166 Ratings
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Score 7.9 out of 100
13 Ratings
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Score 7.2 out of 100

Likelihood to Recommend

Google Marketing Platform (formerly DoubleClick)

Google Marketing Platform is well-suited to handle digital advertising campaigns that span multiple media types (e.g. display, video, search). It offers a very large selection of reporting metrics and features that span all media types.I would likely recommend a different ad serving/reporting platform for video-only campaigns, as they offer more hands-on creative and trafficking services.
Anonymous | TrustRadius Reviewer

Lotame

Well suited for advertising business. Has a lot of links to all relevant technologies. It is also a great platform if you want to buy or sell data and look for quality here.But you need a team which knows how to handle data.Less appropriate when you expect a fully managed service.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Ad Network Integration

Google Marketing Platform (formerly DoubleClick)
7.5
Lotame
6.0
Data Transfer
Google Marketing Platform (formerly DoubleClick)
7.8
Lotame
5.0
DSP integration
Google Marketing Platform (formerly DoubleClick)
7.2
Lotame
7.0

Ad Campaigns

Google Marketing Platform (formerly DoubleClick)
8.0
Lotame
Ad campaign creation
Google Marketing Platform (formerly DoubleClick)
8.1
Lotame
Ad deployment
Google Marketing Platform (formerly DoubleClick)
7.9
Lotame
Display advertising
Google Marketing Platform (formerly DoubleClick)
8.4
Lotame
Ad display and retargeting segmentation
Google Marketing Platform (formerly DoubleClick)
7.7
Lotame
Sequence targeting
Google Marketing Platform (formerly DoubleClick)
7.9
Lotame

Ad Reporting & Analytics

Google Marketing Platform (formerly DoubleClick)
7.8
Lotame
Ad dashboards
Google Marketing Platform (formerly DoubleClick)
7.7
Lotame
Ad performance reports
Google Marketing Platform (formerly DoubleClick)
7.7
Lotame
Ad conversion tracking
Google Marketing Platform (formerly DoubleClick)
8.6
Lotame
Ad attribution reporting
Google Marketing Platform (formerly DoubleClick)
7.8
Lotame
Cross-channel ad management
Google Marketing Platform (formerly DoubleClick)
7.8
Lotame
Ad forecasting and optimization
Google Marketing Platform (formerly DoubleClick)
7.1
Lotame

Data Collection

Google Marketing Platform (formerly DoubleClick)
Lotame
6.3
Collection of first-party data
Google Marketing Platform (formerly DoubleClick)
Lotame
6.0
Collection of third-party data
Google Marketing Platform (formerly DoubleClick)
Lotame
9.0
Access to Third-party Data Providers
Google Marketing Platform (formerly DoubleClick)
Lotame
4.0

Data Classification

Google Marketing Platform (formerly DoubleClick)
Lotame
7.7
Audience taxonomy
Google Marketing Platform (formerly DoubleClick)
Lotame
7.0
Tag Management
Google Marketing Platform (formerly DoubleClick)
Lotame
8.0
Data Analysis Dashboard
Google Marketing Platform (formerly DoubleClick)
Lotame
8.0

DMP Analytics

Google Marketing Platform (formerly DoubleClick)
Lotame
6.5
Campaign Analytics
Google Marketing Platform (formerly DoubleClick)
Lotame
6.0
Audience Analytics
Google Marketing Platform (formerly DoubleClick)
Lotame
7.0

Pros

Google Marketing Platform (formerly DoubleClick)

  • Bringing together data from multiple channels and engines and allows you to visualize the data in an easy to use platform. This saves time from using multiple logins for the different platforms.
  • Auto bidding tools save time from manual bidding, as it allows you to set the specific terms around what levels you want to cap your CPCs at. You then let DoubleClick adjust your bids to gain the most conversions from the cheapest CPCs. This frees up time to do other in-depth analysis and strategy.
  • DoubleClick also has the ability to track conversions and clicks on any page using their floodlight tags. This is good for tracking certain actions on yours or a client's site and is especially good if they do not use any other tools, such as Google Analytics or Adobe, to track conversions and user actions on site. You can also use these in conjunction with the auto bidding tools.
Anonymous | TrustRadius Reviewer

Lotame

  • Its ability to show different affinities of audience segments
  • Creating and customizing audience segments
  • Great reporting features to help learn more about audience segments and media performance
Trevor Patch | TrustRadius Reviewer

Cons

Google Marketing Platform (formerly DoubleClick)

