What users are saying about
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83 Ratings

Google Ad Manager

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83 Ratings
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Score 8.4 out of 100
9 Ratings
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Score 8.4 out of 100

Likelihood to Recommend

Google Ad Manager

It is only suited for marketing. Make sure you have analytics on your site to track the people coming, final sales, and conversions because it is at it's best when you can use it to really read and understand the data at hand. Google Ads does everything it needs to in ads, and you don't need to be an expert to begin with it. However, I would not just tell someone to "go create an account" if they know very little about digital ads. Consult with someone first. It can be a little daunting if you were to do that!
Patrick Stephens profile photo

Rubicon Project

If a colleague needed a platform with fast customer service and detailed reporting to sell their mobile inventory then I would recommend Rubicon Project. However, if my colleague needed a platform that gave instant current reporting data then I would be less likely to recommend Rubicon Project to them.
Hieu Nguyen profile photo

Feature Rating Comparison

Ad Network Integration

Google Ad Manager
8.8
Rubicon Project
7.9
Data Transfer
Google Ad Manager
8.7
Rubicon Project
7.5
DSP integration
Google Ad Manager
8.8
Rubicon Project
8.3

Ad Campaigns

Google Ad Manager
8.3
Rubicon Project
7.5
Ad campaign creation
Google Ad Manager
8.4
Rubicon Project
7.5
Ad deployment
Google Ad Manager
8.8
Rubicon Project
7.4
Display advertising
Google Ad Manager
8.5
Rubicon Project
8.3
Ad display and retargeting segmentation
Google Ad Manager
8.0
Rubicon Project
7.2
Sequence targeting
Google Ad Manager
8.1
Rubicon Project
7.2

Ad Reporting & Analytics

Google Ad Manager
8.2
Rubicon Project
7.5
Ad dashboards
Google Ad Manager
8.5
Rubicon Project
8.2
Ad performance reports
Google Ad Manager
8.7
Rubicon Project
7.3
Ad conversion tracking
Google Ad Manager
8.1
Rubicon Project
7.3
Ad attribution reporting
Google Ad Manager
8.1
Rubicon Project
8.0
Cross-channel ad management
Google Ad Manager
7.6
Rubicon Project
8.2
Ad forecasting and optimization
Google Ad Manager
8.0
Rubicon Project
6.0

Pros

Google Ad Manager

  • The Doubleclick manager is very intuitive and allows anyone without extensive experience to jump in and start managing ads.
  • My favorite feature is it allows you to manage all of your ads in one place.
  • The training and user forum knowledge is top-notch. I can always find the answer to any questions I have.
No photo available

Rubicon Project

  • Cleanest supply ecosystem. They are skilled at processing inventory and bids in order to streamline monetization and drive yield.
  • Client support is excellent. Client services is deeply invested in your business and successful at driving key business goals within your organization when working on your behalf.
No photo available

Cons

Google Ad Manager

  • Sometimes it can bog down and crash. This is rare, but it is processing a lot of steps/changes all at once and it's not expected to be perfect.
  • Being able to quickly filter by campaign types would be nice (PPC/Display/Video Pre-roll). Our fix is to run these campaigns in totally separate accounts, so there is no overlapping in reporting/etc. This helps with seeing stats clearly without having to filter constantly.
  • It could be visually prettier.
Nathan Phillips profile photo

Rubicon Project

  • If possible to update the reporting to have less delay time on the data.
  • The reporting portal cuts off the bid request data after a period of time.
  • The UI seems to be a bit slower lately.
Hieu Nguyen profile photo

Likelihood to Renew

Google Ad Manager

Google Ad Manager 7.0
Based on 1 answer
I think it's useful for our team and we rely on it to improve our business. It is within our budget also. Although we still will need an approval from the upper-level management team, I don't see any problem with that
No photo available

Rubicon Project

No score
No answers yet
No answers on this topic

Support

Google Ad Manager

Google Ad Manager 8.0
Based on 1 answer
They always respond in 24 hours and can get the answers most of the time. For questions which cannot be answered initially, I don't need to escalate. The rep will ask their 'colleague' if needed..
Kevin Yip profile photo

Rubicon Project

No score
No answers yet
No answers on this topic

Alternatives Considered

Google Ad Manager

Google Ad Manager is the best simply because of how great it is to advertise on the largest search engine on the internet. The other platforms I think have better dashboards and segmentation options but Google is the best because their audience is the largest and most focused on buying what they are searching for.
Shannon McNamara profile photo

Rubicon Project

Rubicon had superior client services and monetization techniques.
No photo available

Return on Investment

Google Ad Manager

  • It had a massively positive impact for us, allowing us to generate revenue from ad space on our website.
  • Being able to custom quote ad space on our site, instead of relying on AdSense allowed us to increase our monthly ad revenue as well.
  • Providing reliable data to advertisers regarding impressions and CTRs helped create repeat-customers.
No photo available

Rubicon Project

  • Rubicon Project has made it easier to optimize so that we could get the fullest ROI on our inventory through their alerts on which deal needs troubleshooting.
  • They also send a daily report which notifies you which advertisers have low render rate which is very helpful when figuring which creatives need to troubleshooting.
Hieu Nguyen profile photo

Pricing Details

Google Ad Manager

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rubicon Project

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Google Ad Manager
8.5
Rubicon Project
9.2

Likelihood to Renew

Google Ad Manager
7.0
Rubicon Project

Support

Google Ad Manager
8.0
Rubicon Project

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