113 Ratings
Top Rated
220 Ratings
113 Ratings
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Score 8.1 out of 100
Top Rated
220 Ratings
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Score 9 out of 100

Feature Set Ratings

  • Google Tag Manager ranks higher in 1 feature set: Security

Sales Force Automation

7.5

Freshworks CRM

75%

Google Tag Manager

Feature Set Not Supported
N/A
Freshworks CRM ranks higher in 7/7 features

Customer data management / contact management

8.1
81%
52 Ratings
N/A
0 Ratings

Workflow management

8.3
83%
50 Ratings
N/A
0 Ratings

Territory management

8.7
87%
40 Ratings
N/A
0 Ratings

Opportunity management

7.2
72%
44 Ratings
N/A
0 Ratings

Integration with email client (e.g., Outlook or Gmail)

7.2
72%
51 Ratings
N/A
0 Ratings

Interaction tracking

7.1
71%
51 Ratings
N/A
0 Ratings

Channel / partner relationship management

5.8
58%
38 Ratings
N/A
0 Ratings

Marketing Automation

7.7

Freshworks CRM

77%

Google Tag Manager

Feature Set Not Supported
N/A
Freshworks CRM ranks higher in 2/2 features

Lead management

7.9
79%
47 Ratings
N/A
0 Ratings

Email marketing

7.5
75%
48 Ratings
N/A
0 Ratings

CRM Project Management

8.5

Freshworks CRM

85%

Google Tag Manager

Feature Set Not Supported
N/A
Freshworks CRM ranks higher in 2/2 features

Task management

8.6
86%
47 Ratings
N/A
0 Ratings

Reporting

8.5
85%
49 Ratings
N/A
0 Ratings

CRM Reporting & Analytics

7.9

Freshworks CRM

79%

Google Tag Manager

Feature Set Not Supported
N/A
Freshworks CRM ranks higher in 3/3 features

Forecasting

7.0
70%
43 Ratings
N/A
0 Ratings

Pipeline visualization

8.9
89%
51 Ratings
N/A
0 Ratings

Customizable reports

7.7
77%
45 Ratings
N/A
0 Ratings

Customization

6.9

Freshworks CRM

69%

Google Tag Manager

Feature Set Not Supported
N/A
Freshworks CRM ranks higher in 3/3 features

Custom fields

6.8
68%
49 Ratings
N/A
0 Ratings

Custom objects

8.1
81%
39 Ratings
N/A
0 Ratings

API for custom integration

5.9
59%
37 Ratings
N/A
0 Ratings

Security

7.8

Freshworks CRM

78%
9.4

Google Tag Manager

94%
Freshworks CRM ranks higher in 1/2 features

Single sign-on capability

8.0
80%
39 Ratings
N/A
0 Ratings

Role-based user permissions

7.7
77%
45 Ratings
9.4
94%
53 Ratings

Platform

9.7

Freshworks CRM

97%

Google Tag Manager

Feature Set Not Supported
N/A
Freshworks CRM ranks higher in 1/1 features

Mobile access

9.7
97%
46 Ratings
N/A
0 Ratings

Tag Management

Freshworks CRM

Feature Set Not Supported
N/A
8.0

Google Tag Manager

80%
Google Tag Manager ranks higher in 8/8 features

Tag library

N/A
0 Ratings
8.0
80%
59 Ratings

Tag variable mapping

N/A
0 Ratings
7.8
78%
52 Ratings

Ease of writing custom tags

N/A
0 Ratings
6.6
66%
63 Ratings

Rules-driven tag execution

N/A
0 Ratings
8.3
83%
58 Ratings

Tag performance monitoring

N/A
0 Ratings
7.4
74%
55 Ratings

Improved page load times

N/A
0 Ratings
8.4
84%
46 Ratings

Mobile app tagging

N/A
0 Ratings
8.6
86%
32 Ratings

Library of JavaScript extensions

N/A
0 Ratings
9.0
90%
35 Ratings

Data Management & Integrity

Freshworks CRM

Feature Set Not Supported
N/A
8.8

Google Tag Manager

88%
Google Tag Manager ranks higher in 5/5 features

Event tracking

N/A
0 Ratings
9.6
96%
61 Ratings

Mobile event tracking

N/A
0 Ratings
9.3
93%
44 Ratings

Data distribution management

N/A
0 Ratings
8.4
84%
39 Ratings

Universal data layer

N/A
0 Ratings
8.8
88%
55 Ratings

Automated error checking

N/A
0 Ratings
7.7
77%
44 Ratings

Attribute Ratings

  • Freshworks CRM is rated higher in 2 areas: Usability, Support Rating
  • Google Tag Manager is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

