Google Ad Manager vs. Meta Business Suite

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Google Ad Manager
Score 8.6 out of 10
N/A
Google Ad Manager is a platform for publishers that combines the former DoubleClick for Publishers and DoubleClick Ad Exchange products.N/A
Meta Business Suite
Score 7.6 out of 10
N/A
Formerly known as Facebook Business Suite or Facebook for Business, a solution for small businesses used to manage all business activity on Facebook, Messenger and Instagram from one place. It is presented as a one-stop shop where business owners can manage all marketing and advertising activities on Facebook and Instagram. It centralizes tools that help the user to connect with customers on all apps and get better business results.N/A
Pricing
Google Ad ManagerMeta Business Suite
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Google Ad ManagerMeta Business Suite
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
Google Ad ManagerMeta Business Suite
Considered Both Products
Google Ad Manager
Chose Google Ad Manager
We use Google Ads Manager to manage ad campaigns on Google I found that Google Ads Manager was confusing, had a steep learning curve, and had poor documentation. I found myself having to look at tutorials from other websites. I find this to be true of most Google products. They …
Chose Google Ad Manager
Google streamlines the process and is supremely easier to use than Facebook for Business (utilized for Facebook ad management.). Facebook's control over their management system makes the program much more cumbersome and less effective. Meanwhile, as mentioned, the Google Ad …
Chose Google Ad Manager
Google Ad Manager is the best simply because of how great it is to advertise on the largest search engine on the internet. The other platforms I think have better dashboards and segmentation options but Google is the best because their audience is the largest and most focused …
Chose Google Ad Manager
It's a similar product to Facebook, as Google Ad Manager is for Google. Google Ad Manager is better in terms of user segmentation and targeting.
Chose Google Ad Manager
We think Google Ads Manager is better because it is more simple. It's holistic because it really optimizes what's best for our brands and campaigns. It doesn't just serve out our ads to a number of people. Google Ads Manager makes sure that we serve them out to the right people.
Meta Business Suite
Chose Meta Business Suite
Facebook for Business has the best self-serve interface. It copied the capabilities and structure of Google and then surpassed it. They are the pioneers in the industry and the first to become compliant with iOS14.5, CCPA, GDPR and any other new regulations. We've found it hard …
Chose Meta Business Suite
Facebook for Business offers its unique platform, user reach, targeting and interest classifications that most other platforms fail to offer. It's ads management, with analytics, insights, etc. makes it offer three-sixty degree solutions, such as being a one-stop-shop for …
Chose Meta Business Suite
Facebook for Business is about the same as the competitor tools that I have used. I wouldn't say it's any better or any worse. Ideally, we would use a third party tool that integrated with Facebook for Business and other providers, like Google My Business, so that we could …
Chose Meta Business Suite
I prefer Facebook for Business as it seems to be a more effective way to market to my customer base. I do slightly prefer the user interface on Google Ads, however I get better results with Facebook for Business. It allows for far more creativity with designing the ad. Also, …
Chose Meta Business Suite
It all comes down to your targeted audience. If you believe that your potential customers are existing users on Facebook, then Facebook for Business is the service for you!
