Top Rated
211 Ratings
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Top Rated
145 Ratings
Top Rated
211 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.9 out of 100

Kibo Personalization, powered by Monetate & Certona

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Top Rated
145 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 7.7 out of 100

Feature Set Ratings

    Security

    9.4

    Google Tag Manager

    94%

    Kibo Personalization, powered by Monetate & Certona

    Feature Set Not Supported
    N/A
    Google Tag Manager ranks higher in 1/1 features

    Role-based user permissions

    9.4
    94%
    52 Ratings
    N/A
    0 Ratings

    Tag Management

    8.1

    Google Tag Manager

    81%

    Kibo Personalization, powered by Monetate & Certona

    Feature Set Not Supported
    N/A
    Google Tag Manager ranks higher in 8/8 features

    Tag library

    8.2
    82%
    58 Ratings
    N/A
    0 Ratings

    Tag variable mapping

    7.6
    76%
    51 Ratings
    N/A
    0 Ratings

    Ease of writing custom tags

    6.5
    65%
    62 Ratings
    N/A
    0 Ratings

    Rules-driven tag execution

    8.3
    83%
    57 Ratings
    N/A
    0 Ratings

    Tag performance monitoring

    7.4
    74%
    54 Ratings
    N/A
    0 Ratings

    Improved page load times

    8.5
    85%
    45 Ratings
    N/A
    0 Ratings

    Mobile app tagging

    8.7
    87%
    31 Ratings
    N/A
    0 Ratings

    Library of JavaScript extensions

    9.2
    92%
    34 Ratings
    N/A
    0 Ratings

    Data Management & Integrity

    8.8

    Google Tag Manager

    88%

    Kibo Personalization, powered by Monetate & Certona

    Feature Set Not Supported
    N/A
    Google Tag Manager ranks higher in 5/5 features

    Event tracking

    9.5
    95%
    60 Ratings
    N/A
    0 Ratings

    Mobile event tracking

    9.1
    91%
    43 Ratings
    N/A
    0 Ratings

    Data distribution management

    8.5
    85%
    38 Ratings
    N/A
    0 Ratings

    Universal data layer

    9.0
    90%
    54 Ratings
    N/A
    0 Ratings

    Automated error checking

    7.7
    77%
    43 Ratings
    N/A
    0 Ratings

    Attribute Ratings

    • Google Tag Manager is rated higher in 4 areas: Likelihood to Recommend, Likelihood to Renew, Usability, Implementation Rating
    • Kibo Personalization, powered by Monetate & Certona is rated higher in 2 areas: Availability, Support Rating

    Likelihood to Recommend

    9.2

    Google Tag Manager

    92%
    67 Ratings
    7.6

    Kibo Personalization, powered by Monetate & Certona

    76%
    95 Ratings

    Likelihood to Renew

    10.0

    Google Tag Manager

    100%
    6 Ratings
    8.2

    Kibo Personalization, powered by Monetate & Certona

    82%
    24 Ratings

    Usability

    8.0

    Google Tag Manager

    80%
    12 Ratings
    5.6

    Kibo Personalization, powered by Monetate & Certona

    56%
    16 Ratings

    Availability

    9.1

    Google Tag Manager

    91%
    2 Ratings
    10.0

    Kibo Personalization, powered by Monetate & Certona

    100%
    2 Ratings

    Performance

    Google Tag Manager

    N/A
    0 Ratings
    10.0

    Kibo Personalization, powered by Monetate & Certona

    100%
    2 Ratings

    Support Rating

    5.6

    Google Tag Manager

    56%
    11 Ratings
    8.0

    Kibo Personalization, powered by Monetate & Certona

    80%
    31 Ratings

    In-Person Training

    Google Tag Manager

    N/A
    0 Ratings
    10.0

    Kibo Personalization, powered by Monetate & Certona

    100%
    1 Rating

    Online Training

    7.3

    Google Tag Manager

    73%
    1 Rating

    Kibo Personalization, powered by Monetate & Certona

    N/A
    0 Ratings

    Implementation Rating

    9.8

    Google Tag Manager

    98%
    4 Ratings
    8.5

    Kibo Personalization, powered by Monetate & Certona

    85%
    6 Ratings

    Likelihood to Recommend

    Google Tag Manager

    Google Tag Manager is well suited when the marketer or marketing team does not work closely with the developers. In this scenario, it means that the marketer can deploy 3rd party tools such as live chat widgets, advertising pixels, and much more themselves in a timely manner. Google Tag Manager may be less relevant in an organization where the marketer is also the developer or has a strong development background, where they can implement the 3rd party tags directly on the site when they need. But even in this instance, there's still great benefit in using Google Tag Manager.
    Quentin Aisbett | TrustRadius Reviewer

