Likelihood to Recommend I think Custora is a great fit for B2C companies that are trying to take their relationship marketing programs to the next level and outside of basic segmentation. It's a great platform to consolidate all customer, order history, and campaign history type data into one platform to obtain a 360 degree view of the customer. Additionally I would say, if an organization is resource constrained from an analytics perspective, the platform also makes great sense to invest in. It provides out of the box predictive analytics, and custom lifecycle triggers to align a retention marketing program around. Outside of the upfront work to get the platform up and running, it's very marketer friendly to utilize
Read full review In full disclosure as a professional services marketing agency and consultancy, based on our very positive experience with Full Circle CRM, the robustness of their offering, and our ability to work together, we have entered into a partnership to provide implementation and consulting services in cooperation with Full Circle CRM. Rather than paint this review as biased, I hope that it provides insights into our decision to partner with an impressive and growing company.
Read full review Pros Real-time insights are spot on with minimal millisecond differences Customer profile creation is on point with very good data unification capabilities Data ingestion from multiple sources and cleaning of PII data The insights engine is highly refined even having behavioural insights capability Read full review Easy to understand data model and attribution model Expert implementation support Connecting tools to Salesforce as single source of truth Read full review Cons Currently there are limitations with the number of personas that can be built in the instance, it would be great to have more flexibility here We occasionally see issues with lists delivered to our ESP from the platform. Not a major problem, but could be an area of improvement Read full review We worked closely with the vendor to add functionality to their current release to allow us to track multiple separate waterfalls simultaneously in order to operationalize the new Sirius Decisions Waterfall model. With the needed changes, the product works as advertised, and is providing the specific results we anticipated. In 6 months, we have not found anything else that we would want to change. Read full review Likelihood to Renew Full Circle CRM has solved a major visibility problem for us that was the result of architectural differences between Eloqua and salesforce.com that cannot be solved by reporting alone. We rely on this visibility as much as the core systems themselves.
Read full review Support Rating The vendor worked with us tirelessly, never complaining about our broken processes and bad data. In fact, they went above and beyond their responsibilities to assist us in the process re-engineering and the data clean-up
Read full review In-Person Training The instructor was the same person who guided our implementation so they not only knew their application but they were also familiar with our data and our specific configuration and processes within salesforce.com. They were able to provide customized instruction to match our needs and personnel.
Read full review Implementation Rating When I look back at where we were on November 25th compared to where we were on January 25th, having been live for just one month, the difference is amazing. Our management discussions had already moved from discussing the validity of the data to the implications of the insights. As we approach the mid-point in our year, it is difficult to remember the old days when we could not see the road in front of us.
Read full review Alternatives Considered Amperitiy's data model is much more refined compared to the competition which makes it ideal for firms looking for a no-nonsense CDP. However, it lacks campaigns and delivery features when compared to some other CDP providers like
mParticle and Clevertap. The pricing is good and the usage-based pricing ensures that even small to mid-sized teams can afford it. Support can be improved though.
Read full review Full Circle's main competitors are standalone reporting tools which perform well and are a good first step into attribution. All tools require significant investment to improve your marketing data model and how you plan and execute campaigns. Full Circle is heavily married to Salesforce and takes advantage of Salesforce's reporting suite vs. visualizing in a standalone tool. This approach also works well if you prefer to visualize data in an alternative tool such as Tableau or Looker. The proprietary approach to visualization used by
Bizible and
BrightFunnel are less appealing to enterprise companies who are building a modern stack.
Read full review Return on Investment Overall we have been able to increase the mix of triggered related revenue in email from 20% to 50% of total revenue after implementing Custora's lifecycle triggers We've also seen one off email tests with incremental conversion rates up to 75% when utilizing Custora personas to personal communications Read full review Eliminated underperforming channels such as content syndication which accounted for up to 20% of spend Improved funnel velocity and inspection of Marketing to SDR handoffs Created an attribution model which provided better transparency to company leadership on marketing performance - unlocked more budget Good value product and ROI was positive within a year. Read full review ScreenShots