Gainsight CS vs. Salesforce Service Cloud

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Gainsight CS
Score 8.8 out of 10
Mid-Size Companies (51-1,000 employees)
Gainsight Customer Success (CS) is presented as a growth engine for modern post-sale teams. Built for CROs, CS leaders, and operations pros, it provides visibility into customer health, expansion potential, and revenue risk. With automation, AI, and health scoring, Gainsight helps scale outcomes without scaling headcount. With its playbooks and success plans to CSQL tracking and journey orchestration, Gainsight CS helps teams to take the right action at the right time, every time. Access to…
$2,500
Per Company Per Month
Salesforce Service Cloud
Score 8.6 out of 10
N/A
Service Cloud is a customer service platform that helps businesses manage and resolve customer inquiries and issues. It provides tools for case management, knowledge base, omni-channel support, automation, and analytics, enabling companies to deliver exceptional customer service experiences.
$25
per month
Pricing
Gainsight CSSalesforce Service Cloud
Editions & Modules
Subscription
$2,500
Per Company Per Month
Starter Suite
$25
per month
Pro Suite
$100
per month per user
Enterprise
$165
per month per user
Unlimited
$330
per month per user
Agentforce 1
$550
per month per user
Offerings
Pricing Offerings
Gainsight CSSalesforce Service Cloud
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeRequiredNo setup fee
Additional Details
More Pricing Information
Community Pulse
Gainsight CSSalesforce Service Cloud
Considered Both Products
Gainsight CS
Chose Gainsight CS
Gainsight certainly outperforms Startdeliver, but it's about use cases (Startdeliver is for a certain niche), and everything is better than Salesforce. Planhat, however, is becoming a clear key player here, overtaking the momentum and becoming the market leader and next-gen …
Chose Gainsight CS
We went through an evaluation of ChurnZero, which did not have the ability to pull in usage from complex data sets or to visualize it natively.

ChurnZero did not offer the ability to run surveys or NPS which would have required additional tooling and investment.
Chose Gainsight CS
My team did some light evaluations of some other solutions, which seemed to focus more on analytics, versus CSM workflow. Because we have large customers and a higher touch model, Gainsight seemed to be a better fit.
Salesforce Service Cloud
Chose Salesforce Service Cloud
Service Cloud was a good choice for us vs. the other tools primarily for the seamless integration with all the other functionality in SFDC and the easy customization it allows. While ServiceNow has similar capability, we had to build an integration to SFDC during the time we …
Chose Salesforce Service Cloud
The chat functionality and the app of Zopim is pretty robust and functional. I do feel like Zopim/Zendesk do have features and a very clean UI that at times does over perform Salesforce.
Features
Gainsight CSSalesforce Service Cloud
Security
Comparison of Security features of Product A and Product B
Gainsight CS
8.2
277 Ratings
7% below category average
Salesforce Service Cloud
-
Ratings
Role-based user permissions8.2277 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Gainsight CS
8.1
325 Ratings
7% below category average
Salesforce Service Cloud
-
Ratings
API7.9217 Ratings00 Ratings
Integration with Salesforce.com8.5319 Ratings00 Ratings
Integration with Marketo7.974 Ratings00 Ratings
Integration with Eloqua8.137 Ratings00 Ratings
Customer Data Extraction / Integration
Comparison of Customer Data Extraction / Integration features of Product A and Product B
Gainsight CS
7.7
344 Ratings
13% below category average
Salesforce Service Cloud
-
Ratings
Product usage7.9329 Ratings00 Ratings
Help desk / support tickets7.5263 Ratings00 Ratings
Customer Success Management
Comparison of Customer Success Management features of Product A and Product B
Gainsight CS
8.1
347 Ratings
6% below category average
Salesforce Service Cloud
-
Ratings
NPS surveys8.6280 Ratings00 Ratings
Sponsor tracking7.4224 Ratings00 Ratings
Customer profiles8.4299 Ratings00 Ratings
