Google Analytics Premium vs Adobe Analytics | TrustRadius

What users are saying about

Score 8.5 out of 10

Based on 301 reviews and ratings

Score 7.6 out of 10

Based on 427 reviews and ratings

Add comparison

Pros

In my opinion, the best feature of 360/Premium is the access to Google consultants for insights into your analytics, conversions, etc. Being able to talk directly to the people who can help you "win" at Google is very valuable, especially if you are feeling things out. They help point you in the right direction and help you figure out what to focus on.
Large scale analytics. Google Analytics 360 is extremely powerful, but you're really only using this if you are keeping tabs on many relatively high-traffic websites.
Many different metrics, measurables, etc. (hundreds, maybe?) can give you an amazing amount of information about how people are finding your site and what they're looking at when they get there.
Faster refresh rate than the standard version, which can be valuable if you have highly dynamic strategies that operate with a little more urgency.

Read full review

Public Information Officer

Betty Hardwick CenterMental Health Care, 201-500 employees

View all 18 answers on this topic

Adobe Analytics is a popular tool and seamless connections to popular analytic tools such as Microsoft Power BI.
Adobe Analytics internal reporting tool is top notch.
Adobe Analytics has always provided us really strong customer support.

Read full review

CRM Analyst

Crain Communications IncNewspapers, 201-500 employees

View all 59 answers on this topic

Cons

As far as I can tell, this is the ultimate large scale analytics platform. It does so much and can be a very powerful tool. Maybe it's overwhelming for newbies, but that's kinda what the pro Google consultations are for.
Although I've never been personally responsible for paying the GA 360 bills, I know it's very pricey ($150K/year last I checked). If your business is managing a lot of high-traffic sites, and maybe you resell other Google services, then it's probably worth it for the dashboard and integration. So... it's expensive, and by definition, not for everyone.

Read full review

Public Information Officer

Betty Hardwick CenterMental Health Care, 201-500 employees

View all 18 answers on this topic

Adobe Analytics charges for conveniences that are stationary in other tools such as bitstream data.
Adobe Analytics UI is not very friendly.
Exporting data for multiple setups is cumbersome and can't be rolled up without additional addons.

Read full review

CRM Analyst

Crain Communications IncNewspapers, 201-500 employees

View all 59 answers on this topic

Likelihood to Renew

Google Analytics Premium8.3

Based on 10 answers

Once GAP is implemented properly, it runs like a well oiled machine. There isn't a lot of maintenance of the tool and your reports keep piping in trusted data. If enhancements are made to the tracking code, there are ways defined by GAP to ensure data consistency and accuracy. Overall, this tool will help anyone get up and running with accurate analytics data for a fraction of the cost.

Read full review

Consultant, Team lead

Stratigent, LLCMarket Research, 11-50 employees

View all 10 answers on this topic

Adobe Analytics9.8

Based on 29 answers

We've found multiple uses for Adobe Analytics in our organization. Each department analyzes the data they need and creates actionables based off of that data. For E-Commerce, we're constantly using data to analyze user engagement, website performance and evaluate ROI.

Read full review

UI/UX Designer

Sylvane, Inc.Retail, 11-50 employees

View all 29 answers on this topic

Usability

Google Analytics Premium8.2

Based on 4 answers

Google Analytics Premium has a very easy to use and intuitive User Interface. It's easy to find anything you are looking for and apply different segments to reports on the fly. This is very important especially if you are doing report comparisons. It's also an aesthetically pleasing design, making the general experience pleasant.

Read full review

Consultant, Team lead

Stratigent, LLCMarket Research, 11-50 employees

View all 4 answers on this topic

Adobe Analytics6.8

Based on 9 answers

The user interface and business facing side is incredibly powerful and useful, the back end can be a pain point for many.

Read full review

Jonathon Frampton

Manager of Web Analytics

Academy Sports + Outdoors10,001+ employees

View all 9 answers on this topic

Reliability and Availability

No score

No answers yet

No answers on this topic

Ask the community to sound off

Adobe Analytics9.0

Based on 5 answers

Adobe SiteCatalyst has a good up-time track record, but there are cases in which the interface reports a "Network Acceleration" issue, which can be frustrating. There are also times when data can be "latent" for customers, but most of these cases are due to spikes in traffic or temporary server issues.

Read full review

Verified User

Consultant in Professional Services

Internet Company, 1-10 employees

View all 5 answers on this topic

Performance

Google Analytics Premium10.0

Based on 1 answer

No answer on this topic is available.

Adobe Analytics8.5

Based on 4 answers

For the most part, Adobe SiteCatalyst reports work ok, but there are cases in which reports take a long time to return. These cases are usually when too much data has been stored in Conversion Variables (eVars).

Read full review

Verified User

Consultant in Professional Services

Internet Company, 1-10 employees

View all 4 answers on this topic

Support

Google Analytics Premium10.0

Based on 5 answers

If you purchase Premium through a reseller like LunaMetrics, you are going to be taken care of. The additional amount of support and services that a reseller provides to make sure you have the best experience with the product is the reason why the reseller program exists to begin with. Support doesn't have to be just reactive, it can be proactive as well.

