Google Marketing Platform vs. PubMatic
Google Marketing Platform vs. PubMatic
Product | Rating | Most Used By | Product Summary | Starting Price |
---|---|---|---|---|
Google Marketing Platform | N/A | Google Marketing Platform (a combination of former DoubleClick advertiser tools and Google Analytics 360 Suite) is a set of tools for marketers to manage their advertising campaigns. DoubleClick was acquired by Google in 2008. It focuses on uploading ads and reporting their performance and also provides forecasting tools to help predict future campaign needs. Bid optimization tools help manage pay-per-click (PPC) campaigns across search engines (e.g. Bing, Google, Yahoo!). | N/A | |
PubMatic | N/A | PubMatic is an ad serving and retargeting solution. This platform is designed to serve as a control panel that provides users with a single view into their advertiser relationships across every screen, channel and format. The vendor says through workflow automation, real-time analytics and yield management, they are able to enable users to make smarter, faster decisions that drive revenue and streamline operations. | N/A |
Google Marketing Platform | PubMatic | |||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
Offerings |
| |||||||||||||||
Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
Additional Details | — | — | ||||||||||||||
More Pricing Information |
Google Marketing Platform | PubMatic | |
---|---|---|
Top Pros | No answers on this topic | |
Top Cons |
|
|
Google Marketing Platform | PubMatic | |||||||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Ad Network Integration |
| |||||||||||||||||||||
Ad Campaigns |
| |||||||||||||||||||||
Ad Reporting & Analytics |
|
Google Marketing Platform | PubMatic | |
---|---|---|
Small Businesses | Google Ad Manager Score 8.6 out of 10 | Google Ad Manager Score 8.6 out of 10 |
Medium-sized Companies | The Trade Desk Score 8.1 out of 10 | The Trade Desk Score 8.1 out of 10 |
Enterprises | Adobe Advertising Cloud Score 8.9 out of 10 | Adobe Advertising Cloud Score 8.9 out of 10 |
All Alternatives | View all alternatives | View all alternatives |
Google Marketing Platform | PubMatic | |
---|---|---|
Likelihood to Recommend | 7.4 (44 ratings) | 1.0 (1 ratings) |
Likelihood to Renew | 8.0 (13 ratings) | 1.0 (1 ratings) |
Usability | 8.0 (2 ratings) | - (0 ratings) |
Support Rating | 9.0 (4 ratings) | - (0 ratings) |
Online Training | 8.0 (1 ratings) | - (0 ratings) |
Implementation Rating | 6.0 (2 ratings) | - (0 ratings) |
Google Marketing Platform | PubMatic | |
---|---|---|
Likelihood to Recommend | Google | PubMatic |
Pros | Google | PubMatic No answers on this topic |
Cons | Google | PubMatic |
Likelihood to Renew | Google | PubMatic |
Usability | Google | PubMatic No answers on this topic |
Support Rating | Google | PubMatic No answers on this topic |
Implementation Rating | Google | PubMatic No answers on this topic |
Alternatives Considered | Google | PubMatic |
Return on Investment | Google | PubMatic |
ScreenShots |