GoDaddy vs. Optimizely Customized Commerce

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
GoDaddy
Score 7.4 out of 10
N/A
GoDaddy Web Hosting provides users with storage, email addresses, and unlimited bandwith.
$9.99
per month
Optimizely Customized Commerce
Score 7.7 out of 10
N/A
Optimizely Customized Commerce is a headless PaaS commerce solution built to scale commerce results for enterprise brands.N/A
Pricing
GoDaddyOptimizely Customized Commerce
Editions & Modules
Basic
as low as $6.99
per month with an annual term
Basic
as low as $10.49
per month with an annual term
Premium
as low as $13.49
per month with an annual term
Commerce
as low as $14.99
per month with an annual term
No answers on this topic
Offerings
Pricing Offerings
GoDaddyOptimizely Customized Commerce
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeOptionalRequired
Additional DetailsDiscounts available for annual subscription.
More Pricing Information
Community Pulse
GoDaddyOptimizely Customized Commerce
Top Pros
Top Cons
Features
GoDaddyOptimizely Customized Commerce
Online Storefront
Comparison of Online Storefront features of Product A and Product B
GoDaddy
-
Ratings
Optimizely Customized Commerce
7.4
26 Ratings
4% below category average
Product catalog & listings00 Ratings8.025 Ratings
Product management00 Ratings5.025 Ratings
Bulk product upload00 Ratings8.321 Ratings
Branding00 Ratings5.723 Ratings
Mobile storefront00 Ratings7.020 Ratings
Product variations00 Ratings7.021 Ratings
Website integration00 Ratings8.324 Ratings
Visual customization00 Ratings8.223 Ratings
CMS00 Ratings8.825 Ratings
Online Shopping Cart
Comparison of Online Shopping Cart features of Product A and Product B
GoDaddy
-
Ratings
Optimizely Customized Commerce
8.2
19 Ratings
9% above category average
Abandoned cart recovery00 Ratings8.215 Ratings
Checkout user experience00 Ratings8.319 Ratings
Online Payment System
Comparison of Online Payment System features of Product A and Product B
GoDaddy
-
Ratings
Optimizely Customized Commerce
8.6
17 Ratings
3% above category average
eCommerce security00 Ratings8.617 Ratings
eCommerce Marketing
Comparison of eCommerce Marketing features of Product A and Product B
GoDaddy
-
Ratings
Optimizely Customized Commerce
6.9
25 Ratings
9% below category average
Promotions & discounts00 Ratings7.821 Ratings
Personalized recommendations00 Ratings7.921 Ratings
SEO00 Ratings5.021 Ratings
eCommerce Business Management
Comparison of eCommerce Business Management features of Product A and Product B
GoDaddy
-
Ratings
Optimizely Customized Commerce
7.9
25 Ratings
2% above category average
Multi-site management00 Ratings8.120 Ratings
Order processing00 Ratings8.519 Ratings
Inventory management00 Ratings8.515 Ratings
Shipping00 Ratings8.416 Ratings
Custom functionality00 Ratings5.923 Ratings
Best Alternatives
GoDaddyOptimizely Customized Commerce
Small Businesses
WebWave
WebWave
Score 8.5 out of 10
Shopify Plus
Shopify Plus
Score 9.0 out of 10
Medium-sized Companies
10Web
10Web
Score 8.5 out of 10
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
Enterprises
Adobe Experience Manager
Adobe Experience Manager
Score 8.1 out of 10
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
GoDaddyOptimizely Customized Commerce
Likelihood to Recommend
7.2
(54 ratings)
8.4
(26 ratings)
Likelihood to Renew
5.0
(1 ratings)
4.6
(2 ratings)
Usability
10.0
(2 ratings)
6.9
(7 ratings)
Support Rating
10.0
(15 ratings)
8.2
(2 ratings)
Implementation Rating
-
(0 ratings)
2.7
(2 ratings)
User Testimonials
GoDaddyOptimizely Customized Commerce
Likelihood to Recommend
GoDaddy
Good for transferring over an existing site. Truth be told, I haven't used it for building a brand new site-- I know that this is a fairly common thing but I just never needed it. For what I've used it for, it has worked well. For a small business with anyone with a little bit of technical skill, it's surprisingly good.
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Optimizely
Our experience may be unique because we opted for an Epi core team to implement our website/console set-up and connection to our PIM and ERP. The experience may have been different with a 3rd party or it may not have. That said, we have been live with our primary website for almost 2 years and I still do not consider it was ever "done". We have been going back and forth on functionality issues and bugs since launch. I have low confidence that changes made the previous day will 100% be online the next - so my team rechecks the work they did the previous day to ensure everything is online. The addition of a second channel and enhancement requests have compounded the issues. I feel this product would work fine with singular or less complex market SKU offerings.
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Pros
GoDaddy
  • Registering a domain - I've found their site to be the easiest to navigate
  • Website builder - their website builder is user friendly
  • Email hosting - easy to set up and use, wether in an email app or online email.
  • Wordpress hosting - I have multiple wordpress sites I use under one account
  • Their customer service is always very helpful and easy to contact.
Read full review
Optimizely
  • Episerver has a robust discount engine. This engine, combined with "visitor groups" allow our marketing department to categorize customers and offer a variety of discounts to targeted customers at specific times.
  • Episerver has a full-featured, storefront experience that can handle everything you might want for an e-commerce website.
  • Episerver offers A/B testing that can be helpful for trying out new content ideas and tracking the results.
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Cons
GoDaddy
  • Support agents are woefully undertrained, even in knowledge of their own products.
  • Support agents will always try to upsell you, even when you're dealing with an urgent, high-impact issue.
