What users are saying about
46 Ratings
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Top Rated
1849 Ratings
46 Ratings
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Score 8.6 out of 100

HubSpot Marketing Hub

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Top Rated
1849 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.6 out of 100

Likelihood to Recommend

FreeAgent

FreeAgent is really suited to the financial management of a small business. Especially an owner managed business as it provides all the tools to keep on top of finances. It can reduce the need for a bookkeeper as it is easy to add expenses and reconcile them with the linked bank accounts. The integrated payroll would also reduce the need for third-party management of such processes. Would still recommend the use of an accountant to advise on more complex financial requirements.
Vince McConville | TrustRadius Reviewer

HubSpot Marketing Hub

Anyone, regardless of their profession, can enjoy it to its fullest. HubSpot [Marketing Hub] is a good fit for any business. Every type of business, from clothing stores to warehouse storage companies, has benefited from its use. HubSpot [Marketing Hub] is an excellent option for those who are just getting started in the field of online marketing. After the site is up and running, there is little need for further development or intervention. We'd have to work harder to sell through our website, email campaigns, and overall sales with many pre-made templates and other items are available to use right away—the best option for teams that want more collaboration and real-time tools.
Roshni Rahman | TrustRadius Reviewer

Feature Rating Comparison

Payroll Management

FreeAgent
8.6
HubSpot Marketing Hub
Pay calculation
FreeAgent
8.0
HubSpot Marketing Hub
Benefit plan administration
FreeAgent
8.5
HubSpot Marketing Hub
Direct deposit files
FreeAgent
8.9
HubSpot Marketing Hub
Salary revision and increment management
FreeAgent
8.8
HubSpot Marketing Hub
Reimbursement management
FreeAgent
8.7
HubSpot Marketing Hub

Customization

FreeAgent
5.5
HubSpot Marketing Hub
API for custom integration
FreeAgent
4.5
HubSpot Marketing Hub
Plug-ins
FreeAgent
6.4
HubSpot Marketing Hub

Security

FreeAgent
8.5
HubSpot Marketing Hub
Single sign-on capability
FreeAgent
9.0
HubSpot Marketing Hub
Role-based user permissions
FreeAgent
8.0
HubSpot Marketing Hub

Reporting & Analytics

FreeAgent
7.8
HubSpot Marketing Hub
8.6
Dashboards
FreeAgent
10.0
HubSpot Marketing Hub
8.7
Standard reports
FreeAgent
9.0
HubSpot Marketing Hub
8.7
Custom reports
FreeAgent
4.4
HubSpot Marketing Hub
8.4

General Ledger and Configurable Accounting

FreeAgent
9.3
HubSpot Marketing Hub
Accounts payable
FreeAgent
10.0
HubSpot Marketing Hub
Accounts receivable
FreeAgent
10.0
HubSpot Marketing Hub
Cash management
FreeAgent
10.0
HubSpot Marketing Hub
Bank reconciliation
FreeAgent
10.0
HubSpot Marketing Hub
Expense management
FreeAgent
10.0
HubSpot Marketing Hub
Time tracking
FreeAgent
10.0
HubSpot Marketing Hub
Fixed asset management
FreeAgent
8.6
HubSpot Marketing Hub
Multi-currency support
FreeAgent
9.1
HubSpot Marketing Hub
Multi-division support
FreeAgent
9.0
HubSpot Marketing Hub
Regulations compliance
FreeAgent
8.7
HubSpot Marketing Hub
Electronic tax filing
FreeAgent
9.0
HubSpot Marketing Hub
Self-service portal
FreeAgent
9.0
HubSpot Marketing Hub
Journals and Reconciliations
FreeAgent
8.0
HubSpot Marketing Hub

Inventory Management

FreeAgent
7.4
HubSpot Marketing Hub
Inventory tracking
FreeAgent
7.7
HubSpot Marketing Hub
Automatic reordering
FreeAgent
8.2
HubSpot Marketing Hub
Location management
FreeAgent
4.5
HubSpot Marketing Hub
Manufacturing module
FreeAgent
9.1
HubSpot Marketing Hub

Order Management

FreeAgent
8.1
HubSpot Marketing Hub
Pricing
FreeAgent
8.1
HubSpot Marketing Hub
Order entry
FreeAgent
6.8
HubSpot Marketing Hub
Credit card processing
FreeAgent
8.2
HubSpot Marketing Hub
Cost of goods sold
FreeAgent
9.1
HubSpot Marketing Hub

