Salesforce Lightning Platform vs. SAP Customer Data Solutions

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Salesforce Lightning Platform
Score 8.4 out of 10
N/A
Salesforce Platform is designed for building and deploying scalable cloud applications with managed hardware provisioning and app stacks. It provides out-of-the-box tools and services to automate business processes, integrate with external apps, and provide responsive layouts and more.
$25
Per User Per Month
SAP Customer Data Solutions
Score 8.3 out of 10
N/A
The SAP Customer Data Cloud, based on Gigya (acquired by SAP in 2017) is a product suite that allows users to identify consumers, business customers, or partners across devices and channels to drive registrations and engagement; manage access, permission, and consent; and transform data into unified customer profiles.N/A
Pricing
Salesforce Lightning PlatformSAP Customer Data Solutions
Editions & Modules
Starter
$25.00
Per User Per Month
Plus
$100.00
Per User Per Month
No answers on this topic
Offerings
Pricing Offerings
Salesforce Lightning PlatformSAP Customer Data Solutions
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Salesforce Lightning PlatformSAP Customer Data Solutions
Top Pros
Top Cons
Features
Salesforce Lightning PlatformSAP Customer Data Solutions
Platform-as-a-Service
Comparison of Platform-as-a-Service features of Product A and Product B
Salesforce Lightning Platform
8.9
36 Ratings
8% above category average
SAP Customer Data Solutions
-
Ratings
Ease of building user interfaces7.836 Ratings00 Ratings
Scalability9.734 Ratings00 Ratings
Platform management overhead8.230 Ratings00 Ratings
Workflow engine capability9.332 Ratings00 Ratings
Platform access control9.733 Ratings00 Ratings
Services-enabled integration9.333 Ratings00 Ratings
Development environment creation9.230 Ratings00 Ratings
Development environment replication9.328 Ratings00 Ratings
Issue monitoring and notification7.831 Ratings00 Ratings
Issue recovery7.929 Ratings00 Ratings
Upgrades and platform fixes9.733 Ratings00 Ratings
Tag Management
Comparison of Tag Management features of Product A and Product B
Salesforce Lightning Platform
-
Ratings
SAP Customer Data Solutions
7.6
28 Ratings
13% below category average
Tag library00 Ratings7.627 Ratings
Tag variable mapping00 Ratings7.625 Ratings
Ease of writing custom tags00 Ratings7.726 Ratings
Rules-driven tag execution00 Ratings7.526 Ratings
Tag performance monitoring00 Ratings7.725 Ratings
Page load times00 Ratings7.626 Ratings
Mobile app tagging00 Ratings7.425 Ratings
Library of JavaScript extensions00 Ratings7.524 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Salesforce Lightning Platform
-
Ratings
SAP Customer Data Solutions
7.7
28 Ratings
11% below category average
Standard visitor segmentation00 Ratings7.728 Ratings
Behavioral visitor segmentation00 Ratings7.827 Ratings
Traffic allocation control00 Ratings7.427 Ratings
Website personalization00 Ratings7.826 Ratings
Customer Data Management
Comparison of Customer Data Management features of Product A and Product B
Salesforce Lightning Platform
-
Ratings
SAP Customer Data Solutions
7.7
29 Ratings
14% below category average
Account Scoring00 Ratings7.327 Ratings
Customer Data Governance00 Ratings7.828 Ratings
Data Connectors00 Ratings7.629 Ratings
Data Enhancement00 Ratings7.729 Ratings
Data Ingestion00 Ratings7.529 Ratings
Data Storage00 Ratings7.829 Ratings
Data Visibility00 Ratings7.629 Ratings
Event Data00 Ratings7.527 Ratings
Identity Resolution00 Ratings7.927 Ratings
Best Alternatives
Salesforce Lightning PlatformSAP Customer Data Solutions
Small Businesses
AWS Elastic Beanstalk
AWS Elastic Beanstalk
Score 9.0 out of 10
Klaviyo
Klaviyo
Score 8.9 out of 10
Medium-sized Companies
IBM Cloud Private
IBM Cloud Private
Score 9.5 out of 10
SALESmanago
SALESmanago
Score 8.9 out of 10
Enterprises
IBM Cloud Private
IBM Cloud Private
Score 9.5 out of 10
Tealium Customer Data Hub
Tealium Customer Data Hub
Score 8.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Salesforce Lightning PlatformSAP Customer Data Solutions
Likelihood to Recommend
9.3
(36 ratings)
8.0
(59 ratings)
Likelihood to Renew
-
(0 ratings)
9.5
(10 ratings)
Usability
5.5
(2 ratings)
9.1
(7 ratings)
Availability
-
(0 ratings)
8.1
(57 ratings)
Performance
-
(0 ratings)
7.3
(7 ratings)
Support Rating
8.1
(15 ratings)
9.1
(8 ratings)
In-Person Training
-
(0 ratings)
9.1
(2 ratings)
Online Training
-
(0 ratings)
9.1
(7 ratings)
Implementation Rating
-
(0 ratings)
7.3
(7 ratings)
Configurability
-
(0 ratings)
9.1
(1 ratings)
Ease of integration
-
(0 ratings)
9.1
(1 ratings)
Product Scalability
-
(0 ratings)
9.1
(1 ratings)
Vendor post-sale
-
(0 ratings)
4.5
(1 ratings)
Vendor pre-sale
-
(0 ratings)
4.5
(1 ratings)
User Testimonials
Salesforce Lightning PlatformSAP Customer Data Solutions
Likelihood to Recommend
Salesforce
We use Salesforce Lightning Platform in everyday business as sales coordinators. By using this tool, we are able to send new requests to clients and communicate regarding pending proposals in real-time. This also tool holds many of our client accounts where we are able to monitor their sales and revenue.
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SAP
It's best suited for business business to turn digital interaction in to richer and high value and experience that reach across computing platform also it offers a holistic and integrated approach to managing customer data and enhancing and personalized experience.it also draw actionable insights.because it offers wide range of products . perfect customer insight data solutions
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Pros
Salesforce
  • Reporting and Dashboards are thorough and can show a wealth of important data to inform and scale processes. It's helpful in a high volume sales cycle to be able to quickly identify weak points in performance and productivity so that adjustments can be made.
  • Highly customizable. We are able to customize just about everything which allows us to track very specific things and in theory create better efficiency.
  • Parent/Child account hierarchy exists which is helpful.
  • Contact records can be associated with multiple accounts and opportunities. This, in theory, should minimize duplicates and mismanagement of contacts.
  • Console helps a lot with data nesting. Having a fairly comprehensive look at an account without searching through various tabs and sections speeds up an otherwise cumbersome platform.
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SAP
