Google Tag Manager vs. Kantar Advertising and Paid Search Intelligence
Google Tag Manager vs. Kantar Advertising and Paid Search Intelligence
Product | Rating | Most Used By | Product Summary | Starting Price |
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Google Tag Manager | N/A | From Google, the Google Tag Manager is a tag management application that facilitates creating, embedding, and updating tags across websites and mobile apps, thus gaining the benefits of data standardization and speed of deployment. Google touts an agency friendly system with multiple user access, and tools to improve tags performance like debugging, and rules, macros or automated tag firing. The Google Tag Manager also integrates with Google product DoubleClick. Moreover, Google Tag Manager is… | N/A | |
Kantar Advertising and Paid Search Intelligence | N/A | Kantar's Advertising and Paid Search Intelligence products connects data across advertising activities (spend, creative, channel, and media) to enable clients to optimise media and marketing strategies. | N/A |
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Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
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Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
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Google Tag Manager | Kantar Advertising and Paid Search Intelligence | |
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Google Tag Manager | Kantar Advertising and Paid Search Intelligence | |
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Small Businesses | Adobe Experience Platform Launch Score 8.9 out of 10 | Nozzle Score 9.8 out of 10 |
Medium-sized Companies | Adobe Experience Platform Launch Score 8.9 out of 10 | Similarweb Score 8.3 out of 10 |
Enterprises | Tealium Customer Data Hub Score 8.7 out of 10 | No answers on this topic |
All Alternatives | View all alternatives | View all alternatives |
Google Tag Manager | Kantar Advertising and Paid Search Intelligence | |
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Likelihood to Recommend | 9.7 (68 ratings) | 8.0 (1 ratings) |
Likelihood to Renew | 10.0 (6 ratings) | - (0 ratings) |
Usability | 9.3 (13 ratings) | - (0 ratings) |
Availability | 9.1 (1 ratings) | - (0 ratings) |
Support Rating | 8.3 (11 ratings) | - (0 ratings) |
Online Training | 7.3 (1 ratings) | - (0 ratings) |
Implementation Rating | 9.8 (2 ratings) | - (0 ratings) |
Google Tag Manager | Kantar Advertising and Paid Search Intelligence | |
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Likelihood to Recommend | Google | Kantar |
Pros | Google | Kantar |
Cons | Google | Kantar |
Likelihood to Renew | Google | Kantar No answers on this topic |
Usability | Google | Kantar No answers on this topic |
Support Rating | Google | Kantar No answers on this topic |
Online Training | Google | Kantar No answers on this topic |
Implementation Rating | Google | Kantar No answers on this topic |
Alternatives Considered | Google | Kantar |
Return on Investment | Google | Kantar |
ScreenShots |