Automated workflow8.2328 Ratings00 Ratings
Internal collaboration7.6314 Ratings00 Ratings
Customer health scoring8.5337 Ratings00 Ratings
Customer segmentation8.0287 Ratings00 Ratings
CSM Reporting & Analytics
Comparison of CSM Reporting & Analytics features of Product A and Product B
Gainsight CS
7.9
341 Ratings
7% below category average
Salesforce Service Cloud
-
Ratings
Customer health trends8.3320 Ratings00 Ratings
Engagement analytics8.2287 Ratings00 Ratings
Revenue forecasting6.7185 Ratings00 Ratings
Dashboards8.3338 Ratings00 Ratings
Incident and problem management
Comparison of Incident and problem management features of Product A and Product B
Gainsight CS
-
Ratings
Salesforce Service Cloud
8.5
81 Ratings
3% above category average
Organize and prioritize service tickets00 Ratings8.879 Ratings
Expert directory00 Ratings8.157 Ratings
Subscription-based notifications00 Ratings8.567 Ratings
ITSM collaboration and documentation00 Ratings7.862 Ratings
Ticket creation and submission00 Ratings9.079 Ratings
Ticket response00 Ratings8.678 Ratings
Self Help Community
Comparison of Self Help Community features of Product A and Product B
Gainsight CS
-
Ratings
Salesforce Service Cloud
8.7
76 Ratings
8% above category average
External knowledge base00 Ratings8.567 Ratings
Internal knowledge base00 Ratings8.974 Ratings
Multi-Channel Help
Comparison of Multi-Channel Help features of Product A and Product B
Gainsight CS
-
Ratings
Salesforce Service Cloud
8.4
81 Ratings
5% above category average
Customer portal00 Ratings8.058 Ratings
IVR00 Ratings8.337 Ratings
Social integration00 Ratings8.151 Ratings
Email support00 Ratings9.080 Ratings
Help Desk CRM integration00 Ratings8.470 Ratings
Best Alternatives
Gainsight CSSalesforce Service Cloud
Small Businesses
ChurnZero
ChurnZero
Score 8.7 out of 10
Agiloft Service Desk (discontinued)
Agiloft Service Desk (discontinued)
Score 9.0 out of 10
Medium-sized Companies
CustomerSuccessBox
CustomerSuccessBox
Score 9.5 out of 10
Agiloft Service Desk (discontinued)
Agiloft Service Desk (discontinued)
Score 9.0 out of 10
Enterprises
Cisco Webex Experience Management (discontinued)
Cisco Webex Experience Management (discontinued)
Score 8.5 out of 10
SysAid
SysAid
Score 8.9 out of 10
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User Ratings
Gainsight CSSalesforce Service Cloud
Likelihood to Recommend
8.9
(380 ratings)
8.7
(100 ratings)
Likelihood to Renew
9.2
(20 ratings)
6.7
(8 ratings)
Usability
8.3
(176 ratings)
8.2
(22 ratings)
Availability
9.1
(2 ratings)
8.7
(45 ratings)
Performance
8.2
(2 ratings)
8.6
(7 ratings)
Support Rating
8.8
(134 ratings)
7.0
(20 ratings)
In-Person Training
-
(0 ratings)
10.0
(1 ratings)
Online Training
9.1
(3 ratings)
9.0
(1 ratings)
Implementation Rating
6.3
(6 ratings)
7.0
(1 ratings)
Configurability
6.4
(1 ratings)
-
(0 ratings)
Ease of integration
-
(0 ratings)
5.0
(1 ratings)
Product Scalability
6.4
(2 ratings)
-
(0 ratings)
Vendor post-sale
6.4
(1 ratings)
8.0
(1 ratings)
Vendor pre-sale
-
(0 ratings)
8.0
(1 ratings)
User Testimonials
Gainsight CSSalesforce Service Cloud
Likelihood to Recommend
Gainsight
There are a couple of tedious areas that can give CSMs double work, like when they fill out details in a text form field, but if they don't click save for each form field, they have to retype everything. Overall, I think this is one of the better CRMs to use for companies that are enterprise. It's fast, intuitive, and easy to use.
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Salesforce
I think Service Cloud is best suited for medium to large operations that require both proactive and reactive service. It’s a great fit for post-sales support. However, I wouldn’t recommend it for very small companies because it can be quite costly, and many of the features may go unused. Salesforce also performs best when you have a capable team managing it, so it’s important to consider your organization’s size and readiness before starting. Once you do, I recommend exploring other parts of the Salesforce ecosystem—Service Cloud works even better when integrated with Sales Cloud, since it allows better visibility across teams.
