What users are saying about
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
350 Ratings

Google Analytics Premium

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
350 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.6 out of 100
5 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.1 out of 100

Likelihood to Recommend

Google Analytics Premium

Well Suited: Not to sound like a broken record, but this is ideal (really ideal) for mid-size and larger firms/agencies/etc. whose revenue comes from managing/augmenting/creating many different websites that combine to command a large amount of traffic (meaning "well into the millions" in terms of monthly hits. If this is your industry, and you would describe your company as "big," then you are probably the kind of company GA 360 is made for.Less Appropriate: If you manage a single website (like I currently do), or if you're a small-ish agency/creative firm that manages websites with combined traffic under 10-million monthly (I believe that is the cut-off). The standard version of GA is still great, but there is no need to pay extra for 360 if you are on the smaller side.
Anthony Burke | TrustRadius Reviewer

OpenText Optimost

The ease of implementation combined with the managed services result in a tool that virtually anyone can use - implementation is less than 10 lines of code added to the relevant pages of the website (we simply added it to our master page template to have it available on any page) and from there the customer can be as involved or not involved as they wish. At BSI we are very hands on with the testing programme - usually developing and designing the tests ourselves and having HP build them, but if we wanted to HP to develop, design and build and limit our role to QA and review that is an option.
Mark Fassbender | TrustRadius Reviewer

Pros

Google Analytics Premium

  • Easy to use big data tool with impressive dashboards.
  • Easy to start with. Quick implementation on the website owner side.
  • Custom variables and custom metrics.
  • Very good user location profiles and analytics.
  • A session unification feature that allows identifying "clicks", or in other words visitor behavior, before the Google user ID was assigned. This would make the statistics a bit more precise (yes, we have solved a case benefiting from this feature).
Viktor Mulac | TrustRadius Reviewer

OpenText Optimost

  • Because it is a managed service the need for intervention by our internal IT group was removed. This allowed us to control the pace of the testing programme without being influenced by IT resource allocation
  • The client and technical account managers are very good at suggesting tests or potential improvements
  • HP regularly holds custom forums which are always informative and provide an opportunity to learn from and network with peers and industry leaders
Mark Fassbender | TrustRadius Reviewer

Cons

Google Analytics Premium

  • Ecommerce -- Unfortunately, at this time, I just wouldn't recommend Google Analytics Premium to a retail/ecommerce brand. The product is missing some key metrics and reports such as product views, add to cart, abandoned products, cross sold product basket analysis, etc. Clients in the retail sector struggle to use events to hack together these data points that are out-of-the-box with other analytics tools. Once Google overcomes this obstacle, they will truly be a force to be reckoned with.
  • PII - Personally identifying information is allowed in other tools such as IBM Digital Analytics and Adobe Site Catalyst. The inability to pass something as simple as an email address into an enterprise analytics tools like Google Analytics Premium is not only an annoyance, but a barrier to integrations with other tools such as email marketing platforms.
  • Add Ons -- Vendors like IBM and Adobe are building out awesome add-ons that boost the value of their product offerings. For example, IBM offers Digital Recommendations (previously known as Intelligent Offer), which uses analytics data to serve up real-time intelligent product recommendations on a site. This integrated add-on provides a ROI and further incentivizes the brand to stick with the IBM product suite.
Rebecca Visconti | TrustRadius Reviewer

OpenText Optimost

  • The dashboard interface is difficult to navigate, but I understand that they are currently developing/testing a new much more user friendly interface
  • The cost can be a barrier for some organisations, but for us it is worth it. Also they are in the process of releasing a less expensive self authoring testing tool.
Mark Fassbender | TrustRadius Reviewer

Likelihood to Renew

Google Analytics Premium

Google Analytics Premium 8.3
Based on 10 answers
Once GAP is implemented properly, it runs like a well oiled machine. There isn't a lot of maintenance of the tool and your reports keep piping in trusted data. If enhancements are made to the tracking code, there are ways defined by GAP to ensure data consistency and accuracy. Overall, this tool will help anyone get up and running with accurate analytics data for a fraction of the cost.
Salman Malik | TrustRadius Reviewer

OpenText Optimost

OpenText Optimost 10.0
Based on 1 answer
We have not only renewed our subscription three years running, but we have added the self authoring tool and are looking to expand the subscription so that we can take advantage of the managed services on a global level.
Mark Fassbender | TrustRadius Reviewer

