Google Workspace vs. Twilio SendGrid

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Google Workspace
Score 9.1 out of 10
N/A
Google Workspace enables teams of all sizes to connect, create and collaborate. It includes productivity and collaboration tools for work: Gmail for custom business email, Drive for cloud storage, Docs for word processing, Meet for video and voice conferencing, Chat for team messaging, Slides for presentation building, and shared Calendars.
$6
per month per user
Twilio SendGrid
Score 7.4 out of 10
N/A
Twilio SendGrid Marketing Campaigns provides users with segmentation, campaign editing, and deliverability. According to the vendor, Twilio SendGrid Marketing Campaigns is trusted by over 80,000 customers globally, including Airbnb, Spotify and Uber. Twilio SendGrid Marketing Campaigns aims to help users by providing: MORE EFFICIENT EMAIL BUILDING The campaign building process is free from frustrating, rigid step-by-step wizards that slow users down. The vendor says…
$15
per month
Pricing
Google WorkspaceTwilio SendGrid
Editions & Modules
Business Starter
$6
per user/per month
Business Standard
$12
per user/per month
Business Plus
$18
per user/per month
Enterprise
Contact sales team
Basic
$15
per month
Advanced
$60
per month
Free
Free
Offerings
Pricing Offerings
Google WorkspaceTwilio SendGrid
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Google WorkspaceTwilio SendGrid
Top Pros
Top Cons
Features
Google WorkspaceTwilio SendGrid
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Google Workspace
-
Ratings
Twilio SendGrid
7.7
46 Ratings
5% below category average
WYSIWYG email editor00 Ratings7.733 Ratings
Dynamic content00 Ratings7.936 Ratings
Ability to test dynamic content00 Ratings8.034 Ratings
Landing pages00 Ratings7.522 Ratings
A/B testing00 Ratings8.526 Ratings
Mobile optimization00 Ratings9.034 Ratings
Email deliverability reporting00 Ratings7.546 Ratings
List management00 Ratings5.940 Ratings
Triggered drip sequences00 Ratings7.520 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Google Workspace
-
Ratings
Twilio SendGrid
8.0
46 Ratings
4% above category average
Dashboards00 Ratings8.544 Ratings
Standard reports00 Ratings8.544 Ratings
Custom reports00 Ratings7.028 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Google Workspace
-
Ratings
Twilio SendGrid
9.1
8 Ratings
7% above category average
URL Validation00 Ratings9.38 Ratings
Link Tracking00 Ratings9.08 Ratings
Image Validation00 Ratings9.07 Ratings
Inbox Display00 Ratings9.38 Ratings
Email Accessibility Tools00 Ratings9.08 Ratings
Spelling and Grammar Check00 Ratings8.66 Ratings
Spam Testing00 Ratings9.38 Ratings
Email Previews00 Ratings9.08 Ratings
Best Alternatives
Google WorkspaceTwilio SendGrid
Small Businesses
Microsoft 365 Business Premium
Microsoft 365 Business Premium
Score 8.9 out of 10
ReachMail
ReachMail
Score 10.0 out of 10
Medium-sized Companies
Microsoft 365 Business Premium
Microsoft 365 Business Premium
Score 8.9 out of 10
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Enterprises
Microsoft 365 Business Premium
Microsoft 365 Business Premium
Score 8.9 out of 10
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Google WorkspaceTwilio SendGrid
Likelihood to Recommend
8.9
(113 ratings)
5.5
(57 ratings)
Likelihood to Renew
9.1
(4 ratings)
7.0
(1 ratings)
Usability
9.1
(5 ratings)
1.0
(4 ratings)
Support Rating
3.4
(12 ratings)
3.0
(9 ratings)
Implementation Rating
9.1
(1 ratings)
-
(0 ratings)
User Testimonials
Google WorkspaceTwilio SendGrid
Likelihood to Recommend
Google
Since our company is structured around Google Workspace at the moment, it is well suited for our entire workflow. I do have concerns though, for when it comes time for our company to have our own intranet built and how well the data migration will be from Google Workspace to that intranet that gets built.
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Twilio
I think Sendgrid is a great tool for sending out emails of all types. I've primarily used it for transactional emails as we've had other solutions for marketing emails, but I'm sure it would do just a good job - there is a "Marketing" section within the app you can use. Sendgrid integrates really easily with the development frameworks I've used, such as Laravel and Lumen; I've also integrated it with Moodle with ease.
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Pros
Google
  • Google's service integration is seamless. Sharing files and documents with team members and clients couldn't be simpler. We can limit file sharing and access as needed.
  • As expected, Google Workspace integrates perfectly with Android phones allowing for a seamless mobile experience. Integration with iOS is also good.
  • Spam protection is second to none. I cannot remember ever finding a spam message in my inbox!
  • Google has a good reputation for email deliverability making it less likely your outbound mail ends up in someone's spam folder.
