Google Tag Manager vs. Zeta Marketing Platform
Google Tag Manager vs. Zeta Marketing Platform
Product | Rating | Most Used By | Product Summary | Starting Price |
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Google Tag Manager | N/A | From Google, the Google Tag Manager is a tag management application that facilitates creating, embedding, and updating tags across websites and mobile apps, thus gaining the benefits of data standardization and speed of deployment. Google touts an agency friendly system with multiple user access, and tools to improve tags performance like debugging, and rules, macros or automated tag firing. The Google Tag Manager also integrates with Google product DoubleClick. Moreover, Google Tag Manager is… | N/A | |
Zeta Marketing Platform | N/A | The Zeta Marketing Platform, now including capabilities from the IgnitionOne DMS offers a cloud-based cross-channel marketing campaign management and automation platform for managing paid advertising across search and listings, display ads, social networks, mobile devices, and also email correspondences with customers, with a built in data management platform (IgnitionOne DMP, formerly Knotice, acquired March, 2014). The platform is noted for its bid management capabilities, of use in search… | N/A |
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Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
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Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
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Google Tag Manager | Zeta Marketing Platform | |
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Small Businesses | Adobe Experience Platform Launch Score 8.9 out of 10 | Mautic Score 9.1 out of 10 |
Medium-sized Companies | Tealium Customer Data Hub Score 8.7 out of 10 | The Trade Desk Score 8.1 out of 10 |
Enterprises | Tealium Customer Data Hub Score 8.7 out of 10 | Iterable Score 8.5 out of 10 |
All Alternatives | View all alternatives | View all alternatives |
Google Tag Manager | Zeta Marketing Platform | |
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Likelihood to Recommend | 9.7 (68 ratings) | 2.0 (1 ratings) |
Likelihood to Renew | 10.0 (6 ratings) | - (0 ratings) |
Usability | 9.3 (13 ratings) | - (0 ratings) |
Availability | 9.1 (1 ratings) | - (0 ratings) |
Support Rating | 8.3 (11 ratings) | - (0 ratings) |
Online Training | 7.3 (1 ratings) | - (0 ratings) |
Implementation Rating | 9.8 (2 ratings) | - (0 ratings) |
Google Tag Manager | Zeta Marketing Platform | |
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Likelihood to Recommend | Google | Zeta Global |
Pros | Google | Zeta Global |
Cons | Google | Zeta Global |
Likelihood to Renew | Google | Zeta Global No answers on this topic |
Usability | Google | Zeta Global No answers on this topic |
Support Rating | Google | Zeta Global No answers on this topic |
Online Training | Google | Zeta Global No answers on this topic |
Implementation Rating | Google | Zeta Global No answers on this topic |
Alternatives Considered | Google | Zeta Global |
Return on Investment | Google | Zeta Global |
ScreenShots |