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Pros
Gainsight
  • Ability to capture all customer information in one spot
  • Gantt charts for overall success plans to map out TAM deliverables
  • Automatically integrate feeds from sources to build reports as needed
  • Ability to capture customer follow-up tasks so I'm not trying to capture the list of actions too repetitively (e.g. using the "Tasks" section of an entry)
  • Ability to use the plugin to automatically add emails to timeline; ability to use calendar integration to automatically add meeting minutes that will sync up to Gong notes
Read full review
Salesforce
  • Email to case is an interesting piece of it. The threading is very strong, sometimes too strong, but it does very well at handling the incoming emails.
  • The omnichannel routing, using skill-based routing is really effective.
  • Pathing. So making the workflow and helping the team understand what it is that they're trying to do, what they have to accomplish, those step-by-step pieces. That's really helpful.
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Cons
Gainsight
  • Quite time consuming from a system admin perspective. It can do almost anything but does nothing without a system admin building it. Example, I wanted to identify accounts in Gainsight that didn't have any contacts (people) records. It's possible, but requires creating a custom field and a rule in the Rules Engine, and then a report.
  • Customer Goals and Success Plans feel like they should be tightly connected but aren't. My impression is that these were two separate features developed at different times that have never been properly reconciled.
  • Need better customer facing features. Hoping that the new Spaces functionality is a good answer to this.
  • Connection between CTAs and Tasks can get confusing. Some follow up items are so simple that I want to just create a CTA without any tasks, but the flaw with that approach is that it won't show up if I have any views that are based on Tasks. So I have to toggle between views of CTAs and Tasks and understand them as sometimes the same thing and sometimes different things.
  • It's nice to be able to send a Timeline entry via email, which we WANT to use for sending meeting recaps, but there isn't a way to have an email template in this area. Our CSMs send many, many meeting recaps via email and we haven't been able to identify a good approach that gives us both a fast process for CSMs and a professional customer facing email.
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Salesforce
  • We had a principle initially to try and use Omni as much as we can from the user experience perspective, but have found that fairly restrictive. It was very difficult to actually get the right customer experience and customer engagement going. So we're actually on a journey at the moment to replace all of our Omni with Lightning web components that gives us that flexibility. That's probably one area where we've had some challenges in terms of how we've used the product out of the box.
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Likelihood to Renew
Gainsight
Gainsight offers a level of support that I've not experience before. They will work with you to come up with a solution to a problem - or help match you with another client that has a similar setup as you to get their feedback. Also the functionality that we have built within the software works for us. It's 'easy' to use (once you get the hang of it) and our users rather enjoy working in the software.
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Salesforce
Professional edition works best for a small company with lower call volumes and is very useful but as you grow exponetially I think it has limited ability to do all the things we want to - SLA management, defect, release management to name a few. Reports and dashboards being available in real time.
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Usability
Gainsight
Reiterating that yes, it is one of the major players, and has for many years been a pioneer in driving customer success tooling, but is lagging behind with what you pay vs. the agility you want and need these days. Rather, OK to adopt internally, but CS members feel it is too administrative.
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Salesforce
I had Salesforce experience prior to using Service Cloud which made it a little easier to learn and navigate, but overall my team (some who had no Salesforce experience) caught on very quickly and found Service Cloud to be easy to use.
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Reliability and Availability
Gainsight
Rarely any issues with availability or outages. When they do occur, there is excellent communication and consistent updates. Bugs are usually addressed in a timely manner, and communication around those issues is also extremely good
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Salesforce
Working on an application that caters to customer needs requires a platform that acts as a mediator between the actual person and the client. This mediator handles the customer and resolves many of their doubts, helps them map through the entire process, and automates the processes. Such a platform is Salesforce Service Cloud. For queries that cannot be serviced by the platform, it creates a separate ServiceNow ticket for us, and it is assigned.
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Performance
Gainsight
There are some times when it can take almost a minute to load some of our reports or the rules engine. Within a rule it can also take time to load the actions as they each load one at a time when scrolling. The ability to scroll without waiting would be ideal
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Salesforce
The Salesforce Service Cloud generally has very good performance, however the overall new Lightning user experience can bring that down. For example, if you have too many tabs open, then it can take a while for the Lightning UI to load. This UI is probably not well equipped to handle loading of all of that information at once, but Users tend to leave their tabs open all day long. It can also be fickle depending on which browser you use, what extensions you have installed, and whether you've cleared your cache. This can be the downfall with any software as a service though, not just Salesforce
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Support Rating
Gainsight
The CSMs are very hands-on and helpful, both Elaine and Lane have provided a lot of guidance and value over the years. Support is responsive and will jump on things as needed. The thought leadership and community is probably the most valuable part of our support from Gainsight.
