74 Ratings
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Score 8.1 out of 100
404 Ratings
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Score 7.6 out of 100

Likelihood to Recommend

Google Content Experiments (discontinued)

Do you already have Google Analytics? If so content experiments is a good, free, starting point to dip your toes in A/B testing. Do you need to run Multivariate experiments? If so, Google Content Experiments is not going to fit your needs.
Salvatore Polizzi McDonagh | TrustRadius Reviewer

Optimizely

Optimizely is a great A/B testing tool for any size business. The Optimizely platform democratizes A/B testing through a simple interface, excellent training tools, easy implementation and low dependence on IT resources. Utilizing Optimizely I've been able to run robust experimentation programs with a variety of resources (acting as a 1-person team with limited access to IT resources as well as managing a team with high access to resources). Additionally, Optimizely is well-priced and positioned to be affordable for a variety of business sizes.
Emily Emmer | TrustRadius Reviewer

Feature Rating Comparison

Testing and Experimentation

Google Content Experiments (discontinued)
9.2
Optimizely
7.1
a/b experiment testing
Google Content Experiments (discontinued)
9.0
Optimizely
8.0
Split URL testing
Google Content Experiments (discontinued)
10.0
Optimizely
7.9
Multivariate testing
Google Content Experiments (discontinued)
10.0
Optimizely
6.8
Multi-page/funnel testing
Google Content Experiments (discontinued)
9.0
Optimizely
6.1
Cross-browser testing
Google Content Experiments (discontinued)
8.0
Optimizely
7.2
Mobile app testing
Google Content Experiments (discontinued)
8.0
Optimizely
7.1
Test significance
Google Content Experiments (discontinued)
9.0
Optimizely
7.1
Visual / WYSIWYG editor
Google Content Experiments (discontinued)
10.0
Optimizely
7.0
Advanced code editor
Google Content Experiments (discontinued)
9.0
Optimizely
6.7
Page surveys
Google Content Experiments (discontinued)
8.0
Optimizely
7.3
Visitor recordings
Google Content Experiments (discontinued)
8.0
Optimizely
8.1
Preview mode
Google Content Experiments (discontinued)
8.0
Optimizely
7.2
Test duration calculator
Google Content Experiments (discontinued)
10.0
Optimizely
7.6
Experiment scheduler
Google Content Experiments (discontinued)
10.0
Optimizely
8.3
Experiment workflow and approval
Google Content Experiments (discontinued)
8.0
Optimizely
7.2
Dynamic experiment activation
Google Content Experiments (discontinued)
10.0
Optimizely
6.8
Client-side tests
Google Content Experiments (discontinued)
10.0
Optimizely
7.2
Server-side tests
Google Content Experiments (discontinued)
10.0
Optimizely
6.5
Mutually exclusive tests
Google Content Experiments (discontinued)
10.0
Optimizely
5.7

Audience Segmentation & Targeting

Google Content Experiments (discontinued)
10.0
Optimizely
7.2
Standard visitor segmentation
Google Content Experiments (discontinued)
10.0
Optimizely
7.8
Behavioral visitor segmentation
Google Content Experiments (discontinued)
10.0
Optimizely
6.6
Traffic allocation control
Google Content Experiments (discontinued)
10.0
Optimizely
8.0
Website personalization
Google Content Experiments (discontinued)
10.0
Optimizely
6.3

Results and Analysis

Google Content Experiments (discontinued)
9.9
Optimizely
7.3
Click analytics
Google Content Experiments (discontinued)
10.0
Optimizely
7.2
Form fill analysis
Google Content Experiments (discontinued)
10.0
Optimizely
6.6
Conversion tracking
Google Content Experiments (discontinued)
10.0
Optimizely
7.8
Goal tracking
Google Content Experiments (discontinued)
10.0
Optimizely
7.5
Test reporting
Google Content Experiments (discontinued)
9.0
Optimizely
7.5
Results segmentation
Google Content Experiments (discontinued)
10.0
Optimizely
6.6
CSV export
Google Content Experiments (discontinued)
10.0
Optimizely
6.9
Experiments results dashboard
Google Content Experiments (discontinued)
10.0
Optimizely
7.0
Heatmap tool
Google Content Experiments (discontinued)
Optimizely
8.0
Scroll maps
Google Content Experiments (discontinued)
Optimizely
8.1