  • SAP's Customer Data Solutions provide a comprehensive customer view by collecting detailed data, including age, web activity, and buying history.
  • The software's strong analytics features give valuable information about how customers use content and products, so we can enhance our strategies.
  • SAP Customer Data Solutions offers insights to create specific marketing campaigns that sort audiences by preferences, browsing, and purchase behavior.
Read full review
Cons
Salesforce
  • Can be cumbersome: takes multiple clicks to get where you need to go
  • Lightning is slower than original Salesforce, and it is very noticeable
  • The UI change means sometimes I can't find what I need, so I have to switch back to the Classic version to find it
Read full review
SAP
  • I find the interface a bit complex and challenging to navigate. I remember having difficultly grasping it completely especially when I was new to the system. Simplifying the user experience would make it more accessible for everyone, making tasks quicker and more intuitive.
  • integrating it seamlessly with other software and platforms could enhance its functionality. I would really really love an integration between BenchMark email marketing tool.
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Likelihood to Renew
Salesforce
No answers on this topic
SAP
On the whole I am really impressed with SAP Customer Data Solutions and would highly recommend that other professionals look at this software to enhance their B2C and B2B sales
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Usability
Salesforce
This builds off a number of things I have already mentioned. This question completely depends on the competence of the developer. This makes the user friendliness of the UI 50/50. However if you have the ability I would say it is quite UI friendly.
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SAP
We mostly work with the API which is of very good quality and is well documented.However, some of our success is also due to having very talented developers on staff, and also understanding advanced gamification design. The tool supports a talented team! It won't actually do everything for you automatically.
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Reliability and Availability
Salesforce
No answers on this topic
SAP
Customer Data Solutions availability has been pretty good, anytime there has been any issues like I mentioned before, support staff has been quickly avialable to help trouble shoot things. Customer data solutions has had very few outages during out time using it as well and when they happen it's a quick resolution.
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Performance
Salesforce
No answers on this topic
SAP
There are some latency issues. The 24 hour caching problem mentioned earlier is a problem. Sometimes the Gigya system makes two calls instead of a single call if we go directly to the social platform. For this reason, it's sometimes more efficient to go direct rather than use Gigya.
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Support Rating
Salesforce
Salesforce's support is top-notch. They have subject-matter experts that are accessible at all times to address needs as they come up. They let you know in advance when there are system updates and enhancements so that you are prepared for upcoming changes. I've never had an issue that wasn't addressed immediately when reaching out for support.
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SAP
We have had multiple instances of help from Gigya to get our custom implementation working, including detailed technical assistance to a third party. We have found Gigya to be thorough and timely in their responses to all queries, which are consistently excellent.
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In-Person Training
Salesforce
No answers on this topic
SAP
because it was made directly in the company
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Online Training
Salesforce
No answers on this topic
SAP
They trained me in a train the trainer model. I then trained the internal team. Total training was about two hours, with an additional two hours for system setup.
Training was maybe a little thin, but the system was fairly easy to learn and this wasn't really a problem.
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Implementation Rating
Salesforce
No answers on this topic
SAP
There was a bit of a learning curve in the beginning, and perhaps we were unclear on some of our requirements. Once they figured out what we wanted though, things went pretty smoothly. Just some minor hiccups in the beginning
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Alternatives Considered
Salesforce
We were previously using an older version prior to it becoming Salesforce Lightning Platform so we were well adverse on the advantages of using a CRM, to begin with. It made sense to convert to Salesforce Lightning Platform after we were given a free trial of the platform. Certain reps were chosen to experiment with it and from there a decision was made to move forward. We've been customers ever since.
Read full review
SAP
There is a dedicated team for SAP setup that helps in providing specialized or customized services to the user. The platform's accessibility lets us obtain reports and information in real time so we reach clients at the proper moment by optimizing delivery time appealed to us the most.
Read full review
Scalability
Salesforce
No answers on this topic
SAP
because the platform actually allows you to scale at any time if designed following best practices
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Return on Investment
Salesforce
  • Better visibility of Accounts and Contacts interactions makes it easier to maintain during employee transitions.
  • Tracking of current jobs and relating them to past jobs is very useful.
  • More efficient use of Sales Reps time.
  • Sales Managers have good visibility into how their people are working.
Read full review
SAP
  • Having a single, stremlined point of entry for the customers improves the overall customer experience
  • By the same reason, maintenance costs are reduced because interventions focus on a single object
  • It's versatile in its integration so there is no need to change the surrounding software ecosystem
Read full review
ScreenShots

SAP Customer Data Solutions Screenshots

Screenshot of Customer Login in SAP Enterprise Consent and Preference ManagementScreenshot of User Identities report dashboardScreenshot of Search by Custom Fields windowScreenshot of Customer Data DataflowScreenshot of Account InformationScreenshot of SAP Customer Data Platform