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Top Rated
200 Ratings
83 Ratings
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Score 8 out of 100

Google Tag Manager

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Top Rated
200 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.8 out of 100

Likelihood to Recommend

Freshworks CRM (formerly Freshsales)

If you are a smaller organization you are probably ok to use [Freshworks CRM (formerly Freshsales)] vs Salesforce - you will save money and still get some great features. I would not recommend for a very large enterprise. It is also challenging to have the support come from another region although they do try to be very responsive.
Anonymous | TrustRadius Reviewer

Google Tag Manager

Google Tag Manager is well suited when the marketer or marketing team does not work closely with the developers. In this scenario, it means that the marketer can deploy 3rd party tools such as live chat widgets, advertising pixels, and much more themselves in a timely manner. Google Tag Manager may be less relevant in an organization where the marketer is also the developer or has a strong development background, where they can implement the 3rd party tags directly on the site when they need. But even in this instance, there's still great benefit in using Google Tag Manager.
Quentin Aisbett | TrustRadius Reviewer

Feature Rating Comparison

Sales Force Automation

Freshworks CRM (formerly Freshsales)
8.3
Google Tag Manager
Customer data management / contact management
Freshworks CRM (formerly Freshsales)
8.7
Google Tag Manager
Workflow management
Freshworks CRM (formerly Freshsales)
8.6
Google Tag Manager
Territory management
Freshworks CRM (formerly Freshsales)
9.1
Google Tag Manager
Opportunity management
Freshworks CRM (formerly Freshsales)
8.4
Google Tag Manager
Integration with email client (e.g., Outlook or Gmail)
Freshworks CRM (formerly Freshsales)
8.2
Google Tag Manager
Interaction tracking
Freshworks CRM (formerly Freshsales)
8.4
Google Tag Manager
Channel / partner relationship management
Freshworks CRM (formerly Freshsales)
6.8
Google Tag Manager

Marketing Automation

Freshworks CRM (formerly Freshsales)
8.9
Google Tag Manager
Lead management
Freshworks CRM (formerly Freshsales)
9.1
Google Tag Manager
Email marketing
Freshworks CRM (formerly Freshsales)
8.7
Google Tag Manager

CRM Project Management

Freshworks CRM (formerly Freshsales)
8.6
Google Tag Manager
Task management
Freshworks CRM (formerly Freshsales)
8.6
Google Tag Manager
Reporting
Freshworks CRM (formerly Freshsales)
8.6
Google Tag Manager

CRM Reporting & Analytics

Freshworks CRM (formerly Freshsales)
8.6
Google Tag Manager
Forecasting
Freshworks CRM (formerly Freshsales)
8.4
Google Tag Manager
Pipeline visualization
Freshworks CRM (formerly Freshsales)
8.9
Google Tag Manager
Customizable reports
Freshworks CRM (formerly Freshsales)
8.5
Google Tag Manager

Customization

Freshworks CRM (formerly Freshsales)
8.5
Google Tag Manager
Custom fields
Freshworks CRM (formerly Freshsales)
8.6
Google Tag Manager
Custom objects
Freshworks CRM (formerly Freshsales)
8.7
Google Tag Manager
API for custom integration
Freshworks CRM (formerly Freshsales)
8.2
Google Tag Manager

Security

Freshworks CRM (formerly Freshsales)
8.7
Google Tag Manager
9.2
Single sign-on capability
Freshworks CRM (formerly Freshsales)
8.7
Google Tag Manager
Role-based user permissions
Freshworks CRM (formerly Freshsales)
8.6
Google Tag Manager
9.2

Platform

Freshworks CRM (formerly Freshsales)
9.1
Google Tag Manager
Mobile access
Freshworks CRM (formerly Freshsales)
9.1
Google Tag Manager

Tag Management

Freshworks CRM (formerly Freshsales)
Google Tag Manager
7.9
Tag library
Freshworks CRM (formerly Freshsales)
Google Tag Manager
8.2
Tag variable mapping
Freshworks CRM (formerly Freshsales)
Google Tag Manager
7.8
Ease of writing custom tags
Freshworks CRM (formerly Freshsales)
Google Tag Manager
6.5
Rules-driven tag execution
Freshworks CRM (formerly Freshsales)
Google Tag Manager
8.2
Tag performance monitoring
Freshworks CRM (formerly Freshsales)
Google Tag Manager
7.2
Improved page load times
Freshworks CRM (formerly Freshsales)
Google Tag Manager
8.3
Mobile app tagging
Freshworks CRM (formerly Freshsales)
Google Tag Manager
8.2
Library of JavaScript extensions
Freshworks CRM (formerly Freshsales)
Google Tag Manager
8.5