  • There's no guarantee of uptime, and there will often be gaps in service as part of normal procedures.
Read full review
Optimizely
  • Support. Episerver used to have direct support and access to the tech team to discuss and resolve issues. The new support portal is not enough for developer needs.
  • Quality Assurance. We find issues in the Episerver code that should have been resolved in QA before release.
  • Sales. Episervers sells the framework as a solution while showing Alloy. While it helps Episerver sell more, it puts the implementation partner into trouble as the client thinks they bought the solution. Episerver does not provide a solution. It provides a framework that you can build a solution on.
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Likelihood to Renew
GoDaddy
We can't really choose anyone else and the cost/effort of moving all of the hosted data would be extremely large, and we just have to stick to them, and hope they improve service
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Optimizely
Really want to be able to spend more time and resources on rolling out new things with Episerver but at the moment we seem to be fixing alot of issues and pain points with the way our system was setup.
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Usability
GoDaddy
Some integration could be much cleaner and smoother. Seems it used to be easier. Plus, they took away the catch all email feature.
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Optimizely
The administrative interface is largely intuitive and relatively easy to use. The complexity of business needs and ability to customize can affect this (i.e. you have to set up and develop with the user in mind), but the basic structure is largely solid. There are some areas of redundancy (such as Commerce Manager overlapping with other administrative areas) that can sometimes cause confusion or offer some functions in one place, whereas other related functions are managed on a completely different page.
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Support Rating
GoDaddy
I think a lot of companies can learn from GoDaddy's support team. I have found:
  • Chat or phone support is almost always available.
  • Their agents are friendly and helpful.
  • Their agents seem to care and be knowledgeable about a wide range of issues.
  • I rarely have to escalate my problem to get the support that I need.
  • If they can't help me, then they can tell me why something is happening and direct me to resources that can fix my problem.
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Optimizely
We had an incredible team at Episerver Supporting us with the go live, reviewing our integration, and pushing our integration partner to deliver a quality product
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Implementation Rating
GoDaddy
No answers on this topic
Optimizely
Fully understand what is OOTB feature of the platform before proceeding to develop. Then implement a customization of key features once you can prove they are working as OOTB to make them more user friendly and productive for the business. Eg pre order and e gift card
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Alternatives Considered
GoDaddy
We use Wix currently for our online store. It is nice and easy to use, but they don't offer the email domains as well (the last time we checked). They have pretty decent customization of the web page, but still limited. We're going to try it with GoDaddy, since we have other services from them already. It just doesn't make sense to pay two different companies for something we can do with one.
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Optimizely
Optimizely Commerce Cloud offers a very wide range of features for admin users. There is less a need for an IT specialist or programmer to be involved when changes need to be made.
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Return on Investment
GoDaddy
  • GoDaddy reduces our ROI by costing me in non-billable hours. I don't charge clients for sitting on the phone with tech support to power cycle the server or fix the php.ini file, so my $/hr takes a hit.
  • Their nickel&dime strategy requires I have an additional conversation with clients about their max recurring fees. Small as they are, I need approval for upping their bill. GoDaddy is only the cheap option if you don't value security, stability, or performance.
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Optimizely
  • Positive: We have a usable website - better than what we had before and we are seeing a constant increase in adoption.
  • Positive: Counter associates are using the website to help customers.
  • Negative: Too much time being spent QCing previous work.
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ScreenShots

Optimizely Customized Commerce Screenshots

Screenshot of Customizable checkout workflow to tailor customers checkout experience and increase conversions.Screenshot of Catalogs, custom attributes, UOM, catalog restrictions, and multiple sites are managed at once.Screenshot of A CMS used to create and publish new content without any development work.Screenshot of Multisite management to create multiple sites using the same platform, catalog data, recommendation and search engine to accelerate launch. Multi-region management is used to control how content appears across specific regions including language and location-specific promotions and offers.Screenshot of Personalized promotions based on user web activity to drive conversion and increase average order value.Screenshot of Imported segments (or create segments) in Visitor Groups to increase purchasing. Personalized content and promotions for each visitor group or targeted offers for specific shoppers are more likely to convert.