What users are saying about
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
Top Rated
104 Ratings
52 Ratings

Google Data Studio

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
Top Rated
104 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.3 out of 100
52 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 9.1 out of 100

Likelihood to Recommend

Google Data Studio

Well Suited: Simple/complex reports as long the source is from a Google app; for super quick reporting with an Excel file; If you are not a data professional but still want to start with reporting. Less appropriate: If you have used an enterprise reporting tool such as Power BI or Tableau, you might not see this as an equivalent tool or replacement tool.
Anonymous | TrustRadius Reviewer

Klipfolio

Klipfolio is fantastic for Salesforce reports. I am able to create a report in SFDC and reference it in Klipfolio, then create my visualizations, reports, and dashboards. This really helps me because I am no good with JSON. For ultra-complex reporting needs, it might not be the right way to go. But for us, it is really good. Another great thing is that they offer a free trial of their full-capability platform so you can see if it is the right tool for you before buying.
Parker O'Very | TrustRadius Reviewer

Feature Rating Comparison

BI Standard Reporting

Google Data Studio
8.0
Klipfolio
8.9
Pixel Perfect reports
Google Data Studio
7.7
Klipfolio
9.1
Customizable dashboards
Google Data Studio
8.6
Klipfolio
8.5
Report Formatting Templates
Google Data Studio
7.9
Klipfolio
9.1

Ad-hoc Reporting

Google Data Studio
7.9
Klipfolio
8.8
Drill-down analysis
Google Data Studio
7.5
Klipfolio
9.0
Formatting capabilities
Google Data Studio
7.8
Klipfolio
9.0
Integration with R or other statistical packages
Google Data Studio
7.2
Klipfolio
9.1
Report sharing and collaboration
Google Data Studio
9.1
Klipfolio
7.8

Report Output and Scheduling

Google Data Studio
8.1
Klipfolio
9.5
Publish to Web
Google Data Studio
8.7
Klipfolio
9.4
Publish to PDF
Google Data Studio
8.2
Klipfolio
9.5
Report Versioning
Google Data Studio
7.5
Klipfolio
Report Delivery Scheduling
Google Data Studio
8.2
Klipfolio
9.6
Delivery to Remote Servers
Google Data Studio
7.8
Klipfolio

Data Discovery and Visualization

Google Data Studio
7.4
Klipfolio
8.8
Pre-built visualization formats (heatmaps, scatter plots etc.)
Google Data Studio
7.7
Klipfolio
8.2
Location Analytics / Geographic Visualization
Google Data Studio
7.8
Klipfolio
8.2
Predictive Analytics
Google Data Studio
6.8
Klipfolio
10.0

Access Control and Security

Google Data Studio
Klipfolio
9.2
Multi-User Support (named login)
Google Data Studio
Klipfolio
8.8
Role-Based Security Model
Google Data Studio
Klipfolio
9.2
Multiple Access Permission Levels (Create, Read, Delete)
Google Data Studio
Klipfolio
9.1
Single Sign-On (SSO)
Google Data Studio
Klipfolio
9.6

Mobile Capabilities

Google Data Studio
Klipfolio
8.5
Responsive Design for Web Access
Google Data Studio
Klipfolio
9.6
Dedicated iOS Application
Google Data Studio
Klipfolio
8.3
Dedicated Android Application
Google Data Studio
Klipfolio
8.3
Dashboard / Report / Visualization Interactivity on Mobile
Google Data Studio
Klipfolio
8.0

Application Program Interfaces (APIs) / Embedding

Google Data Studio
Klipfolio
7.7
REST API
Google Data Studio
Klipfolio
9.2
Themeable User Interface (UI)
Google Data Studio
Klipfolio
6.1

Pros

Google Data Studio

  • Pre-loaded Report Templates: Without a data visualization experience/training it's most likely difficult to set up the desired dashboard you envision. Fortunately, Google Data Studio offers pre-loaded reports for the most common data source connections. These common connections include: Google Ads, Firebase, Google Search Console, Google Analytics, and more. They save a lot of time and are easy to substitute data variables.
  • Being a remote company, it can be difficult to share in real-time... not with Google Data Studio. If our team is viewing the data on a call, we are able to update the dashboard in real-time and everyone is able to see the changes made without refreshing. Subsequently, as one user is able to change data parameters (dates, labels, etc) and the rest viewing the data are able to follow along.
  • It can be difficult to get ideas how you should prepare your data - which KPIs should I include? In what order? Should I use a pie graph or bar chart? Thanks to Featured Data Studio reports I'm able to look at shared reports generated by others to get ideas on how to set up similar data.
Sam Lepak | TrustRadius Reviewer

