Top Rated
499 Ratings
Top Rated
499 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.5 out of 100
51 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 7 out of 100

Attribute Ratings

  • Google Analytics 360 is rated higher in 5 areas: Likelihood to Recommend, Likelihood to Renew, Performance, Support Rating, Implementation Rating
  • IBM Digital Analytics is rated higher in 1 area: Online Training
  • Google Analytics 360 and IBM Digital Analytics are tied in 1 area: Usability

Likelihood to Recommend

8.6

Google Analytics 360

86%
59 Ratings
7.0

IBM Digital Analytics

70%
23 Ratings

Likelihood to Renew

10.0

Google Analytics 360

100%
11 Ratings
6.0

IBM Digital Analytics

60%
19 Ratings

Usability

9.0

Google Analytics 360

90%
5 Ratings
9.0

IBM Digital Analytics

90%
1 Rating

Availability

Google Analytics 360

N/A
0 Ratings
10.0

IBM Digital Analytics

100%
2 Ratings

Performance

10.0

Google Analytics 360

100%
2 Ratings
8.0

IBM Digital Analytics

80%
2 Ratings

Support Rating

9.7

Google Analytics 360

97%
46 Ratings
2.0

IBM Digital Analytics

20%
8 Ratings

In-Person Training

9.0

Google Analytics 360

90%
1 Rating

IBM Digital Analytics

N/A
0 Ratings

Online Training

7.0

Google Analytics 360

70%
1 Rating
7.1

IBM Digital Analytics

71%
2 Ratings

Implementation Rating

10.0

Google Analytics 360

100%
5 Ratings
9.9

IBM Digital Analytics

99%
4 Ratings

Configurability

Google Analytics 360

N/A
0 Ratings
8.0

IBM Digital Analytics

80%
1 Rating

Product Scalability

Google Analytics 360

N/A
0 Ratings
9.0

IBM Digital Analytics

90%
1 Rating

Likelihood to Recommend

Google

I think this is a great platform as long as there is a dedicated team which is going to spend reviewing the data and also taking out insights from it, making it beneficial. It was well suited for me when working with a client that had a very large amount of traffic, with a large range of complex products on offer. This tool allowed us to be able to do more with the data and segmenting it more which ultimately drove our relationship forward, but also the results that we saw
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IBM

IBM analytics has continued to improve upon the days of being the original core metrics. After using the updated version for quite some time, it has been great at providing the needed analytics to measure ROI and goal performance for our quarterly KPI's. It has resulted in a great increase in web engagements although we are a midsize company, smaller outfits may not need such an expensive option.
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Pros

Google

  • It is an excellent cloud analytics platform that is easy to install and configure and easy to deploy and use, allowing us to measure web traffic and other tools.
  • It is an entirely online tool; it does not take up hard disk space like other desktop tools.
  • Since this tool is draggable, Google is constantly adding more features.
  • Even beginners who do not have a custom dashboard can get information. If there is a problem somewhere on the site that needs to be investigated, Google Analytics 360 will notify you.
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IBM

  • IBM Digital Analytics is a strong offering for retail eCommerce clients, based on the out-of-the-box metrics available around product views, items added and abandoned, as well as the ability to remarke to the individual user based on that information.
  • Fairly straight forward implementation compared to the other major tools
  • Visitor stitching - I feel the IBM Live Profile is very accurate at creating a full picture of an individual user and provides opportunities to create better messages to them.
  • Having IBM Support as a an immediate resource to clarify or troubleshoot any of the system features has been very beneficial as well
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Cons

Google

  • Google Analytics can be difficult to understand. Not everyone is a whiz at analytics and you really need someone to help set it up for you and explain it to you.
  • Unless you hire someone to help you set it up, Google Analytics 360 can be overwhelming. It almost provides TOO much information, some of which isn't applicable to most users.
  • It would be nice if Google Analytics 360 would provide a "lite" version - or boil it down to the things most people want and need to know.
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IBM

  • The user interface is dated and flash based which makes it very difficult to use on mobile. The visualizations and graphs are nice but hopefully they will move away from flash soon.
  • The custom reporting module, Explore, is powerful and the only place to entirely customize display columns and metrics but it is limited to a certain number of credits each month. Each month of data included in a report uses 1 report credit.
  • Inside the Digital Analytics interface you are limited in the number of one time and persistent segments you can create. One time segments must be within the last 93 days and the date range cannot exceed 35 days. Depending on the reporting request that comes up you may run into this limitation.
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Pricing Details

Google Analytics 360

Starting Price

$0 Up to 1 Billion hits/month

Editions & Modules

Google Analytics 360 editions and modules pricing
EditionModules
Google Analytics Premium$150,0001
Google AnalyticsFree2

Footnotes

  1. Up to 1 Billion hits/month
  2. none

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

IBM Digital Analytics

Starting Price

Editions & Modules

IBM Digital Analytics editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Likelihood to Renew

