What users are saying about
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Top Rated
839 Ratings

Google Ads

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Top Rated
839 Ratings
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Score 8.4 out of 100
9 Ratings
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Score 8.4 out of 100

Likelihood to Recommend

Google Ads

Well suited for:
  • Businesses that want to hit the ground running and get immediate exposure
  • Complementing other SEM strategies
  • Businesses who want to move away from traditional media advertising
  • Geotargeting - businesses who need to target prospects in specific areas only
  • Scheduling - businesses who want to show ads to prospects only @ certain times or days
  • Businesses who want to drive phone calls
Less suited for:
  • Businesses that are selling products that no one is looking for
  • Businesses who can't generate a positive ROI
  • Businesses that don't have a good offer
  • Businesses that don't have a good landing page to send prospects to. If targeted traffic can't convert, even if the product is good, don't spend the money on AdWords.
Patricia Assad profile photo

Rubicon Project

If a colleague needed a platform with fast customer service and detailed reporting to sell their mobile inventory then I would recommend Rubicon Project. However, if my colleague needed a platform that gave instant current reporting data then I would be less likely to recommend Rubicon Project to them.
Hieu Nguyen profile photo

Feature Rating Comparison

Ad Network Integration

Google Ads
Rubicon Project
7.9
Data Transfer
Google Ads
Rubicon Project
7.5
DSP integration
Google Ads
Rubicon Project
8.3

Ad Campaigns

Google Ads
Rubicon Project
7.5
Ad campaign creation
Google Ads
Rubicon Project
7.5
Ad deployment
Google Ads
Rubicon Project
7.4
Display advertising
Google Ads
Rubicon Project
8.3
Ad display and retargeting segmentation
Google Ads
Rubicon Project
7.2
Sequence targeting
Google Ads
Rubicon Project
7.2

Ad Reporting & Analytics

Google Ads
Rubicon Project
7.5
Ad dashboards
Google Ads
Rubicon Project
8.2
Ad performance reports
Google Ads
Rubicon Project
7.3
Ad conversion tracking
Google Ads
Rubicon Project
7.3
Ad attribution reporting
Google Ads
Rubicon Project
8.0
Cross-channel ad management
Google Ads
Rubicon Project
8.2
Ad forecasting and optimization
Google Ads
Rubicon Project
6.0

Pros

Google Ads

  • Allows for accurate budget spend on Pay per click advertising
  • Allows for easy management of client's accounts
  • Allows for targeted advertising in the digital space by focusing on Geography, Demographics, in market buyers and other types of parameters depending on the objectives of the advertising campaigns
John Kobel profile photo

Rubicon Project

  • Cleanest supply ecosystem. They are skilled at processing inventory and bids in order to streamline monetization and drive yield.
  • Client support is excellent. Client services is deeply invested in your business and successful at driving key business goals within your organization when working on your behalf.
No photo available

Cons

Google Ads

  • Though Google Ads offers greater certainty in the effectiveness of your campaign than traditional media, there's still some mystery to it.
  • Paying per click CAN be efficient, but not all clicks are equal.
  • This is NOT an SEO tool - good SEO can aid your campaigns but it is an entirely separate beast than Google Ads. One does not serve as a substitute for the other.
  • Even when Google Ads work great, they are not a cure-all. Your company still needs to be able to deliver what the customers (the ones doing the clicking) want.
Anthony Burke profile photo

Rubicon Project

  • If possible to update the reporting to have less delay time on the data.
  • The reporting portal cuts off the bid request data after a period of time.
  • The UI seems to be a bit slower lately.
Hieu Nguyen profile photo

Likelihood to Renew

Google Ads

Google Ads 10.0
Based on 19 answers
As of today Google AdWords leads approximately 90% of paid searches globally. There is practically is no other network that can offer such a relevant and engaging audience at the price. The PPC model is also unique in that no media dollars are wasted, since PPC models ensure brand interaction versus traditional media which has heavy ad avoidance and clutter but still charges a hefty amount for ads.
Krupal Shukla profile photo

Rubicon Project

No score
No answers yet
No answers on this topic

Usability

Google Ads

Google Ads 9.0
Based on 1 answer
Very quick UI. Put together in a very intuitive and simple manor, while allowing users to go into the depths of functionality if they want
Eric Hitchman profile photo

Rubicon Project

No score
No answers yet
No answers on this topic

Support

Google Ads

Google Ads 9.0
Based on 2 answers
Good support from the AdWords team, and the community.
Jeffrey Schutzman profile photo

Rubicon Project

No score
No answers yet
No answers on this topic

Online Training

Google Ads

Google Ads 9.0
Based on 1 answer
Daily use with advanced account structures. Familiarity with reporting/api and complex setups.
Eric Hitchman profile photo

Rubicon Project

No score
No answers yet
No answers on this topic

Alternatives Considered

Google Ads

Google Ads interface is much nicer and way more fun to use than Bing, and Google obviously has a larger market share compared to Bing. That being said, Bing does provide us with good leads at a much lower cost, even if the volume isn't the same. Both Bing and Google Ads are necessary for us.
Jordan Harpst profile photo

Rubicon Project

Rubicon had superior client services and monetization techniques.
No photo available

Return on Investment

Google Ads

  • Several of our clients have been able to increase their net revenues by using Google Ads, since we end up generating more revenue per lead than our CPA.
  • At least one client ended up wasting thousands of dollars on Ads with little to no return. Despite trying different variations of ads and targeting, we couldn't get a positive return for them and recommended allocating that spend somewhere else.
  • One of our newer clients recently allocated spend to Ads that had formerly been allocated to newspaper advertising, and saw a significant increase in revenues as a result.
No photo available

Rubicon Project

  • Rubicon Project has made it easier to optimize so that we could get the fullest ROI on our inventory through their alerts on which deal needs troubleshooting.
  • They also send a daily report which notifies you which advertisers have low render rate which is very helpful when figuring which creatives need to troubleshooting.
Hieu Nguyen profile photo

Pricing Details

Google Ads

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rubicon Project

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Google Ads
8.6
Rubicon Project
9.2

Likelihood to Renew

Google Ads
10.0
Rubicon Project

Usability

Google Ads
9.0
Rubicon Project

Performance

Google Ads
9.0
Rubicon Project

Support

Google Ads
9.0
Rubicon Project

Online Training

Google Ads
9.0
Rubicon Project

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