166 Ratings
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Score 7.9 out of 100
13 Ratings
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Score 6.5 out of 100

Likelihood to Recommend

Google Marketing Platform (formerly DoubleClick)

Google Marketing Platform is well-suited to handle digital advertising campaigns that span multiple media types (e.g. display, video, search). It offers a very large selection of reporting metrics and features that span all media types.I would likely recommend a different ad serving/reporting platform for video-only campaigns, as they offer more hands-on creative and trafficking services.
Anonymous | TrustRadius Reviewer

TerminalOne OS

Terminal1One MOS offers a "DMP lite" that can help advertisers begin to grow their 1st party data without leveraging a separate DMP. As precise targeting becomes increasingly important, advertisers must begin to cultivate audiences that they can then take action on in the future. Additionally, if a client requires intense customer support, TerminalOne MOS is one of the best in the business.
Tyler Stuckey | TrustRadius Reviewer

Feature Rating Comparison

Ad Network Integration

Google Marketing Platform (formerly DoubleClick)
7.5
TerminalOne OS
9.4
Data Transfer
Google Marketing Platform (formerly DoubleClick)
7.8
TerminalOne OS
8.9
DSP integration
Google Marketing Platform (formerly DoubleClick)
7.2
TerminalOne OS
9.9

Ad Campaigns

Google Marketing Platform (formerly DoubleClick)
8.0
TerminalOne OS
Ad campaign creation
Google Marketing Platform (formerly DoubleClick)
8.1
TerminalOne OS
Ad deployment
Google Marketing Platform (formerly DoubleClick)
7.9
TerminalOne OS
Display advertising
Google Marketing Platform (formerly DoubleClick)
8.4
TerminalOne OS
Ad display and retargeting segmentation
Google Marketing Platform (formerly DoubleClick)
7.7
TerminalOne OS
Sequence targeting
Google Marketing Platform (formerly DoubleClick)
7.9
TerminalOne OS

Ad Reporting & Analytics

Google Marketing Platform (formerly DoubleClick)
7.8
TerminalOne OS
Ad dashboards
Google Marketing Platform (formerly DoubleClick)
7.7
TerminalOne OS
Ad performance reports
Google Marketing Platform (formerly DoubleClick)
7.7
TerminalOne OS
Ad conversion tracking
Google Marketing Platform (formerly DoubleClick)
8.6
TerminalOne OS
Ad attribution reporting
Google Marketing Platform (formerly DoubleClick)
7.8
TerminalOne OS
Cross-channel ad management
Google Marketing Platform (formerly DoubleClick)
7.8
TerminalOne OS
Ad forecasting and optimization
Google Marketing Platform (formerly DoubleClick)
7.1
TerminalOne OS

Data Collection

Google Marketing Platform (formerly DoubleClick)
TerminalOne OS
7.7
Collection of first-party data
Google Marketing Platform (formerly DoubleClick)
TerminalOne OS
9.4
Collection of third-party data
Google Marketing Platform (formerly DoubleClick)
TerminalOne OS
5.3
Access to Third-party Data Providers
Google Marketing Platform (formerly DoubleClick)
TerminalOne OS
8.4

Data Classification

Google Marketing Platform (formerly DoubleClick)
TerminalOne OS
5.5
Audience taxonomy
Google Marketing Platform (formerly DoubleClick)
TerminalOne OS
6.1
Tag Management
Google Marketing Platform (formerly DoubleClick)
TerminalOne OS
7.8
Data Analysis Dashboard
Google Marketing Platform (formerly DoubleClick)
TerminalOne OS
2.5

DMP Analytics

Google Marketing Platform (formerly DoubleClick)
TerminalOne OS
8.1
Campaign Analytics
Google Marketing Platform (formerly DoubleClick)
TerminalOne OS
7.9
Audience Analytics
Google Marketing Platform (formerly DoubleClick)
TerminalOne OS
8.3

Pros

Google Marketing Platform (formerly DoubleClick)

  • Bringing together data from multiple channels and engines and allows you to visualize the data in an easy to use platform. This saves time from using multiple logins for the different platforms.
  • Auto bidding tools save time from manual bidding, as it allows you to set the specific terms around what levels you want to cap your CPCs at. You then let DoubleClick adjust your bids to gain the most conversions from the cheapest CPCs. This frees up time to do other in-depth analysis and strategy.
  • DoubleClick also has the ability to track conversions and clicks on any page using their floodlight tags. This is good for tracking certain actions on yours or a client's site and is especially good if they do not use any other tools, such as Google Analytics or Adobe, to track conversions and user actions on site. You can also use these in conjunction with the auto bidding tools.
Anonymous | TrustRadius Reviewer

TerminalOne OS

  • It helps in managing and optimizing prospecting and re-marketing campaigns extremely efficiently using multiple source of data providers.
  • It is easy to integrate with display servers, data providers, and also other partners which make campaigns really efficient and optimize your CPA goals. MediaMath also provides you training via New Marketing Institue which is very helpful.
  • It also keeps on innovation with respect to partnerships and on boarding tools such as display collision detection tools. It was exciting to see that how easy it is to work closely with accounts team and they have amazing hands on working on these tools.
Namit Narain | TrustRadius Reviewer