  • There are certain segments such as location, demographics etc. that do not properly populate, especially in certain countries in the EU which means you have to revert to other products.
  • It experiences intermittent issues in functionality and accessibility of data, with data sometimes taking a day or so to show up following a sync error or the portal being inaccessible / signing you out.
  • Some of the bid strategies can be a bit opaque in regards to how they're functioning and it can require some trial and practice to get the most out of it.
Anonymous | TrustRadius Reviewer

Lotame

  • So far we haven't encountered too many "needs improvement" pain points with Lotame - if we've had a problem so far it's been more a matter of needing to learn that particular action than any fault of Lotame.
Jim Cairl | TrustRadius Reviewer

Likelihood to Renew

Google Marketing Platform (formerly DoubleClick)

Google Marketing Platform (formerly DoubleClick) 8.0
Based on 13 answers
Due to its adapting behavior with industry ad formats and seamless integration with publishers and DSP's, I don't see myself moving away from DCM. As we see the display advertising is getting more programatic and automated due to the rise of DSP and concept of RTB, Double Click has evolved with new advanced best practices
Namit Narain | TrustRadius Reviewer

Lotame

No score
No answers yet
No answers on this topic

Usability

Google Marketing Platform (formerly DoubleClick)

Google Marketing Platform (formerly DoubleClick) 8.0
Based on 2 answers
The Doubleclick interface is easy and simple to get a hang of. The options are slightly limited compared to other DSPs. But, for a simple campaign, this is a great DSP to move forward with. They have a ton of data and can plug into a lot of different partners
Anonymous | TrustRadius Reviewer

Lotame

No score
No answers yet
No answers on this topic

Support Rating

Google Marketing Platform (formerly DoubleClick)

Google Marketing Platform (formerly DoubleClick) 9.0
Based on 4 answers
They do not have strong support team. It is tough to get answer when I need it. They always refer you to an online guide and not an actual person. If so, the person is based out of an offshore team in India and does not know the specific client goals .
Anonymous | TrustRadius Reviewer

Lotame

Lotame 8.0
Based on 2 answers
Lotame has been an excellent partner with MMP
Samantha Anis, CPA, CMA | TrustRadius Reviewer

Implementation Rating

Google Marketing Platform (formerly DoubleClick)

Google Marketing Platform (formerly DoubleClick) 6.0
Based on 2 answers
I would highly recommend asking clients to provide 3PAS tags or use an internal 3PAS
Anonymous | TrustRadius Reviewer

Lotame

No score
No answers yet
No answers on this topic

Alternatives Considered

Google Marketing Platform (formerly DoubleClick)

Marin takes a lot more time for everything, mainly for the campaigns setup. This also leads to many mistakes, which impact the performance. I've used Marin on a couple of previous clients and we've had many problems with it, mainly with correct conversion tracking and account optimizations. Besides, Marin is behind all the new features available on AdWords, which makes the tracking also not very flexible.
Anonymous | TrustRadius Reviewer

Lotame

There are alternatives in the market - Visual DNA, Bluekai/Oracle/ Adobe Audience Manager, Krux.They all offer a similar offering, however, I prefer the easy UI which is very intuitive even for beginners to the DMP world.
Anonymous | TrustRadius Reviewer

Return on Investment

Google Marketing Platform (formerly DoubleClick)

  • Increased efficiency - we have large time savings with the automation of keyword bidding and the ability to pull reporting from one UI instead of the separate engine UI's.
  • Time saving allow to focus on other initiatives, such as landing page and ad copy testing or keyword expansions.
Dana Berardi | TrustRadius Reviewer

Lotame

  • Helped us increase data revenue via their unbranded exchange.
  • Campaign and audience reporting is used to sales discussions to justify increased spend post trial campaigns.
Anonymous | TrustRadius Reviewer

Pricing Details

Google Marketing Platform (formerly DoubleClick)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Lotame

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Google Marketing Platform (formerly DoubleClick)
8.0
Lotame
8.0

Likelihood to Renew

Google Marketing Platform (formerly DoubleClick)
8.0
Lotame

Usability

Google Marketing Platform (formerly DoubleClick)
8.0
Lotame

Support Rating

Google Marketing Platform (formerly DoubleClick)
9.0
Lotame
8.0

Online Training

Google Marketing Platform (formerly DoubleClick)
8.0
Lotame

Implementation Rating

Google Marketing Platform (formerly DoubleClick)
6.0
Lotame

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