Chose Meta Business Suite
Facebook for Business provides some of the most cost-effective returns of any ad platform we use, at very high volumes. Its user database, ad formats and targeting options are unrivaled. However, the platform itself can be glitchy, and lately has been mired in social and …
Chose Meta Business Suite
Depending on the goals of a campaign Facebook for Business can be the best channel or the worst. It's not overly expensive and sizable reach is achievable. The scale in which you can target a large (or small) audience is easy and only Google is comparable. The quality of the …
Top Pros
Top Cons
Features
Google Ad ManagerMeta Business Suite
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Google Ad Manager
7.6
24 Ratings
3% above category average
Meta Business Suite
-
Ratings
Data Transfer7.524 Ratings00 Ratings
DSP integration7.819 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Google Ad Manager
8.7
33 Ratings
11% above category average
Meta Business Suite
-
Ratings
Ad campaign creation8.733 Ratings00 Ratings
Ad deployment8.433 Ratings00 Ratings
Display advertising8.632 Ratings00 Ratings
Ad display and retargeting segmentation8.731 Ratings00 Ratings
Sequence targeting8.924 Ratings00 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Google Ad Manager
8.3
33 Ratings
7% above category average
Meta Business Suite
-
Ratings
Ad dashboards8.931 Ratings00 Ratings
Ad performance reports8.533 Ratings00 Ratings
Ad conversion tracking8.932 Ratings00 Ratings
Ad attribution reporting7.829 Ratings00 Ratings
Cross-channel ad management8.226 Ratings00 Ratings
Ad forecasting and optimization7.729 Ratings00 Ratings
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Google Ad Manager
-
Ratings
Meta Business Suite
2.0
1 Ratings
117% below category average
Sentiment analysis00 Ratings2.01 Ratings
Broad channel coverage00 Ratings2.01 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Google Ad Manager
-
Ratings
Meta Business Suite
3.0
1 Ratings
90% below category average
Content planning and scheduling00 Ratings1.01 Ratings
Audience targeting00 Ratings5.01 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Google Ad Manager
-
Ratings
Meta Business Suite
2.0
1 Ratings
120% below category average
Customer interaction histories00 Ratings2.01 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Google Ad Manager
-
Ratings
Meta Business Suite
2.0
1 Ratings
117% below category average
Lead generation00 Ratings2.01 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Google Ad Manager
-
Ratings
Meta Business Suite
4.5
1 Ratings
54% below category average
Campaign success analytics00 Ratings6.01 Ratings
Real-time tracking00 Ratings3.01 Ratings
Best Alternatives
Google Ad ManagerMeta Business Suite
Small Businesses
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.8 out of 10
Publer
Publer
Score 9.8 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 8.0 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
Enterprises
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.8 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Google Ad ManagerMeta Business Suite
Likelihood to Recommend
8.9
(33 ratings)
2.8
(93 ratings)
Likelihood to Renew
7.0
(1 ratings)
9.9
(6 ratings)
Usability
9.0
(2 ratings)
10.0
(3 ratings)
Support Rating
7.0
(2 ratings)
10.0
(4 ratings)
Implementation Rating
-
(0 ratings)
10.0
(4 ratings)
User Testimonials
Google Ad ManagerMeta Business Suite
Likelihood to Recommend
Google
Google Ads Manager is great if you need major visibility on a large ad network rather than targeting one specific website, app or platform. Let's be real here if you have any business that is done online (sell products, generate leads, etc) you pretty much have to be on Google. I've tried other advertising solutions including competitor search engines, sponsored content solutions, social media advertising, and none really compare to the traffic you can get that is keyword-driven, meaning a user is actually demonstrating interest in whatever you sell or offer.
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Meta Platforms Inc
Meta for Business has made a lot of improvements, but a lot of work still needs to be done as far as troubleshooting. I've had ad issues for months. It's probably getting close to a year. Every time I've submitted troubleshooting tickets, they're either slow to respond or don't respond at all. More than five times I've asked for help with getting the ad issues resolved. This included an online meeting (quite a first), emailing them, and even chatting with them. I went as far as multiple submissions of the materials they requested; I'm still at square one.
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Pros
Google
  • Interface. You can understand how to build the ads very easily. When you first begin, and throughout the process, there are little help icons which explain what you need to understand.
  • Pricing. By this, I mean the ability to change it at any time. You can select a variable rate, or you can preset it. Either way, you can change how much you spend every second if you'd like. This makes it easier to control your budget if you need to make emergency purchases and don't have much space in your budget.
  • Always growing. They are always announcing something new. Always growing and always trying to update.
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Meta Platforms Inc
  • Segmentation is HUGE. You can segment by almost anything you want, be it demographic, sociological, behavioral... you name it. You can also create targets based on your visitors and their actions. Even custom lists.
  • They are very good at optimizing your campaigns automatically. This is so important because it will improve your ROI in several multiples otherwise
  • Managing ads in general works fine, and the data, even though is not exactly as accurate as Analytics, it's pretty decent.
  • Gives you placements and different ad types so you can get the most out of it.
  • Pixel and catalog integration are very powerful. You can almost instantly start tracking and catalog fetches your site daily for updates.
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Cons
Google
  • Bumper Machine - While this is still in beta, there is a lot of room for improvement for the machine to pick proper clips. I'm sure that will come in time though.
