Fullstory vs. Insider Growth Management Platform (GMP)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Fullstory
Score 8.9 out of 10
N/A
Fullstory’s behavioral data platform helps technology leaders make better, more informed decisions by injecting digital behavioral data into their analytics stack. The technology's behavioral data transforms digital visit into actionable insights.N/A
Insider Growth Management Platform (GMP)
Score 6.8 out of 10
Mid-Size Companies (51-1,000 employees)
The Insider Growth Management Platform (GMP) is a martech platform accessible from a single tech stack. It brings together technologies for marketers to deliver personalized experiences and enables them to take data based actions. One of the core features introduced by GMP is Ad Audiences which brings together the disjointed worlds of adtech and martech together through using predictive segmentation technologies. Additionally, the vendor says GMP takes everything beyond conversion…N/A
Pricing
FullstoryInsider Growth Management Platform (GMP)
Editions & Modules
Business
Contact Sales
Enterprise
Contact Sales
No answers on this topic
Offerings
Pricing Offerings
FullstoryInsider Growth Management Platform (GMP)
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Community Pulse
FullstoryInsider Growth Management Platform (GMP)
Top Pros
Top Cons
Features
FullstoryInsider Growth Management Platform (GMP)
Mobile Capabilities
Comparison of Mobile Capabilities features of Product A and Product B
Fullstory
5.6
19 Ratings
28% below category average
Insider Growth Management Platform (GMP)
-
Ratings
Responsive Design for Web Access6.717 Ratings00 Ratings
Mobile Application6.910 Ratings00 Ratings
Dashboard / Report / Visualization Interactivity on Mobile6.913 Ratings00 Ratings
Mobile App Analytics6.412 Ratings00 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
Fullstory
8.3
49 Ratings
9% below category average
Insider Growth Management Platform (GMP)
-
Ratings
Heatmap tool8.637 Ratings00 Ratings
Click analytics8.044 Ratings00 Ratings
Scroll maps8.433 Ratings00 Ratings
Form fill analysis8.726 Ratings00 Ratings
Conversion tracking8.228 Ratings00 Ratings
Goal tracking6.823 Ratings00 Ratings
Funnel Analysis7.534 Ratings00 Ratings
Session Recording and Replay9.848 Ratings00 Ratings
User Segmentation9.143 Ratings00 Ratings
Best Alternatives
FullstoryInsider Growth Management Platform (GMP)
Small Businesses
Smartlook
Smartlook
Score 8.3 out of 10
Mautic
Mautic
Score 9.1 out of 10
Medium-sized Companies
Contentsquare
Contentsquare
Score 8.9 out of 10
The Trade Desk
The Trade Desk
Score 7.0 out of 10
Enterprises
Contentsquare
Contentsquare
Score 8.9 out of 10
Iterable
Iterable
Score 8.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
FullstoryInsider Growth Management Platform (GMP)
Likelihood to Recommend
9.0
(72 ratings)
9.0
(2 ratings)
Likelihood to Renew
9.7
(9 ratings)
-
(0 ratings)
Usability
10.0
(1 ratings)
-
(0 ratings)
Availability
9.0
(1 ratings)
-
(0 ratings)
Performance
8.0
(1 ratings)
-
(0 ratings)
Support Rating
8.3
(61 ratings)
-
(0 ratings)
Implementation Rating
7.5
(56 ratings)
-
(0 ratings)
Configurability
7.0
(1 ratings)
-
(0 ratings)
Ease of integration
9.0
(1 ratings)
-
(0 ratings)
Product Scalability
8.0
(1 ratings)
-
(0 ratings)
Vendor post-sale
8.0
(1 ratings)
-
(0 ratings)
Vendor pre-sale
8.0
(1 ratings)
-
(0 ratings)
User Testimonials
FullstoryInsider Growth Management Platform (GMP)
Likelihood to Recommend
Fullstory
It was extremely useful in identifying places in our product where things weren't functioning, or where it looked like action was available to the end user but in reality, it was not and therefore caused lots of confusion. It doesn't help as much in other scenarios to see what catches a user's Eye or where they go if they leave our application as well as an actual in-person interview would help with eye-tracking software.
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Insider
Insider Growth Management Platform is great for anyone looking to improve their conversion rates, whether in lead generation or eCommerce. The web push notifications also provide a powerful tool for any organisation looking to reach their website visitors that they may not have in a database. A certain scale is required to realise a return on investment though, the platform is suited to medium to large businesses.
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Pros
Fullstory
  • Tracks users' online experiences from start to finish.
  • Makes it easy to share a customer's experiences with the rest of my team.
  • Allows me to use different methods to find evidence of a customer's experience.
  • Shows page insights via segmentation that help me know where to improve my site.
  • Tracks error clicks and dead clicks for quick insights into site improvements.
  • Integrates with HelpScout for easy access to customer problem-solving.
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Insider
  • Excellent Customer Success Support