Email & Online Marketing

FreeAgent
HubSpot Marketing Hub
8.8
WYSIWYG email editor
FreeAgent
HubSpot Marketing Hub
8.6
Dynamic content
FreeAgent
HubSpot Marketing Hub
8.8
Ability to test dynamic content
FreeAgent
HubSpot Marketing Hub
8.6
Landing pages
FreeAgent
HubSpot Marketing Hub
8.9
A/B testing
FreeAgent
HubSpot Marketing Hub
8.5
Mobile optimization
FreeAgent
HubSpot Marketing Hub
8.8
Email deliverability reporting
FreeAgent
HubSpot Marketing Hub
9.1
List management
FreeAgent
HubSpot Marketing Hub
9.1
Triggered drip sequences
FreeAgent
HubSpot Marketing Hub
9.2

Lead Management

FreeAgent
HubSpot Marketing Hub
8.7
Lead nurturing
FreeAgent
HubSpot Marketing Hub
8.9
Lead scoring and grading
FreeAgent
HubSpot Marketing Hub
8.4
Data quality management
FreeAgent
HubSpot Marketing Hub
8.6
Automated sales alerts and tasks
FreeAgent
HubSpot Marketing Hub
9.0

Campaign Management

FreeAgent
HubSpot Marketing Hub
8.7
Calendaring
FreeAgent
HubSpot Marketing Hub
8.6
Event/webinar marketing
FreeAgent
HubSpot Marketing Hub
8.8

Social Media Marketing

FreeAgent
HubSpot Marketing Hub
8.7
Social sharing and campaigns
FreeAgent
HubSpot Marketing Hub
8.6
Social profile integration
FreeAgent
HubSpot Marketing Hub
8.7

Platform & Infrastructure

FreeAgent
HubSpot Marketing Hub
8.5
API
FreeAgent
HubSpot Marketing Hub
8.5
Role-based workflow & approvals
FreeAgent
HubSpot Marketing Hub
8.9
Customizability
FreeAgent
HubSpot Marketing Hub
8.8
Integration with Salesforce.com
FreeAgent
HubSpot Marketing Hub
8.8
Integration with Microsoft Dynamics CRM
FreeAgent
HubSpot Marketing Hub
8.0
Integration with SugarCRM
FreeAgent
HubSpot Marketing Hub
8.0

Pros

FreeAgent

  • Accounting! As you'd expect. Makes it much simpler andmore cost effective. In-coming and out-goings are recorded and assigned to projects and accounts. My accountant can access my books and reconcile so much more easily than trawling through spreadsheets.
  • Time billing - time spent on projects/client work is recorded and is ready to be invoiced as required. Saves so much time and prevents inaccuracies.
  • Invoicing - again, it should do this well and it does. Non payment reminders are automatic and clients have no excuses for not knowing the status of their account.
  • Account dashboard - gives me an instant overview of the health of the business (am I on track to meet my yearly targets) and my accounts.
Eddie May | TrustRadius Reviewer

HubSpot Marketing Hub

  • A/B testing has been really effective for our landing pages and emails.
  • Adding our website to Hubspot has made it easier to make fast changes and get quality data and insights.
  • Emails are easy to create and share between teams to get feedback and collaborate on.
Chris Gomez, SPHR | TrustRadius Reviewer

Cons

FreeAgent

  • Reporting on financials, time tracking and project status is a little poor. It's adequate for what what we need, but would be great to see more advanced features.
  • API is quite closed so cannot integrate with our other project management tools.
Anthony Stretten | TrustRadius Reviewer

HubSpot Marketing Hub

  • It is less about HubSpot as a platform and more about the app, but I wish they were able to bring a bit more functionality to the app such as being able to schedule posts. It would make trade shows much easier.
  • I wish the template designs were easier to make changes to because without CSS knowledge they can be complex to adjust. Many other sites have more user-friendly designs and this one is very rigid and sometimes hard to adjust.
  • While I love HubSpot Academy, I wish it listed out your current courses versus having to search for them. It would help remind me which ones I need to finish.
Heather Robinette, MBA | TrustRadius Reviewer

Likelihood to Renew

FreeAgent

No score
No answers yet
No answers on this topic

HubSpot Marketing Hub

HubSpot Marketing Hub 9.9
Based on 371 answers
Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
Arun C Devan | TrustRadius Reviewer

Usability

FreeAgent

FreeAgent 9.1
Based on 4 answers
I spent nearly two decades in IT and am happy to say that FreeAgent's user interface is one of the best interfaces I have ever used.
Edgar Danielyan | TrustRadius Reviewer

HubSpot Marketing Hub

HubSpot Marketing Hub 8.5
Based on 105 answers
While there are some frustrating things that pop up unexpectedly ("wait... I can't do X?"), I have found HubSpot to be easy to use and extremely helpful to my daily work. The documentation is really good, and when it's not helpful, the support staff have been amazing.
Lauren Camacci | TrustRadius Reviewer

Reliability and Availability

FreeAgent

FreeAgent 8.9
Based on 5 answers
Based in a cloud and never had any issues with down time. I can access from any device
Gavin Percy | TrustRadius Reviewer

HubSpot Marketing Hub

HubSpot Marketing Hub 9.1
Based on 50 answers
They have had issues with system availability over the course of days. Sometimes the system is unusable, other times updates simply take a long time to show up. It's better now but, from a reliaibility standpoint, HubSpot is not Salesforce.com yet. Still great software though.
Joe Rando | TrustRadius Reviewer

Performance

FreeAgent

FreeAgent 9.1
Based on 1 answer
No answer on this topic is available.