  • Inclusion of a Home Page Button - This is a simple request, truly, but one that bothers me everyday. I have a campaign home button, but it's not accessible unless you go back to the beginning of the platform. If the 'home' button was static, I'd be able to go to my preferred view with one click instead of having to loop around, as there isn't a trustworthy 'back button' option either.
  • Display - This is a big one. I have a love/hate relationship with display campaigns and algorithms. I have seen where they can perform [strongly] but also be massive budget bleeds with little ROI. It's not very industry specific either so I'm hoping to gain more consistency and trust with the future of the display algorithm.
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Meta Platforms Inc
  • The amount of text allowed on images can be frustrating since it will include ALL text in the image regardless if it is part of the copy or on something random in the background of the image
  • Labeling ads and ad groups can be frustrating as we often had them default to generic titles which we would have to go back and edit. A mandatory field would be helpful, however, that might not be popular opinion as that much detail is really just a personal preference.
  • The constant emails from their sales team to "help you improve" your results are a little much.
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Likelihood to Renew
Google
I think it's useful for our team and we rely on it to improve our business. It is within our budget also. Although we still will need an approval from the upper-level management team, I don't see any problem with that
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Meta Platforms Inc
We have to continue using this tool in order to be effective on this marketing platform. Though there are several changes I wish we could see, the fact is that we will still need to use this product to provide customers with the information they need.
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Usability
Google
Love the product and how the GUI is as it is user friendly. When working with the product it is better to have some knowledge of what ad's you want to deploy where so that it is easier to use and move forward.
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Meta Platforms Inc
I gave it this rating because it is so easy to learn to use and you are able to grow a following quickly by knowing when to post and who to post to or how to get in front of those prospects easily, and using those prospects to reach even further without any additional processes on your end through the sharing from your engaged readers.
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Support Rating
Google
I could say a lot about this topic. As an agency, we get a new [representative] to talk to almost every quarter to go over select accounts and the campaigns within. Most of the time, these [educated representatives], don't provide any new feedback, or I just simply [disagree] with their approach. This is not all the time however. I have learned a lot from a rare few, [individuals] that have given me new strategies and access to betas early on. The other side of support, is the [overseas support platform]. [It] is usually not very helpful, but you can [emphasize] issues and they can research [them]. The Google Tag Implementation team is pristine though. When you need them, you need to set an appointment, which is usually 2 weeks out; they are so over-my-head intelligent, I've never had a bad experience with them and whenever I needed them for a fix, they solved it [within] the first call.
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Meta Platforms Inc
I've found the Facebook for Business support to be hit or miss. For billing questions they're timely and helpful. For complex questions about specific services I've often received a longer wait and a less helpful experience. I'm often redirected to their docs, which are often not particularly helpful.
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Implementation Rating
Google
No answers on this topic
Meta Platforms Inc
If you don't want to display your feed to your boss before going over scheduled posts for the week, use the Business site and it will be less awkward instantly. Having someone lean over your shoulder is always a bit awkward, you think about how you smell, maybe consider offering them gum because they have bad breath
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Alternatives Considered
Google
The main advantage of Google Ad Manager over The Trade Desk is based on the fact that Google Ad Manager has better data to identify a user on any device as it has more data and the user is signed in over Google Ad Manager´s set of properties. That is why results on Google Ad Manager´s platform are better as The Trade Desk needs to develop a unified id solution that is more complex and less performing that Google Ad Manager's data.
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Meta Platforms Inc
Facebook stacks up against them in terms of its service. I choose Facebook for Business since I use it for business for almost more than a year now and I need to say this it is the most best possible business tool definitely a must-have for all the businesses type.
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Return on Investment
Google
  • It had a massively positive impact for us, allowing us to generate revenue from ad space on our website.
  • Being able to custom quote ad space on our site, instead of relying on AdSense allowed us to increase our monthly ad revenue as well.
  • Providing reliable data to advertisers regarding impressions and CTRs helped create repeat-customers.
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Meta Platforms Inc
  • I haven't had much ROI from using Facebook for Business, and unfortunately, other local businesses I know haven't felt that they got much ROI on their paid ads either.
  • The good point of Facebook for Business is that I can still look into who is interested in my products and build around my audience that way.
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ScreenShots