Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.
$0
per month
SolarWinds NPM
Score 7.6 out of 10
N/A
SolarWinds NPM is a monitoring and performance management platform. It provides performance troubleshooting support, auto network discovery, customizable thresholds, and can be rapidly deployed.
Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.
Solarwinds NPM is well suited for medium to large networks, it may be a bit heavy for the SOHO environment as most of the tools and reports are designed for monitoring KPIs which may not be critical for a small shop. NPM can handle large networks with several sites and mixed technologies ranging from networks, server systems, storage devices and SLA reporting.
We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
The entire IT staff relies on NPM in its daily operations. It would be impossible for us to maintain our level of service without it. If SolarWinds gets to proud of their product and begins to over charge for it, we would be forced to reconsider and use a different product. But as it stands it is worth the price to renew it.
Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
SolarWinds Network Performance Monitor (NPM) is quite an extensive product, covering all our bases and requirements. There are a lot of customizable options and features which you can work with for their alerting which is really useful. I haven't found anything yet which I thought SolarWinds Network Performance Monitor (NPM) could do, but it actually couldn't so overall it works nicely and does the job.
We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.
This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics
The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
In all of the times that we called support, someone at SolarWinds had the answer for us in a timely manner. Through thwack and other internet searching, we have been able to resolve all of our issues that arose to our satisfaction. The support staff have always been knowledgeable of their products or had a fellow support staff member to rely on to get the needed answers.
love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
The training is good but during the implementation, you can get situations not learned during the training. The trainer was very open to hearing the questions about use cases and always sharing his experience. I really recommend having official training to take advantage of all features that the NPM can bring.
I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
Make sure your inventory is accurate. Stand up some virtual machines for testing prior to installation. Make sure your database and its credentials are setup. Think about things you want to monitor that may not be obvious - UPS units, Door hardware, PBX systems, Fabric Channel switches, firewalls, routers, switches. Try to setup SNMP on these devices and have an IP that you will assign to the new server. If you do that it will go well.
I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.
We selected SolarWinds Network Performance Monitor because of the capabilities of the product versus the price. The tools also work well with their other products and support is fairly good. We have never had a problem when we needed to make a call.
Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions
SolarWinds allows us to proactively address hardware issues before they impact the business. We recently had a server that was experiencing issues sporadically and we were able to use the data from SolarWinds to track down and correct the issue before it tanked the server.
SolarWinds gives our IT department some piece of mind knowing that they'll be alerted of any issues real time.
We can use SolarWinds data to justify needed to replace or upgrade certain equipment that is key to our core business.