Data Management & Integrity

Freshworks CRM (formerly Freshsales)
Google Tag Manager
8.5
Event tracking
Freshworks CRM (formerly Freshsales)
Google Tag Manager
9.5
Mobile event tracking
Freshworks CRM (formerly Freshsales)
Google Tag Manager
8.9
Data distribution management
Freshworks CRM (formerly Freshsales)
Google Tag Manager
8.2
Universal data layer
Freshworks CRM (formerly Freshsales)
Google Tag Manager
8.8
Automated error checking
Freshworks CRM (formerly Freshsales)
Google Tag Manager
7.0

Pros

Freshworks CRM (formerly Freshsales)

  • It helps you automate your onboarding process for new leads.
  • It has lots of integrations with other apps, so you can interact with other things like calendars and calls.
  • It's pretty easy to set sequences so the platform automatically follows up with people for you. This is not only helpful for your sales pipeline, but also for client communication when working on a project that requires their input.
Brandon Howard | TrustRadius Reviewer

Google Tag Manager

  • Selecting elements on a site [object, class, cookie, etc] (to later fire an event, send some data, etc) is very easy with triggers. Want to add an event when someone clicks on a button? Super easy. It was many many DOM selectors and you can even add custom functions if you need to do something more specific
  • In general, firing events in different circumstances is very easy mixing triggers and tags. You can track almost any element of the DOM and do whatever you want with it.
  • Testing is a great functionality. Only you can see what's on the site and you can debug it easily by seeing which events or tags were triggered and all the DOM elements involved (and why they matched the trigger).
  • Working in environments (staging, production) and versioning is easy to do, deploying changes in 2 clicks.
Santiago Valdés | TrustRadius Reviewer

Cons

Freshworks CRM (formerly Freshsales)

  • Persistent and pervasive down time
  • Lack of scalable integrations with data source (e.g., their Segment integration is barely functional and they won't improve it)
  • Slow and unhelpful customer service
  • Account management doesn't understand our business or what we're trying to accomplish
  • Email campaign feature is barely functional and only allows you to have 10 campaigns, even with the most expensive plan
  • Lead and contact records have gone missing and FreshSales is unable to recover data
Anonymous | TrustRadius Reviewer

Google Tag Manager

  • There are several good integrations, but there can always be more. Native tracking for call tracking solutions, analytics providers, non-Google advertisers would be top of my list.
  • Documentation is just dreadful. Luckily there are some awesome folks out there doing crowdsourced tutorials (shout out to Simo Ahava) but by and large the Google Tag Manager instructions are worth what you pay for them.
J.P. VanderLinden | TrustRadius Reviewer

Likelihood to Renew

Freshworks CRM (formerly Freshsales)

No score
No answers yet
No answers on this topic

Google Tag Manager

Google Tag Manager 10.0
Based on 6 answers
Google Tag Manager makes tracking traffic to our websites effortless, which enables our developers to focus on other tasks. Setting up a new instance takes only minutes and additional scripts can be added/modified without touching the source code of a site in production. This enables our marketing directors to coordinate tests and experiments with minimal effort.
Anonymous | TrustRadius Reviewer

Usability

Freshworks CRM (formerly Freshsales)

Freshworks CRM (formerly Freshsales) 8.8
Based on 6 answers
It has all a Tech sales company would need. I did run into some issues with the setup and importing initially but the response time and help from the support team were unbelievable and accurate. I was able to solve most of the issues that made me switch from basic Excel and Zoho CRM.
Immanuel Chiplin Sam S | TrustRadius Reviewer

Google Tag Manager

Google Tag Manager 7.7
Based on 11 answers
Google Tag Manager is the definition of a learning curve. At the beginning, you can barely do the minimum and it can seem questionable as to why you would use it. However, as users begin to learn its offerings and see how it can do much more, they will have a moment where GTM becomes a tool that empowers their ability to track and efficiently collect data for important business questions.
Matthew Stewart | TrustRadius Reviewer

Support Rating

Freshworks CRM (formerly Freshsales)

Freshworks CRM (formerly Freshsales) 7.2
Based on 5 answers
When you initially log in to Freshworks, you get snippets to guide you on how to set up. You have a chat option on every page so you can reach out to the support agent and get your issues resolved in real time. The agents are fast, responsive, and experienced in handling even a person who introduced CRM to the world...
Immanuel Chiplin Sam S | TrustRadius Reviewer

