Google Analytics Premium vs Adobe Analytics | TrustRadius

What users are saying about

Google Analytics Premium

Adobe Analytics

Google Analytics Premium

Score 8.4 out of 10

Based on 281 reviews and ratings

Adobe Analytics

Score 7.5 out of 10

Based on 405 reviews and ratings

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Pros

Data Source Integration
Experts guidance and account management
Analytics Maturity Assessment

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Moses Sam Paul Johnraj

Head of Marketing and Business Development

Heptagon TechnologiesInformation Technology and Services, 11-50 employees

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Adobe Analytics is a popular tool and seamless connections to popular analytic tools such as Microsoft Power BI.
Adobe Analytics internal reporting tool is top notch.
Adobe Analytics has always provided us really strong customer support.

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CRM Analyst

Crain Communications IncNewspapers, 201-500 employees

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Cons

In-Page Analytics - This feature has given our team a headache or two, and breadth of troubleshooting threads in the support community speaks to this as well. For lack of a better way to explain, its buggy.
Content Experiments - This feature certainly has value and it's place in the world of free analytics tools, but it is simple and limited. There is tremendous potential to have all this marketing data drive a multi-faceted and variate testing /optimization scenario. But our business will likely leverage a complementary tool for anything requiring this level of complexity.

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Senior Sales Manager

LunaMetrics11-50 employees

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Undo button - You wouldn't believe how many times I accidentally do something and "look" for an undo button!
We use Ad Hoc in addition to Omniture (due to limited user seats in Ad Hoc). I enjoy working in Ad Hoc more because of the "instant" reporting from dragging and dropping Segments, Metrics and Dimensions. Other business owners who use Omniture and find it difficult to use compared to Ad Hoc.

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UI/UX Designer

Sylvane, Inc.Retail, 11-50 employees

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Likelihood to Renew

Google Analytics Premium8.3

Based on 10 answers

My company likes the technology, and it does exactly what we need to grow our business and our customers' business

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CMO

InfoTrust, LLCMarketing and Advertising, 11-50 employees

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Adobe Analytics9.8

Based on 29 answers

New pricing models are very expensive compared to old pricing model, even though it includes several additional tools, most of which seem to be beneficial
Horrible support experience despite working with escalation teams to try and resolve
Several bugs in recent releases which remain unresolved for many months at a time

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Sr. Web Analyst

AMDInternet, 10,001+ employees

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Usability

Google Analytics Premium8.2

Based on 4 answers

Google has a great strategy in that it gets people to adopt its products at a mass scale. It gets people in by giving them the product for free. It keeps them around by having a solid product that is easy to use. This applies to Google Analytics Premium, which takes advantage of the developments of the free version. In fact, sometimes the simplicity of its usability is held against GA, in that the advanced power users want to avoid interfaces and wizards and just get right to raw querying and modeling of data themselves. But overall, I believe that the usability of this product will be what helps GA Premium take the throne in terms of enterprise analytics solutions - it will be most likely to be adopted by the full enterprise.

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Senior Sales Manager

LunaMetrics11-50 employees

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Adobe Analytics6.8

Based on 9 answers

Based on new user feedback, everyone has found it challenging to find what they need and customize reports to meet their desired outcomes. Different interfaces have inconsistent presentations and layouts which compound the challenge.

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Sr. Web Analyst

AMDInternet, 10,001+ employees

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Reliability and Availability

No score

No answers yet

No answers on this topic

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Adobe Analytics9.0

Based on 5 answers

I have never experienced downtime with this product

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Nicholas Dragon

Regional Marketing Specialist

Intermountain Healthcare1001-5000 employees

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Performance

Google Analytics Premium10.0

Based on 1 answer

No answer on this topic is available.

Adobe Analytics8.5

Based on 4 answers

I have never experienced any sort of problem with this products speed or throughput

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Nicholas Dragon

Regional Marketing Specialist

Intermountain Healthcare1001-5000 employees

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Support

Google Analytics Premium8.0

Based on 4 answers

24-7 phone support is superior and highly recommended! Implementation support was also superb.

