BrowserStack vs. Google Content Experiments (discontinued)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
BrowserStack
Score 8.3 out of 10
N/A
BrowserStack is a test platform built for developers and QAs to expand test coverage, scale and optimize testing with cross-browser, real device cloud, accessibility, visual testing, test management, and test observability. BrowserStack states it currently powers over a billion tests a year for customers who include Amazon, Paypal, Well Fargo Bank, Nvidia, MongoDB, Pfizer, GE, Discovery, React JS, Apache, JQuery and several others rely on BrowserStack to test their web and mobile apps.
$0
per month Unlimited users and 5000 free screenshots
Google Content Experiments (discontinued)
Score 7.3 out of 10
N/A
Google Content Experiments was a tool that can be used to create A/B test from within Google Analytics. It has been discontinued since 2019, and Google now recommends using its Google Optimize service for A/B testing.N/A
Pricing
BrowserStackGoogle Content Experiments (discontinued)
Editions & Modules
Percy - Free
$0
per month Unlimited users and 5000 free screenshots
App Percy - Free
$0
per month 5000 free screenshots and 100 minutes of infrastructure
Test Observability - Unlimited Free
$0
Accessibility Testing - Free
$0
Test Observability - Observability Pro
$0.01
per month per test execution
Percy - Desktop
$0.02
per month per screenshot
App Percy - Visual Core
$0.02
per month per screenshot
Percy - Desktop & Mobile
$0.02
per month per screenshot
App Percy - Visual Cloud
$0.03
per month per screenshot
Live - Desktop
$29
per month per user
Live - Desktop & Mobile
$39
per month per user
App Live - Individual
$39
per month per user
Automate - Desktop
$129
per month 1 parallel test
Live - Team
$150
per month 5 users
App Live - Team
$150
per month 5 users
Automate - Desktop & Mobile
$199
per month 1 parallel test
App Automate - Device Cloud
$199
per month 1 parallel test
App Live - Team Pro
$199
per month 5 users
Accessibility Testing - Team
$199
per month 5 users
App Automate - Device Cloud Pro
$249
per month 1 parallel test
Automate - Enterprise
Contact sales team
Percy - Enterprise
Contact Sales
App Automate - Enterprise
Contact Sales
App Live - Enterprise
Contact sales team
Live - Enterprise
Contact sales team
App Automate - Device Cloud Pro + Visual Cloud
Contact Sales
App Percy - Enterprise
Contact Sales
Test Observability - Enterprise
Contact Sales
Accessibility Testing - Enterprise
Contact Sales
No answers on this topic
Offerings
Pricing Offerings
BrowserStackGoogle Content Experiments (discontinued)
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
BrowserStackGoogle Content Experiments (discontinued)
Top Pros
Top Cons
Features
BrowserStackGoogle Content Experiments (discontinued)
Testing and Experimentation
Comparison of Testing and Experimentation features of Product A and Product B
BrowserStack
-
Ratings
Google Content Experiments (discontinued)
9.2
1 Ratings
7% above category average
a/b experiment testing00 Ratings9.01 Ratings
Split URL testing00 Ratings10.01 Ratings
Multivariate testing00 Ratings10.01 Ratings
Multi-page/funnel testing00 Ratings9.01 Ratings
Cross-browser testing00 Ratings8.01 Ratings
Mobile app testing00 Ratings8.01 Ratings
Test significance00 Ratings9.01 Ratings
Visual / WYSIWYG editor00 Ratings10.01 Ratings
Advanced code editor00 Ratings9.01 Ratings
Page surveys00 Ratings8.01 Ratings
Visitor recordings00 Ratings8.01 Ratings
Preview mode00 Ratings8.01 Ratings
Test duration calculator00 Ratings10.01 Ratings
Experiment scheduler00 Ratings10.01 Ratings
Experiment workflow and approval00 Ratings8.01 Ratings
Dynamic experiment activation00 Ratings10.01 Ratings
Client-side tests00 Ratings10.01 Ratings
Server-side tests00 Ratings10.01 Ratings
Mutually exclusive tests00 Ratings10.01 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
BrowserStack
-
Ratings
Google Content Experiments (discontinued)
10.0
1 Ratings
13% above category average
Standard visitor segmentation00 Ratings10.01 Ratings
Behavioral visitor segmentation00 Ratings10.01 Ratings
Traffic allocation control00 Ratings10.01 Ratings
Website personalization00 Ratings10.01 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
BrowserStack
-
Ratings
Google Content Experiments (discontinued)
9.9
1 Ratings
15% above category average
Click analytics00 Ratings10.01 Ratings
Form fill analysis00 Ratings10.01 Ratings
