Google Analytics vs. unbounce

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Google Analytics
Score 8.3 out of 10
N/A
Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.
$0
per month
unbounce
Score 7.4 out of 10
Mid-Size Companies (51-1,000 employees)
Unbounce is a landing page builder for marketers. Marketers can use the drag and drop platform to create customized, responsive landing pages for their marketing campaigns.
$49
per month
Pricing
Google Analyticsunbounce
Editions & Modules
Google Analytics 360
150,000
per year
Google Analytics
Free
Essential
$79/mo
75 landing pages, 8 popups & sticky bars
Premium
$159/mo
150 landing pages, 16 popups & sticky bars
Enterprise
$399+/mo
375+ landing pages, 40+ popups and sticky bars
Offerings
Pricing Offerings
Google Analyticsunbounce
Free Trial
NoYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsThe prices listed above are based on paying for plans monthly. If you'd like to see annual prices or compare our plans further, please visit unbounce.com/pricing.
More Pricing Information
Community Pulse
Google Analyticsunbounce
Considered Both Products
Google Analytics
Chose Google Analytics
Google Analytics, hands-down, provides a greater scope and higher-level of data availability ACROSS multiple platforms. Not only does Google Analytics natively allow for a vast array of data collection, analysis, reporting, and visualization opportunities, but it also affords …
Chose Google Analytics
We started using it but haven't really explored it, used at a minimum.
Chose Google Analytics
Crazy Egg is a heat-mapping program that shows where users are clicking on a page, even if there isn't a link. It's a great companion piece to Google Analytics, but I wouldn't use it as a one-for-one replacement. Together, they can provide a great deal of help. VWO allows for …
unbounce
Chose unbounce
ClickFunnels might be a slightly easier page builder to build within, but they have outages that are unpredictable and drove me crazy to try to work through when campaigns were running.