7.9

Freshworks CRM

79%
55 Ratings
9.2

Google Tag Manager

92%
68 Ratings

Likelihood to Renew

Freshworks CRM

N/A
0 Ratings
10.0

Google Tag Manager

100%
6 Ratings

Usability

8.4

Freshworks CRM

84%
7 Ratings
8.2

Google Tag Manager

82%
13 Ratings

Availability

Freshworks CRM

N/A
0 Ratings
9.1

Google Tag Manager

91%
2 Ratings

Support Rating

7.1

Freshworks CRM

71%
6 Ratings
6.0

Google Tag Manager

60%
12 Ratings

Online Training

Freshworks CRM

N/A
0 Ratings
7.3

Google Tag Manager

73%
1 Rating

Implementation Rating

Freshworks CRM

N/A
0 Ratings
9.8

Google Tag Manager

98%
4 Ratings

Likelihood to Recommend

Freshworks Inc

If you are a smaller organization you are probably ok to use [Freshworks CRM (formerly Freshsales)] vs Salesforce - you will save money and still get some great features. I would not recommend for a very large enterprise. It is also challenging to have the support come from another region although they do try to be very responsive.
Read full review

Google

Google Tag Manager is well suited when the marketer or marketing team does not work closely with the developers. In this scenario, it means that the marketer can deploy 3rd party tools such as live chat widgets, advertising pixels, and much more themselves in a timely manner. Google Tag Manager may be less relevant in an organization where the marketer is also the developer or has a strong development background, where they can implement the 3rd party tags directly on the site when they need. But even in this instance, there's still great benefit in using Google Tag Manager.
Read full review

Pros

Freshworks Inc

  • It helps you automate your onboarding process for new leads.
  • It has lots of integrations with other apps, so you can interact with other things like calendars and calls.
  • It's pretty easy to set sequences so the platform automatically follows up with people for you. This is not only helpful for your sales pipeline, but also for client communication when working on a project that requires their input.
Read full review

Google

  • Selecting elements on a site [object, class, cookie, etc] (to later fire an event, send some data, etc) is very easy with triggers. Want to add an event when someone clicks on a button? Super easy. It was many many DOM selectors and you can even add custom functions if you need to do something more specific
  • In general, firing events in different circumstances is very easy mixing triggers and tags. You can track almost any element of the DOM and do whatever you want with it.
  • Testing is a great functionality. Only you can see what's on the site and you can debug it easily by seeing which events or tags were triggered and all the DOM elements involved (and why they matched the trigger).
  • Working in environments (staging, production) and versioning is easy to do, deploying changes in 2 clicks.
Read full review

Cons

Freshworks Inc

  • Persistent and pervasive down time
  • Lack of scalable integrations with data source (e.g., their Segment integration is barely functional and they won't improve it)
  • Slow and unhelpful customer service
  • Account management doesn't understand our business or what we're trying to accomplish
  • Email campaign feature is barely functional and only allows you to have 10 campaigns, even with the most expensive plan
  • Lead and contact records have gone missing and FreshSales is unable to recover data
Read full review

Google

  • There are several good integrations, but there can always be more. Native tracking for call tracking solutions, analytics providers, non-Google advertisers would be top of my list.
  • Documentation is just dreadful. Luckily there are some awesome folks out there doing crowdsourced tutorials (shout out to Simo Ahava) but by and large the Google Tag Manager instructions are worth what you pay for them.
Read full review

Pricing Details

Freshworks CRM

Starting Price

$19 per user per month, billed annually

Editions & Modules

Freshworks CRM editions and modules pricing
EditionModules
Customer-for-Life Cloud - Growth$29.001
Customer-for-Life Cloud - Pro$69.002
Customer-for-Life Cloud - Enterprise$125.003
Sales Cloud - Growth$29.004
Sales Cloud - Pro$59.005
Sales Cloud - Enterprise$99.006
Marketing Cloud - Growth$19.007
Marketing Cloud - Pro$59.008
Marketing Cloud - Enterprise$99.009

