GoodData is a cloud-based data and analytics platform, bringing AI-fueled data-driven decision-making to organisations across the globe. With a platform that leverages the potential of automation and AI, GoodData empowers its customers to make data analytics available to end users via real-time, self-service data insights right at the point of work. The vendor states that over 140,000 businesses and 3.2 million users rely on GoodData to drive meaningful change and achieve more through…
$30
per month per user
Google Analytics 360
Score 8.4 out of 10
N/A
Google Analytics 360 (formerly Google Analytics Premium) is an enterprise-level analytics solution that includes a full service suite of features offering a singular view of the consumer across platforms and devices. It also provides full integration with the Google stack, data-driven attribution, and the ability to optimize site content through content experiments.
For analysts, Tableau is far better because of better graph visualization. Tableau does not need to deal with the amount of uploaded data. Our company uses Gooddata because of its unbeatable price.
Logical data modelling and XAE (MAQL) are reasons why I like using GoodData for projects where I need to connect small chunks of data from multiple sources and enable holistic analysis across the whole company quickly for everyone. With PowerBI or Qlik Sense you need 5 times …
GoodData excels for my sales team in scenarios such as real-time performance tracking and sales metrics. The customizable dashboards help me to monitor lead conversion, revenue and individual performance. Along with huge data we also have insights. We can get most of our decisions based on it's analysis and optimize our strategies, and enhance overall sales.
As I have discussed previously their insights were very useful. The second thing is since it is a Google product you will connect the data very easily from other platforms like Bigquery, Google Drive, etc. and even you can connect Google marketing platform. through this tool, you can track your live campaign how they were performing, and how it will be engaging your customer as well.
GoodData helps in simplifying complex data into easy-to-understand visuals. We can create personalized dashboards & tailor them as per requirements. This data can be used from an executive level employee to a team lead employee in the business
GoodData is a very user friendly platform. The collaborative features simplify sharing and discussing reports among team members which promotes a culture of data-driven decision-making.
GoodData connects with various data sources and consolidate information from multiple platforms. This flexibility proves invaluable for businesses dealing with data spread across different systems as they can access large amount of data on a single platform.
It is an excellent cloud analytics platform that is easy to install and configure and easy to deploy and use, allowing us to measure web traffic and other tools.
It is an entirely online tool; it does not take up hard disk space like other desktop tools.
Since this tool is draggable, Google is constantly adding more features.
Even beginners who do not have a custom dashboard can get information. If there is a problem somewhere on the site that needs to be investigated, Google Analytics 360 will notify you.
Generally I think there is a lot you can do within the tool, but as it is a Google product it means there is limited support - something which I think lets all of the platform stacks down
There could be more visual signifiers to identify if a feature is a normal or 360 feature. This would mean you can really get to grips with what the extra more advanced elements are
Each client I have worked with and spoken too has renewed their GoodData subscription. I know of not one to date that has cancelled. The GoodData platform has a very high rate of renewal from the discussions I have had with their internal teams as well
Google Analytics 360 is an upgraded version of the most widely used web/app analytics tracking tools in the market. The price is stable and predictable making it a long-term product of choice. It's easy to use and pairs so well with other Google Marketing Platform products.
GoodData provided us with strong overall usability and provided us a platform for various business analytics. Its user-friendly and insightful reports and also the dashboards. Me and my team really appreciate the platform's ability to streamline decision-making processes. However, there is a learning curve during initial setup as I mentioned before. Continuous improvements in the onboarding could further enhance GoodData's usability as well.
The UI is very easy to navigate and use. The features are well designed and intuitive. As long as the user has a good understanding of basic digital analytics definitions and capabilities, this tool should be quite easy to use. I consider Google Analytics Premium to be the easiest of all of the enterprise solutions out there to use.
Support team has been highly responsive and helpful from our first initial deployment to present day. They engage and work with us. know when to escalate for more challenging problems. They also follow up. Overall have had a very good experience with support
If you purchase Premium through a reseller like LunaMetrics, you are going to be taken care of. The additional amount of support and services that a reseller provides to make sure you have the best experience with the product is the reason why the reseller program exists to begin with. Support doesn't have to be just reactive, it can be proactive as well.
There is a ton of information online about Google Analytics, but Google Analytics Premium users will have dedicated support and training from Google or an Authorized Reseller.
If you already have the basic version of GA installed, "getting" GA Premium happens immediately through a virtual flipping of the switch - no need to re-implement. You'll want to expand your use of custom dimensions and metrics (you get 10x the amount with Premium). Ideally, you'll be using a tag management solution to talk with GA Premium, in concert with implementing a dataLayer (to note, Google's Tag Manager platform is covered under the same GA Premium SLA, and it's free). There are some welcomed "configurations" with GA Premium, such as integrating with DoubleClick products, activating data driven attribution models, and building roll-up executive reports - but all of these are easy point and click solutions. In comparison with any other enterprise analytics solution, implementing GA and GA Premium is traditionally easier and more flexible. And if you have any trouble or need an extra set of hands for implementation, GA Certified Partners like LunaMetrics can help
GoodData was more cost effective and did not necessitate additional spend on internal resources. The end user interface was easy to use and did not require additional set up or customization. The clients required little support from the Prometric staff to use the product
Unless you have very complex and edge case analytics needs, Google Analytics [360 (formerly Google Analytics Premium)] is likely going to be the best choice. From both a cost and usability stand point, Google wins. Adobe has the edge case when you need to create really custom reports, dimensions, metrics, etc. In my experience, this is rarely the case and you end up biting off more than you can chew. Stick with Google unless you are or plan on hiring an Adobe Analytics expert.
