Attribution in Google Analytics vs. Influ2

This is a key tool when working between clients & their advertising. We provide amazing value when these reports are set up properly (tagging, sound analysis, & QA'ing the data). It isn't a report we would trust to send directly to clients, as we need to do frequent data cleansing.

Incentivized

We’ve seen a huge engagement boost in our person-based campaigns, compared to traditional ABM campaigns.

Incentivized

• Traffic Analytics
• Geo Analytics
• Campaign Analytics

Incentivized

• We only spend money on targeting relevant people, our decision makers
• We get to see who is engaging with our content and identify engaged prospects that our sales should go after
• We had a noticeable drop of CPL under the guidance of Influ2 customer success

Incentivized

• Actual customer service agents that can help and answer questions.
• Better explanation of each and every datapoint.
• More user-friendly interface and experience.

Incentivized

• No integration with Mailchimp.

Incentivized

Better reporting options and integration with our website AdRoll is great to create campaigns but i like the reporting that Google provides and the ability to add users to our account so different depts can see the data and reporting AdRoll is starting to do more reporting related to attribution though, which is good

Incentivized

When talking about specifically ABM INFLU2 ranks on first for me as it is easy to use and setup in accordance with other software. Also the leads generated are quality leads. Each campaign can be personalized and reports of each campaign give a detailed idea of how the campaign has performed.

Incentivized

• It's not necessarily providing ROI directly, but it's providing insight into how to identify ROI from advertising efforts.

Incentivized

• We are using Influ2 to generate demand, identify the most engaged contacts from the target audience and pass them to sales. Since we offer a variety of products, Influ2 also lets us identify buyer intent in a particular product and reach out to the prospect with the right value.

Incentivized