Criteo Commerce Growth (formerly Criteo Marketing Solutions) helps users to achieve customer acquisition and retention objectives with simple yet powerful automated advertising for the open internet. It features an open commerce dataset to target continuously refreshed, high-intent audiences. The user's first-party datais enriched with commerce data from 22k advertisers & thousands of publishers to up-level how to engage existing customers. The solution enables users to…
$1
per month
Google Ads
Score 8.2 out of 10
N/A
Google Ads (formerly AdWords) is Google's pay-per-click online advertising program. With Google Ads users set their budget and choose where their ads appear in search listings, and on partner websites. Google Ads uses cost-per-click (CPC) bidding.
N/A
Pricing
Criteo
Google Ads
Editions & Modules
Basic
$1
per month
No answers on this topic
Offerings
Pricing Offerings
Criteo
Google Ads
Free Trial
No
No
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
Pricing is based on a CPC model and is dependent on traffic generated to a site
Criteo Dynamic Retargeting brings different value and possibilities compared to the others. It is a great addition to Google Ads, if you are not doing well with Display Campaigns and/or if you cannot use Dynamic Remarketing on Google cause your products are not "physical". …
We use Google Ads for classic ads but for the display ads, we selected Criteo Dynamic Retargeting. First of all because it's french ! ;) And because we think Criteo is the best tool for retargeting as it invented this technology ! We like the way we are accompanied by the …
Marketing Solutions by Criteo is the best at re-targeting, and you can expect more results than Google Ads. The ads would be placed on more decent websites than on Taboola for sure.
Marketing Solutions by Criteo sometimes deliveries a higher revenue volume than other partners, but we usually run more than one retargeting partner at the same time, as we can have different inventories in which ads are displayed.
Criteo is dynamic in nature and easy to set up and run the campaign. They have a dedicated account manager who can help as and when required. Though we have used Google Display Network earlier, ROI is great in Criteo.
We've run dynamic retargeting on Google and Facebook, but Criteo offers the strongest and most brand-safe reach across the web, along with better technical support and a much stronger direct return on ad spend.
Criteo can be seen as the European market leader in retargeting but other competitors like Google or Sociomantic offer similar tools and placements. It makes sense to try out different campaigns and see what works best for you. Criteo performed very well on several campaigns we …
I prefer AdRoll when it comes to retargeting. We selected Criteo due to the client requesting we test it out. Criteo is much harder to manage and to date has provided less than stellar ROAS.
Criteo, however, is much better than using the Google Display Network on AdWords. …