What users are saying about
113 Ratings
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Top Rated
166 Ratings
113 Ratings
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Score 8.1 out of 100

Klaviyo

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Top Rated
166 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 9.3 out of 100

Feature Set Ratings

    Sales Force Automation

    7.5

    Freshworks CRM

    75%

    Klaviyo

    Feature Set Not Supported
    N/A
    Freshworks CRM ranks higher in 7/7 features

    Customer data management / contact management

    8.2
    82%
    52 Ratings
    N/A
    0 Ratings

    Workflow management

    8.3
    83%
    50 Ratings
    N/A
    0 Ratings

    Territory management

    8.7
    87%
    40 Ratings
    N/A
    0 Ratings

    Opportunity management

    7.2
    72%
    44 Ratings
    N/A
    0 Ratings

    Integration with email client (e.g., Outlook or Gmail)

    7.2
    72%
    51 Ratings
    N/A
    0 Ratings

    Interaction tracking

    7.1
    71%
    51 Ratings
    N/A
    0 Ratings

    Channel / partner relationship management

    5.8
    58%
    38 Ratings
    N/A
    0 Ratings

    Marketing Automation

    7.7

    Freshworks CRM

    77%

    Klaviyo

    Feature Set Not Supported
    N/A
    Freshworks CRM ranks higher in 2/2 features

    Lead management

    7.9
    79%
    47 Ratings
    N/A
    0 Ratings

    Email marketing

    7.6
    76%
    48 Ratings
    N/A
    0 Ratings

    CRM Project Management

    8.5

    Freshworks CRM

    85%

    Klaviyo

    Feature Set Not Supported
    N/A
    Freshworks CRM ranks higher in 2/2 features

    Task management

    8.6
    86%
    47 Ratings
    N/A
    0 Ratings

    Reporting

    8.5
    85%
    49 Ratings
    N/A
    0 Ratings

    CRM Reporting & Analytics

    7.9

    Freshworks CRM

    79%

    Klaviyo

    Feature Set Not Supported
    N/A
    Freshworks CRM ranks higher in 3/3 features

    Forecasting

    7.1
    71%
    43 Ratings
    N/A
    0 Ratings

    Pipeline visualization

    8.9
    89%
    51 Ratings
    N/A
    0 Ratings

    Customizable reports

    7.7
    77%
    45 Ratings
    N/A
    0 Ratings

    Customization

    6.9

    Freshworks CRM

    69%

    Klaviyo

    Feature Set Not Supported
    N/A
    Freshworks CRM ranks higher in 3/3 features

    Custom fields

    6.8
    68%
    49 Ratings
    N/A
    0 Ratings

    Custom objects

    8.1
    81%
    39 Ratings
    N/A
    0 Ratings

    API for custom integration

    5.9
    59%
    37 Ratings
    N/A
    0 Ratings

    Security

    7.8

    Freshworks CRM

    78%

    Klaviyo

    Feature Set Not Supported
    N/A
    Freshworks CRM ranks higher in 2/2 features

    Single sign-on capability

    8.0
    80%
    39 Ratings
    N/A
    0 Ratings

    Role-based user permissions

    7.7
    77%
    45 Ratings
    N/A
    0 Ratings

    Platform

    9.7

    Freshworks CRM

    97%

    Klaviyo

    Feature Set Not Supported
    N/A
    Freshworks CRM ranks higher in 1/1 features

