Google Tag Manager vs. Omniconvert Explore

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Google Tag Manager
Score 8.4 out of 10
N/A
From Google, the Google Tag Manager is a tag management application that facilitates creating, embedding, and updating tags across websites and mobile apps, thus gaining the benefits of data standardization and speed of deployment. Google touts an agency friendly system with multiple user access, and tools to improve tags performance like debugging, and rules, macros or automated tag firing. The Google Tag Manager also integrates with Google product DoubleClick. Moreover, Google Tag Manager is…N/A
Omniconvert Explore
Score 8.0 out of 10
Mid-Size Companies (51-1,000 employees)
Explore by Omniconvert is a conversion rate optimization platform. It differentiates from other CRO tools in that the vendor takes a democratic approach to product development, where users can help decide the future of their CRO tool. Through software and services, Explore by Omniconvert aims to help global eCommerce companies improve their conversion rates through advanced segmentation algorithms, A/B testing, Web Personalization and Web…
$167
per month
Pricing
Google Tag ManagerOmniconvert Explore
Editions & Modules
No answers on this topic
50 000 tested views
$167
per month
700 000 tested views
$1208
per month
5 000 000 tested views
$4658
per month
Offerings
Pricing Offerings
Google Tag ManagerOmniconvert Explore
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
Google Tag ManagerOmniconvert Explore
Top Pros
Top Cons
Features
Google Tag ManagerOmniconvert Explore
Security
Comparison of Security features of Product A and Product B
Google Tag Manager
9.8
53 Ratings
13% above category average
Omniconvert Explore
-
Ratings
Role-based user permissions9.853 Ratings00 Ratings
Tag Management
Comparison of Tag Management features of Product A and Product B
Google Tag Manager
8.1
64 Ratings
1% above category average
Omniconvert Explore
-
Ratings
Tag library7.859 Ratings00 Ratings
Tag variable mapping8.052 Ratings00 Ratings
Ease of writing custom tags7.563 Ratings00 Ratings
Rules-driven tag execution8.358 Ratings00 Ratings
Tag performance monitoring7.855 Ratings00 Ratings
Page load times8.346 Ratings00 Ratings
Mobile app tagging8.432 Ratings00 Ratings
Library of JavaScript extensions8.735 Ratings00 Ratings
Data Management & Integrity
Comparison of Data Management & Integrity features of Product A and Product B
Google Tag Manager
9.0
64 Ratings
8% above category average
Omniconvert Explore
-
Ratings
Event tracking9.961 Ratings00 Ratings
Mobile event tracking9.844 Ratings00 Ratings
Data distribution management8.639 Ratings00 Ratings
Universal data layer8.755 Ratings00 Ratings
Automated error checking7.944 Ratings00 Ratings
Testing and Experimentation
Comparison of Testing and Experimentation features of Product A and Product B
Google Tag Manager
-
Ratings
Omniconvert Explore
8.3
1 Ratings
4% below category average
Split URL testing00 Ratings9.01 Ratings
Multivariate testing00 Ratings5.01 Ratings
Visual / WYSIWYG editor00 Ratings9.01 Ratings
Experiment workflow and approval00 Ratings10.01 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Google Tag Manager
-
Ratings
Omniconvert Explore
9.0
1 Ratings
2% above category average
Standard visitor segmentation00 Ratings8.01 Ratings
Website personalization00 Ratings10.01 Ratings
Best Alternatives
Google Tag ManagerOmniconvert Explore
Small Businesses
Adobe Experience Platform Launch
Adobe Experience Platform Launch
Score 8.8 out of 10
Convert Experiences
Convert Experiences
Score 9.5 out of 10
Medium-sized Companies
Adobe Experience Platform Launch
Adobe Experience Platform Launch
Score 8.8 out of 10
Dynamic Yield
Dynamic Yield
Score 9.2 out of 10
Enterprises
Tealium Customer Data Hub
Tealium Customer Data Hub
Score 8.7 out of 10
Dynamic Yield
Dynamic Yield
Score 9.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Google Tag ManagerOmniconvert Explore
Likelihood to Recommend
9.7
(68 ratings)
10.0
(1 ratings)
Likelihood to Renew
10.0
(6 ratings)
-
(0 ratings)
Usability
9.3
(13 ratings)
-
(0 ratings)
Availability
9.1
(1 ratings)
-
(0 ratings)
Support Rating
8.3
(11 ratings)
10.0
(1 ratings)
Online Training
7.3
(1 ratings)
-
(0 ratings)
Implementation Rating
9.8
(2 ratings)
-
(0 ratings)
User Testimonials
Google Tag ManagerOmniconvert Explore
Likelihood to Recommend
Google
Google Tag Manager is well suited when the marketer or marketing team does not work closely with the developers. In this scenario, it means that the marketer can deploy 3rd party tools such as live chat widgets, advertising pixels, and much more themselves in a timely manner. Google Tag Manager may be less relevant in an organization where the marketer is also the developer or has a strong development background, where they can implement the 3rd party tags directly on the site when they need. But even in this instance, there's still great benefit in using Google Tag Manager.
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Omniconvert
If you need some website personalization it can do the trick. If you have a website where you know where your users are coming from and you can improve their experience from some personalization it will help you convert them through your funnel.
If you are running a small site it may be overkill to a normal call to action. Couldn’t hurt to test though with their split testing.
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Pros