Usability

Google Analytics Premium

Google Analytics Premium 8.2
Based on 4 answers
Google has a great strategy in that it gets people to adopt its products at a mass scale. It gets people in by giving them the product for free. It keeps them around by having a solid product that is easy to use. This applies to Google Analytics Premium, which takes advantage of the developments of the free version. In fact, sometimes the simplicity of its usability is held against GA, in that the advanced power users want to avoid interfaces and wizards and just get right to raw querying and modeling of data themselves. But overall, I believe that the usability of this product will be what helps GA Premium take the throne in terms of enterprise analytics solutions - it will be most likely to be adopted by the full enterprise.
Eric Buhman | TrustRadius Reviewer

OpenText Optimost

No score
No answers yet
No answers on this topic

Support

Google Analytics Premium

Google Analytics Premium 8.2
Based on 21 answers
  • Everyday support is primarily through chat and email with the centralized, general team. Its as you would envision with an anonymous individual attempting to figure from "page one." Often responses are later in the day or next day.
  • At first signing, one account person is assigned along with an initial individual to assist in onboarding. There's an interview of the goals with GA360, but the provided deliverable document is limited in the review of one site. Also, after delivery of the onboarding document, you are left with an account individual who is looking for expanded vertical integration with other Google products.
Rafael Zorrilla | TrustRadius Reviewer

OpenText Optimost

No score
No answers yet
No answers on this topic

Online Training

Google Analytics Premium

Google Analytics Premium 7.0
Based on 1 answer
There is a ton of information online about Google Analytics, but Google Analytics Premium users will have dedicated support and training from Google or an Authorized Reseller.
Tyson Kirksey | TrustRadius Reviewer

OpenText Optimost

No score
No answers yet
No answers on this topic

Implementation

Google Analytics Premium

Google Analytics Premium 9.1
Based on 2 answers
If you already have the basic version of GA installed, "getting" GA Premium happens immediately through a virtual flipping of the switch - no need to re-implement. You'll want to expand your use of custom dimensions and metrics (you get 10x the amount with Premium). Ideally, you'll be using a tag management solution to talk with GA Premium, in concert with implementing a dataLayer (to note, Google's Tag Manager platform is covered under the same GA Premium SLA, and it's free). There are some welcomed "configurations" with GA Premium, such as integrating with DoubleClick products, activating data driven attribution models, and building roll-up executive reports - but all of these are easy point and click solutions. In comparison with any other enterprise analytics solution, implementing GA and GA Premium is traditionally easier and more flexible. And if you have any trouble or need an extra set of hands for implementation, GA Certified Partners like LunaMetrics can help
Eric Buhman | TrustRadius Reviewer

OpenText Optimost

No score
No answers yet
No answers on this topic

Alternatives Considered

Google Analytics Premium

Piwik: On the downside, it counts time spent on the page the same way GA does. The interface looks cluttered as if it’s missing a stylesheet. And while its main focus is being a GA alternative, it can’t compete with Google’s AdSense and AdWords integration. But to be fair, most alternatives can’t either.
Kissmetrics: The real-time functionality shows you some basic information about the current events (like a purchase) being done on your site. Visually not very appealing, but watching money rolling in in real time can be satisfying.
Woopra: Woopra does take some time to set up because you need to be sure it’s fully integrated. But after that, it is way more powerful than GA if you like to dig deep into your data.
Moses Sam Paul Johnraj | TrustRadius Reviewer

OpenText Optimost

We evaluated Optimost again Adobe's similar offering (Target). The big difference between the two and the reason why BSI choose Autonomy was the managed service aspect. The idea that once the code was deployed on the site IT no longer had to be involved gave my team full ownership of the testing programme. With the Adobe product, the involvement of the internal IT group would have been required to launch each test - and this would have decreased the number of tests we could run each month.Back in the day I also used offermatica/omniture and this too required IT involvement.
Mark Fassbender | TrustRadius Reviewer

Return on Investment

Google Analytics Premium

  • Reduction in need for several analytics and marketing tools
  • Better decisions based on better, more complete data. We can now look at several custom metrics we never looked at before
  • Better overall marketing and ROI instrumentation over multiple segments, even via phone calls on mobile.
Onjefu Efada | TrustRadius Reviewer

OpenText Optimost

  • Use HP Optimost was the primary driver behind a 40% increase in UK classroom training courses booked online read more details here: http://www.autonomy.com/work/news/details/hsx6767d
  • HP Optimost testing led to a 9% increase in sales by improving the BSI Shop's checkout funnel in 2012
  • HP Optimost is integral to the success of BSI's continuous improvement testing programme
Mark Fassbender | TrustRadius Reviewer

Pricing Details

Google Analytics Premium

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Google Analytics Premium Editions & Modules

Edition
Google Analytics Premium$150,000 1
Google AnalyticsFree
  1. Up to 1 Billion hits/month
Additional Pricing Details

OpenText Optimost

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

OpenText Optimost Editions & Modules

Additional Pricing Details

Add comparison