Read full review

Senior Sales Manager

LunaMetrics11-50 employees

View all 5 answers on this topic

Adobe Analytics5.7

Based on 9 answers

I give the rating of a 4 just because it seems more like a process that is failing. Any time I have put a request in, they have taken days, sometimes weeks, to get back to me and even then, the issue may still persist. I believe this is the biggest weakness of the Adobe Analytics tool and has a lot of room for improvement.

Read full review

Analyst II - Tag & Database Management

TXU EnergyOil & Energy, 1001-5000 employees

View all 9 answers on this topic

In-Person Training

Google Analytics Premium9.0

Based on 1 answer

No answer on this topic is available.

Adobe Analytics3.6

Based on 3 answers

Myself and others have found the in-person training ok, but not outstanding. Trainers are good at explaining how to use the product features, but sometimes lack "real-world" experience on how to use the product as they are people who have often not previously been web analysts. There is also a shortcoming in company-provided training on advanced uses of the product. The implementation training is very good.

Read full review

Verified User

Consultant in Professional Services

Internet Company, 1-10 employees

View all 3 answers on this topic

Online Training

Google Analytics Premium7.0

Based on 1 answer

There is a ton of information online about Google Analytics, but Google Analytics Premium users will have dedicated support and training from Google or an Authorized Reseller.

Read full review

VP, Search Marketing & Analytics

Vertical NerveMarketing and Advertising, 11-50 employees

View all 1 answers on this topic

Adobe Analytics8.0

Based on 4 answers

The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.

Read full review

Verified User

Consultant in Professional Services

Internet Company, 1-10 employees

View all 4 answers on this topic

Implementation

Google Analytics Premium9.1

Based on 2 answers

If you already have the basic version of GA installed, "getting" GA Premium happens immediately through a virtual flipping of the switch - no need to re-implement. You'll want to expand your use of custom dimensions and metrics (you get 10x the amount with Premium). Ideally, you'll be using a tag management solution to talk with GA Premium, in concert with implementing a dataLayer (to note, Google's Tag Manager platform is covered under the same GA Premium SLA, and it's free). There are some welcomed "configurations" with GA Premium, such as integrating with DoubleClick products, activating data driven attribution models, and building roll-up executive reports - but all of these are easy point and click solutions. In comparison with any other enterprise analytics solution, implementing GA and GA Premium is traditionally easier and more flexible. And if you have any trouble or need an extra set of hands for implementation, GA Certified Partners like LunaMetrics can help

Read full review

Senior Sales Manager

LunaMetrics11-50 employees

View all 2 answers on this topic

Adobe Analytics8.0

Based on 7 answers

I have found that initial SiteCatalyst implementations are too basic to be useful. Adobe professional services is usually tasked with the initial implementation using their "Fusion" methodology. This is good for vertical-based basics, but I find that many clients fail to go beyond this. This has the negative effect of selling SiteCatalyst short within the organization, since first impressions can be long-lasting.

Read full review

Verified User

Consultant in Professional Services

Internet Company, 1-10 employees

View all 7 answers on this topic

Alternatives Considered

Kissmetrics is a paid tool, while Google Analytics is free. Kissmetrics is a good complement to Google Analytics. Google focuses on tracking of pages, not people. In Google, you have to enter a "code" to track people (unlike Kissmetrics where this is possible without a code). If you want to reconstruct client history, you have to set up a funnel analysis. Kissmetrics provides this somehow automatically.

Read full review

Senior Consultant

A.T. KearneyManagement Consulting, 1001-5000 employees

View all 18 answers on this topic

I have just recently started to evaluate GA and reserve judgement at this time to compare it against Adobe Analytics. That said, the usability and user experience of the GA platform is much more intuitive and user friendly. The ability to customize GA seems comparable to Adobe Analytics. I have not yet had gone through a support experience with GA.

Read full review

Sr. Web Analyst

AMDInternet, 10,001+ employees

View all 59 answers on this topic

Return on Investment

Increased ROI.
Support team helps to alleviate time-consuming internal troubleshooting.
Integration with other marketing software allows for seamless reporting.

Read full review

Digital Marketing Manager

Caradonna AdventuresHospitality, 11-50 employees

View all 18 answers on this topic

Adobe Analytics is a great tool to leverage as Agency or Consultant partners to glean valuable insights to be better business partners.
Performance reporting can help show positive ROI from work with clients.

Read full review

Associate Director of Strategy & Analytics

FluidInternet, 51-200 employees

View all 59 answers on this topic

Pricing Details

Google Analytics Premium

General

Free Trial

—

Free/Freemium Version

Yes

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

No

Google Analytics Premium Editions & Modules

Google Analytics Premium

Edition

Google Analytics Premium

$150,000 1

Google Analytics

Free

1. Up to 1 Billion hits/month

Additional Pricing Details

—

Adobe Analytics

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Adobe Analytics Editions & Modules

Adobe Analytics

—

Additional Pricing Details

—

Rating Summary