies
Advanced Web Ranking
Advanced Web Ranking
Score 8.3 out of 10
Advanced Web Ranking
Advanced Web Ranking
Score 8.3 out of 10
Enterprises
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.7 out of 10
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
FraseMatrix
Likelihood to Recommend
8.0
(2 ratings)
10.0
(2 ratings)
User Testimonials
FraseMatrix
Likelihood to Recommend
Frase, Inc
  1. If you are going to write any piece of content for your readers, it will be your great assistant!!
  2. If you want to cover a topic in entirety and from the angle of a reader, you should really go for it.
  3. It also brings you opportunities you can exploit by just integrating it with Google Search Console.
Read full review
Insequent, Inc
I think that Matrix is a fairly good CRM tool for sales organizations to utilize to manage account lists and track progress to budget. Managers can encourage sales folks by utilizing the reports to track progress from current year to previous years, and see what changes need to be made. I don't feel like relying completely on the integration of other systems to give you a fail proof look at where you are to budget is a great idea with this software, but for a basic CRM tool, it does the trick.
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Pros
Frase, Inc
  • Create outlines from pages that are already ranking for a particular keyword. It performs SERP analysis to find common headings and sections amongst the pages.
  • Generate content for different types of sections. You can also use custom prompt, or select of the pre-defined types to generate. For e.g., convert features to benefits.
  • Get detailed analysis of website SEO performance from Google Search Console. Find pages that quickly gain/loose ranks.
Read full review
Insequent, Inc
  • Site that is mobile friendly
  • Website integrated into Google platform for ads.
  • SEO dashboard is easy to use.
Read full review
Cons
Frase, Inc
  • UI
  • Content Editor
  • Headings at Glance
Read full review
Insequent, Inc
  • I do think that completeness in which it integrates data from our traffic and order entry system could improve some. We have found instances where data isn't cleanly input and requires some manual clean up on the backside.
  • While the system itself is pretty user-friendly, sometimes the system itself seems a bit slow. For AE's whose time is rather valuable, this I know they find annoying at times.
  • Since I have the ability to see everyone's data and not just one AE's, I would like the managerial functionality a bit more comprehensive. Some of the reports are a bit cumbersome.
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Alternatives Considered
Frase, Inc
Well MarketMuse and Frase may seem alternative to one another but we are using both of them in our workflow for different purposes. While MarketMuse is best for Topic Modeling, Frase gives you edge with competitive analysis like Headings, Questions and so on. So yeah some of their features overlap each other but as I told earlier, we are using both of them in complement to each other.
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Insequent, Inc
I think they are doing the right things, staying in their lane. I never like it when companies try to be everything to everyone. It dilutes their effectiveness on their core values to me. I want them to drill down and focus on the things they are already doing and keep making them better.
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Return on Investment
Frase, Inc
  • We have published around 12 pieces with the guidance of this tool, and we are already ranking on top for around 10 pieces, so we are getting almost 20x ROI
  • Our clients are happy, so here our ROI is 50x
  • We are getting 10x ROI
Read full review
Insequent, Inc
  • I do think that Matrix has had a positive impact of requiring AE's to better manage their own business.
  • Since I don't directly deal with the contractual piece of Matrix, as far as what the actual ROI is, I can't speak to that. But I can say this, our organization has used this for at least the 6 years I've been there. It is used on a national level, so I do believe that it's roll up features are ones that can be utilized through the organization.
  • As far as our overall business objectives in the sales department, it certainly meets the needs of both the management team as well as the sales team to managing clients and annual budgets.
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ScreenShots