FreshMail vs. VerticalResponse

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
FreshMail
Score 7.8 out of 10
N/A
FreshMail is a browser based email marketing solution used to create and send newsletter campaigns. This solution leads users from campaign planning and creation to final reports.N/A
VerticalResponse
Score 10.0 out of 10
N/A
VerticalResponse is an email campaign management software and services platform from Deluxe. In addition to providing email marketing tools, VerticalResponse offers fully managed email marketing services from campaign launch and management to reporting and analysis.
$9
per month
Pricing
FreshMailVerticalResponse
Editions & Modules
No answers on this topic
Basic
$11.00
per month
Pro
$16.00
per month
Pro Plus
$196.00
per month
Offerings
Pricing Offerings
FreshMailVerticalResponse
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeRequiredNo setup fee
Additional DetailsFreshMail is absolutely free if you send less than 2000 emails to up to 500 subscribers per month.
More Pricing Information
Features
FreshMailVerticalResponse
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
FreshMail
8.4
3 Ratings
3% above category average
VerticalResponse
9.9
8 Ratings
19% above category average
WYSIWYG email editor8.53 Ratings10.07 Ratings
Dynamic content8.53 Ratings10.05 Ratings
Ability to test dynamic content9.03 Ratings10.04 Ratings
Landing pages9.02 Ratings10.04 Ratings
A/B testing8.03 Ratings10.05 Ratings
Mobile optimization7.03 Ratings10.05 Ratings
Email deliverability reporting10.03 Ratings10.08 Ratings
List management7.03 Ratings10.08 Ratings
Triggered drip sequences8.53 Ratings9.02 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
FreshMail
8.2
3 Ratings
4% above category average
VerticalResponse
10.0
9 Ratings
24% above category average
Dashboards8.03 Ratings10.09 Ratings
Standard reports8.03 Ratings10.09 Ratings
Custom reports8.53 Ratings10.06 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
FreshMail
8.4
2 Ratings
1% below category average
VerticalResponse
10.0
1 Ratings
16% above category average
URL Validation8.52 Ratings10.01 Ratings
Link Tracking9.52 Ratings10.01 Ratings
Image Validation8.02 Ratings10.01 Ratings
Inbox Display8.02 Ratings10.01 Ratings
Email Accessibility Tools9.02 Ratings10.01 Ratings
Spelling and Grammar Check8.02 Ratings10.01 Ratings
Spam Testing8.02 Ratings10.01 Ratings
Email Previews8.02 Ratings10.01 Ratings
Best Alternatives
FreshMailVerticalResponse
Small Businesses
ReachMail
ReachMail
Score 10.0 out of 10
ReachMail
ReachMail
Score 10.0 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
FreshMailVerticalResponse
Likelihood to Recommend
8.5
(3 ratings)
10.0
(28 ratings)
Likelihood to Renew
-
(0 ratings)
8.6
(19 ratings)
Usability
-
(0 ratings)
9.0
(5 ratings)
Availability
-
(0 ratings)
10.0
(1 ratings)
Performance
-
(0 ratings)
10.0
(1 ratings)
Support Rating
-
(0 ratings)
8.0
(4 ratings)
Online Training
-
(0 ratings)
9.0
(1 ratings)
Implementation Rating
-
(0 ratings)
10.0
(4 ratings)
User Testimonials
FreshMailVerticalResponse
Likelihood to Recommend
FreshMail
The platform works very well for sending emails with simple layouts, it also allows you to keep track of the opening data of those who receive the emails. The platform could improve its ability to modify databases and integrate with other platforms in order to automate some of the marketing actions.
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VerticalResponse
For businesses requiring advanced email marketing features like sophisticated automation, in-depth analytics, and extensive customization, VerticalResponse might fall short due to its limited featuresVerticalResponse is ideal for small businesses or freelancers who need a simple, straightforward email marketing tool. Its ease of use and basic features make it suitable for those without extensive technical expertise in email marketing
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Pros
FreshMail
  • Location targeting to filter people based on their region
  • Auto responding to questions and similar inquiries related to content
  • Engaging and building interest in the product
Read full review
VerticalResponse
  • I love the ease of list builder because we often times have a lot of data to import. It would be simply impossible without this tool, considering the amount of customer data we have for any one given email.
  • We really enjoy the ease of use of the HTML wizard as well. It helps even a novice be able to make a beautiful and attention grabbing email.
  • The dashboard is functional and easy to find when you need with a quick search.
Read full review
Cons
FreshMail
  • My campaign got delayed because of their moderation process. When I wrote them to ask what was going on they said they have some kind of anti-spam moderation process that was taking longer than usual.
  • I don’t like the fact that you can’t edit your template in HTML in their editing program (FreshMail Designer). This is probably isn’t a big deal for most people but some of us like to take over every detail of the template.
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VerticalResponse
  • The type face is small. Not sure if this is to avoid overwhelming the reader, but I could see this being an issue with vision-impaired people or people who don't see small print well.
  • Sometimes I find it takes multiple clicks to make one simple change. I wish there was a search field at the top of the screen that allowed me to jump directly to a client's entry to update it there.
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Likelihood to Renew
FreshMail
No answers on this topic
VerticalResponse
Product is easy for both technical and non-technical people to use. A cost effective solution for sending out large number of messages. We can manage unsubscribes by individual accounts, so we can have multiple multiple accounts combined to maximize our buying power on credits. Effective API for sending/receiving data makes tool a valuable asset.
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Usability
FreshMail
No answers on this topic
VerticalResponse
I truly love this product. We are moving to an all-in-one system next year and my greatest fear in doing so is how much I will miss this platform. Although we are excited for things ahead, I will always keep Vertical Response in my back pocket incase I don't love the new platform as much
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Reliability and Availability
FreshMail
No answers on this topic
VerticalResponse
Never had an issue with uptime
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Performance
FreshMail
No answers on this topic
VerticalResponse
No issues
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Support Rating
FreshMail
No answers on this topic
VerticalResponse
At Vertical Response the help desk associates are courteous, knowledgeable and helpful. You can tell they enjoy what they do. And clearly, they are well trained because most times, the first point of contact is able to resolve any issue you may have. There have been very few times where an associate has needed to get back to me or escalate me to a supervisor
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Online Training
FreshMail
No answers on this topic
VerticalResponse
Basic functions and online help...we used what was needed, at the time, and will continue to explore other online trainings as our functional needs expand
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Implementation Rating
FreshMail
No answers on this topic
VerticalResponse
Salesforce integration never worked right. We had to abandon.
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Alternatives Considered
FreshMail
FreshMail stands out for its ease of email design. Being a specialised email tool, it is more versatile when it comes to obtaining data from users, it is more intuitive, as the amount of time that needs to be invested in learning how to design emails, landing pages, a/b testing and others, is much less than the competition
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VerticalResponse
In addition to using Vertical Response personally I also manage email marketing for clients that already use Mailchimp, Robly and Constant Contact. While most of these platforms all offer similar features I choose Vertical Response first if the client does not have a platform in place. Typically I am also teaching the client how to use this tool and the Vertical Response visual interface is very easy for me to teach a client how to navigate and create their own campaigns.
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Return on Investment
FreshMail
  • Better Outreach
  • Hitting the objective of marketing prospects qualified
  • Return on cost
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VerticalResponse
  • We were able to blast out promotions our company was having to customers which created an increase in business.
  • By blasting out any service issues, it keeps our customers informed so that they are not wondering what is going on.
  • Allows us to store unsubscribed emails so that we are not constantly pestering people who do not want to be emailed.
Read full review
ScreenShots

FreshMail Screenshots

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