Google Analytics 360 (discontinued) vs. Grafana

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Google Analytics 360 (discontinued)
Score 8.3 out of 10
N/A
Google Analytics 360 (formerly Google Analytics Premium) was an enterprise-level analytics solution that was sunset in July of 2024.
$150,000
Up to 1 Billion hits/month
Grafana
Score 8.6 out of 10
N/A
Grafana is a data visualization tool developed by Grafana Labs in New York. It is available open source, managed (Grafana Cloud), or via an enterprise edition with enhanced features. Grafana has pluggable data source model and comes bundled with support for popular time series databases like Graphite. It also has built-in support for cloud monitoring vendors like Amazon Cloudwatch, Microsoft Azure and SQL databases like MySQL. Grafana can combine data from many places into a single dashboard.
$0
Pricing
Google Analytics 360 (discontinued)Grafana
Editions & Modules
Google Analytics Premium
$150,000
Up to 1 Billion hits/month
Google Analytics
Free
Grafana Cloud - Pro
$8
per month up to 1 active user
Grafana Cloud - Free
Free
10k metrics + 50GB logs + 50GB traces up to 3 active users
Grafana Cloud - Advanced
Volume Discounts
custom data usage custom active users
Grafana - Enterprise Stack
Custom Pricing
Offerings
Pricing Offerings
Google Analytics 360 (discontinued)Grafana
Free Trial
NoYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Google Analytics 360 (discontinued)Grafana
Features
Google Analytics 360 (discontinued)Grafana
Web Analytics
Comparison of Web Analytics features of Product A and Product B
Google Analytics 360 (discontinued)
6.9
1 Ratings
16% below category average
Grafana
-
Ratings
Lead Conversion Tracking7.01 Ratings00 Ratings
Device and Browser Reporting1.01 Ratings00 Ratings
Pageview Tracking7.01 Ratings00 Ratings
Event Tracking8.01 Ratings00 Ratings
Reporting in real-time10.01 Ratings00 Ratings
Referral Source Tracking10.01 Ratings00 Ratings
Customizable Dashboards5.01 Ratings00 Ratings
BI Standard Reporting
Comparison of BI Standard Reporting features of Product A and Product B
Google Analytics 360 (discontinued)
-
Ratings
Grafana
8.2
7 Ratings
2% above category average
Pixel Perfect reports00 Ratings7.97 Ratings
Customizable dashboards00 Ratings8.57 Ratings
Report Formatting Templates00 Ratings8.47 Ratings
Ad-hoc Reporting
Comparison of Ad-hoc Reporting features of Product A and Product B
Google Analytics 360 (discontinued)
-
Ratings
Grafana
8.0
6 Ratings
3% above category average
Drill-down analysis00 Ratings7.96 Ratings
Formatting capabilities00 Ratings8.46 Ratings
Integration with R or other statistical packages00 Ratings7.66 Ratings
Report sharing and collaboration00 Ratings8.05 Ratings
Report Output and Scheduling
Comparison of Report Output and Scheduling features of Product A and Product B
Google Analytics 360 (discontinued)
-
Ratings
Grafana
8.4
6 Ratings
3% above category average
Publish to Web00 Ratings8.16 Ratings
Publish to PDF00 Ratings8.66 Ratings
Report Versioning00 Ratings8.36 Ratings
Report Delivery Scheduling00 Ratings8.46 Ratings
Delivery to Remote Servers00 Ratings8.66 Ratings
Data Discovery and Visualization
Comparison of Data Discovery and Visualization features of Product A and Product B
Google Analytics 360 (discontinued)
-
Ratings
Grafana
8.6
6 Ratings
10% above category average
Pre-built visualization formats (heatmaps, scatter plots etc.)00 Ratings8.66 Ratings
Location Analytics / Geographic Visualization00 Ratings9.06 Ratings
Predictive Analytics00 Ratings8.56 Ratings
Pattern Recognition and Data Mining00 Ratings8.24 Ratings
Best Alternatives
Google Analytics 360 (discontinued)Grafana
Small Businesses
StatCounter
StatCounter
Score 9.0 out of 10
Supermetrics
Supermetrics
Score 9.8 out of 10
Medium-sized Companies
Optimal
Optimal
Score 9.1 out of 10
Supermetrics
Supermetrics
Score 9.8 out of 10
Enterprises
Optimal
Optimal
Score 9.1 out of 10
IBM Analytics Engine
IBM Analytics Engine
Score 7.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Google Analytics 360 (discontinued)Grafana
Likelihood to Recommend
8.0
(55 ratings)
9.3
(7 ratings)
Likelihood to Renew
10.0
(11 ratings)
-
(0 ratings)
Usability
9.0
(5 ratings)
9.6
(3 ratings)
Performance
10.0
(1 ratings)
-
(0 ratings)
Support Rating
10.0
(23 ratings)
-
(0 ratings)
In-Person Training
9.0
(1 ratings)
-
(0 ratings)
Online Training
7.0
(1 ratings)
-
(0 ratings)
Implementation Rating
10.0
(3 ratings)
-
(0 ratings)
User Testimonials
Google Analytics 360 (discontinued)Grafana
Likelihood to Recommend
Discontinued Products
As I have discussed previously their insights were very useful. The second thing is since it is a Google product you will connect the data very easily from other platforms like Bigquery, Google Drive, etc. and even you can connect Google marketing platform. through this tool, you can track your live campaign how they were performing, and how it will be engaging your customer as well.