Pros

Google Content Experiments (discontinued)

  • Quick and easy to create and set up experiments
  • Results are presented in a way that is familiar and easy for any Google Analytics user to understand. So is great for beginners to conversion testing
  • Already integrated into Google Analytics and can measure results against your existing conversion goals
  • Allows nine possible variants to be A/B tested
  • Features more than one testing methodology, Bayesian (Multi-Armed Bandit,) and Full Factorial
  • Allows the user to select one of three possible confidence thresholds to ensure that experiment results are robust
  • Great value, it is free!
John Mills | TrustRadius Reviewer

Optimizely

  • Optimizely makes it extremely easy to setup almost any type of split or multi-variate testing experiment. It has a variety of test triggers types & many ways to segment incoming visitors.
  • I believe Optimizely's results dashboard is one of the best among split testing software. It allowed my team to get insights into the running of tests, like time to significance and a view of metric changes over time.
  • Optimizely is very easy to use for non-engineers. It has a powerful visual interface that allows marketers and advertisers to setup complex variations without 1 line of code.
  • In terms of documentation and implementation, I believe Optimizely is ahead of its competitors in terms of its focus on reliability and speed.
Alec Dibble | TrustRadius Reviewer

Cons

Google Content Experiments (discontinued)

  • Their documentation is not the best and it's quite a steep learning curve.
  • They also don't tell you particularly well what sorts of things you should be testing.
  • Compared to other suppliers of A/B testing tools- it needs a simpler interface. Optimize is starting to answer that - but is still quite Beta-like.
Anonymous | TrustRadius Reviewer

Optimizely

  • Actual creation of an A/B test is confusing and difficult (like the differences between Pages vs URLs etc.).
  • Setting up a URL Redirect Experiment is so convoluted it seems like it's not even a feature Optimizely wants you to use. Instead, it's like I'm tricking Optimizely into alternating between 2 URLs. That really needs to be cleaned up as it would be very helpful.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Google Content Experiments (discontinued)

Google Content Experiments (discontinued) 7.5
Based on 10 answers
Content Experiments just makes it is simple and easy to implement A|B tests. We will be evaluating other tools in search of a more robust system for multivariate and cross-page testing, such as Optimizely or Visual Website Optimizer. However, for basic testing, you can't really beat it.
Jenny DeGraff | TrustRadius Reviewer

Optimizely

Optimizely 9.0
Based on 42 answers
Because it's an incredible and essential tool for my line of work as a conversion optimization specialist. Really couldn't do my job nearly as effectively without it. It's paid for itself many times over and I feel like I'm only beginning to unlock the tools potential.
Jeremy Bradford | TrustRadius Reviewer

Usability

Google Content Experiments (discontinued)

No score
No answers yet
No answers on this topic

Optimizely

Optimizely 8.0
Based on 57 answers
Without a doubt, after 8 years using various different testing tools, Optimizely is by far the easiest to use. Feedback from developers and more technical teams has always been positive, mostly due to the code editor allowing for easy implementation along with the creation of advanced audience segments using advanced javascript. For business users and non-technical people, the wysiwig editor allows for smaller changes to be made quickly whilst somewhat educating the user on the types of code changes that are being made.
Ashley Smith | TrustRadius Reviewer

Reliability and Availability

Google Content Experiments (discontinued)

No score
No answers yet
No answers on this topic

Optimizely

Optimizely 9.0
Based on 10 answers
Web interface is nearly always available. Javascript snippet (which actually runs the test) is distributed on a CDN for near-constant availability.
Albert Wavering | TrustRadius Reviewer

Performance

Google Content Experiments (discontinued)

No score
No answers yet
No answers on this topic

Optimizely

Optimizely 6.0
Based on 10 answers
We have had some issues with screen flicker when loading experiment content. We had to dial back some of the creative changes to load smaller files.
Shawn Daley | TrustRadius Reviewer

Support Rating

Google Content Experiments (discontinued)

Google Content Experiments (discontinued) 8.0
Based on 2 answers
Using the free tool, overall "live support" is limited. However, there are plenty of online resources to get started. If you need handheld support, it is best to upgrade the service or hire a developer through one of Google's partner agencies. There could be more support for understanding what makes a test useful or not.
Anonymous | TrustRadius Reviewer