Cons

Google Marketing Platform (formerly DoubleClick)

  • There are certain segments such as location, demographics etc. that do not properly populate, especially in certain countries in the EU which means you have to revert to other products.
  • It experiences intermittent issues in functionality and accessibility of data, with data sometimes taking a day or so to show up following a sync error or the portal being inaccessible / signing you out.
  • Some of the bid strategies can be a bit opaque in regards to how they're functioning and it can require some trial and practice to get the most out of it.
Anonymous | TrustRadius Reviewer

TerminalOne OS

  • Data integration and priority DMP are still lagging with the competition but a lot of efforts have been done in this field to bridge that gap.
  • The documentation of their API isn't always updated correctly so some functions are either obsolete or changed completely.
Omar MAES | TrustRadius Reviewer

Likelihood to Renew

Google Marketing Platform (formerly DoubleClick)

Google Marketing Platform (formerly DoubleClick) 8.0
Based on 13 answers
Due to its adapting behavior with industry ad formats and seamless integration with publishers and DSP's, I don't see myself moving away from DCM. As we see the display advertising is getting more programatic and automated due to the rise of DSP and concept of RTB, Double Click has evolved with new advanced best practices
Namit Narain | TrustRadius Reviewer

TerminalOne OS

TerminalOne OS 7.0
Based on 3 answers
At this point, I know there are better options out there for OUR use case. This is not true of everyone, so I don't want to give them a zero because I don't like their tool or value proposition. They are a great tool, for what they do, and have a great group of people running things and providing support.
Christian Schwindle | TrustRadius Reviewer

Usability

Google Marketing Platform (formerly DoubleClick)

Google Marketing Platform (formerly DoubleClick) 8.0
Based on 2 answers
The Doubleclick interface is easy and simple to get a hang of. The options are slightly limited compared to other DSPs. But, for a simple campaign, this is a great DSP to move forward with. They have a ton of data and can plug into a lot of different partners
Anonymous | TrustRadius Reviewer

TerminalOne OS

No score
No answers yet
No answers on this topic

Support Rating

Google Marketing Platform (formerly DoubleClick)

Google Marketing Platform (formerly DoubleClick) 9.0
Based on 4 answers
They do not have strong support team. It is tough to get answer when I need it. They always refer you to an online guide and not an actual person. If so, the person is based out of an offshore team in India and does not know the specific client goals .
Anonymous | TrustRadius Reviewer

TerminalOne OS

No score
No answers yet
No answers on this topic

Implementation Rating

Google Marketing Platform (formerly DoubleClick)

Google Marketing Platform (formerly DoubleClick) 6.0
Based on 2 answers
I would highly recommend asking clients to provide 3PAS tags or use an internal 3PAS
Anonymous | TrustRadius Reviewer

TerminalOne OS

No score
No answers yet
No answers on this topic

Alternatives Considered

Google Marketing Platform (formerly DoubleClick)

Marin takes a lot more time for everything, mainly for the campaigns setup. This also leads to many mistakes, which impact the performance. I've used Marin on a couple of previous clients and we've had many problems with it, mainly with correct conversion tracking and account optimizations. Besides, Marin is behind all the new features available on AdWords, which makes the tracking also not very flexible.
Anonymous | TrustRadius Reviewer

TerminalOne OS

T1 has a lot of features and different possibilities to optimize, the other ones are 90% mobile.
Denia Martínez Posadas | TrustRadius Reviewer

Return on Investment

Google Marketing Platform (formerly DoubleClick)

  • Increased efficiency - we have large time savings with the automation of keyword bidding and the ability to pull reporting from one UI instead of the separate engine UI's.
  • Time saving allow to focus on other initiatives, such as landing page and ad copy testing or keyword expansions.
Dana Berardi | TrustRadius Reviewer

TerminalOne OS

  • T1 delivered positive results for multiple clients in regards to ROI
  • T1 also produced campaigns that did not meet goals
  • HOWEVER, both scenarios are as a result of the pilot and not the plane, if you will. T1 is simply a gateway to reach desired customers and I believe it proficiently provides opportunities to do so.
Tyler Stuckey | TrustRadius Reviewer

Pricing Details

Google Marketing Platform (formerly DoubleClick)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

TerminalOne OS

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Google Marketing Platform (formerly DoubleClick)
8.0
TerminalOne OS
8.8

Likelihood to Renew

Google Marketing Platform (formerly DoubleClick)
8.0
TerminalOne OS
7.0

Usability

Google Marketing Platform (formerly DoubleClick)
8.0
TerminalOne OS

Support Rating

Google Marketing Platform (formerly DoubleClick)
9.0
TerminalOne OS

Online Training

Google Marketing Platform (formerly DoubleClick)
8.0
TerminalOne OS

Implementation Rating

Google Marketing Platform (formerly DoubleClick)
6.0
TerminalOne OS

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