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Senior Engineer, Web Applications

LuxuryLinkInformation Technology and Services, 51-200 employees

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Adobe Analytics5.7

Based on 9 answers

I have had many clients that are not thrilled with some aspects of the support. I think the actual day-to-day technical support (ClientCare) is great, but I have heard (and experienced) complaints about the the longer-term services (initial implementation, account management).

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Verified User

Consultant in Professional Services

Internet Company, 1-10 employees

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In-Person Training

Google Analytics Premium9.0

Based on 1 answer

No answer on this topic is available.

Adobe Analytics3.6

Based on 3 answers

Myself and others have found the in-person training ok, but not outstanding. Trainers are good at explaining how to use the product features, but sometimes lack "real-world" experience on how to use the product as they are people who have often not previously been web analysts. There is also a shortcoming in company-provided training on advanced uses of the product. The implementation training is very good.

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Verified User

Consultant in Professional Services

Internet Company, 1-10 employees

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Online Training

Google Analytics Premium7.0

Based on 1 answer

There is a ton of information online about Google Analytics, but Google Analytics Premium users will have dedicated support and training from Google or an Authorized Reseller.

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VP, Search Marketing & Analytics

Vertical NerveMarketing and Advertising, 11-50 employees

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Adobe Analytics8.0

Based on 4 answers

The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.

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Verified User

Consultant in Professional Services

Internet Company, 1-10 employees

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Implementation

Google Analytics Premium9.1

Based on 2 answers

If you already have the basic version of GA installed, "getting" GA Premium happens immediately through a virtual flipping of the switch - no need to re-implement. You'll want to expand your use of custom dimensions and metrics (you get 10x the amount with Premium). Ideally, you'll be using a tag management solution to talk with GA Premium, in concert with implementing a dataLayer (to note, Google's Tag Manager platform is covered under the same GA Premium SLA, and it's free). There are some welcomed "configurations" with GA Premium, such as integrating with DoubleClick products, activating data driven attribution models, and building roll-up executive reports - but all of these are easy point and click solutions. In comparison with any other enterprise analytics solution, implementing GA and GA Premium is traditionally easier and more flexible. And if you have any trouble or need an extra set of hands for implementation, GA Certified Partners like LunaMetrics can help

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Senior Sales Manager

LunaMetrics11-50 employees

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Adobe Analytics8.0

Based on 7 answers

Make sure you use a Tag Management System. Enterprise TMS solutions used to be very pricey but Adobe now offers DTM (previously Satellite) for free.

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Director of Web Analytics & Optimisation

AVGComputer Software, 501-1000 employees

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Alternatives Considered

GAP is far more intuitive than any other analytics vendor, what it lacks in reporting robustness it makes up in usability. A very solid product, business and technical users both can get up and running on this tool in no time.

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Consultant, Team lead

Stratigent, LLCMarket Research, 11-50 employees

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Webtrends, Coremetrics, Google Analytics

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Verified User

Consultant in Professional Services

Internet Company, 1-10 employees

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Return on Investment

Attribution Modeling tool helps increase advertising ROI.
Better integration between sales and marketing data.
Easy to learn and work with.

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CMO

InfoTrust, LLCMarketing and Advertising, 11-50 employees

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Adobe SiteCatalyst derives its ROI from improvements made to the website and conversion rate increases that can be attributed directly to use of SiteCatalyst.

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Verified User

Consultant in Professional Services

Internet Company, 1-10 employees

View all 51 answers on this topic

Pricing Details

Google Analytics Premium

General

Free Trial

—

Free/Freemium Version

Yes

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

No

Google Analytics Premium Editions & Modules

Google Analytics Premium

Edition

Google Analytics Premium

$150,000 1

Google Analytics

Free

1. Up to 1 Billion hits/month

Additional Pricing Details

—

Adobe Analytics

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Adobe Analytics Editions & Modules

Adobe Analytics

—

Additional Pricing Details

—

Rating Summary