Likelihood to Recommend
I think this is a great platform as long as there is a dedicated team which is going to spend reviewing the data and also taking out insights from it, making it beneficial. It was well suited for me when working with a client that had a very large amount of traffic, with a large range of complex products on offer. This tool allowed us to be able to do more with the data and segmenting it more which ultimately drove our relationship forward, but also the results that we saw
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IBM planning analytics has come in handy to us to create faster and much more comprehensible visualization with ease, helped us to identify the concerning and co-related points. Predictive capability seems quite good, with scenarios and what-if analysis it becomes easy to address the glitches that might occur and still have a reliable prediction output
Read full review Pros It is an excellent cloud analytics platform that is easy to install and configure and easy to deploy and use, allowing us to measure web traffic and other tools. It is an entirely online tool; it does not take up hard disk space like other desktop tools. Since this tool is draggable, Google is constantly adding more features. Even beginners who do not have a custom dashboard can get information. If there is a problem somewhere on the site that needs to be investigated, Google Analytics 360 will notify you. Read full review It does well when it comes to financial planning and budgeting as it helps the organization create more accurate financial forecasts and budget. It is also to identify risks and mitigate potential risks. IBM Planning Analytics with Watson is able to improve efficiency and effectiveness of the organization. Read full review Cons Google Analytics can be difficult to understand. Not everyone is a whiz at analytics and you really need someone to help set it up for you and explain it to you. Unless you hire someone to help you set it up, Google Analytics 360 can be overwhelming. It almost provides TOO much information, some of which isn't applicable to most users. It would be nice if Google Analytics 360 would provide a "lite" version - or boil it down to the things most people want and need to know. Read full review IBM planning analytic can be improved by addition of more AI features On the area of budget and forecasting it require in depth documentation support which can be cumbersome On the area of automated planning and forecasting the fact that it is automated closes the ends for improvement making it rigid Read full review Likelihood to Renew
Google Analytics 360 is an upgraded version of the most widely used web/app analytics tracking tools in the market. The price is stable and predictable making it a long-term product of choice. It's easy to use and pairs so well with other Google Marketing Platform products.
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Since IBM Cognos Express is suitable only for medium data warehouse environment, we are not sure if this tool solves the long term need as the business keeps growing rapidly. So its a 50/50 ratio to renew Express license. But having said that, the components of IBM Cognos Express are also available in other Cognos BI suites like Cognos 10.x version. So we will probably upgrade our environment to IBM Cognos 10.x which comes with more new features.
Read full review Usability
The UI is very easy to navigate and use. The features are well designed and intuitive. As long as the user has a good understanding of basic digital analytics definitions and capabilities, this tool should be quite easy to use. I consider Google Analytics Premium to be the easiest of all of the enterprise solutions out there to use.
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We had no major issues or concerns related to IBM Planning Analytics with Watson usability. All features are well designed which makes them simple to understand and use effectively. Even the most complicated dashboards can easily be created. The only small issue is slightly limited functionality of mobile part of the platform.
Read full review Support Rating
If you purchase Premium through a reseller like LunaMetrics, you are going to be taken care of. The additional amount of support and services that a reseller provides to make sure you have the best experience with the product is the reason why the reseller program exists to begin with. Support doesn't have to be just reactive, it can be proactive as well.
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It's a solid tool with a lot of potential. The last two grades would be for IBM to listen more to user req. and act in consequence. Learning from how users operate the tool directly could help in enhancing it. Eg. Business case scenario as opposed to just 'test this function' type of learning.
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There is a ton of information online about Google Analytics, but Google Analytics Premium users will have dedicated support and training from Google or an Authorized Reseller.
Read full review Implementation Rating
If you already have the basic version of GA installed, "getting" GA Premium happens immediately through a virtual flipping of the switch - no need to re-implement. You'll want to expand your use of custom dimensions and metrics (you get 10x the amount with Premium). Ideally, you'll be using a tag management solution to talk with GA Premium, in concert with implementing a dataLayer (to note, Google's Tag Manager platform is covered under the same GA Premium SLA, and it's free). There are some welcomed "configurations" with GA Premium, such as integrating with DoubleClick products, activating data driven attribution models, and building roll-up executive reports - but all of these are easy point and click solutions. In comparison with any other enterprise analytics solution, implementing GA and GA Premium is traditionally easier and more flexible. And if you have any trouble or need an extra set of hands for implementation, GA Certified Partners like LunaMetrics can help
Read full review Alternatives Considered
Unless you have very complex and edge case analytics needs, Google Analytics [360 (formerly Google Analytics Premium)] is likely going to be the best choice. From both a cost and usability stand point, Google wins. Adobe has the edge case when you need to create really custom reports, dimensions, metrics, etc. In my experience, this is rarely the case and you end up biting off more than you can chew. Stick with Google unless you are or plan on hiring an
Read full review Anaplan
does not handle sparsity; this is very problematic for large volume data sets (many 0's). There also are limitations to the number of dimensions that can be used in a module. If more dimensions are required, then separate modules need to be built and intertwined. IBM PA does not have these limitations.
Read full review Return on Investment Unlike AdWords, it's difficult to put a number on the ROI for GA 360. I was not in charge of pricing at my previous company, but offering analytic support to clients as part of a website optimization (and maybe even SEO) package certainly has value. I imagine that having a direct line to Google consultants may be a value proposition to clients, but again, I was never a salesperson. If you are a larger company for whom GA 360 is appropriate, then having the best tools money can buy (and the features therein) is always a nice thing to have in your back pocket. Read full review [It provides the] ability to create multi-dimensional sales plans to help budgeting and forecasting. [It provides] unlimited scenario modelling in your personal sandbox to determine the outcome. [The] memory database function [can be used] to save your data and keep results up-to-date. Read full review ScreenShots