Google Analytics 360 (formerly Google Analytics Premium) is an enterprise-level analytics solution that includes a full service suite of features offering a singular view of the consumer across platforms and devices. It also provides full integration with the Google stack, data-driven attribution, and the ability to optimize site content through content experiments.
It is well suited for projects that are more discovery related. If this is a one-time project that we create a visual for, this would definitely make sense to use. If this is an ongoing analysis (monthly for example), we might look to another software that we would be able to automate a little further in how the visualization comes together
As I have discussed previously their insights were very useful. The second thing is since it is a Google product you will connect the data very easily from other platforms like Bigquery, Google Drive, etc. and even you can connect Google marketing platform. through this tool, you can track your live campaign how they were performing, and how it will be engaging your customer as well.
In comparison to other tools such as GraphWiz or Circos, Gephi comes with an intuitive, easy-to-use interface that makes it easy to load your data, and quickly start building all sorts of different graphs. There's absolutely no code that needs to be written for either loading or modeling. And without downloading additional plug-ins, Gephi ships with quite a few standard graph models, as well as some "fun" extras such as the Sierpinski triangle, and a variety of force atlas types.
Most of the layout types (maybe all) are highly configurable, which can make for extremely customized and unique displays of your data. Again, none of this requires the user to write any code. That said, it is possible to script custom functionality for your models, or even update the Java source code yourself, if you feel like getting technical. Gephi builds are available on GitHub, and the developers encourage people to contribute ideas, improvements, and plug-ins.
There's a plug-in for Gephi that allows for streaming data to update your model. This essentially allows you to create near realtime graphs of your data in motion. This plug-in was by far the biggest reaston we invested time in the product; to create animated data visualizations without exhaustive hours in development.
It is an excellent cloud analytics platform that is easy to install and configure and easy to deploy and use, allowing us to measure web traffic and other tools.
It is an entirely online tool; it does not take up hard disk space like other desktop tools.
Since this tool is draggable, Google is constantly adding more features.
Even beginners who do not have a custom dashboard can get information. If there is a problem somewhere on the site that needs to be investigated, Google Analytics 360 will notify you.
I (and many others) have had to expand Gephi's memory manually by experimenting with the configuration file. I'm glad it's possible, but it should be easier.
Gephi sometimes crashes inexplicably and loses your work, so I have developed a habit of explicitly exporting versions of my graphs as csv's, but I think this should be handled automatically in Gephi.
Because it is prone to crash, ideally, Gephi would help the user manage his/her use, by estimating processing and memory for very large tasks and prompting the user to confirm their requests before executing. Instead, I just tend to avoid certain functions.
Generally I think there is a lot you can do within the tool, but as it is a Google product it means there is limited support - something which I think lets all of the platform stacks down
There could be more visual signifiers to identify if a feature is a normal or 360 feature. This would mean you can really get to grips with what the extra more advanced elements are
While Gephi isn't perfect, it's a powerful tool for mathematical graph modelling that's hard to find in other products, particularly by way of its interface. It grants non-software developers access to a point-and-click way of creating accurate, beautiful visualizations that would normally take hours in other applications. The fact that it allows for live streaming data is also something that's hard to come by, at least for visualization software
Google Analytics 360 is an upgraded version of the most widely used web/app analytics tracking tools in the market. The price is stable and predictable making it a long-term product of choice. It's easy to use and pairs so well with other Google Marketing Platform products.
Gephi is very intuitive and the fact that it shows its process helps the user understand what's going on. However, the animation features can really slow it down and there isn't a way to shut them off. Furthermore, the failures on saving mean you frequently have to start over. These problems disrupt the workflow and can be frustrating.
The UI is very easy to navigate and use. The features are well designed and intuitive. As long as the user has a good understanding of basic digital analytics definitions and capabilities, this tool should be quite easy to use. I consider Google Analytics Premium to be the easiest of all of the enterprise solutions out there to use.
If you purchase Premium through a reseller like LunaMetrics, you are going to be taken care of. The additional amount of support and services that a reseller provides to make sure you have the best experience with the product is the reason why the reseller program exists to begin with. Support doesn't have to be just reactive, it can be proactive as well.
There is a ton of information online about Google Analytics, but Google Analytics Premium users will have dedicated support and training from Google or an Authorized Reseller.
If you already have the basic version of GA installed, "getting" GA Premium happens immediately through a virtual flipping of the switch - no need to re-implement. You'll want to expand your use of custom dimensions and metrics (you get 10x the amount with Premium). Ideally, you'll be using a tag management solution to talk with GA Premium, in concert with implementing a dataLayer (to note, Google's Tag Manager platform is covered under the same GA Premium SLA, and it's free). There are some welcomed "configurations" with GA Premium, such as integrating with DoubleClick products, activating data driven attribution models, and building roll-up executive reports - but all of these are easy point and click solutions. In comparison with any other enterprise analytics solution, implementing GA and GA Premium is traditionally easier and more flexible. And if you have any trouble or need an extra set of hands for implementation, GA Certified Partners like LunaMetrics can help
The interactivity in Gephi and the quality of the output figures are impressive. However, the selling point was the fact that we were able to link Gephi into our pipeline using Java's interface. Other products were less customizable and lacking of the sophistication Gephi provided without too much pain during the liking process.
Unless you have very complex and edge case analytics needs, Google Analytics [360 (formerly Google Analytics Premium)] is likely going to be the best choice. From both a cost and usability stand point, Google wins. Adobe has the edge case when you need to create really custom reports, dimensions, metrics, etc. In my experience, this is rarely the case and you end up biting off more than you can chew. Stick with Google unless you are or plan on hiring an Adobe Analytics expert.
I have only used the product for education purposes. I will not be the best person to provide details about ROI and business efficiency and customer service. I was personally very excited about the tool and am continuing my work on the tool.
