Google Ads (formerly AdWords) is Google's pay-per-click online advertising program. With Google Ads users set their budget and choose where their ads appear in search listings, and on partner websites. Google Ads uses cost-per-click (CPC) bidding.
N/A
Google Marketing Platform
Score 9.0 out of 10
N/A
Google Marketing Platform (a combination of former DoubleClick advertiser tools and Google Analytics 360 Suite) is a set of tools for marketers to manage their advertising campaigns. DoubleClick was acquired by Google in 2008. It focuses on uploading ads and reporting their performance and also provides forecasting tools to help predict future campaign needs. Bid optimization tools help manage pay-per-click (PPC) campaigns across search engines (e.g. Bing, Google, Yahoo!).
N/A
Pricing
Google Ads
Google Marketing Platform
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Google Ads
Google Marketing Platform
Free Trial
No
No
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
—
—
More Pricing Information
Community Pulse
Google Ads
Google Marketing Platform
Considered Both Products
Google Ads
Verified User
Executive
Chose Google Ads
Bing Ads is an indirect competitor to AdWords, which does much of the same as AdWords (with a reduced level of detail) on Bing searches. We mainly used Bing Ads to complement AdWords activity, meaning, if we have saturated the market via Google, we will then use Bing Ads to get …
Against Bing, Adwords is the better platform, because many more users search on google instead of bing. This means the reach is quite restricted to Bing. As a whole, AdWords gives much better experience and support than Bing. Google Analytics is an additional tool to AdWords, …
AdWords is obviously dominant in terms of lead generation compared to Bing due to the power and popularity of its search engine. Beyond this, it often leads the field in innovation and Bing is forced to follow to remain relevant. That said, Bing is much cheaper in terms of CPCs …
Marin takes a lot more time for everything, mainly for the campaigns setup. This also leads to many mistakes, which impact the performance. I've used Marin on a couple of previous clients and we've had many problems with it, mainly with correct conversion tracking and account …
DoubleClick is the best tool to use for data management since it is fast, easy to use and provides everything needed for optimizing towards better performance.
DoubleClick has been a great alternative to other DSPs because of the easy integration between the adserver and the DSP. It really cuts the work in half.
DoubleClick allows to compile Google AdWords data with Bing data and allows for more bulk changes that on AdWords would be only possible via AdWords editor
I wasn't involved in the selection process however, but I was happy with the functionality because I had to update promotional ad copy on a daily basis.