Conversion tracking00 Ratings10.01 Ratings
Goal tracking00 Ratings10.01 Ratings
Test reporting00 Ratings9.01 Ratings
Results segmentation00 Ratings10.01 Ratings
CSV export00 Ratings10.01 Ratings
Experiments results dashboard00 Ratings10.01 Ratings
Best Alternatives
BrowserStackGoogle Content Experiments (discontinued)
Small Businesses
TestComplete
TestComplete
Score 7.0 out of 10
Kameleoon
Kameleoon
Score 9.5 out of 10
Medium-sized Companies
ReadyAPI
ReadyAPI
Score 8.1 out of 10
Kameleoon
Kameleoon
Score 9.5 out of 10
Enterprises
ignio AIOps
ignio AIOps
Score 8.1 out of 10
Kameleoon
Kameleoon
Score 9.5 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
BrowserStackGoogle Content Experiments (discontinued)
Likelihood to Recommend
8.7
(149 ratings)
9.0
(13 ratings)
Likelihood to Renew
8.0
(11 ratings)
7.5
(10 ratings)
Usability
8.9
(17 ratings)
-
(0 ratings)
Availability
9.1
(3 ratings)
-
(0 ratings)
Performance
7.9
(77 ratings)
-
(0 ratings)
Support Rating
7.3
(19 ratings)
8.0
(1 ratings)
In-Person Training
7.3
(1 ratings)
-
(0 ratings)
Online Training
7.7
(2 ratings)
-
(0 ratings)
Implementation Rating
9.1
(4 ratings)
-
(0 ratings)
Configurability
7.8
(3 ratings)
-
(0 ratings)
Contract Terms and Pricing Model
4.7
(2 ratings)
-
(0 ratings)
Ease of integration
8.2
(1 ratings)
-
(0 ratings)
Product Scalability
8.4
(3 ratings)
-
(0 ratings)
Professional Services
4.1
(2 ratings)
-
(0 ratings)
Vendor post-sale
8.5
(2 ratings)
-
(0 ratings)
Vendor pre-sale
8.5
(2 ratings)
-
(0 ratings)
User Testimonials
BrowserStackGoogle Content Experiments (discontinued)
Likelihood to Recommend
BrowserStack
I didn't have problems working with BrowserStack. The tool is stable, there are a lot of different devices and OS. It's really useful. I only had a problem in the past while working with a company that had geolocation activated on the app. The app only works in the USA, and I was in Brazil. I faced many many issues working on this circumstances. I tried to get in touch with BrowserStack, but I leave the company before get the problem solved. But that one was the only big problem that I've faced while using BrowserStack.
Read full review
Discontinued Products
Do you already have Google Analytics? If so content experiments is a good, free, starting point to dip your toes in A/B testing. Do you need to run Multivariate experiments? If so, Google Content Experiments is not going to fit your needs.
Read full review
Pros
BrowserStack
  • BrowserStack App Automate dashboard gives us video, screenshots and logs of what exactly happened during the test run. This helps us easily analyse failures in our automation test and figure out the root cause for failures.
  • BrowserStack App Live provides us with lot of devices to test on. This is specifically useful in case of high end iPhone devices which are costly for us to procure in house.
  • BrowserStack App Automate provides parallel threads which can be shared across multiple teams. This has helped us scale our mobile test automation effort across the organisation.
  • In house mobile lab might be cost effective initially but when it comes to maintaining it and add new devices as and when it comes in market makes it less cost effective than cloud solution like BrowserStack
Read full review
Discontinued Products
  • Quick and easy to create and set up experiments
  • Results are presented in a way that is familiar and easy for any Google Analytics user to understand. So is great for beginners to conversion testing
  • Already integrated into Google Analytics and can measure results against your existing conversion goals
  • Allows nine possible variants to be A/B tested
  • Features more than one testing methodology, Bayesian (Multi-Armed Bandit,) and Full Factorial
  • Allows the user to select one of three possible confidence thresholds to ensure that experiment results are robust
  • Great value, it is free!
Read full review
Cons
BrowserStack
  • Overall performance of usability of the device
  • Overheating conditions could be a useful feature to be included
  • Downloading the app to the Home screen for quick selection would be helpful
  • Screen orientation feature
  • Tablets for additional devices to be tested against
  • Add in a feature to test against wearables
Read full review
Discontinued Products
  • Their documentation is not the best and it's quite a steep learning curve.