Google Tag Manager

Google Tag Manager 5.2
Based on 9 answers
It depends wether you are seeking official support from Google itself, in which case it would be rated very low because it's not their business model, they would rather have you work with one of their Google Analytics Certified Partner (GACP).In terms of self-served support, Google offer extensive documentation at https://developers.google.com/tag-manager/, recently revamped training (https://analyticsacademy.withgoogle.com/course05/preview), has active forums and user community (https://plus.google.com/u/0/communities/104865292981489764063) which can typically answer even the most advanced questions.
Stéphane Hamel | TrustRadius Reviewer

Online Training

Freshworks CRM (formerly Freshsales)

No score
No answers yet
No answers on this topic

Google Tag Manager

Google Tag Manager 7.3
Based on 1 answer
I thought there was a little bit too much emphasis on AdWords stuff, not enough on the generic application of GTM.
Stéphane Hamel | TrustRadius Reviewer

Implementation Rating

Freshworks CRM (formerly Freshsales)

No score
No answers yet
No answers on this topic

Google Tag Manager

Google Tag Manager 9.8
Based on 2 answers
Planning and communication will help greatly with an in-house implementation. If there are large teams, try to limit the number of people involved to 1-2 developers (back-end dev may be necessary depending on your platform), one analytics marketer and one project manager.
David Gailey | TrustRadius Reviewer

Alternatives Considered

Freshworks CRM (formerly Freshsales)

Close.io has less features, costs more, and equally has an inside sales team focus, rather than being just as suitable for both inside and outside sales.Having said this, Close.io has important features and smart automations, a cleaner interface (easier for non-techs to use), and has very strong integrations using Zapier, plus SMS-based support.Where Freshsales won for us is that it ended up being nearly half the cost of Close.io, as well as included telephony support for our local country (Australia), whereas Close.io comes with USA/Canada numbers and requires the top pricing tier to include calls to other countries. We needed a telephony system that worked well for making and receiving from Australia.Freshsales won for us because their pricing is at a good point, had the telephony requirements we needed, and all the features that we required were good enough, or we found a workaround.
Anonymous | TrustRadius Reviewer

Google Tag Manager

We moved to GTM from a standard Google Analytics implementation. GTM is much more flexible and easier to make changes, especially as the changes relate to multiple sites and environments. While there is a learning curve when figuring out how to use GTM, I believe the change has been worth it because it helps us understand at a more fundamental level how our tracking works and gives us a lot more control over what we track and how.
Ben Rubenstein | TrustRadius Reviewer

Return on Investment

Freshworks CRM (formerly Freshsales)

  • It is too soon to make a determination on ROI, but I do think it will help me be more efficient.
  • The reporting functions help me stay on track of sales opportunities.
  • The task reminders help me accelerate how quickly deals come together.
Dan Styklunas | TrustRadius Reviewer

Google Tag Manager

  • GTM is very useful to determine if a particular element on the site is useful (i.e. is it being watched, is it being clicked, does it help customers navigate through more pages). As an SEO person, I can use this information to decide what to optimize for but also to track progress and see improvements in engagement.
  • With the use of Google Tag Manager, I was able to easily inject an A/B testing tool which lead to several improvements in lead generation.
Anonymous | TrustRadius Reviewer

Screenshots

Google Tag Manager

Pricing Details

Freshworks CRM (formerly Freshsales)

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Freshworks CRM (formerly Freshsales) Editions & Modules

Edition
Customer-for-Life Cloud - Growth$29.001
Customer-for-Life Cloud - Pro$69.001
Customer-for-Life Cloud - Enterprise$125.001
Sales Cloud - Growth$29.001
Sales Cloud - Pro$59.001
Sales Cloud - Enterprise$99.001
Marketing Cloud - Growth$19.001
Marketing Cloud - Pro$59.001
Marketing Cloud - Enterprise$99.001
  1. per user per month, billed annually
Additional Pricing Details

Google Tag Manager

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Google Tag Manager Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

Freshworks CRM (formerly Freshsales)
8.5
Google Tag Manager
9.1

Likelihood to Renew

Freshworks CRM (formerly Freshsales)
Google Tag Manager
10.0

Usability

Freshworks CRM (formerly Freshsales)
8.8
Google Tag Manager
7.7

Reliability and Availability

Freshworks CRM (formerly Freshsales)
Google Tag Manager
9.1

Support Rating

Freshworks CRM (formerly Freshsales)
7.2
Google Tag Manager
5.2

Online Training

Freshworks CRM (formerly Freshsales)
Google Tag Manager
7.3

Implementation Rating

Freshworks CRM (formerly Freshsales)
Google Tag Manager
9.8

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