    Google

    Google Analytics 360 is an upgraded version of the most widely used web/app analytics tracking tools in the market. The price is stable and predictable making it a long-term product of choice. It's easy to use and pairs so well with other Google Marketing Platform products.
    Read full review

    IBM

    With DA being part of the IBM portfolio you know it will benefit from the size and scale of what IBM has to offer. Whether it be acquisitions or the product roadmap you know IBM will want to ensure that DA is right at the top of the market
    Read full review

    Usability

    Google

    The UI is very easy to navigate and use. The features are well designed and intuitive. As long as the user has a good understanding of basic digital analytics definitions and capabilities, this tool should be quite easy to use. I consider Google Analytics Premium to be the easiest of all of the enterprise solutions out there to use.
    Read full review

    IBM

    Very easy to implement and use.
    Read full review

    Reliability and Availability

    Google

    No answers on this topic

    IBM

    Never had any issues
    Read full review

    Performance

    Google

    No answers on this topic

    IBM

    As reports are templated, the system is pretty quick. Sometimes you have to wait a bit for a report to render. Or you might have to re-load the page. But there is no real issue here and the system is on par with other similar systems.
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    Support Rating

    Google

    If you purchase Premium through a reseller like LunaMetrics, you are going to be taken care of. The additional amount of support and services that a reseller provides to make sure you have the best experience with the product is the reason why the reseller program exists to begin with. Support doesn't have to be just reactive, it can be proactive as well.
    Read full review

    IBM

    Overall, the level of support is very good and I would say it is a strong asset of the solution. However, you can sometimes feel that there is a difference of level among the support team.
    Read full review

    Online Training

    Google

    There is a ton of information online about Google Analytics, but Google Analytics Premium users will have dedicated support and training from Google or an Authorized Reseller.
    Read full review

    IBM

    Online training is really great. One of the best assets that they have. Lots of great videos, pop quizzes at the end of each module. Fantastic. Other tools have similar features, but not as good.
    Read full review

    Implementation Rating

    Google

    If you already have the basic version of GA installed, "getting" GA Premium happens immediately through a virtual flipping of the switch - no need to re-implement. You'll want to expand your use of custom dimensions and metrics (you get 10x the amount with Premium). Ideally, you'll be using a tag management solution to talk with GA Premium, in concert with implementing a dataLayer (to note, Google's Tag Manager platform is covered under the same GA Premium SLA, and it's free). There are some welcomed "configurations" with GA Premium, such as integrating with DoubleClick products, activating data driven attribution models, and building roll-up executive reports - but all of these are easy point and click solutions. In comparison with any other enterprise analytics solution, implementing GA and GA Premium is traditionally easier and more flexible. And if you have any trouble or need an extra set of hands for implementation, GA Certified Partners like LunaMetrics can help
    Read full review

    IBM

    See previous comment: reading and understanding the encyclopedic implementation guide is a must.
    Read full review

    Alternatives Considered

    Google

    When compared to Adobe Analytics, I would rate Google Analytics 360 higher. Because it offers ease of tagging, unlimited segmentation of user and session data as well as integration with more advanced tools such as sugarCRM and Salesforce Marketing Clouds. So, our analysts are not limited by number of segments, queried data volume or missing transactional or campaign metrics. And, are able to create complete funnel reports from start to end of customer journey. Example: email, social or search click to landing on publicly facing .com site to login to ecommerce platform to buying a product. Once the analyst provides full customer journey analysis, marketing team can optimize it to reduce abandons.
    Read full review

    IBM

    Much of the work we did in IBM Digital Analytics could have been answered through Google Analytics, a much simpler, agile and FREE solution set. Not mention, given the vast number of Google Analytics USERS, free and actionable support is simply a click away ... this compared to IBM Digital Analytics fractured and often absent support service.
    Read full review

    Scalability

    Google

    No answers on this topic

    IBM

    This solution can support large amount of data and transaction. The way that user management features are built, it shows it is meant for large organizations.
    Read full review

    Return on Investment

    Google

    • Unlike AdWords, it's difficult to put a number on the ROI for GA 360. I was not in charge of pricing at my previous company, but offering analytic support to clients as part of a website optimization (and maybe even SEO) package certainly has value.
    • I imagine that having a direct line to Google consultants may be a value proposition to clients, but again, I was never a salesperson.
    • If you are a larger company for whom GA 360 is appropriate, then having the best tools money can buy (and the features therein) is always a nice thing to have in your back pocket.
    Read full review

    IBM

    • We spend too much time trying to work around bugs on the new UI.
    • We spend too much time trying to figure out how to make certain segments work because support and the knowledge center are lackluster.
    • Our sales rep is very unresponsive and leaves us searching for a lot of answers on our own, including what other products we may benefit from that IBM offers.
    Read full review

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