What users are saying about
Top Rated
177 Ratings
5 Ratings
Top Rated
177 Ratings
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Score 8.8 out of 100
5 Ratings
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Score 9.8 out of 100

Likelihood to Recommend

Google Tag Manager

If you have a marketing department that wants to be agile and measure valuable goals for your company, then GTM is the way to go.You will be able to track almost any event of value that you want on the site (without adding any extra code, thanks to auto-event listener), add new marketing tools if needed in minutes and send events to multiple platforms. This has huge value for your company if you think about it: measuring your efforts quickly and changing course if it is not working can save tons of money. I believe almost anyone who has a site on the internet can benefit from it because of how much time it saves (considering it's even free!).Just beware: GTM opens the door so you can add any piece of code you want. Someone without much experience can overload the site or affect site speed
Santiago Valdés | TrustRadius Reviewer

Omniconvert

If you need some website personalization it can do the trick. If you have a website where you know where your users are coming from and you can improve their experience from some personalization it will help you convert them through your funnel.
If you are running a small site it may be overkill to a normal call to action. Couldn’t hurt to test though with their split testing.
Dustin Day | TrustRadius Reviewer

Feature Rating Comparison

Security

Google Tag Manager
8.8
Omniconvert
Role-based user permissions
Google Tag Manager
8.8
Omniconvert

Tag Management

Google Tag Manager
7.8
Omniconvert
Tag library
Google Tag Manager
8.6
Omniconvert
Tag variable mapping
Google Tag Manager
8.6
Omniconvert
Ease of writing custom tags
Google Tag Manager
7.3
Omniconvert
Rules-driven tag execution
Google Tag Manager
8.1
Omniconvert
Tag performance monitoring
Google Tag Manager
8.0
Omniconvert
Improved page load times
Google Tag Manager
7.5
Omniconvert
Mobile app tagging
Google Tag Manager
7.1
Omniconvert
Library of JavaScript extensions
Google Tag Manager
7.4
Omniconvert

Data Management & Integrity

Google Tag Manager
8.4
Omniconvert
Event tracking
Google Tag Manager
9.7
Omniconvert
Mobile event tracking
Google Tag Manager
8.7
Omniconvert
Data distribution management
Google Tag Manager
8.1
Omniconvert
Universal data layer
Google Tag Manager
8.7
Omniconvert
Automated error checking
Google Tag Manager
6.9
Omniconvert

Testing and Experimentation

Google Tag Manager
Omniconvert
8.3
Split URL testing
Google Tag Manager
Omniconvert
9.0
Multivariate testing
Google Tag Manager
Omniconvert
5.0
Visual / WYSIWYG editor
Google Tag Manager
Omniconvert
9.0
Experiment workflow and approval
Google Tag Manager
Omniconvert
10.0

Audience Segmentation & Targeting

Google Tag Manager
Omniconvert
9.0
Standard visitor segmentation
Google Tag Manager
Omniconvert
8.0
Website personalization
Google Tag Manager
Omniconvert
10.0

Pros

Google Tag Manager

  • Code injection is simplified with Tag Manager. Facebook Pixel, Google Analytics, Marketo Munchkin, HubSpot tracking, Hotjar, CallRail, the list goes on. One stop, no constantly bugging the devs to install new code.
  • Need to track onsite events? Build a single listener or trigger, and apply that trigger to countless different applications. A user form fill can trigger an AdWords and Facebook conversion, tag a Hotjar recording, signal deployment of a pop-up or just about anything else javascript-driven.
  • GTM is basically coding light. For non-developers who might be terrified of GitHub, it makes features like version control, forking/branches and draft / deploy mode approachable.
J.P. VanderLinden | TrustRadius Reviewer

Omniconvert

  • Amazing segmentation
  • Automation
  • Ease of use
Ulymar Rocha | TrustRadius Reviewer

Cons

Google Tag Manager

  • There is no real tutorial for GTM, and the one that exists in google analytics academy is very basic. Google should create a library or a document that specifies how to use each of the elements available in GTM. Earlier today I was trying to use a feature for a GA tag that I've never used before, but couldn't find any information about it.
  • They are not great at integrating with Facebook. FB is one of the most popular platforms for advertising, they should have created a specific Facebook tag by now to help marketer with their tracking.
  • It's hard to connect several actions taken by the same person in 1 tag. For example, there is no easy way of tagging a multiple step action. Each tag will fire individually on each action instead of firing on conditions.
Anonymous | TrustRadius Reviewer