Optimizely

Optimizely 9.1
Based on 28 answers
They always are quick to respond, and are so friendly and helpful. They always answer the phone right away. And [they are] always willing to not only help you with your problem, but if you need ideas they have suggestions as well.
Sean Cleveland | TrustRadius Reviewer

Online Training

Google Content Experiments (discontinued)

No score
No answers yet
No answers on this topic

Optimizely

Optimizely 3.0
Based on 1 answer
The tool itself is not very difficult to use so training was not very useful in my opinion. It did not also account for success events more complex than a click (which my company being ecommerce is looking to examine more than a mere click).
Anonymous | TrustRadius Reviewer

Implementation Rating

Google Content Experiments (discontinued)

No score
No answers yet
No answers on this topic

Optimizely

Optimizely 8.0
Based on 22 answers
In retrospect:- I think I should have stressed more demo's / workshopping with the Optimizely team at the start. I felt too confident during demo stages, and when came time to actually start, I was a bit lost. (The answer is likely I should have had them on-hand for our first install.. they offered but I thought I was OK.)- Really getting an understanding / asking them prior to install of how to make it really work for checkout pages / one that uses dynamic content or user interaction to determine what the UI does. Could have saved some time by addressing this at the beginning, as some things we needed to create on our site for Optimizely to "use" as a trigger for the variation test.- Having a number of planned/hoped-for tests already in-hand before working with Optimizely team. Sharing those thoughts with them would likely have started conversations on additional things we needed to do to make them work (rather than figuring that out during the actual builds). Since I had development time available, I could have added more things to the baseline installation since my developers were already "looking under the hood" of the site.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Google Content Experiments (discontinued)

Google Website Optimizer was a better product but has been discontinued. We have also used Test and Target , which has more features but we have been doing fine with Google Content Experiments. Most testing situations can be handled with Google Content Experiments.
Mark Castaldo | TrustRadius Reviewer

Optimizely

I think that Optimizely is more user-friendly than Adobe and Monetate, for example - Adobe is really suited for people with deep pockets and a distinct technical acumen that may not be suitable for a small business. Montetate is not user-friendly - even for seasoned marketers. Apptemize is a pretty great product but they killed their free product. Like Optimzely, they seem to be shooting for enterprise-level clients.
Sylvia Flores | TrustRadius Reviewer

Scalability

Google Content Experiments (discontinued)

No score
No answers yet
No answers on this topic

Optimizely

Optimizely 7.5
Based on 50 answers
It's all you need to design, install, analyze and measure simple tests with Optimizely. When test complexity increases, it becomes necessary to integrate third party analytics tools to perform more detailed analysis such as additional details like page views, average time spent on each page, and bounce rates by variation. Optimizely has very straightforward integrations, so integration with analytics is straightforward.
Katie Goh | TrustRadius Reviewer

Return on Investment

Google Content Experiments (discontinued)

  • CE has made efficient time use easy and fool-proof when it comes to learning the software
  • Because it integrates with other Google programs there is a benefit to track with Google Analytics
  • The learning curve can create initiate time investment that may go beyond what companies are willing to dedicate.
David Jackiewicz | TrustRadius Reviewer

Optimizely

  • Optimizely has had a tremendous positive impact on the ROI of our clients. Whether you're just starting your testing program and just want to get your feet wet with a few simple WYSIWYG tests, or you're ready to dive in to complex MVT test designs and Personalization Campaigns, Optimizely has everything you need to create, and maintain, a highly successful testing center.
Anonymous | TrustRadius Reviewer

Pricing Details

Google Content Experiments (discontinued)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Optimizely

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Google Content Experiments (discontinued)
9.0
Optimizely
8.1

Likelihood to Renew

Google Content Experiments (discontinued)
7.5
Optimizely
9.0

Usability

Google Content Experiments (discontinued)
Optimizely
8.0

Reliability and Availability

Google Content Experiments (discontinued)
Optimizely
9.0

Performance

Google Content Experiments (discontinued)
Optimizely
6.0

Support Rating

Google Content Experiments (discontinued)
8.0
Optimizely
9.1

Online Training

Google Content Experiments (discontinued)
Optimizely
3.0

Implementation Rating

Google Content Experiments (discontinued)
Optimizely
8.0

Scalability

Google Content Experiments (discontinued)
Optimizely
7.5

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