  • They also don't tell you particularly well what sorts of things you should be testing.
  • Compared to other suppliers of A/B testing tools- it needs a simpler interface. Optimize is starting to answer that - but is still quite Beta-like.
Read full review
Likelihood to Renew
BrowserStack
This decisions mostly taken by senior management at VP and CEO level, they also need approval from many other teams like dev, design according to the use, and finance due to competitive cost, They do check other product as well, and I am just a single person from QA team, and not a decision maker
Read full review
Discontinued Products
Content Experiments just makes it is simple and easy to implement A|B tests. We will be evaluating other tools in search of a more robust system for multivariate and cross-page testing, such as Optimizely or Visual Website Optimizer. However, for basic testing, you can't really beat it.
Read full review
Usability
BrowserStack
It integrates directly in internal networks and local development. The point and click interface of choosing your device, pick the browser/version and you have a working emulation of that exact environment. What else could you ask for? I've set our least computer savvy users up with BrowserStack for testing in minutes. It feels like it's just part of your local environemnt.
Read full review
Discontinued Products
No answers on this topic
Reliability and Availability
BrowserStack
Its always available in our organisation. Just a click away from testing on the exact devices we require.
Read full review
Discontinued Products
No answers on this topic
Performance
BrowserStack
The tests are fast considering the fact that they're Appium tests. I've seen tests reliably pass or fail when they're supposed to, with next to zero issues on the BrowserStack side of things. Tests launch only seconds after I kick off them off from my CLI.
Read full review
Discontinued Products
No answers on this topic
Support Rating
BrowserStack
I'm saying a 10 for support for BrowserStack only based on feedback from the development team. I myself have never had to reach out to support for any questions or issues, but others in the company have. From my conversations with them, the support was fantastic and had been a pleasure working with the BrowserStack team.
Read full review
Discontinued Products
Using the free tool, overall "live support" is limited. However, there are plenty of online resources to get started. If you need handheld support, it is best to upgrade the service or hire a developer through one of Google's partner agencies. There could be more support for understanding what makes a test useful or not.
Read full review
In-Person Training
BrowserStack
Yes, it was online training on meet, and trainer looks like skilled and technical strong, he has covered end to end all the features and he has answers all the queries. because of this trainings we are able to implement it by our own in the organization, thank you for support and training.
Read full review
Discontinued Products
No answers on this topic
Online Training
BrowserStack
It was a quick training from the support of browserstack, it was nice and easy to understand, thanks again for the support given by the team. and regularly I used to receive mails for training from support for any new feature they launch, I was able to spread same training to all my team and dev.
Read full review
Discontinued Products
No answers on this topic
Implementation Rating
BrowserStack
It was new learning for me, till the time I was not aware of such tools are available for manual CBT testing and for automation integration caue I was using some VM for testing, it has increase my knowledge and skill set. It was a fun while implementation and I enjoyed it.
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Discontinued Products
No answers on this topic
Alternatives Considered
BrowserStack
BrowserStack's library of devices and browsers is way bigger than Chrome DevTools. Additionally, I find that BrowserStack is more accurate than Chrome DevTools in regards to how pages render on the various devices I need to test on. Overall, BrowserStack is far better than Chrome DevTools.
Read full review
Discontinued Products
Google Website Optimizer was a better product but has been discontinued. We have also used Test and Target , which has more features but we have been doing fine with Google Content Experiments. Most testing situations can be handled with Google Content Experiments.
Read full review
Contract Terms and Pricing Model
BrowserStack
Not sure about all this billing details, I am not part of that discussion.
Read full review
Discontinued Products
No answers on this topic
Scalability
BrowserStack
It provides us with the latest technology in the market, which enable us to make sure that the software we create is accessible on them.
Read full review
Discontinued Products
No answers on this topic
Professional Services
BrowserStack
Not used
Read full review
Discontinued Products
No answers on this topic
Return on Investment
BrowserStack
  • Saves a lot of money, by providing several devices at our disposal
  • It gives you devices like, mobile phones, tabs and desktops of various Operating Systems
  • Only Challenge is it might consume more time for development, but testing should be fast and easy
Read full review
Discontinued Products
  • CE has made efficient time use easy and fool-proof when it comes to learning the software
  • Because it integrates with other Google programs there is a benefit to track with Google Analytics
  • The learning curve can create initiate time investment that may go beyond what companies are willing to dedicate.
Read full review
ScreenShots

BrowserStack Screenshots

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