Likelihood to Recommend Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.
Read full review Quick dashboards from
Google Sheets - Easier to do the graphs than in
Google Sheets - Operational dashboards to be used in the day-to-day work - It is good both for retrospective data and to do a pulse check of the current status - Better for not giant amounts of data and not multiple data sources. - If you need a lot of graphs to be displayed on the same page, it can be a bit glitchy during configuration (then the use works fine).
Read full review Pros Multiple reports to see website use and behavior Allows you to customize reports with days, weeks, months, and years You can build out a dashboard to easily view stats from multiple websites in one place You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats Read full review Filtering - you can filter across different dimensions and metrics to get a more specific "cut" of data Refreshing - data automatically ingests into Looker which allows reports to be updated and backfilled in real time Conditional Reporting - you can leverage Looker's reporting features to flag when a given metric or KPI falls below or above a specified threshold. For example, if you had a daily sales benchmark in a SAAS organization, you could use Looker to flag whenever daily sales falls above or below the benchmark Read full review Cons Data sampling is somewhat inaccurate on the free tier - this is addressed in premium but is expensive. Some of the UI is very similar in naming when presenting different data, some in-situ information might be useful. Gotchas around filtering and data validation. Implementation can be tricky, it can take a lot of time and expertise to get a full, accurate picture of your metrics. Read full review Looker is less graphical or pictorial which makes it less attractive Consumes a lot of memory when there are multiple rows and columns, impacts performance too At times when we download huge chunks of raw data from Looker dashbords, the time taken to prepare the file is enormous - The user fails to understand if Looker has frozen or if the data is getting prepared in the background for downloading. In turn, user ends up triggering multiple downloads Read full review Likelihood to Renew We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
Read full review We've been very happy with Looker so far, and all teams in the organization are starting to see its value, and use it on a frequent basis. It has quickly become our accessible "source of truth" for all data/metrics.
Read full review Usability Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
Read full review Looker is relatively easy to use, even as it is set up. The customers for the front-end only have issues with the initial setup for looker ml creations. Other "looks" are relatively easy to set up, depending on the ETL and the data which is coming into Looker on a regular basis.
Read full review Reliability and Availability We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.
Read full review Performance This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics
Read full review Support Rating The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
Read full review Never had to work with support for issues. Any questions we had, they would respond promptly and clearly. The one-time setup was easy, by reading documentation. If the feature is not supported, they will add a feature request. In this case, LDAP support was requested over OKTA. They are looking into it.
Read full review Online Training Read full review Implementation Rating I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
Read full review Alternatives Considered I have not used
Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used
Semrush , and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn
Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among
Semrush and Google Analytics, I would say go for
Semrush .
Read full review Looker is an off-the-shelf, free tool for Google business users. Other than the internal cost of time to build, we had no costs to set up what we needed to do. Knowledge sharing internally and using templates greatly reduced this cost, making the overall cost very low.
Read full review Scalability Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions
Read full review Return on Investment It has helped us gain understanding of what is going on on our website. It has helped us determine areas that need fixing (i.e. pages with extremely high bounce rates may need to be redone). It has helped us understand our biggest avenues for bringing traffic to the website and business in general. It has helped guide our website redesign. Read full review Allowing others to self-serve their own analytics and connect it to Looker simply and easily has helped unblock the central data team so they can instead focus on validated dashboards whilst stakeholders manage their day-to-day analysis themselves. Countless engineering hours have been freed up by not having to manage every user permission for each BI tool; we have a BYOBI approach; Bring Your Own BI Creation and management of a semantic layer (LookML =Looker Modeling Language ) allows peoples sandboxes and production databases to become clutter free. Minor adjustments, conditional fields, and even some modelling can all be done in LookML which doesn't need oversight or governance from the central data team. LookML, specifying drilldown fields and their sub-queries, as well as generally creating dynamic parameters with Liquid are all great features, but can have a steep learning curve. it may take some time to understand how to create this middle layer correctly, or even pose a risk of inheriting complex code from another source which can be unmaintainable if it becomes too big. Some level of governance is recommended if Looker is used by a large number of editors. Read full review ScreenShots