Bizo / LinkedIn Lead Accelerator (Discontinued) vs. Google Ad Manager

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Bizo / LinkedIn Lead Accelerator (Discontinued)
Score 9.9 out of 10
N/A
The former LinkedIn Lead Accelerator was based on the technology acquired with Bizo in 2014. Bizo no longer exists as a separate entity, and LinkedIn Lead Accelerator has since been discontinued. Linkedin now offers LinkedIn Marketing Solutions, an advertising driven solution.N/A
Google Ad Manager
Score 8.6 out of 10
N/A
Google Ad Manager is a platform for publishers that combines the former DoubleClick for Publishers and DoubleClick Ad Exchange products.N/A
Pricing
Bizo / LinkedIn Lead Accelerator (Discontinued)Google Ad Manager
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Bizo / LinkedIn Lead Accelerator (Discontinued)Google Ad Manager
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Bizo / LinkedIn Lead Accelerator (Discontinued)Google Ad Manager
Top Pros
Top Cons
Features
Bizo / LinkedIn Lead Accelerator (Discontinued)Google Ad Manager
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Bizo / LinkedIn Lead Accelerator (Discontinued)
8.4
3 Ratings
13% above category average
Google Ad Manager
7.6
24 Ratings
3% above category average
Data Transfer8.83 Ratings7.524 Ratings
DSP integration7.93 Ratings7.819 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Bizo / LinkedIn Lead Accelerator (Discontinued)
8.6
3 Ratings
9% above category average
Google Ad Manager
8.7
33 Ratings
11% above category average
Ad campaign creation9.03 Ratings8.733 Ratings
Ad deployment8.03 Ratings8.433 Ratings
Display advertising9.03 Ratings8.632 Ratings
Ad display and retargeting segmentation8.22 Ratings8.731 Ratings
Sequence targeting9.13 Ratings8.924 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Bizo / LinkedIn Lead Accelerator (Discontinued)
7.9
3 Ratings
2% above category average
Google Ad Manager
8.3
33 Ratings
7% above category average
Ad dashboards7.93 Ratings8.931 Ratings
Ad performance reports7.93 Ratings8.533 Ratings
Ad conversion tracking8.83 Ratings8.932 Ratings
Ad attribution reporting7.93 Ratings7.829 Ratings
Cross-channel ad management7.93 Ratings8.226 Ratings
Ad forecasting and optimization6.93 Ratings7.729 Ratings
Best Alternatives
Bizo / LinkedIn Lead Accelerator (Discontinued)Google Ad Manager
Small Businesses
Google Ad Manager
Google Ad Manager
Score 8.6 out of 10
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.8 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 8.0 out of 10
The Trade Desk
The Trade Desk
Score 8.0 out of 10
Enterprises
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.8 out of 10
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Bizo / LinkedIn Lead Accelerator (Discontinued)Google Ad Manager
Likelihood to Recommend
8.1
(6 ratings)
8.9
(33 ratings)
Likelihood to Renew
9.5
(3 ratings)
7.0
(1 ratings)
Usability
8.0
(1 ratings)
9.0
(2 ratings)
Support Rating
-
(0 ratings)
7.0
(2 ratings)
User Testimonials
Bizo / LinkedIn Lead Accelerator (Discontinued)Google Ad Manager
Likelihood to Recommend
Discontinued Products
In my opinion, LinkedIn Lead Accelerator is very well suited for B2B companies that want to target their B2B clients. If the company is B2C oriented, it would be pretty expensive for them to find and acquire sufficient amount of clients, it is better to use other platforms, such as Facebook or Twitter.
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Google
Google Ads Manager is great if you need major visibility on a large ad network rather than targeting one specific website, app or platform. Let's be real here if you have any business that is done online (sell products, generate leads, etc) you pretty much have to be on Google. I've tried other advertising solutions including competitor search engines, sponsored content solutions, social media advertising, and none really compare to the traffic you can get that is keyword-driven, meaning a user is actually demonstrating interest in whatever you sell or offer.