Footnotes

  1. per user per month, billed annually
  2. per user per month, billed annually
  3. per user per month, billed annually
  4. per user per month, billed annually
  5. per user per month, billed annually
  6. per user per month, billed annually
  7. per user per month, billed annually
  8. per user per month, billed annually
  9. per user per month, billed annually

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Google Tag Manager

Starting Price

Editions & Modules

Google Tag Manager editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Likelihood to Renew

    Freshworks Inc

    No answers on this topic

    Google

    Google Tag Manager makes tracking traffic to our websites effortless, which enables our developers to focus on other tasks. Setting up a new instance takes only minutes and additional scripts can be added/modified without touching the source code of a site in production. This enables our marketing directors to coordinate tests and experiments with minimal effort.
    Read full review

    Usability

    Freshworks Inc

    I would give Freshworks CRM's overall usability a 7 out of 10. Although the software has improved since we first obtained it, it still could use improvements to make functionality more intuitive and easier for the average user. It is not that challenging but there is definitely a learning curve
    Read full review

    Google

    Google Tag Manager is the definition of a learning curve. At the beginning, you can barely do the minimum and it can seem questionable as to why you would use it. However, as users begin to learn its offerings and see how it can do much more, they will have a moment where GTM becomes a tool that empowers their ability to track and efficiently collect data for important business questions.
    Read full review

    Support Rating

    Freshworks Inc

    When you initially log in to Freshworks, you get snippets to guide you on how to set up. You have a chat option on every page so you can reach out to the support agent and get your issues resolved in real time. The agents are fast, responsive, and experienced in handling even a person who introduced CRM to the world...
    Read full review

    Google

    It depends wether you are seeking official support from Google itself, in which case it would be rated very low because it's not their business model, they would rather have you work with one of their Google Analytics Certified Partner (GACP). In terms of self-served support, Google offer extensive documentation at https://developers.google.com/tag-manager/, recently revamped training (https://analyticsacademy.withgoogle.com/course05/preview), has active forums and user community (https://plus.google.com/u/0/communities/104865292981489764063) which can typically answer even the most advanced questions.
    Read full review

    Online Training

    Freshworks Inc

    No answers on this topic

    Google

    I thought there was a little bit too much emphasis on AdWords stuff, not enough on the generic application of GTM.
    Read full review

    Implementation Rating

    Freshworks Inc

    No answers on this topic

    Google

    Planning and communication will help greatly with an in-house implementation. If there are large teams, try to limit the number of people involved to 1-2 developers (back-end dev may be necessary depending on your platform), one analytics marketer and one project manager.
    Read full review

    Alternatives Considered

    Freshworks Inc

    Close.io has less features, costs more, and equally has an inside sales team focus, rather than being just as suitable for both inside and outside sales. Having said this, Close.io has important features and smart automations, a cleaner interface (easier for non-techs to use), and has very strong integrations using Zapier, plus SMS-based support. Where Freshsales won for us is that it ended up being nearly half the cost of Close.io, as well as included telephony support for our local country (Australia), whereas Close.io comes with USA/Canada numbers and requires the top pricing tier to include calls to other countries. We needed a telephony system that worked well for making and receiving from Australia. Freshsales won for us because their pricing is at a good point, had the telephony requirements we needed, and all the features that we required were good enough, or we found a workaround.
    Read full review

    Google

    We moved to GTM from a standard Google Analytics implementation. GTM is much more flexible and easier to make changes, especially as the changes relate to multiple sites and environments. While there is a learning curve when figuring out how to use GTM, I believe the change has been worth it because it helps us understand at a more fundamental level how our tracking works and gives us a lot more control over what we track and how.
    Read full review

    Return on Investment

    Freshworks Inc

    • It is too soon to make a determination on ROI, but I do think it will help me be more efficient.
    • The reporting functions help me stay on track of sales opportunities.
    • The task reminders help me accelerate how quickly deals come together.
    Read full review

    Google

    • GTM is very useful to determine if a particular element on the site is useful (i.e. is it being watched, is it being clicked, does it help customers navigate through more pages). As an SEO person, I can use this information to decide what to optimize for but also to track progress and see improvements in engagement.
    • With the use of Google Tag Manager, I was able to easily inject an A/B testing tool which lead to several improvements in lead generation.
    Read full review

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