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Grafana Labs
Just about any organization with more than one server and more than one cluster as it scales very well. Configuration of the application takes time and finesse to fine tune to where the balance of load time and getting data quickly meets. The plugins add load time but fine tuning for the application to meet demand needs nailed down at implementation
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Pros
Discontinued Products
  • It is an excellent cloud analytics platform that is easy to install and configure and easy to deploy and use, allowing us to measure web traffic and other tools.
  • It is an entirely online tool; it does not take up hard disk space like other desktop tools.
  • Since this tool is draggable, Google is constantly adding more features.
  • Even beginners who do not have a custom dashboard can get information. If there is a problem somewhere on the site that needs to be investigated, Google Analytics 360 will notify you.
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Grafana Labs
  • Alerting through many different medium as Slack, Email, Webhook etc
  • Beautiful and unlimited number of dashboards to view your metrics and tweak them as you please
  • Log aggregation and powerful Logql to filter and view your logs
  • Microservices monitoring
  • Large number of plugins and data sources to collect your metrics from almost anywhere
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Cons
Discontinued Products
  • Generally I think there is a lot you can do within the tool, but as it is a Google product it means there is limited support - something which I think lets all of the platform stacks down
  • There could be more visual signifiers to identify if a feature is a normal or 360 feature. This would mean you can really get to grips with what the extra more advanced elements are
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Grafana Labs
  • There are some settings which we can't configure from UI (Web Console).
  • We've open[ed] up configuration files in command line text editors and manually do the settings e.g. LDAP/SSO configuration.
  • In terms of visualization, it's best, but it doesn't support log analysis otherwise it could destroy business of all other visualization tools.
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Likelihood to Renew
Discontinued Products
Google Analytics 360 is an upgraded version of the most widely used web/app analytics tracking tools in the market. The price is stable and predictable making it a long-term product of choice. It's easy to use and pairs so well with other Google Marketing Platform products.
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Grafana Labs
No answers on this topic
Usability
Discontinued Products
The UI is very easy to navigate and use. The features are well designed and intuitive. As long as the user has a good understanding of basic digital analytics definitions and capabilities, this tool should be quite easy to use. I consider Google Analytics Premium to be the easiest of all of the enterprise solutions out there to use.
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Grafana Labs
It is infinitely flexible. If you can imagine it, Grafana can almost certainly do it. Usability may be in the eye of the beholder however, as there is time needed to curate the experience and get the dashboards customized to how it makes sense to you. I know one thing they are working on are more templates, based on data sources
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Support Rating
Discontinued Products
If you purchase Premium through a reseller like LunaMetrics, you are going to be taken care of. The additional amount of support and services that a reseller provides to make sure you have the best experience with the product is the reason why the reseller program exists to begin with. Support doesn't have to be just reactive, it can be proactive as well.
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Grafana Labs
No answers on this topic
Online Training
Discontinued Products
There is a ton of information online about Google Analytics, but Google Analytics Premium users will have dedicated support and training from Google or an Authorized Reseller.
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Grafana Labs
No answers on this topic
Implementation Rating
Discontinued Products
If you already have the basic version of GA installed, "getting" GA Premium happens immediately through a virtual flipping of the switch - no need to re-implement. You'll want to expand your use of custom dimensions and metrics (you get 10x the amount with Premium). Ideally, you'll be using a tag management solution to talk with GA Premium, in concert with implementing a dataLayer (to note, Google's Tag Manager platform is covered under the same GA Premium SLA, and it's free). There are some welcomed "configurations" with GA Premium, such as integrating with DoubleClick products, activating data driven attribution models, and building roll-up executive reports - but all of these are easy point and click solutions. In comparison with any other enterprise analytics solution, implementing GA and GA Premium is traditionally easier and more flexible. And if you have any trouble or need an extra set of hands for implementation, GA Certified Partners like LunaMetrics can help
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Grafana Labs
No answers on this topic
Alternatives Considered
Discontinued Products
Unless you have very complex and edge case analytics needs, Google Analytics [360 (formerly Google Analytics Premium)] is likely going to be the best choice. From both a cost and usability stand point, Google wins. Adobe has the edge case when you need to create really custom reports, dimensions, metrics, etc. In my experience, this is rarely the case and you end up biting off more than you can chew. Stick with Google unless you are or plan on hiring an Adobe Analytics expert.
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Grafana Labs
Grafana blows Nagios out of the water when it comes to customization. The ability to feed almost any data source makes it very versatile and the cost is great.
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Return on Investment
Discontinued Products
  • It helps me understand which social media platforms are most successful for me - which I should focus on and which I might want to focus less on.
  • I can also see which blog posts people are reading - so I know which topics resonate most. I can write more of those, hopefully gaining more visitors.
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Grafana Labs
  • Grafana has replaced many higher priced tools
  • The integrations are seemless with multiple backends
  • Combining graphs and dashboards from multiple data sources is a game changer
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ScreenShots