Klipfolio

  • Klipfolio can source the data used from Dropbox to easily incorporate offline data such as targets in Excel files or call center data exported in CSV files.
  • The UI is easy to use while still being very powerful. If you know Excel formulas, you will quickly find your way in Klipfolio.
  • Dashboards created in Klipfolio are automatically resized based on the device used. Even on mobile phones with 5-inch screens, VP can remotely access their business KPIs and have near real-time data.
  • Klipfolio support in excellent. They offer live chat and a very rich QA section. When you first register, you can participate in online training to get you started as quickly as possible.
  • Klipfolio licencing is very affordable.
Francois Salvert | TrustRadius Reviewer

Cons

Google Data Studio

  • Community connectors are developed by third parties and sometimes cost money, which can disrupt building free dashboards
  • Reconciling disparate / multiple file types can be a hassle and usually requires doing it off-site (in SQL) to create a master data set for ingestion and viz in the Data Studio platform
Leah Jakaitis | TrustRadius Reviewer

Klipfolio

  • Onboarding. The process of setting up a new client for a dashboard can be a little tedious.
  • File size upload and third-party integrations. I have been limited to the size of the .csv file we were uploading but we were able to find a workaround.
Lisa Wester | TrustRadius Reviewer

Usability

Google Data Studio

Google Data Studio 9.0
Based on 3 answers
Google Data Studio has a clean interface that follows a lot of UX best practices. It is fairly easy to pick up the first time you use it, and there is a lot of documentation on line to help troubleshoot, if needed
Meredith Walter | TrustRadius Reviewer

Klipfolio

Klipfolio 9.0
Based on 2 answers
The Klip Editor is very easy for non-technical people to begin using, yet is not over-simplified. It is full-featured enough to allow more advanced usage and has excellent documentation if you get stuck
Anonymous | TrustRadius Reviewer

Support Rating

Google Data Studio

Google Data Studio 6.5
Based on 11 answers
I rated the overall support for Google Data Studio a five because it offers limited real-time chat of phone support. The best resource available to get analyst questions on Google Data Studio reporting and integration capabilities answered, is an online Google support portal with text and video tutorials: https://support.google.com/datastudio. But the analyst needs to know the correct keyword(s) to find accurate answers to his or her technical questions. Or be in the correct category of questions: Connect, Visualize, Share or Manage. So, the existing self-help portal works fine to answer basic questions on metrics, dimensions, how to integrate a data source, or how to create a custom report. It doesn't do a great job of answering advanced questions on why data doesn't match between Data Studio and Google Analytics. Why data is not showing up even though the dashboard sources have been refreshed, or how to create a custom Google Sheets to auto-update dashboard every month.
Anonymous | TrustRadius Reviewer

Klipfolio

Klipfolio 9.0
Based on 1 answer
We rarely need support, but on the few occasions we have they have been quick to answer and quite knowledgeable.
Anonymous | TrustRadius Reviewer

Implementation Rating

Google Data Studio

No score
No answers yet
No answers on this topic

Klipfolio

Klipfolio 8.2
Based on 1 answer
None at all; just be sure of what information you will need for working.
Miguel Ángel del Hoyo | TrustRadius Reviewer

Alternatives Considered

Google Data Studio

Before using Data Studio, I was just pulling reports from Google Analytics and building presentations/dashboards with that data. This took a lot more time and forced me to make manual updates regularly. Data Studio takes on more of that behind-the-scenes work - but it still is necessary to have a human eye on the numbers to make sure the reports are built in the right way and are showing things that make sense
Ben Rubenstein | TrustRadius Reviewer

Klipfolio

Klipfolio had the best API. We could connect more MarTech with Klipfolio than any other BI tool we used. Klipfolio's API was also the most stable. We ran into connectivity issues with some of the competitors. The metrics wouldn't refresh because the API lost the connection to the tool. Klipfolio's data aggregation capabilities were better than most. Combining data between different data sets was a big challenge we ran into with other BI tools. Klipfolio was able to bring multiple data sets together into one metric and allow us to aggregate all those data points into a useable metric. Klipfolio also has competitive pricing. The pricing allows us (as an agency) to roll some of the costs into our reporting offerings.
Dave Moll | TrustRadius Reviewer

Return on Investment

Google Data Studio

  • Once the reports are set up, this definitely saves time on the regular reporting deadlines (monthly, biweekly, etc.)
  • However, when you run into a roadblock while translating a current report into GDS (i.e. GDS doesn't have a feature you need), it's hard to work around it. So until GDS becomes extremely robust, there are still cases where it can't be used.
Tegan Jenner | TrustRadius Reviewer

Klipfolio

  • It's still fairly new so it's hard to say.
Marcus Henningsen | TrustRadius Reviewer

Screenshots

Google Data Studio

Pricing Details

Google Data Studio

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Klipfolio

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Rating Summary

Likelihood to Recommend

Google Data Studio
8.2
Klipfolio
9.6

Usability

Google Data Studio
9.0
Klipfolio
9.0

Support Rating

Google Data Studio
6.5
Klipfolio
9.0

Implementation Rating

Google Data Studio
Klipfolio
8.2

Add comparison