What users are saying about
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Top Rated
795 Ratings
105 Ratings

Google Ads

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Top Rated
795 Ratings
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Score 8.4 out of 101
105 Ratings
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Score 7.1 out of 101

Likelihood to Recommend

Google Ads

If you are going to do Search Advertising to promote your website, Google is the 600 pound gorilla in the room. If you don't spend money on Google for Search, you will not get the results you want. If you manage your account properly you can get a very good ROI. Results are easy to track and corrections can be made to your account based on the data Google Ads provides. Where Google is struggling is display advertising. Although Google has 90% of the internet covered, the platform does not make it as easy as other platforms to get your display ads in the right place at the right time. Lastly, everything Google tells you as guidelines must be taken with a grain of salt. They often toot their own horn but are not always looking out for your best interests. Ever since they went public, their focus is Return on Investor Dollars and not Return on Your Ad Dollars.
John Kobel profile photo

Twitter Ads

I highly recommend Twitter Ads for users looking to establish a strong online presence on the platform and the digital sphere.While a little on the expensive side, the payoff, in the long run, is quite remarkable especially that Twitter Ads will show your content to all the followers gained (while other platforms such as Facebook and Instagram, use algorithms that might place your daily content lower or won't even show them to your fans)..
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Pros

Google Ads

  • Allows for accurate budget spend on Pay per click advertising
  • Allows for easy management of client's accounts
  • Allows for targeted advertising in the digital space by focusing on Geography, Demographics, in market buyers and other types of parameters depending on the objectives of the advertising campaigns
John Kobel profile photo

Twitter Ads

  • Clear to use. Not much instruction of reference to documentation was needed in order to set it up.
  • It is easy to navigate especially after making ads and letting them run. The UI is very easy to use and therefore makes it a simple tool for the user.
  • Reporting is good too. We can clearly see how many clicks we are having on our ads and see where to improve.
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Cons

Google Ads

  • Not very clear how automated bidding works...could do a better job of illustrating exactly how automated bidding will outperform manual bidding.
  • Quality Score metric is informative, but not always actionable. Google has taken steps to improve this by being more specific about how we can make our landing pages better, keywords more relevant, etc. But improvements we make aren't always reflected in the quality score.
Jordan Harpst profile photo

Twitter Ads

  • They don't allow you to share audiences if your client has multiple accounts
  • Tweet set up is not as intuitive
  • Their creative specs are tough to read
Jasmine Wang profile photo

Likelihood to Renew

Google Ads

Google Ads 10.0
Based on 19 answers
It's simple - AdWords helps drive leads to our website in a manner that we can measure and assign a cost to. For the comparably low investment, we are seeing returns that make the decision a no-brainer. AdWords, when used effectively, works.
Rob Gillan profile photo

Twitter Ads

No score
No answers yet
No answers on this topic

Usability

Google Ads

Google Ads 9.0
Based on 1 answer
Very quick UI. Put together in a very intuitive and simple manor, while allowing users to go into the depths of functionality if they want
Eric Hitchman profile photo

Twitter Ads

Twitter Ads 6.0
Based on 1 answer
The tool is ok to use, and ads are becoming more skippable on Twitter, so we are unsure as a company if it's still a good channel for direct response messaging. It does not perform as efficiently as other social platforms for lower funnel marketing. It does well for awareness campaigns that are set and forget, but optimizing for DR is not as efficient when you are trying to manage the ads on the client side.
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Support

Google Ads

Google Ads 9.0
Based on 2 answers
Good support from the AdWords team, and the community.
Jeffrey Schutzman profile photo

Twitter Ads

No score
No answers yet
No answers on this topic

Online Training

Google Ads

Google Ads 9.0
Based on 1 answer
Daily use with advanced account structures. Familiarity with reporting/api and complex setups.
Eric Hitchman profile photo

Twitter Ads

No score
No answers yet
No answers on this topic

Alternatives Considered

Google Ads

Google Ads interface is much nicer and way more fun to use than Bing, and Google obviously has a larger market share compared to Bing. That being said, Bing does provide us with good leads at a much lower cost, even if the volume isn't the same. Both Bing and Google Ads are necessary for us.
Jordan Harpst profile photo

Twitter Ads

Twitter lags behind both platforms. It is still quite useful as part of a larger campaign but patients in our market do not engage as well as we would like.
Toni Reifsteck profile photo

Return on Investment

Google Ads

  • Several of our clients have been able to increase their net revenues by using Google Ads, since we end up generating more revenue per lead than our CPA.
  • At least one client ended up wasting thousands of dollars on Ads with little to no return. Despite trying different variations of ads and targeting, we couldn't get a positive return for them and recommended allocating that spend somewhere else.
  • One of our newer clients recently allocated spend to Ads that had formerly been allocated to newspaper advertising, and saw a significant increase in revenues as a result.
No photo available

Twitter Ads

  • Helped us increase registrations/RSVPs to events that we wouldn't normally see through existing channels
  • Created added awareness about volunteer initiatives to a new audience
  • Solidified existing partnerships by showcasing to our partner companies/orgs how effective and far-reaching are the impressions and engagements
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Pricing Details

Google Ads

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Twitter Ads

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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