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Pros
Discontinued Products
  • It auto-populates the application forms with information from users’ LinkedIn profiles and allows them to instantly submit those forms thereby saving us time in gathering the additional information.
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Google
  • Interface. You can understand how to build the ads very easily. When you first begin, and throughout the process, there are little help icons which explain what you need to understand.
  • Pricing. By this, I mean the ability to change it at any time. You can select a variable rate, or you can preset it. Either way, you can change how much you spend every second if you'd like. This makes it easier to control your budget if you need to make emergency purchases and don't have much space in your budget.
  • Always growing. They are always announcing something new. Always growing and always trying to update.
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Cons
Discontinued Products
  • As an integration partner the only challenge we faced was coordinating our strategic services teams to provide a single recommendation/plan to mutual clients. This was easily addressed through a communication plan agreed to by both parties.
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Google
  • Bumper Machine - While this is still in beta, there is a lot of room for improvement for the machine to pick proper clips. I'm sure that will come in time though.
  • Inclusion of a Home Page Button - This is a simple request, truly, but one that bothers me everyday. I have a campaign home button, but it's not accessible unless you go back to the beginning of the platform. If the 'home' button was static, I'd be able to go to my preferred view with one click instead of having to loop around, as there isn't a trustworthy 'back button' option either.
  • Display - This is a big one. I have a love/hate relationship with display campaigns and algorithms. I have seen where they can perform [strongly] but also be massive budget bleeds with little ROI. It's not very industry specific either so I'm hoping to gain more consistency and trust with the future of the display algorithm.
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Likelihood to Renew
Discontinued Products
I am using them as a customer rather than a partner at my new company, Poppin. We are are marketing to B2B prospects and customers and see Bizo as a key partner.
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Google
I think it's useful for our team and we rely on it to improve our business. It is within our budget also. Although we still will need an approval from the upper-level management team, I don't see any problem with that
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Usability
Discontinued Products
No answers on this topic
Google
Love the product and how the GUI is as it is user friendly. When working with the product it is better to have some knowledge of what ad's you want to deploy where so that it is easier to use and move forward.
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Support Rating
Discontinued Products
No answers on this topic
Google
I could say a lot about this topic. As an agency, we get a new [representative] to talk to almost every quarter to go over select accounts and the campaigns within. Most of the time, these [educated representatives], don't provide any new feedback, or I just simply [disagree] with their approach. This is not all the time however. I have learned a lot from a rare few, [individuals] that have given me new strategies and access to betas early on. The other side of support, is the [overseas support platform]. [It] is usually not very helpful, but you can [emphasize] issues and they can research [them]. The Google Tag Implementation team is pristine though. When you need them, you need to set an appointment, which is usually 2 weeks out; they are so over-my-head intelligent, I've never had a bad experience with them and whenever I needed them for a fix, they solved it [within] the first call.
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Alternatives Considered
Discontinued Products
They (Bizo) were able to reach actual business prospects as opposed to others that reached more consumer prospects. As a result, our ROI is much better.
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Google
The main advantage of Google Ad Manager over The Trade Desk is based on the fact that Google Ad Manager has better data to identify a user on any device as it has more data and the user is signed in over Google Ad Manager´s set of properties. That is why results on Google Ad Manager´s platform are better as The Trade Desk needs to develop a unified id solution that is more complex and less performing that Google Ad Manager's data.
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Return on Investment
Discontinued Products
  • With LinkedIn Lead Accelerator we've found a pretty good amount of qualified leads
  • It saves a lot of time when you can do such a detailed targeting
  • Although the LinkedIn Lead Accelerator prices are quite high, we had a positive ROI
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Google
  • It had a massively positive impact for us, allowing us to generate revenue from ad space on our website.
  • Being able to custom quote ad space on our site, instead of relying on AdSense allowed us to increase our monthly ad revenue as well.
  • Providing reliable data to advertisers regarding impressions and CTRs helped create repeat-customers.
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ScreenShots