Omniconvert

  • The learning curve could be easier.
  • Improve onboarding.
Dustin Day | TrustRadius Reviewer

Likelihood to Renew

Google Tag Manager

Google Tag Manager 10.0
Based on 6 answers
Google Tag Manager makes tracking traffic to our websites effortless, which enables our developers to focus on other tasks. Setting up a new instance takes only minutes and additional scripts can be added/modified without touching the source code of a site in production. This enables our marketing directors to coordinate tests and experiments with minimal effort.
Anonymous | TrustRadius Reviewer

Omniconvert

No score
No answers yet
No answers on this topic

Usability

Google Tag Manager

Google Tag Manager 9.9
Based on 3 answers
Google Tag Manager, like other Google products, is focused on user-friendliness. All buttons are clearly labeled, documentation is thorough and plenty of tutorials exist to help answer any questions. The layout and menus in Tag Manager are clearly labeled and consistent with other Google products.
Anonymous | TrustRadius Reviewer

Omniconvert

Omniconvert 3.6
Based on 1 answer
A little clunky gui
Ulymar Rocha | TrustRadius Reviewer

Support Rating

Google Tag Manager

Google Tag Manager 9.1
Based on 1 answer
It depends wether you are seeking official support from Google itself, in which case it would be rated very low because it's not their business model, they would rather have you work with one of their Google Analytics Certified Partner (GACP).In terms of self-served support, Google offer extensive documentation at https://developers.google.com/tag-manager/, recently revamped training (https://analyticsacademy.withgoogle.com/course05/preview), has active forums and user community (https://plus.google.com/u/0/communities/104865292981489764063) which can typically answer even the most advanced questions.
Stéphane Hamel | TrustRadius Reviewer

Omniconvert

Omniconvert 10.0
Based on 1 answer
They have been polite and good about updates.
Dustin Day | TrustRadius Reviewer

Online Training

Google Tag Manager

Google Tag Manager 7.3
Based on 1 answer
I thought there was a little bit too much emphasis on AdWords stuff, not enough on the generic application of GTM.
Stéphane Hamel | TrustRadius Reviewer

Omniconvert

No score
No answers yet
No answers on this topic

Implementation Rating

Google Tag Manager

Google Tag Manager 9.8
Based on 2 answers
Planning and communication will help greatly with an in-house implementation. If there are large teams, try to limit the number of people involved to 1-2 developers (back-end dev may be necessary depending on your platform), one analytics marketer and one project manager.
David Gailey | TrustRadius Reviewer

Omniconvert

No score
No answers yet
No answers on this topic

Alternatives Considered

Google Tag Manager

We moved to GTM from a standard Google Analytics implementation. GTM is much more flexible and easier to make changes, especially as the changes relate to multiple sites and environments. While there is a learning curve when figuring out how to use GTM, I believe the change has been worth it because it helps us understand at a more fundamental level how our tracking works and gives us a lot more control over what we track and how.
Ben Rubenstein | TrustRadius Reviewer

Omniconvert

Unless has an easier learning curve but they have different features. Their personalization is similar though.
Dustin Day | TrustRadius Reviewer

Return on Investment

Google Tag Manager

  • The google tag manager certainly generated an increase in the ROI of our clients, because, with the agility in the management of tags, it was possible to reduce the IT queue, and now the management of the tags happens to be done by the Marketing and media area itself.
  • Reduction of an IT staff
  • Saving time in organizing hundreds of tags in the backend and starting to use the GTM, everything was centralized in one place
Anonymous | TrustRadius Reviewer

Omniconvert

  • Better customer service
Ulymar Rocha | TrustRadius Reviewer

Screenshots

Google Tag Manager

Pricing Details

Google Tag Manager

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Google Tag Manager Editions & Modules

Additional Pricing Details

Omniconvert

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Omniconvert Editions & Modules

Edition
10 000 tested views$591
50 000 tested views$1791
30 000 tested views$1191
  1. Per Month
Additional Pricing Details

Rating Summary

Likelihood to Recommend

Google Tag Manager
9.1
Omniconvert
10.0

Likelihood to Renew

Google Tag Manager
10.0
Omniconvert

Usability

Google Tag Manager
9.9
Omniconvert
3.6

Reliability and Availability

Google Tag Manager
9.1
Omniconvert

Support Rating

Google Tag Manager
9.1
Omniconvert
10.0

Online Training

Google Tag Manager
7.3
Omniconvert

Implementation Rating

Google Tag Manager
9.8
Omniconvert

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