    Kibo Personalization, powered by Monetate & Certona

    In terms of multivariant testing, it is probably one of the most flexible and powerful tools I've used. It's really easy to quickly tweak and change site elements without the need for any coding knowledge. Should you have coding knowledge the tool is even more powerful. The only criticism would be allowing conditional logic in their recommendations engine, i.e. allowing certain logics to fire over others based on what the user is looking at/has carted.
    Anonymous | TrustRadius Reviewer

    Pros

    Google Tag Manager

    • Selecting elements on a site [object, class, cookie, etc] (to later fire an event, send some data, etc) is very easy with triggers. Want to add an event when someone clicks on a button? Super easy. It was many many DOM selectors and you can even add custom functions if you need to do something more specific
    • In general, firing events in different circumstances is very easy mixing triggers and tags. You can track almost any element of the DOM and do whatever you want with it.
    • Testing is a great functionality. Only you can see what's on the site and you can debug it easily by seeing which events or tags were triggered and all the DOM elements involved (and why they matched the trigger).
    • Working in environments (staging, production) and versioning is easy to do, deploying changes in 2 clicks.
    Santiago Valdés | TrustRadius Reviewer

    Kibo Personalization, powered by Monetate & Certona

    • Our Monetate team is amazing! They taught us well, are quick to answer questions, and are very organized to keep us on track.
    • Simple-to-use interface makes it easy for business users to set up experiences with little to no web dev assistance.
    • We've gotten some great ideas out of the Insight reports our team has provided. Some of them we tested already, and others inspired even more ideas!
    Anonymous | TrustRadius Reviewer

    Cons

    Google Tag Manager

    • There are several good integrations, but there can always be more. Native tracking for call tracking solutions, analytics providers, non-Google advertisers would be top of my list.
    • Documentation is just dreadful. Luckily there are some awesome folks out there doing crowdsourced tutorials (shout out to Simo Ahava) but by and large the Google Tag Manager instructions are worth what you pay for them.
    J.P. VanderLinden | TrustRadius Reviewer

    Kibo Personalization, powered by Monetate & Certona

    • The learning curve is a little steep, especially if you're unfamiliar with HTML/CSS. The tool is so powerful but can be overwhelming at first. The intro instructional videos/content is helpful but it doesn't cover everything. We needed to partner with an optimization company to better understand the tool and get started.
    • Setting up an experiment for the first time isn't simple when you're a marketer who is inexperienced with any sort of web development or even just HTML/CSS. While you can easily select the area you want to create a test with, you don't have a way to easily manipulate that section without the use of HTML/CSS.
    • The first optimization company Monetate recommended us to was horrible - it really was awful working with them. We had dedicated (paid for!) hours that got wasted after the company wasted our time in each meeting (when we did have one - they often needed to reschedule) and they barely knew what our company even did despite multiple meetings. Those hours, despite the awful experience, were never fulfilled, never reimbursed, never carried over to the new (and far better) company. This left a bad taste in my mouth. While I really like this product and it does everything we need, this awful experience and lack of ownership on their end was highly disappointing. We are moving forward though - and happy with our results.
    Steffany Winkelmann | TrustRadius Reviewer

    Pricing Details

    Google Tag Manager

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    Kibo Personalization, powered by Monetate & Certona

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Yes
    Entry-level set up fee?
    Optional

    Starting Price

    Likelihood to Renew

    Google Tag Manager

    Google Tag Manager 10.0
    Based on 6 answers
    Google Tag Manager makes tracking traffic to our websites effortless, which enables our developers to focus on other tasks. Setting up a new instance takes only minutes and additional scripts can be added/modified without touching the source code of a site in production. This enables our marketing directors to coordinate tests and experiments with minimal effort.
    Anonymous | TrustRadius Reviewer

    Kibo Personalization, powered by Monetate & Certona

    Kibo Personalization, powered by Monetate & Certona 8.2
    Based on 24 answers
    I had never worked within a company that had a tool like this. It made my life as a designer and a creative manager much easier with it's easy to use interface and limitless possibilities in terms of creative. I would highly recommend taking Monetate for a test drive, you will not be disappointed.
    Anonymous | TrustRadius Reviewer