Google
  • Selecting elements on a site [object, class, cookie, etc] (to later fire an event, send some data, etc) is very easy with triggers. Want to add an event when someone clicks on a button? Super easy. It was many many DOM selectors and you can even add custom functions if you need to do something more specific
  • In general, firing events in different circumstances is very easy mixing triggers and tags. You can track almost any element of the DOM and do whatever you want with it.
  • Testing is a great functionality. Only you can see what's on the site and you can debug it easily by seeing which events or tags were triggered and all the DOM elements involved (and why they matched the trigger).
  • Working in environments (staging, production) and versioning is easy to do, deploying changes in 2 clicks.
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Omniconvert
  • Conversion optimization.
  • Website personalization.
Read full review
Cons
Google
  • There are several good integrations, but there can always be more. Native tracking for call tracking solutions, analytics providers, non-Google advertisers would be top of my list.
  • Documentation is just dreadful. Luckily there are some awesome folks out there doing crowdsourced tutorials (shout out to Simo Ahava) but by and large the Google Tag Manager instructions are worth what you pay for them.
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Omniconvert
  • The learning curve could be easier.
  • Improve onboarding.
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Likelihood to Renew
Google
Google Tag Manager makes tracking traffic to our websites effortless, which enables our developers to focus on other tasks. Setting up a new instance takes only minutes and additional scripts can be added/modified without touching the source code of a site in production. This enables our marketing directors to coordinate tests and experiments with minimal effort.
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Omniconvert
No answers on this topic
Usability
Google
Google Tag Manager is the definition of a learning curve. At the beginning, you can barely do the minimum and it can seem questionable as to why you would use it. However, as users begin to learn its offerings and see how it can do much more, they will have a moment where GTM becomes a tool that empowers their ability to track and efficiently collect data for important business questions.
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Omniconvert
No answers on this topic
Support Rating
Google
It depends wether you are seeking official support from Google itself, in which case it would be rated very low because it's not their business model, they would rather have you work with one of their Google Analytics Certified Partner (GACP). In terms of self-served support, Google offer extensive documentation at https://developers.google.com/tag-manager/, recently revamped training (https://analyticsacademy.withgoogle.com/course05/preview), has active forums and user community (https://plus.google.com/u/0/communities/104865292981489764063) which can typically answer even the most advanced questions.
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Omniconvert
They have been polite and good about updates.
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Online Training
Google
I thought there was a little bit too much emphasis on AdWords stuff, not enough on the generic application of GTM.
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Omniconvert
No answers on this topic
Implementation Rating
Google
Planning and communication will help greatly with an in-house implementation. If there are large teams, try to limit the number of people involved to 1-2 developers (back-end dev may be necessary depending on your platform), one analytics marketer and one project manager.
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Omniconvert
No answers on this topic
Alternatives Considered
Google
We moved to GTM from a standard Google Analytics implementation. GTM is much more flexible and easier to make changes, especially as the changes relate to multiple sites and environments. While there is a learning curve when figuring out how to use GTM, I believe the change has been worth it because it helps us understand at a more fundamental level how our tracking works and gives us a lot more control over what we track and how.
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Omniconvert
Unless has an easier learning curve but they have different features. Their personalization is similar though.
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Return on Investment
Google
  • GTM is very useful to determine if a particular element on the site is useful (i.e. is it being watched, is it being clicked, does it help customers navigate through more pages). As an SEO person, I can use this information to decide what to optimize for but also to track progress and see improvements in engagement.
  • With the use of Google Tag Manager, I was able to easily inject an A/B testing tool which lead to several improvements in lead generation.
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Omniconvert
  • Personalization from referral sites has been an improvement to ROI.
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ScreenShots

Omniconvert Explore Screenshots

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