This review does not include a rating.
This review does not include a rating.
38 Ratings
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Score 7 out of 100

Likelihood to Recommend

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No answers on this topic

Salesforce Audience Studio (formerly Salesforce DMP)

scenarios where it would be perfect are for large enterprise environments where AI driven insight is valuable. For smaller companies, more training/explanation of the features and insight would lead to higher adoption rates
Bobbe Marvin | TrustRadius Reviewer

Feature Rating Comparison

Data Collection

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Salesforce Audience Studio (formerly Salesforce DMP)
6.2
Collection of first-party data
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Salesforce Audience Studio (formerly Salesforce DMP)
7.4
Collection of third-party data
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Salesforce Audience Studio (formerly Salesforce DMP)
6.3
Access to Third-party Data Providers
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Salesforce Audience Studio (formerly Salesforce DMP)
5.0

Data Classification

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Salesforce Audience Studio (formerly Salesforce DMP)
7.6
Audience taxonomy
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Salesforce Audience Studio (formerly Salesforce DMP)
7.8
Tag Management
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Salesforce Audience Studio (formerly Salesforce DMP)
7.2
Data Analysis Dashboard
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Salesforce Audience Studio (formerly Salesforce DMP)
7.9

Ad Network Integration

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Salesforce Audience Studio (formerly Salesforce DMP)
7.0
Data Transfer
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Salesforce Audience Studio (formerly Salesforce DMP)
7.0
DSP integration
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Salesforce Audience Studio (formerly Salesforce DMP)
7.0

DMP Analytics

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Salesforce Audience Studio (formerly Salesforce DMP)
6.8
Campaign Analytics
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Salesforce Audience Studio (formerly Salesforce DMP)
6.7
Audience Analytics
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Salesforce Audience Studio (formerly Salesforce DMP)
7.0

Pros

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Salesforce Audience Studio (formerly Salesforce DMP)

  • Simple and efficient UI
  • Increased efficiency through connections to Salesforce ecosystem
  • Configurability to ability to host multiple team workspaces within same platform
Morgan Duff | TrustRadius Reviewer

Cons

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Salesforce Audience Studio (formerly Salesforce DMP)

  • Takes several days to create advanced segments (3rd party data), populate them and actually synchronise them with other platforms (in my case, DSP). Makes it very difficult to act with swiftness when market trends demand it.
  • Krux media pixels aren't accepted in GDPR-heavy regions, making them absolutely redundant. Clearly, Salesforce hasn't done a proper outreach in all regions to make publishers white-list their tech.
  • Rather poor match rate with DV360.
Sebastian Bergendorf | TrustRadius Reviewer

Likelihood to Renew

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Salesforce Audience Studio (formerly Salesforce DMP)

Salesforce Audience Studio (formerly Salesforce DMP) 4.0
Based on 1 answer
we moved away from it
Bobbe Marvin | TrustRadius Reviewer

Usability

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Salesforce Audience Studio (formerly Salesforce DMP)

Salesforce Audience Studio (formerly Salesforce DMP) 7.0
Based on 4 answers
Certainly, the best part of the software, the insight of this part can help a lot to gather new trends to effectively achieve new deals and perform better overall. Is it worth the cost of the rest of it, it is a question still in the open for us while we are trying other competitor DMP.
Omar MAES | TrustRadius Reviewer

Support Rating

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Salesforce Audience Studio (formerly Salesforce DMP)

Salesforce Audience Studio (formerly Salesforce DMP) 6.3
Based on 3 answers
I would rate it as 8. Though there are many positive points, one major drawback is that its very expensive for an analytical tool. There are many other software that are less expensive and do a similar job
Anonymous | TrustRadius Reviewer

Implementation Rating

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Salesforce Audience Studio (formerly Salesforce DMP)

Salesforce Audience Studio (formerly Salesforce DMP) 3.0
Based on 1 answer
time and effort for a SMB to implement was misleading, although promise of the solution was outstanding
Bobbe Marvin | TrustRadius Reviewer

Alternatives Considered

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Salesforce Audience Studio (formerly Salesforce DMP)

The best way to keep your company CRM up to date is to keep track of new updates within the market, make sure to stay tuned with your Salesforce engineer in order to keep upgrading, do not let yourself still and keep moving forward with anything Salesforce Audience Studio has to offer every update.
Jonathan Sandoval | TrustRadius Reviewer

Return on Investment

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Salesforce Audience Studio (formerly Salesforce DMP)

  • I don't have specific figures to share, but with Krux we where able to do external acquisition. Since we have a limited budget, before having Krux we couldn't launch any campaigns as they where too expensive and the CPA was too high. The retargeting businesses were not optimizing the campaigns enough.
  • We are able to identify our clients that are the most at risk and call them to assist them in the use of our product. This will help to reduce our churn rate.
Jade St-Laurent, Gestion de projet data | TrustRadius Reviewer

Screenshots

Salesforce Audience Studio (formerly Salesforce DMP)

Pricing Details

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General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Salesforce Audience Studio (formerly Salesforce DMP)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

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Salesforce Audience Studio (formerly Salesforce DMP)
6.2

Likelihood to Renew

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Salesforce Audience Studio (formerly Salesforce DMP)
4.0

Usability

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Salesforce Audience Studio (formerly Salesforce DMP)
7.0

Support Rating

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Salesforce Audience Studio (formerly Salesforce DMP)
6.3

Implementation Rating

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Salesforce Audience Studio (formerly Salesforce DMP)
3.0

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