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Salesforce
Salesforce offers support, although it generally gets routed to overseas support teams first, and once they are unable to help, it gets escalated up the chain to higher tiers. Frequently, the answer back from support is that there is no native solution, and we either have to turn to the AppExchange for some solution provided by another developer, or custom build our own solution.
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In-Person Training
Gainsight
No answers on this topic
Salesforce
Our in-person training was provided by our implementation partner and it was quite good. This was in part because we were already working with them and so it naturally leant itself to a good training relationship. And because they were building our customizations and configuring things, they could then provide training on those things naturally.
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Online Training
Gainsight
The online videos are very good for basic tasks in the platform, but it isn't very descriptive or helpful trying to make your own specific variables fit the simple example that is typically used. Typically, I'll watch a video, try on my own and still have to get help from support or Customer Success team
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Salesforce
Trailheads are great but it was often unclear what actually applied to our organization. This made it difficult to get a whole lot out of it. Part of it is that because the basic Salesforce features didn't quite work for us, we had to add customizations, which then nullified a lot of the training.
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Implementation Rating
Gainsight
I was not part of the implantation (I took over later). However, based on what was passed to me, the tool was not well implemented at our org. I think this had to do with complexity, wrong person assigned in our org, and org buy-in. I think it would have been very successful if we had a better assignment process internally.
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Salesforce
I would go through an implementation very differently knowing what I know now. It was difficult coming from systems we liked in post-sales service and having to adapt to the clunky and underwhelming feature set in Salesforce. I would trim back our expectations
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Alternatives Considered
Gainsight
Gainsight has always been the leader in the industry, in my opinion. While a lot more expensive that their competitors, the tool seems to have a better UI and functionality that support the CS organization. My prior employer had a very good implementation of Gainsight and it's a tool I used every day. Some from the Sales org also wanted access based on the great data I was able to monitor from the tool. When talking to customers, the graphs and trends helped me tell a story of activity that was very helpful.
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Salesforce
We selected this product because we already had some competencies in Salesforce. We own a Salesforce partner with expertise in this area, and on top of that, Salesforce purchased it — it was originally called Velocity. When Salesforce decided to acquire it, that finalized the decision for us.
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Scalability
Gainsight
It can lean a little heavily toward Customer Success, but the ability to customize many areas based on specific user or account characteristics allows you to make it work across many different roles. This also makes collaboration within the tool across teams possible. It a flexible tool if you have a skilled admin to help guide your process building.
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Salesforce
The product has scaled up with our company growth just fine. No issues here other than slowness in clicking around and running reports
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Return on Investment
Gainsight
  • No metrics yet, but we have improved our at-risk customers by identifying risks earlier via our automated health score and with our Gainsight approved mitigation workflow, CSMs and leaders have better discipline with mitigation efforts and sharing at-risk customers across the org so other teams can step in and assist
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Salesforce
  • We have cut our service team in half over the past 5 years due to the efficiency of the tool
  • The amount of direct inquiries to our technical team is less than 10% compared to the number support tickets that get entered in the system for them to work in a more organized manner
  • Responses are 100% more timely because tickets can be responded to by any individual in the queue or on the team, as opposed to direct emails to just one person
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ScreenShots

Gainsight CS Screenshots

Screenshot of the Journey Orchestrator, used to build personalized, scalable customer journeys with lifecycle-based emails, playbooks, and triggered workflows, so no customer slips through the cracks.Screenshot of an AI Cheat Sheet. These offer AI-generated summaries, suggestions, and insights tailored to each account—so CSMs spend less time analyzing, and more time acting.Screenshot of AI Scorecards. These are used to analyze renewal and churn data to recommend new measures, refine weights, and create high-impact scorecards (or refine existing ones), to forecast with more precision and act with confidence.Screenshot of Success Plans, where users can create clear, outcome-based plans with customers—then track progress, assign owners, and show stakeholders exactly how value is being driven.Screenshot of Gainsight Home, which provides one place for customer success teams to prioritize, act, and prove impact—powered by real-time insights, AI signals, and workflows designed to drive retention and expansion.Screenshot of Customer 360. This interface brings together usage data, health scores, playbooks, and account details into one unified view.

Salesforce Service Cloud Screenshots

Screenshot of Workflows and OrchestrationScreenshot of Service CatalogScreenshot of Contact Center