146 Ratings
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Score 7.9 out of 101

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Likelihood to Recommend

Google Marketing Platform (formerly DoubleClick)

DoubleClick works very well if you are running a search or programmatic campaigns, especially with search campaigns, you are able to consolidate your campaigns from multiple engines and apply its bidding tools to improve your performance and get the greatest amount of conversions for a reasonable CPC. However, these tools are not best suited when it comes to mobile advertising.
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Feature Rating Comparison

Ad Network Integration

Google Marketing Platform (formerly DoubleClick)
8.4
Data Transfer
Google Marketing Platform (formerly DoubleClick)
8.4
DSP integration
Google Marketing Platform (formerly DoubleClick)
8.4

Ad Campaigns

Google Marketing Platform (formerly DoubleClick)
8.2
Ad campaign creation
Google Marketing Platform (formerly DoubleClick)
8.2
Ad deployment
Google Marketing Platform (formerly DoubleClick)
8.3
Display advertising
Google Marketing Platform (formerly DoubleClick)
8.3
Ad display and retargeting segmentation
Google Marketing Platform (formerly DoubleClick)
7.8
Sequence targeting
Google Marketing Platform (formerly DoubleClick)
8.5

Ad Reporting & Analytics

Google Marketing Platform (formerly DoubleClick)
8.0
Ad dashboards
Google Marketing Platform (formerly DoubleClick)
7.6
Ad performance reports
Google Marketing Platform (formerly DoubleClick)
8.2
Ad conversion tracking
Google Marketing Platform (formerly DoubleClick)
8.8
Ad attribution reporting
Google Marketing Platform (formerly DoubleClick)
8.1
Cross-channel ad management
Google Marketing Platform (formerly DoubleClick)
7.6
Ad forecasting and optimization
Google Marketing Platform (formerly DoubleClick)
7.8

Pros

  • Bid strategies based on a variety of goals for automated bidding.
  • Bid rules to automate bidding for lower volume campaigns.
  • Centralized reporting with all engines available in one UI.
Dana Berardi profile photo

Cons

  • Double Click needs to give direct access to the small advertisers and agencies rather than small players getting access only through resellers.
  • The pricing model should be only based on impression volume or CPM not with respect to the type or size of creative you serve. This is a huge pain in the neck when a client or advertiser really needs to move forward with new formats or size of creatives and they have to redo their math on platform fee/spend level. Hence it is a simple case of cost-benefit analysis.
  • The UI of trafficking needs to be a little more tidy rather making it complex and comprehensive.
  • Also, the support for direct advertisers, small agencies or client's needs improvement. Rather, than all these small players going to the support team of resellers, they need to have a direct touch point access from Google itself.
  • For example, I reached out directly to the sales team of Double Click as a representative from my agency, where I needed to move away from my reseller rather to have the direct Double Click access, I never received a response from Google back on the request.
Namit Narain profile photo

Likelihood to Renew

Google Marketing Platform (formerly DoubleClick)8.0
Based on 13 answers
We plan to continue to use Doubleclick because it makes it easy to handle our standard ad serving needs while providing capabilities for HTML5 creative and conversions that we know will be increasingly necessary for our work. They are regularly working to improve the user interface and we believe in Google's long-term investment and support of this product.
Brad Turner profile photo

Usability

Google Marketing Platform (formerly DoubleClick)8.0
Based on 2 answers
The Doubleclick interface is easy and simple to get a hang of. The options are slightly limited compared to other DSPs. But, for a simple campaign, this is a great DSP to move forward with. They have a ton of data and can plug into a lot of different partners
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Support

Google Marketing Platform (formerly DoubleClick)5.7
Based on 3 answers
They do not have strong support team. It is tough to get answer when I need it. They always refer you to an online guide and not an actual person. If so, the person is based out of an offshore team in India and does not know the specific client goals .
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Implementation

Google Marketing Platform (formerly DoubleClick)6.0
Based on 2 answers
I would highly recommend asking clients to provide 3PAS tags or use an internal 3PAS
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Alternatives Considered

I believe that DoubeClick is the best third-party ad server that I've used in the trafficking space. Although I did have a few years of experience using Flashtalking and Atlas, I'd prefer DCM. In my opinion the custom conversion and attribution models in DCM allow you to provide more granular media metrics in reporting
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Return on Investment

  • It has a positive impact since it saves time on managing the different channels
  • Positive impact due to easy integration with most platforms
  • When used across many clients/agencies, the shared cost reduces per entity
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Pricing Details

Google Marketing Platform (formerly DoubleClick)

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details