    Usability

    Google Tag Manager

    Google Tag Manager 8.0
    Based on 12 answers
    Google Tag Manager is the definition of a learning curve. At the beginning, you can barely do the minimum and it can seem questionable as to why you would use it. However, as users begin to learn its offerings and see how it can do much more, they will have a moment where GTM becomes a tool that empowers their ability to track and efficiently collect data for important business questions.
    Matthew Stewart | TrustRadius Reviewer

    Kibo Personalization, powered by Monetate & Certona

    Kibo Personalization, powered by Monetate & Certona 5.6
    Based on 16 answers
    Part of what I love about Monetate is how intuitive the tool is. Very very easy to use - based on the basics - Who/What/When/Where concept. Anyone can jump right in and start using the tool. And very easy to copy campaigns and tweak to continue to build experiences. We recently added Monetate on mobile and similar experience - easy to jump back and forth between platforms. Also love the analytics dashboard...easily quantifiable and easy to get tidbits that are digestible for others not as familiar with tool.
    Anonymous | TrustRadius Reviewer

    Support Rating

    Google Tag Manager

    Google Tag Manager 5.6
    Based on 11 answers
    It depends wether you are seeking official support from Google itself, in which case it would be rated very low because it's not their business model, they would rather have you work with one of their Google Analytics Certified Partner (GACP).In terms of self-served support, Google offer extensive documentation at https://developers.google.com/tag-manager/, recently revamped training (https://analyticsacademy.withgoogle.com/course05/preview), has active forums and user community (https://plus.google.com/u/0/communities/104865292981489764063) which can typically answer even the most advanced questions.
    Stéphane Hamel | TrustRadius Reviewer

    Kibo Personalization, powered by Monetate & Certona

    Kibo Personalization, powered by Monetate & Certona 8.0
    Based on 31 answers
    Monetate support team meets with use weekly, answers emails daily and promptly. They are proactive about getting answers for us when we need it and offering suggestions based on observations they have or learnings they want to share from other partners. Monetate's support is top notch.
    Laura Santoki | TrustRadius Reviewer

    Online Training

    Google Tag Manager

    Google Tag Manager 7.3
    Based on 1 answer
    I thought there was a little bit too much emphasis on AdWords stuff, not enough on the generic application of GTM.
    Stéphane Hamel | TrustRadius Reviewer

    Kibo Personalization, powered by Monetate & Certona

    No score
    No answers yet
    No answers on this topic

    Implementation Rating

    Google Tag Manager

    Google Tag Manager 9.8
    Based on 4 answers
    Planning and communication will help greatly with an in-house implementation. If there are large teams, try to limit the number of people involved to 1-2 developers (back-end dev may be necessary depending on your platform), one analytics marketer and one project manager.
    David Gailey | TrustRadius Reviewer

    Kibo Personalization, powered by Monetate & Certona

    Kibo Personalization, powered by Monetate & Certona 8.5
    Based on 6 answers
    Make sure that your feeds into Monetate are thoroughly QA'd
    Anonymous | TrustRadius Reviewer

    Alternatives Considered

    Google Tag Manager

    We moved to GTM from a standard Google Analytics implementation. GTM is much more flexible and easier to make changes, especially as the changes relate to multiple sites and environments. While there is a learning curve when figuring out how to use GTM, I believe the change has been worth it because it helps us understand at a more fundamental level how our tracking works and gives us a lot more control over what we track and how.
    Ben Rubenstein | TrustRadius Reviewer

    Kibo Personalization, powered by Monetate & Certona

    At the time of selection, it was the best tool to fit our business needs. The day-to-day users were able to create some experiences on their own and did not require much oversight. We also had developer support built into our contract along with internal developer support so most experiences were achievable. We believed it was as good and in some ways better than the other comparable tools on the market.
    Eric Kearney | TrustRadius Reviewer

    Return on Investment

    Google Tag Manager

    • GTM is very useful to determine if a particular element on the site is useful (i.e. is it being watched, is it being clicked, does it help customers navigate through more pages). As an SEO person, I can use this information to decide what to optimize for but also to track progress and see improvements in engagement.
    • With the use of Google Tag Manager, I was able to easily inject an A/B testing tool which lead to several improvements in lead generation.
    Anonymous | TrustRadius Reviewer

    Kibo Personalization, powered by Monetate & Certona

    • Monetate has shown us how our new site features have either helped customer experience or created a negative impact.
    • One issue we've run into with Monetate is site speed. Too many tests or experiences going on at once will slow down the website noticeably.
    • Monetate has made it faster and easier for us to launch our ideas without having to go through IT for changes.
    Anonymous | TrustRadius Reviewer

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