Google Business Profile vs. Yext

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Google Business Profile
Score 9.5 out of 10
N/A
Google Business Profile (formerly Google My Business) is a free tool that allows users to promote a Business Profile and business website on Google Search and Maps. With an account, users can see and connect with customers, post updates to the Business Profile, and see how customers are interacting with a business on Google.N/A
Yext
Score 8.7 out of 10
N/A
Yext is a digital experience software provider headquartered in New York, New York.N/A
Pricing
Google Business ProfileYext
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Google Business ProfileYext
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional DetailsThe cost of Yext varies depending on a number of factors such as package type, business size, entity count, and more. To create a solution that fits your business goals, please contact us or request a demo.
More Pricing Information
Community Pulse
Google Business ProfileYext
Considered Both Products
Google Business Profile
Chose Google Business Profile
Before using Google My Business, we have used the "Yext" platform in our company to improve our positioning and get our clients to have an exact location of our company, however, the results were very bad. Yext user support did not offer us good care when we purchased the …
Chose Google Business Profile
Text can control your Google My Business listing, but you can go direct, and sometimes you need to. If you are familiar with how and you aren’t maintaining a large number of listings, this is preferred
Chose Google Business Profile
Google is free and easy to use. If you have the time and are willing to put in the work yourself, it is a better solution than paying top dollar for an automated tool.
Chose Google Business Profile
Google My Business is incomparable to any other paid platform for improving SEO quality & ranking. For starters, GMB is a completely free tool and is available to any organization that is capable & willing to be verified as a legitimate establishment & provider of the …
Yext

No answer on this topic

Top Pros
Top Cons
Best Alternatives
Google Business ProfileYext
Small Businesses
Semrush
Semrush
Score 8.6 out of 10
Kentico Xperience
Kentico Xperience
Score 7.2 out of 10
Medium-sized Companies
Semrush
Semrush
Score 8.6 out of 10
Tridion
Tridion
Score 9.0 out of 10
Enterprises

No answers on this topic

Tridion
Tridion
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Google Business ProfileYext
Likelihood to Recommend
9.5
(46 ratings)
8.8
(21 ratings)
Usability
10.0
(1 ratings)
-
(0 ratings)
Support Rating
6.0
(1 ratings)
6.3
(12 ratings)
User Testimonials
Google Business ProfileYext
Likelihood to Recommend
Google
The great advantage of Google My Business is that any business that complies with the privacy and authentication policy requirements can access all the functionality tools that help promote the business website through the referral system, exchange of opinions with other users and search engine optimization (SEO).
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Yext
Yext is great for bigger clients. If your client has a franchise of any kind, or even multiple locations, that's an ideal use case. For smaller clients, with one location that doesn't change a lot, Yext isn't as viable, and the effort to update maybe ten or fifteen listings would be worth it.
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Pros
Google
  • Google My Business offers us an alert system in our work email, where we receive notifications when there is a new comment or review of our company. This alert system helps us to be aware of each of the opinions written by each client who has received our services, in order to be able to respond to each of them in record time.
  • Google My Business gives me a complete visualization of the clicks, location of the searches of my company and the visits that my business file has received. This visualization allows me to control access and measure the traffic that my business listing is generating in conjunction with the Google Maps service.
  • The update of my company file is done in real time and immediately. I don't have to wait several minutes for my company file to update. When I make a change to my company information, the changes are shown immediately to all clients who consult that business card.
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Yext
  • Yext is very, very user-friendly and easy to use.
  • Yext provides information within the portal on how you can enhance your listings as well as how you can fix any issues with your listings that may exist.
  • Yext's dedicated account managers can help you with any issues that may arise. For example our location pin on Apple Maps was wrong on one of our clinic listings and our Yext account manager reached out directly to Apple support and fixed the issue.
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Cons
Google
  • Like most Google products UX / usability is often lacking whilst feature set strong
  • Changing a locations address can be difficult with support hard to access
  • Clients can add photos, if badly shot / composed these can be detrimental to your brand.
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Yext
  • Cost. This platform offers a lot of powerful features, but it has an expensive barrier to entry.
  • Annual contracts limit flexibility for smaller companies
  • The biggest drawback is that you need to keep your subscription active or listings/citation data will revert back to what it was pre-Yext implementation
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Usability
Google
Google Business Profile is very user friendly for the users and well as the customers of the company. The customers have an easy time finding the information they need and posting and viewing reviews
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Yext
No answers on this topic
Support Rating
Google
Whether it is technical or customer support, Google My Business excels and suffers in the exact same ways that all other branches of Google do. While you'll eventually figure out the issue, the sheer magnitude of the company comes with expected hurdles, wait times, and support you'd come to expect from other large companies.
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Yext
Have been very impressed with the support we receive from Yext. I always feel I am listened to and if I have any problems or concerns they are quickly addressed. I have multiple ways to obtain support, either technical or strategic support, and they are responsive. I couldn't ask for more.
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Alternatives Considered
Google
Google is the most powerful SERP and has much more robust features than Bing Places. Users also statistically trust Google more than Bing and it provides much more authority in the search space. The good news is that Bing Places can be synched with Google My Business which is great and convenient for business owners. It's just another alternative for businesses and I highly recommend that all businesses have an account with both Bing Places and Google My Business for optimal performance.
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Yext
We use Yext and all the other products mentioned here. Yext overlaps a bit with BrightLocal, but BrightLocal acknowledges Yext and thus makes it easy to avoid duplicated work. Each service provides a unique service that we use with our clients. We have been with Yext since its early days and at that time, they were a direct tool to manage a client's online footprint. Yext continues to upgrade its services providing new ways to help clients.
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Return on Investment
Google
  • Generate organic traffic
  • Promotion of our business and services locally
  • Increase visibility and ranking by Google Search
  • Collecting customer reviews
  • Another way to promote our business by sharing content directly to Google
  • Good analytics
  • Adds credibility to our business and brand
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Yext
  • Yext has absolutely strengthened our SEO performance and has driven leads that perform extremely well.
  • Yext has improved our consultation show rate because all of the clinic information for each of our locations is accurate no matter which website our clients are using to search for the clinic info.
  • Yext has allowed our organization to ensure the correct phone numbers are listed across the web, which increased the number of inbound leads that come into our Call Center.
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ScreenShots

Yext Screenshots

Screenshot of Yext Knowledge GraphScreenshot of Yext ListingsScreenshot of Yext PagesScreenshot of Yext ReviewsScreenshot of Yext SearchScreenshot of Yext Analytics