  • Google Workspace allows you to host multiple domains and alias domains on your account.
  • There is a robust set of tools to allow routing of mail to different mailboxes.
  • Collaboration is so easy with Workplace. Real time editing of documents is flawless. When chatting with collaborators, I can see their changes as they make them with no delay.
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Twilio
  • Managing email lists / audiences is easy with features like groups and segments.
  • They provide pre-built email templates that are very easy to modify. It is also super easy to create new email templates with their drag-and-drop email builder.
  • Provides clear / easy-to-read analytics of email campaigns.
  • I can easily import large email contact lists all at once or add a user manually one-at-a-time, when needed.
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Cons
Google
  • I have several Workspace accounts, and it can be kind of annoying to switch between them. For example, if I click in my work email but my Chrome defaults to my personal Workspace, I have to open the file differently or log in and out of the other account.
  • Meet is my least favorite feature. I find it very subpar to Zoom in both ease and picture resolution. It's harder to tell when you're sharing your screen and you can't see comments if you're presenting.
  • Google My Business can be difficult to navigate. I frequently forget where features are and have to hunt around for them.
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Twilio
  • Not necessarily their Email API but their email in general - they are currently in beta for automated email sequences but are still bare bones. Much more work is needed before it can be used mainstream and be able to convert everything to SendGrid.
  • Helping with warming up our dedicated IP for the best-sending score.
  • We seem to hit the promotions folder a decent amount (maybe the IP problem above) and even a lot of their emails hit my spam or promotions folder (whether they be transactional or marketing) which isn't a great sign when trusting an ESP.
  • Transactional email sequences would be a huge plus.
  • Now that Twilio owns SenGrid, having an integrated platform where you could see all our transactional emails together.
  • Better reporting and split reporting between transactional and marketing emails.
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Likelihood to Renew
Google
There is no better solution for cloud storage and real time collaboration. The amount of features included in G Suite is unmatched and out of other things we’ve tried over the years, nothing comes close to being as great of a tool.
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Twilio
No answers on this topic
Usability
Google
On the user end, it's great, probably some of the most user friendly products out there. On the admin side, it can get a little more arcane, but it's still better than a lot of other services. At worst I wrangle some CSVs to perform mass changes, but it's a far cry from the days of Powershell scripts or purely manual entry.
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Twilio
It has the potential to be really cool. However, it feels as if it was created by developers for developers (and I work with developers, yet even for me the instrument was somewhat not easy to use - just read SendGrid's help manuals...) However, if you are into data and your way of thinking is more mathematical rather than lyrical, you'll enjoy this instrument
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Support Rating
Google
My experiences of getting support have been positive. Calling in is not overly difficult, but it does require getting a PIN. The knowledge of those responding to the calls has been impressive. I have managed to work with them to fix two Google bugs that I had identified. These bugs required a some technical expertise and the support staff were able to understand the issue and forward the concerns to the appropriate persons. The first bug was fixed with 24 hours. The second bug took a little longer, but it was also more complicated to reproduce.
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Twilio
Twilio SendGrid Email API is everything we want it to be, and we have no reason to look for any other solution. Features and pricing match exactly what we need. As developers for SaaS products, Twilio SendGrid Email API provides a great service. I hope that they stay this way and don't inflate the service with too many marketing oriented features, because there are other tools for that and Twilio SendGrid Email API is a API for sending email first and foremost.
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Implementation Rating
Google
nothing to say
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Twilio
No answers on this topic
Alternatives Considered
Google
They are different. Over the years, one has had better support than the other. Google support is good, there have been times Microsoft support was awful, and times when it was significantly better. For me, Outlook is just a drain on resources. Word is that my primary word processor anyway, so I don't feel like I'm losing much. SharePoint seems capable of a lot, and exchange certainly is capable of a lot, but it requires so much configuration, even for a small business, that return on investment seems quicker and easier with Google Workspace. For those who absolutely need a completely Microsoft environment, Office 365 has that, Google Workspace does not. Still, I prefer Google Workspace over Office 365.
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Twilio
If given a choice between the two, I would pick Mandrill over SendGrid. Mandrill is slightly more expensive but the data & reports that you receive from it make the service worth it. Mandrill lets you export reports over a period of time, view the actual content of emails that you've dispatched and the customer support is way better. If you can bear the slightly higher cost, Mandrill would be a better choice.
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Return on Investment
Google
  • Zero to no time managing tools allows us to focus on work saving us time and money
  • Google Workspace allowed us to seamlessly transition to a fully remote workforce when the Coronavirus pandemic started - no lost time or productivity.
  • Easily able to extend our workspace and add features, e.g. Voice, saving us time implementing other services.
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Twilio
  • Our clients experience significant ROI from their web forms - without receipt of forms, many of them would not still be in business.
  • As a solution for clients' sites, we find SendGrid is a fast installation and a 1 stop problem solver, saving us man-hours.
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ScreenShots