HubSpot Marketing Hub

HubSpot Marketing Hub 8.9
Based on 34 answers
With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
Carah Counts | TrustRadius Reviewer

Support Rating

FreeAgent

No score
No answers yet
No answers on this topic

HubSpot Marketing Hub

HubSpot Marketing Hub 8.5
Based on 168 answers
During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.
David Pye | TrustRadius Reviewer

In-Person Training

FreeAgent

No score
No answers yet
No answers on this topic

HubSpot Marketing Hub

HubSpot Marketing Hub 9.1
Based on 8 answers
I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
Carah Counts | TrustRadius Reviewer

Online Training

FreeAgent

No score
No answers yet
No answers on this topic

HubSpot Marketing Hub

HubSpot Marketing Hub 9.1
Based on 26 answers
I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
Tom Smith | TrustRadius Reviewer

Implementation Rating

FreeAgent

No score
No answers yet
No answers on this topic

HubSpot Marketing Hub

HubSpot Marketing Hub 7.3
Based on 98 answers
My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
Andrew Driscoll | TrustRadius Reviewer

Alternatives Considered

FreeAgent

I used Fresh Books for about three years prior to switching to FreeAgent. It was the accounting functionality that made the difference - in the past two years I've not regretted the switch. Fresh Books is good, but its the UK accounting features that make FreeAgent indispensable to my business.
Eddie May | TrustRadius Reviewer

HubSpot Marketing Hub

Salesforce and NetSuite are both great software however I believe HubSpot stacks up against them quite well. HubSpot has all of the same features when it comes to Sales Reporting, Dashboards, Follow up tasks, Note Taking, etc as the others. I would say Salesforce is more integrated, it has a lot of other features that can be used outside of sales. HubSpot can be used outside of sales as well such as marketing and customer service but not like Salesforce. NetSuite is great as well but HubSpot has been easier to navigate, train on, and use.
Meredith Mackay | TrustRadius Reviewer

Scalability

FreeAgent

FreeAgent 8.2
Based on 1 answer
No answer on this topic is available.

HubSpot Marketing Hub

HubSpot Marketing Hub 7.3
Based on 7 answers
HubSpot is addressing this more and more. Currently you can assign tasks to designated sales teams, which grow as you grow. They've added free baseline products for those just getting started. These and more contribute to the scalability of HubSpot - so I gave it an 8 and am hoping for more in the future!
Jessica McCann | TrustRadius Reviewer

Return on Investment

FreeAgent

  • Professional and uniform offering providing great confident customer service. My clients love it, whether they use it a little or a lot. It's a great piece of software - while sophisticated, it's straightforward to use.
  • Time saving and efficient use of my team's time. Being able to easily share and compare work / tasks.
Jason Dalton AICB CB.Cert PM.Dip | TrustRadius Reviewer

HubSpot Marketing Hub

  • Since implementing HubSpot, we have had a 60% increase in net new opportunity generation.
  • We have logged three record-breaking sales quarters.
  • Our sales team is now using HubSpot Sales Pro to streamline prospecting, close more deals faster, and get more qualified leads into our FlyWheel.
Romy Ribitzky | TrustRadius Reviewer

Screenshots

Pricing Details

FreeAgent

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

FreeAgent Editions & Modules

Additional Pricing Details

HubSpot Marketing Hub

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

HubSpot Marketing Hub Editions & Modules

Edition
Pro$8901
Enterprise$3,2002
Starter$503
Free$04
  1. per month (includes 2,000 contacts)
  2. per month (includes 10,000 contacts)
  3. per month (includes 1,000 contacts)
  4. per month
Additional Pricing Details

Rating Summary

Likelihood to Recommend

FreeAgent
10.0
HubSpot Marketing Hub
9.0

Likelihood to Renew

FreeAgent
HubSpot Marketing Hub
9.9

Usability

FreeAgent
9.1
HubSpot Marketing Hub
8.5

Reliability and Availability

FreeAgent
8.9
HubSpot Marketing Hub
9.1

Performance

FreeAgent
9.1
HubSpot Marketing Hub
8.9

Support Rating

FreeAgent
HubSpot Marketing Hub
8.5

In-Person Training

FreeAgent
HubSpot Marketing Hub
9.1

Online Training

FreeAgent
HubSpot Marketing Hub
9.1

Implementation Rating

FreeAgent
HubSpot Marketing Hub
7.3

Scalability

FreeAgent
8.2
HubSpot Marketing Hub
7.3

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