Google Marketing Platform (a combination of former DoubleClick advertiser tools and Google Analytics 360 Suite) is a set of tools for marketers to manage their advertising campaigns. DoubleClick was acquired by Google in 2008. It focuses on uploading ads and reporting their performance and also provides forecasting tools to help predict future campaign needs. Bid optimization tools help manage pay-per-click (PPC) campaigns across search engines (e.g. Bing, Google, Yahoo!).
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Google Tag Manager
Score 8.4 out of 10
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From Google, the Google Tag Manager is a tag management application that facilitates creating, embedding, and updating tags across websites and mobile apps, thus gaining the benefits of data standardization and speed of deployment. Google touts an agency friendly system with multiple user access, and tools to improve tags performance like debugging, and rules, macros or automated tag firing. The Google Tag Manager also integrates with Google product DoubleClick. Moreover, Google Tag Manager is…
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Pricing
Google Marketing Platform
Google Tag Manager
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Google Marketing Platform
Google Tag Manager
Free Trial
No
No
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
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More Pricing Information
Community Pulse
Google Marketing Platform
Google Tag Manager
Considered Both Products
Google Marketing Platform
No answer on this topic
Google Tag Manager
Verified User
Professional
Chose Google Tag Manager
Google Tag Manager has features like variables that aren't available in Ensighten. It works well with Google tools and has a reasonable selection of built-in tags. Custom scripts are a bit of a letdown and they don't work quite as well. Ensighten has better componentisation of …
Cost is obviously a factor - GTM, Adobe Tag Manager and Qubit Opentag offers free solutions. GTM is quickly becoming the de facto solution when deploying Google Analytics and is benefiting a vast user base/skills availability. Some competing vendor claims includes data …