    Mobile access

    9.7
    97%
    46 Ratings
    N/A
    0 Ratings

    Email & Online Marketing

    Freshworks CRM

    Feature Set Not Supported
    N/A
    8.1

    Klaviyo

    81%
    Klaviyo ranks higher in 9/9 features

    WYSIWYG email editor

    N/A
    0 Ratings
    8.1
    81%
    64 Ratings

    Dynamic content

    N/A
    0 Ratings
    7.7
    77%
    67 Ratings

    Ability to test dynamic content

    N/A
    0 Ratings
    7.3
    73%
    63 Ratings

    Landing pages

    N/A
    0 Ratings
    8.0
    80%
    2 Ratings

    A/B testing

    N/A
    0 Ratings
    8.4
    84%
    65 Ratings

    Mobile optimization

    N/A
    0 Ratings
    8.2
    82%
    68 Ratings

    Email deliverability reporting

    N/A
    0 Ratings
    8.3
    83%
    84 Ratings

    List management

    N/A
    0 Ratings
    8.6
    86%
    70 Ratings

    Triggered drip sequences

    N/A
    0 Ratings
    8.8
    88%
    63 Ratings

    Lead Management

    Freshworks CRM

    Feature Set Not Supported
    N/A
    7.0

    Klaviyo

    70%
    Klaviyo ranks higher in 4/4 features

    Lead nurturing

    N/A
    0 Ratings
    8.4
    84%
    52 Ratings

    Lead scoring and grading

    N/A
    0 Ratings
    6.3
    63%
    14 Ratings

    Data quality management

    N/A
    0 Ratings
    6.7
    67%
    16 Ratings

    Automated sales alerts and tasks

    N/A
    0 Ratings
    6.5
    65%
    16 Ratings

    Reporting & Analytics

    Freshworks CRM

    Feature Set Not Supported
    N/A
    7.7

    Klaviyo

    77%
    Klaviyo ranks higher in 3/3 features

    Dashboards

    N/A
    0 Ratings
    8.0
    80%
    68 Ratings

    Standard reports

    N/A
    0 Ratings
    7.9
    79%
    65 Ratings

    Custom reports

    N/A
    0 Ratings
    7.2
    72%
    30 Ratings

    Platform & Infrastructure

    Freshworks CRM

    Feature Set Not Supported
    N/A
    7.8

    Klaviyo

    78%
    Klaviyo ranks higher in 4/4 features

    API

    N/A
    0 Ratings
    8.3
    83%
    50 Ratings

    Role-based workflow & approvals

    N/A
    0 Ratings
    7.1
    71%
    18 Ratings

    Customizability

    N/A
    0 Ratings
    8.4
    84%
    23 Ratings

    Integration with Salesforce.com

    N/A
    0 Ratings
    7.5
    75%
    2 Ratings

    Attribute Ratings

    • Freshworks CRM is rated higher in 1 area: Usability
    • Klaviyo is rated higher in 2 areas: Likelihood to Recommend, Support Rating

    Likelihood to Recommend

    7.9

    Freshworks CRM

    79%
    55 Ratings
    9.3

    Klaviyo

    93%
    71 Ratings

    Likelihood to Renew

    Freshworks CRM

    N/A
    0 Ratings
    10.0

    Klaviyo

    100%
    2 Ratings

    Usability

    8.4

    Freshworks CRM

    84%
    7 Ratings
    8.0

    Klaviyo

    80%
    3 Ratings

    Support Rating

    7.1

    Freshworks CRM

    71%
    6 Ratings
    9.0

    Klaviyo

    90%
    1 Rating

    Implementation Rating

    Freshworks CRM

    N/A
    0 Ratings
    10.0

    Klaviyo

    100%
    1 Rating

    Likelihood to Recommend

    Freshworks Inc

    If you are a smaller organization you are probably ok to use [Freshworks CRM (formerly Freshsales)] vs Salesforce - you will save money and still get some great features. I would not recommend for a very large enterprise. It is also challenging to have the support come from another region although they do try to be very responsive.
    Read full review

    Klaviyo

    If you have are in e-commerce or retail and have an email list of customers above 10k people, I would highly suggest Klaviyo, as one person is able to build robust email flows for increased conversion, customer retention, and creative promotion using both SMS and email interchangeably
    Read full review

    Pros

    Freshworks Inc

    • It helps you automate your onboarding process for new leads.
    • It has lots of integrations with other apps, so you can interact with other things like calendars and calls.
    • It's pretty easy to set sequences so the platform automatically follows up with people for you. This is not only helpful for your sales pipeline, but also for client communication when working on a project that requires their input.
    Read full review

    Klaviyo

    • Email automation that nurtured new prospects with education and promotion content.
    • List segmentation. We could segment our list by behavior, purchase history and by demographics. This gave us more views into the customer segmentation.
    • Promotion emails. the high delivery rate of Flash sales, discounts, and promotions that drove sales
    • SMS messaging. We could time SMS messaging to be aligned with email promotion to give a more omni marketing approach to CRM
    • Reporting. Klavio provided excellent reporting by campaign and marketing period. It was able to track open rate, CTR, conversion and revenue.
    • Creative Management. Klavio allowed us to store graphics from previous campaigns and use them in future marketing efforts
    • Campaign Builder. the email builder mechanism is outstanding allowing for graphic, text, shapes and images all to be incorporated in HTML emails
    • Testing. The AB testing function allowed for campaign optimization
    Read full review

    Cons

    Freshworks Inc

    • Persistent and pervasive down time
    • Lack of scalable integrations with data source (e.g., their Segment integration is barely functional and they won't improve it)
    • Slow and unhelpful customer service
    • Account management doesn't understand our business or what we're trying to accomplish
    • Email campaign feature is barely functional and only allows you to have 10 campaigns, even with the most expensive plan
    • Lead and contact records have gone missing and FreshSales is unable to recover data
    Read full review

    Klaviyo

    • The image quality you are able to upload can be a bit low, would love crisper GIFs and images to be allowed to upload
    • Easier way to clean up and clear out inactive users
    • Two way data sync between Klaviyo and Shopify (tags and such) as I believe it is a one way system as of now
    Read full review