WordPress has a lot of great themes and page builders available, but they each require their …
Chose unbounce
I don't recall the other products that were looked at since unbounce was one of the first few to stand out and have everything we needed. It made the option to purchase them really easy.
Chose unbounce
Unbounce is the only landing page platform we've used at our company. For the price, Unbounce is a great platform that includes most everything we need to have to run the best campaigns for our clients. We work to have high quality scores to keep our client's costs down and …
Chose unbounce
Unbounce is purpose built for landing page testing. Squarespace and other webpage builders are not set up to handle this efficiently. A/B testing tools like Optimizely are too isolated from the broader business use case. Other products like Google Analytics require too much …
Chose unbounce
Unbounce is slightly different from Optimizely, Visual Website Optimizer and Google Content Experiments because it is essentially a tool for building landing pages rather than testing any aspect of your website. Unbounce solved a problem for us because we wanted to build …
Top Pros
Top Cons
Features
Google Analyticsunbounce
SEO and Conversion Optimization
Comparison of SEO and Conversion Optimization features of Product A and Product B
Google Analytics
-
Ratings
unbounce
5.2
12 Ratings
30% below category average
Landing page A/B testing:00 Ratings5.611 Ratings
Dynamic page text replacement00 Ratings5.28 Ratings
Real-time analytics dashboard00 Ratings5.511 Ratings
SEO tools00 Ratings4.511 Ratings
Optimization recommendations00 Ratings5.010 Ratings
Best Alternatives
Google Analyticsunbounce
Small Businesses
StatCounter
StatCounter
Score 9.0 out of 10
Leadpages
Leadpages
Score 7.8 out of 10
Medium-sized Companies
Siteimprove
Siteimprove
Score 8.7 out of 10
HubSpot Marketing Hub
HubSpot Marketing Hub
Score 8.5 out of 10
Enterprises
Contentsquare
Contentsquare
Score 8.6 out of 10
Adobe Marketo Engage
Adobe Marketo Engage
Score 8.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Google Analyticsunbounce
Likelihood to Recommend
9.0
(183 ratings)
4.7
(49 ratings)
Likelihood to Renew
9.0
(51 ratings)
7.7
(9 ratings)
Usability
9.9
(8 ratings)
7.8
(2 ratings)
Availability
10.0
(4 ratings)
9.1
(1 ratings)
Performance
10.0
(2 ratings)
-
(0 ratings)
Support Rating
7.0
(42 ratings)
9.6
(4 ratings)
Online Training
10.0
(2 ratings)
-
(0 ratings)
Implementation Rating
9.0
(7 ratings)
6.0
(1 ratings)
Configurability
6.0
(2 ratings)
-
(0 ratings)
Ease of integration
10.0
(1 ratings)
-
(0 ratings)
Product Scalability
10.0
(2 ratings)
-
(0 ratings)
Vendor post-sale
10.0
(1 ratings)
-
(0 ratings)
Vendor pre-sale
9.0
(1 ratings)
-
(0 ratings)
User Testimonials
Google Analyticsunbounce
Likelihood to Recommend
Google
Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.
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unbounce
As I am using this platform for a long time, I believe I am happy with the services I am getting from this outstanding software. It has made my landing page experience better than ever without any coding knowledge to apply. It has upgraded my business in a positive direction and I believe I am using this software for many years to come.
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Pros
Google
  • Multiple reports to see website use and behavior
  • Allows you to customize reports with days, weeks, months, and years
  • You can build out a dashboard to easily view stats from multiple websites in one place
  • You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats
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unbounce
  • AB testing is simple to set up. Clone a page make your changes and pit one or more against each other. Set the number of views and you're told the winner once the test is done. Simple
  • Tracking code is easy to add. Follow the straightforward instructions in the back end
  • Easy to add multiple domains to your account. So you can use the landing pages you build on numerous sites if you so desire
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Cons
Google
  • Data sampling is somewhat inaccurate on the free tier - this is addressed in premium but is expensive.
  • Some of the UI is very similar in naming when presenting different data, some in-situ information might be useful.
  • Gotchas around filtering and data validation.
  • Implementation can be tricky, it can take a lot of time and expertise to get a full, accurate picture of your metrics.
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unbounce
  • One of the cons of Unbouncewas the learning curve. We are very familiar now with the ends and outs but in the beginning, it would have been super helpful to have some sore of learning up front.
  • The pricing structure is not great for our particular organization. We will never need unlimited page views but we do often need more landing pages we make it work but the pricing model could be improved.
  • The reporting could be a little better. We supplement with some of our own trackings but for the most part, the reporting from Unbounce is a basic level understanding of how the page is performing.
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Likelihood to Renew
Google
We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
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unbounce
The nonprofit discount makes it so affordable that my client was happy to continue their subscription all year round. They have used it to build landing pages to capture expressions of interest for their next recruitment window. It hasn't quite produced the sort of results we were hoping for, but I'm not sure that's Unbounce's fault.
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Usability
Google
Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
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unbounce
Unbounce made it easy for my team to build landing pages for website and email. We gained valuable A/B testing insights and gathered information from visitors effectively converting them to leads. The Editor is straight forward and I was able to learn to use it on my own without instruction. CRM integration was easy and consistently worked.
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Reliability and Availability
Google
We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.
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unbounce
No answers on this topic
Performance
Google
This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics
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unbounce
No answers on this topic
Support Rating
Google
The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
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unbounce
Unbounce customer support is very strong. We have been able to connect with them via email and telephone mediums. They are very knowledgeable and can effectively help resolve difficult problems that are slowing us down. Overall Unbounce customer support is very professional. Our wait times have always been small or at least reasonable.
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Online Training
Google
love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
  1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
  2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
  3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
  4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
  5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
  6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
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unbounce
No answers on this topic
Implementation Rating
Google
I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
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unbounce
Choose a subdomain that is appropriate for multiple types of pages. You don't want to have to keep changing it. Think about using Google Tag Manager to manage your Google Analytics code and event tracking. Build one landing page to completion. Then make a copy of it if you need to create variant pages.
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Alternatives Considered
Google
I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.
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unbounce
Despite my review for unbounce being not the greatest review or score in the world, when stacked up against its two biggest competitors, I'd prefer Unbounce over Leadpages and Instapage. Leadpages drag and drop editor, integrations, and overall UI/UX is 10x worse than unbounce and unbounce really leads in the category of nice templates and quickness to a production landing page with much better options and integrations.
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Scalability
Google
Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions
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unbounce
No answers on this topic
Return on Investment
Google
  • It has helped us gain understanding of what is going on on our website.
  • It has helped us determine areas that need fixing (i.e. pages with extremely high bounce rates may need to be redone).
  • It has helped us understand our biggest avenues for bringing traffic to the website and business in general.
  • It has helped guide our website redesign.
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unbounce
  • Unbounce has positively impacted PPC Director's ability to provide clientele with the service of building informative, relevant, and high-converting landing pages. For instance, the traceable effectiveness of landing pages built by PPC Director in Unbounce remains directly correlated to long-term client retention.
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ScreenShots

unbounce Screenshots

Screenshot of Screenshot of Screenshot of 100+ Landing Page TemplateScreenshot of Responsive Drag-and-Drop Landing Page BuilderScreenshot of Account Overview and Testing Features (Smart Traffic and A/B Testing)Screenshot of AMP Landing Page Templates