  • Clear and Understandable Reporting Especially for Digital Marketers
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Cons
Fullstory
  • The ramp-up time to learn the entire product can take a little while. There are just so many absolutely wonderful tools and different ways to look at the same type of information that it can take a new user a few weeks to understand and then more time to master. However, FullStory has a ton of training resources to help with that! A lot of my own teammates have taught themselves FullStory through those training resources.
  • The UX of the product is totally wonderful, but there are tiny things that make getting to certain parts of the product slightly more challenging (like clicking into a modal in a modal). Sometimes buttons or links are placed out of my field of view, but those are minor things I notice because I work in UX.
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Insider
  • Attention to detail, checking for errors and bugs.
  • Support could be improved.
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Likelihood to Renew
Fullstory
It's been a phenomenal tool for us; every department that uses it has found something new and unexpected that it can do that they're really excited about. Even if we *only* used it for bug triage, it would be worth our time and money. The fact that we can use it for so many other things as well--gauging how customers interact and use our site, identifying UI problems, etc.--is above and beyond
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Insider
No answers on this topic
Usability
Fullstory
Because everything seems to be easy to find and it doesn't take long at all to learn how to use the product
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Insider
No answers on this topic
Reliability and Availability
Fullstory
We've never had issues with availability
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Insider
No answers on this topic
Performance
Fullstory
It seems the performance is really good and always loads quickly
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Insider
No answers on this topic
Support Rating
Fullstory
They have been overall pretty responsive and proactive. The tool is pretty straightforward to use. Most of the questions we have had to work with them on our how to use new features or adjust our integration to ensure we are gathering all the data from all of our tools.
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Insider
No answers on this topic
Implementation Rating
Fullstory
To successfully implement FullStory, it is important to plan your implementation carefully by defining your goals and user segments. You should also use tags and filters to analyze your user data, train your team to use FullStory effectively, and use FullStory in conjunction with other analytics tools to get a more complete picture of your user's behavior. By following these tips, you can gain valuable insights into your users' behavior and experiences, and use this information to improve your website or application.
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Insider
No answers on this topic
Alternatives Considered
Fullstory
Smartlook is software that records users on a website
and mobile app. Finding useful information within thousands of recordings is
made quick and easy with features that help you accomplish this. I have chosen FullStory because it is easier to use and has more advanced features compared to Smartlook.
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Insider
Insider is a great app growth platform, we’ve seen so many aspects of this product improve our marketing strategy and more importantly our business margins in such a short space of time!
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Scalability
Fullstory
Full story was easy to scale with the growth of our teams and organisation
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Insider
No answers on this topic
Return on Investment
Fullstory
  • Triage for front end bugs - FullStory can sometimes help you spot a bug in action much more quickly than trying to recreate it on your own
  • Observing customers use new features and understanding why a new feature may be performing better or worse than expected
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Insider
  • Improved conversion rate.
  • Increased online sales.
  • Increased leads.
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ScreenShots

Fullstory Screenshots

Screenshot of AI-generated Summaries used to Take Action More QuicklyScreenshot of a Visualization of Behavioral Data with Custom DashboardsScreenshot of Ready-made for AI Behavioral Data Straight to the organization's Data EcosystemScreenshot of Fullstory's Session Replay, Combined with Dev ToolsScreenshot of Mobile App Behavioral Data

Insider Growth Management Platform (GMP) Screenshots

Screenshot of Personalization StepsScreenshot of Predictive SegmentationScreenshot of Reporting Module