    Pricing Details

    Freshworks CRM

    Starting Price

    $19 per user per month, billed annually

    Editions & Modules

    Freshworks CRM editions and modules pricing
    EditionModules
    Customer-for-Life Cloud - Growth$29.001
    Customer-for-Life Cloud - Pro$69.002
    Customer-for-Life Cloud - Enterprise$125.003
    Sales Cloud - Growth$29.004
    Sales Cloud - Pro$59.005
    Sales Cloud - Enterprise$99.006
    Marketing Cloud - Growth$19.007
    Marketing Cloud - Pro$59.008
    Marketing Cloud - Enterprise$99.009

    Footnotes

    1. per user per month, billed annually
    2. per user per month, billed annually
    3. per user per month, billed annually
    4. per user per month, billed annually
    5. per user per month, billed annually
    6. per user per month, billed annually
    7. per user per month, billed annually
    8. per user per month, billed annually
    9. per user per month, billed annually

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Klaviyo

    Starting Price

    Editions & Modules

    Klaviyo editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Pricing Info

      Likelihood to Renew

      Freshworks Inc

      No answers on this topic

      Klaviyo

      Klaviyo is simply a great solution for e-com email marketing & customer relationship management:
      1. User journey visibility: We can see our clients' customers on their individual user journeys (open email, site visits) to better understand and accommodate your customers.
      2. Flow automation: Creating automated emails that follow up with new leads, those who abandoned carts, purchased.
      3. Email design: So easy to use, and more friendly than some other visual builders that we've used.
      4. Metrics visibility: We can see our clients' metrics very easily and adjust efforts accordingly.
      Read full review

      Usability

      Freshworks Inc

      I would give Freshworks CRM's overall usability a 7 out of 10. Although the software has improved since we first obtained it, it still could use improvements to make functionality more intuitive and easier for the average user. It is not that challenging but there is definitely a learning curve
      Read full review

      Klaviyo

      The only reason why I did not give it a 10/10 is that it cannot distinguish purchases that came through subscription recharges instead of purchases that were driven directly by email sends. Other than that, the automation qualities, design features, and segmentation options make this an incredible email platform, and I am very happy with it
      Read full review

      Support Rating

      Freshworks Inc

      When you initially log in to Freshworks, you get snippets to guide you on how to set up. You have a chat option on every page so you can reach out to the support agent and get your issues resolved in real time. The agents are fast, responsive, and experienced in handling even a person who introduced CRM to the world...
      Read full review

      Klaviyo

      Their support is always quick and we have recurring meetings with our advisor. they were great when we first started at walking us through the platform and helping us understand how to do the overall setup. They also have a wide variety of articles that cover must issues in a very clear manner that will get you out of a predicament really fast.
      Read full review

      Implementation Rating

      Freshworks Inc

      No answers on this topic

      Klaviyo

      Don't cut corners, do it right the first time, if you take your time to build everything the way you want it then it will run itself. The platform will help you increase revenue as long as you use the tools it provides. Don't be scared to ask questions, the support team will help you get to the next level
      Read full review

      Alternatives Considered

      Freshworks Inc

      Close.io has less features, costs more, and equally has an inside sales team focus, rather than being just as suitable for both inside and outside sales. Having said this, Close.io has important features and smart automations, a cleaner interface (easier for non-techs to use), and has very strong integrations using Zapier, plus SMS-based support. Where Freshsales won for us is that it ended up being nearly half the cost of Close.io, as well as included telephony support for our local country (Australia), whereas Close.io comes with USA/Canada numbers and requires the top pricing tier to include calls to other countries. We needed a telephony system that worked well for making and receiving from Australia. Freshsales won for us because their pricing is at a good point, had the telephony requirements we needed, and all the features that we required were good enough, or we found a workaround.
      Read full review

      Klaviyo

      While Mailchimp was easy to use, Klaviyo allowed much more customization and flexibility. Klaviyo integrated with all of our apps through Shopify, so it was really a no-brainer when it came down to deciding. The ease of setting up a drip campaign and segmenting the customer base was the icing on the cake, but we were already going to go with Klaviyo.
      Read full review

      Return on Investment

      Freshworks Inc

      • It is too soon to make a determination on ROI, but I do think it will help me be more efficient.
      • The reporting functions help me stay on track of sales opportunities.
      • The task reminders help me accelerate how quickly deals come together.
      Read full review

      Klaviyo

      • It must reduce its cost.
      • It is a digital marketing tool with so many amazing features that have helped me connect with my audience personally because the data it provides me is always authentic which also helps me to understand what they exactly need.
      Read full review

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